Questions for discussion Qantas brand 1. Describe the decision the CEO of Qantas made recently. 2. Qantas is also known as the flying _____________. 3. How much is the Qantas brand estimated to be worth? 4. Why is it important to have a trustworthy brand? 5. How much damage is done to a brand depends on what? 6. Describe the Qantas brand before the recent industrial action and grounding of its fleet. 7. Why are people saying the Qantas brand is damaged? 8. Why would Qantas CEO Alan Joyce want people to know it was his decision to ground the planes? 9. How might Qantas lure customers back? 10. Do you think Qantas’ reputation can recover? Explain your answer. Create an advertisement that encourages people to fly with Qantas again. Interest rates 1. How do banks make money on loans? 2. How much have interest rates been cut? 3. What does the interest rate cut mean for families? 4. About how much a month will an average family save? 5. Which bank decides whether to increase or decrease interest rates? 6. What has been happening to our economy lately? 7. Is it hoped the rate cut will stimulate or slow spending? 8. What is inflation? 9. Why would the Reserve Bank increase interest rates? 10. Name three facts you learnt watching the Interest rates story. Test your knowledge in the online Interest rates quiz. Go to the BtN website and follow the links World population 1. Discuss the issues raised in the World population story with another student. 2. The world population recently reached a. 7 million b. 7 billion c. 77 billion 3. How much does the population grow each day? 4. Why has there been a huge growth in population in a short space of time? 5. What has happened to Australia’s population in the last 50 years? 6. What is Australia’s population expected to be by 2050? 7. What challenges does Australia face with a growing population? 8. Which countries are likely to be most affected by increased population? EPISODE 32 8 TH NOVEMBER 2011
Transcript
Questions for discussion
Qantas brand 1. Describe the decision the CEO of Qantas made recently. 2. Qantas is also known as the flying _____________. 3. How much is the Qantas brand estimated to be worth? 4. Why is it important to have a trustworthy brand? 5. How much damage is done to a brand depends on what? 6. Describe the Qantas brand before the recent industrial action and grounding
of its fleet. 7. Why are people saying the Qantas brand is damaged? 8. Why would Qantas CEO Alan Joyce want people to know it was his decision to
ground the planes? 9. How might Qantas lure customers back? 10. Do you think Qantas’ reputation can recover? Explain your answer.
Create an advertisement that encourages people to fly with Qantas again.
Interest rates
1. How do banks make money on loans? 2. How much have interest rates been cut? 3. What does the interest rate cut mean for families? 4. About how much a month will an average family save? 5. Which bank decides whether to increase or decrease interest rates? 6. What has been happening to our economy lately? 7. Is it hoped the rate cut will stimulate or slow spending? 8. What is inflation? 9. Why would the Reserve Bank increase interest rates? 10. Name three facts you learnt watching the Interest rates story.
Test your knowledge in the online Interest rates quiz. Go to the BtN website and follow the links
World population
1. Discuss the issues raised in the World population story with another student. 2. The world population recently reached
a. 7 million b. 7 billion c. 77 billion
3. How much does the population grow each day? 4. Why has there been a huge growth in population in a short space of time? 5. What has happened to Australia’s population in the last 50 years? 6. What is Australia’s population expected to be by 2050? 7. What challenges does Australia face with a growing population? 8. Which countries are likely to be most affected by increased population?
EPISODE 32
8TH
NOVEMBER 2011
9. What do scientists say we need to do to cope with more people in the world? 10. Do you think the population of the world should be controlled? Explain your
answer.
`Should people be allowed to have as many children as they want?’ Vote in the BtN online poll http://www.abc.net.au/btn/
Migraines
1. In your own words, describe what a migraine is. 2. What proportion of Australians gets migraines? 3. What happens to a person’s brain when they have a migraine? 4. What are the symptoms of a migraine? 5. How long can they last? 6. Where did the word `migraine’ come from? 7. Scientists have found that migraines can be caused by a faulty gene. True or
false? 8. What sorts of things do genes determine? 9. What is the treatment for migraines? 10. What do you understand more clearly since watching the BtN story?
Create a true or false quiz, crossword or find-a-word about migraines.
Cricket wicket
1. What was the main point of the Cricket wicket story? 2. What is meant by the following statement: `Cricket is a national summer
obsession.’ 3. Describe the job of a groundsman at a cricket ground. 4. How important is the pitch to a game of cricket? 5. Pitches in test matches are designed to go bad. True or false? 6. How can bowlers use the pitch to their advantage? 7. How does Damien the groundsman feel on match day? 8. How long have they used the same scoreboard at the Adelaide oval? 9. Why is it hard work to display the names and numbers on the scoreboard? 10. What was surprising about the story?
Post a message on the Behind the News Guestbook http://abc.net.au/btn/guestbook.html
1. Discuss the issues raised in the World population story with another student. 2. The world population recently reached
a. 7 million b. 7 billion c. 77 billion
3. How much does the population grow each day? 4. Why has there been a huge growth in population in a short space of time? 5. What has happened to Australia’s population in the last 50 years? 6. What is Australia’s population expected to be by 2050? 7. What challenges does Australia face with a growing population? 8. Which countries are likely to be most affected by increased population? 9. What do scientists say we need to do to cope with more people in the world? 10. Do you think the population of the world should be controlled? Explain your
answer.
World population Negotiate with students how many activities they will need to complete from each
section.
Remember and understand
Think about the words `world’ and `population’. Use the dictionary and
internet to look for meanings, information and synonyms for the words.
World Population
Where do you fit into 7 billion? Enter your birth date to find out
http://www.bbc.co.uk/news/world-15391515
Create a facts chart – 7 facts about 7 billion. Use the internet to find
interesting facts about the population reaching 7 billion.
Apply and Analyse
Research and respond to the following statement: `A world of 7 billion is
both a challenge and an opportunity.’
EPISODE 32
8TH
NOVEMBER 2011
Learning Area
Society and Environment
Key learning
Students will develop an understanding of the challenges a growing population brings to Australia and the world.
1. In your own words, describe what a migraine is. 2. What proportion of Australians gets migraines? 3. What happens to a person’s brain when they have a migraine? 4. What are the symptoms of a migraine? 5. How long can they last? 6. Where did the word `migraine’ come from? 7. Scientists have found that migraines can be caused by a faulty gene. True or
false? 8. What sorts of things do genes determine? 9. What is the treatment for migraines? 10. What do you understand more clearly since watching the BtN story?
Migraines Students will write an information report about migraines including symptoms, causes and treatment. Begin with a class brainstorm to determine what students know about migraines and key words associated with them. The following may help guide students’ research:
Description of a migraine
Signs and symptoms
Number of people in Australia or the world who suffer from migraines
Causes (including genetics)
Treatment
Structure and features of an information report Discuss with students what they already know about the purpose, structure and features of an information report. Use the following as a guide to use with students.
Purpose
An information report provides information to the reader by stating facts.
Structure
Introduction - the opening statement explains the subject of the report, and includes a definition or short description. Description – the body of the report is a series of paragraphs giving information. Conclusion – a summary of what has been said.
Language features
Present tense Technical or scientific words Written in the third person
EPISODE 32
8TH
NOVEMBER 2011
Learning Area
Health and Physical Education
Key learning
Students will develop a deeper understanding of the symptoms, causes and treatments for migraines. Students can include photographs, pictures or diagrams in their report.
They can then use the following plan to help them write their report. There are some website links at the end of this activity to help students with their research. Information report plan
Headings Key words
Definition
Description Important facts about the subject in paragraphs
Summarising comment
Students can present their reports using publishing software, as a brochure or a webpage.
Self assessment
Parts of the activity I enjoyed
Parts of the activity I found
challenging
Parts of the activity I found
interesting
Related Research Links
Royal Children’s Hospital Melbourne – Migraine headache
Why homeowners were the biggest winners on Melbourne Cup
day.
7 billion and rising. What does a growing population mean for
you?
And is it a migraine or just a headache? We check out the
difference.
Hi I'm Nathan Bazley, welcome to Behind the News. Also on the show
today I get my pads on to check out one of the most important jobs in
cricket. But before all that.
Qantas Brand
Reporter: Nathan Bazley
INTRO: Qantas has been all over the news during the last couple of
weeks because of its very public feud with unions. It all came to a
head last week when the CEO of Qantas grounded the entire fleet all
over the world. It seems like a pretty harmful thing to do to your
own company's brand, so why do it? And what will all this drama
mean for the flying kangaroo in the future?
NATHAN BAZLEY, REPORTER: It started with one plane back in the 1920's and grew to be Australia's biggest and most successful airline. Qantas has a place in Australian history as the airline most Aussies grew up with. And because of that, this flying kangaroo is estimated to be worth $1.1billion as a brand alone. But how can a simple picture be worth such a huge amount of money?
Brands are everywhere, and there is a reason for that. Having a trustworthy brand name on a product means you'll sell more, because people believe in your quality and service. Building up a brand to be that popular can take many decades of hard work. But damaging a brand can happen in the blink of an eye. And how much damage is done all depends on how many customers are affected and how badly.
About four years ago, this video was made by the Chaser after almost half of Qantas was sold to a group overseas. At the time, there were fears jobs and profits would head offshore. But it took more than that to really damage the brand, because people were still getting the same experience when they flew, so customers weren't directly affected.
Then last year, there were some dramas in the air. An engine exploded on a Qantas aircraft. So would that damage the brand?
Well maybe a little bit, because the few hundred passengers on that flight might have thought twice before booking tickets with Qantas next time. But it all died down fairly quickly, because most people realised that the problem was really the engine maker's fault and that Qantas was still one of the safest airlines around.
Now, Qantas has hit its worst turbulence yet. Angry unions threatened and then went on strike. And last week, Qantas grounded its whole fleet worldwide to protest against the union's demands. And that left tens of thousands of customers really frustrated and willing to tell everyone why.
After the experience, these people shared their stories with friends and family. And vented their frustration on websites like Twitter. After all of that, you could have hundreds of thousands of people avoiding Qantas for their next trip.
So that's how a brand can be damaged. But is the damage permanent? Well not necessarily, because Qantas will have a plan to repair its reputation. Some people say the man at the top of Qantas, Alan Joyce, has been very careful to make sure everyone knows the grounding was his call. So customers are more likely to get angry at him, than at the Qantas brand.
If that works, then they would just have to find a way to encourage people to give Qantas a go again. And they've already started giving away tickets to lure people back. The company hopes eventually people will start trusting the brand again. But when it takes nearly 100 years to build a good reputation, how long will it take to earn it all back?
Let's see what else is making the news. Here's Tash with the Wire.
The Wire
Prime Minister, Julia Gillard, has made a surprise visit to
Afghanistan. She spent some time with Aussie troops as a guest at a
barbecue. She also met Afghan President, Hamid Karzai, and opened
a new Australian embassy. Meanwhile, the bodies of the three Aussie
soldiers killed in Afghanistan last month have been returned home.
****
In Thailand, Flooding has spread in the capital Bangkok. At least
twenty per cent of the city is now under water. It's the country's worst
flooding in fifty years and more than five hundred people have now
died. Authorities say they're worried about disease spreading as the
flood water mixes with waste.
****
Back home now, and environmentalists say the Great Barrier Reef
could be under threat because of new development along the
Queensland coast.
At least six major ports are being expanded and some areas will be
dredged.
The Great Barrier Reef Marine Park Authority doesn't want that to
happen. It says too much development could cause problems for
wildlife on the reef but the government says there are guidelines to
protect animals as well as water quality.
Interest Rates
Reporter: Sarah Larsen
INTRO: You might ask why should we be interested in interest rates.
It was one of the biggest stories in the news last week. The Reserve
Bank announced it was going to lower rates which was good news
for homeowners. Still not interested though, are you? Well, let's see
how it actually affects you. Here's Sarah.
SARAH LARSEN, REPORTER: Last Tuesday was a big day for
jockeys and horses and fashionistas and home owners.
Mum and Dad: Come on, come on! Yes! Woo Hoo!
Kid: Are you watching the Melbourne Cup?
Mum: No, interest rates just went down!
So, it's not exactly the race that stops the nation but this is a decision
that affects the nation. Lower interest rates means people have more
cash to spend on things like fancy suits and funny hats and more
important things like groceries and school uniforms and your
allowance. Interested?
Interest rates are all about banks and loans. You probably know a bit
about how they work but let’s have a look anyway. Take your parent's
house for example. It was expensive, really expensive! Your mum and
dad don't earn nearly that much. It would take them years and years
and years to save up enough to buy it and in the meantime where do
you live? So they go into a bank and get a loan. But banks don't give
out loans for free, they charge interest.
Interest rates go up and down, usually by just a little bit at a time, but
when you're talking about home loans even a tiny rise can make a lot
of difference. This interest rate fall was just a quarter of a percent but
that will mean almost $50 a month for average families. That didn't
just happen because some banks were feeling nice. The decision to
drop the interest rate was made by the Reserve Bank of Australia.
That isn't like a normal bank, it's their special job to set interest rates
and keep our economy running smoothly.
REPORTER: You could think of them as kind of like the gas burner on
a stove that has to keep the economy simmering away at just the right
temperature. Turn things down and not much happens, turn it up too
much and the soup bubbles over.
Lately the economy's been cooling off. Even with Christmas coming
up, shop owners and other businesses say people haven't been
spending enough. That means they can't afford to hire new people
and everything slows down. Lowering interest rates turns up the gas.
By giving people extra cash to spend it gets the economy bubbling
away nicely.
But it can go the other way too. If people spend too much then it can
get out of control you get something called inflation which makes
things more expensive so sometimes the reserve bank raises interest
rates, which is a way of turning down the gas on all that spending. It's
a really delicate balancing act. But everyone's hoping that this latest
move leaves a good taste in everyone's mouths.
Quiz 1
OK, time for our first quiz of the show.
The question is:
What is another name for a housing loan?
Mortgage
Stamp duty
Interest rate
Answer: Mortgage
The average size of a mortgage in Australia is around 350 thousand
dollars. And we'll need to keep building more of those houses if our
population continues to grow.
World Population
Reporter: Matthew Holbrook
INTRO: Last week we reached a significant point when the number
of people on the planet reached 7 billion. It's a big number and it's
going to get bigger still. Matt finds out what it could mean for you.
KID 1: Seven billion.
KID 2: Seven billion.
KID 3: Seven billion.
KID 4: Seven billion.
KID 5: Seven billion people.
That's how many of us are living on this planet. If we were to all link
hands we could wrap around the world 175 times. We could even
reach to the moon and back eighteen times. The number of people on
our planet is increasing all the time.
MATTHEW HOLBROOK, REPORTER: Imagine this grain of rice is
one new person added to the planet. And each day our world's
population grows by this much. That's 200,000 extra people in a
single day. It's a huge number, but it's only in recent history that our
population's really taken off.
At first, the world grew really slowly. Scientists reckon it took tens of
thousands of years to reach the million mark. Over time, things
started to speed up. So in the past few years you can see there's been
huge growth in a short space of time. That growth is likely to continue
towards ten billion by the end of the century.
So why is our population getting so high? Well, we have better
healthcare and hygiene now than in the past. We've learnt to deal with
some dangerous diseases, and more of us are living longer.
Australia is growing, too. In the last 50 years our population has more
than doubled to twenty two million people. So what's it likely to mean
to you if our population keeps getting a lot bigger? By 2050, our
population is expected to grow to thirty six million people.
REPORTER: It might sound like a tight squeeze and you could
imagine us being crammed together like sardines in a can. But in a
country as big as Australia, space isn't going to be the biggest issue.
There are other things we could run out of first.
The big issues are food and water, and whether there will be enough
for everyone. There are already a lot of people in the world who don't
have the basic necessities. And as the world gets bigger, problems like
drought and famine could become much worse. Poorer countries are
likely to be the most affected, but we're not immune here in Australia.
We live on the world's driest inhabited continent, where drought is a
problem. So it's likely that water restrictions will continue to be a big
issue for a country like Australia.
So will we get to a point where our planet just can't cope with more
people? Well, scientists say we have to be smarter about how we use
our resources. And we have to look after the environment, because it
gives us everything from food to the air we breathe.
While the earth's population is growing, some experts reckon that it
will eventually stop. In the meantime, no-one's really sure just how
big our population will get. But for now, it does mean we'll all have to
get used to sharing a bit more of our planet.
Online Poll
OK let's have a poll about our growing population.
The question is:
Should people be allowed to have as many children as they want?
To vote, just head to our website. Now to the results of last week's
poll. We asked you if a shark should be killed if it bites a human. Just
24 per cent said, yes. And 76 per cent said no a shark should not be
killed if it bites a human. Thanks for taking part.
Migraine Vs Headaches
Reporter: Sarah Larsen
INTRO: We're going to talk about headaches and migraines next.
They're a common reason that people are sick from school but why
do we get them? And how do you know if your pain is a full-on
migraine or just a bad headache? Well, as Sarah found out, there are
some big differences between them.
SARAH LARSEN, REPORTER: You are about to enter a place where
everyday activities become almost impossible, where lights appear
from nowhere and sounds make you scream in pain, where objects
are surrounded by an inexplicable aura of light. You are now entering
the migraine zone.
Most of us have had a headache before; you know, that feeling like
someone's stretching a rubber band over your head and has you
reaching for the pain killers. But have you ever had a headache like
Isobel's?
Isobel: Your vision goes really blurry at the start then after about 20
minutes your head really starts to throb then about 20 minutes later
you start to vomit and it's not nice at all.
Isobel suffers from migraines and she's not alone. About one in 10
Australians get them, including kids as young as 5. They're not like
regular headaches which you can get from having a cold or straining
your eyes or not getting enough sleep.
Isobel: Oh yeah, it's way, way more painful and you just feel like
you're going to faint.
Migraines are a result of swollen blood vessels in your brain. They
send out signals that your brain interprets as pain. Often the first sign
of a migraine is seeing lights behind your eyes, or a fuzzy ring of light
around things called an "aura". They can make you feel sick or dizzy
and they can last for a few hours or even a few days.
Isobel: It lasted for 24 hours so pretty much a day then I just stopped
the next day.
People often feel migraines on one half of their head and that's where
the name comes from. Hemi is the Greek word for half and crania is
the word for head. That gives you hemicrania, which eventually
became migraine.
Not everyone gets migraines, and if you do get them then it's likely
that someone in your family does too. Not long ago scientists figured
out that migraines can be caused by a faulty gene. Genes are what
makes us who were are; like the body's recipe book that determines
what colour your hair is, how tall you are, whether you're a boy or a
girl or even how your brain works. Scientists reckon that a faulty gene
in some people causes the nerves in their brain to over-react and feel
more pain.
Dr Alessandro Zagami, Brain Scientist: Things that aren't normally
perceived as being painful are during a migraine attack because of a
change in the control mechanisms.
At the moment there's no cure. There are drugs which can help to
prevent them, but most migraine sufferers have to rely on pain killers
and rest.
Isobel: As soon as you see the lights you just take a tablet, a Nurofen
or something and lie down in a dark room.
By understanding them better, scientists are hoping to find a way to
stop migraines all together. So kids like Isobel can hope for a future
that's not full of headaches.
PRESENTER: Let's find out how closely you were listening to that
story and see if you can work out the answer to this quiz question.
Quiz 2
The question is:
What's the medical term for your skull?
Cranium
Posterior
Capita
Answer: Cranium
OK, let's head onto the sport next. Here's Tash with some of the best
action in the Score.
The Score
Aussie surfer Kelly Slater has officially been crowned world champion for real this time. Slater had been awarded the title last Thursday but later on the organisers realised they'd done their maths wrong and he needed to win another heat!
Well, a few days later he managed to win that heat and with it picked up his 11th World title.
****
Australian world champion, Casey Stoner, has won the final race of the MotoGP season.
It came right down to the wire .He edged out American, Ben Spies, on the line to claim victory!
****
And in the A League the stand-out game was Sydney's amazing come-from-behind win against Gold Coast United.
Gold Coast looked to be heading clear leading two nil at half time. But in the second half, Sydney scored two goals in three minutes to level the scores.
And then an injury time penalty gave Sydney a dramatic win!
Cricket Wicket
Reporter: Nathan Bazley
INTRO: Summer means a few things: sun, sand and surf. But it also
means another thing in Australia long days of cricket! The cricket
season is ramping up again but what does it take to get prepared?
To find out I went to meet a guy who can influence the outcome of a
whole match.
NATHAN BAZLEY, REPORTER: Cricket is a national summer obsession. Each year, thousands of people crowd into stadiums right through the hotter months for a glimpse at the Aussie cricket team, as they take on players from around the globe.
NATHAN: Okay so with the first games for the summer under a month away, I've left my run pretty late to push for selection in the Aussie team. But there is a star right here already getting prepared for the season. He can make or break a game, but he doesn't get a lot of credit. He is the groundsman.
This is Damien and it's his job to look after the grounds of the Adelaide Oval, one of the most famous cricket pitches in the world. But trust me, there's a lot more to it than just mowing.
NATHAN: How important is a pitch to a cricket game? What effect can it have on the game?
DAMIEN: Oh look, if we don't get it right, and touch wood we do, but if we don't get it right; it can really decide the result of the game on the coin toss.
So how can a pitch go bad?
Well amazingly, pitches in test matches are designed to go bad. So going bad is actually good! Bowlers can use the cracks or wear marks to their advantage, because it's a lot harder to bat when you can't quite be sure where the ball is going to go.
DAMIEN: We do want it to wear and we do want the bowler’s footmarks to come into play. And we also want it to, I suppose, get some of the inconsistent bounce so the fast bowlers might hit a spot through here, it's had water now but there was a reasonable crack in there, and they might hit that crack and it might just stay low, or it might move one way or another.
And that can mean the difference between winning and losing. So that's why the job of preparing a pitch such an important one. And the pressure to get it right is pretty intense.
DAMIEN: It's such a big stage and having a small part to play in it, the nerves and heart do pound quite a bit I know that.
For many players, looking up at the Adelaide Oval scoreboard produces similar feelings. It's where their stories of success or failure are shown for all to see. And at Adelaide Oval, they've been using the same one for a hundred years! That's way before modern technology like big screens and computers, so everything in here is all manual. The numbers have to be changed by hand and the names of the players all made up by hand as well.
But one thing I can vouch for, is that they do certainly have a zero on hand ready to go. Hopefully the Aussie team will trouble the score board operators this summer for a lot longer than I did.
Closer
That's it for the show. You can jump onto our website if you want to
get more info on any of the stories. You can send us your comments
and don't forget to vote in this week's poll. And I'll see you next time.
