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© Copyright 2008. Yankee Group Research, Inc. All rights reserved. www.yankeegroup.com
The Benefits of SIP Trunking Zeus KerravalaSenior Vice President Yankee Group
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 2March 2009UC Deployments
New Economic Realities
•Global Economy
•Share Holder Expectations
•New Business Models
•Business Boundaries Blurring
Social Trends Accelerating •Blend Lifestyle
•Social Networking
•Environmental responsibility
Technology Enablers •Network, device, and application everywhere
•Automation/standardization
•Presence and Mobility
•Virtual office
Today’s Business Environments
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 3March 2009UC Deployments
SIP Trunking Defined
• SIP Trunking allows companies to replace physical PSTN trunks with “virtual” trunks that are deployed over a data connection
• Can be– Dedicated line– Shared connection– Internet Connection
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 4March 2009UC Deployments
What’s Driving SIP Trunking?
• Availability of SIP Trunking services
• Economy causing companies to find lower cost alternatives
• Broader, more strategic use of IP communications
• Leverages an end to end IP world
• Maturity of standard and greater industry support
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 5March 2009UC Deployments
SIP Benefits From IP Everywhere
InternetEnterprise Network
Home Worker
Corporate offices
End to end IP
SIP communications
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 6March 2009UC Deployments
Benefits of SIP Trunking
• Significant costs savings from trunk reduction and consolidation
• Ability to extend UC to the cloud without the need for expensive gateways
• Reduction of UC TCO
• Provides a migration path to SaaS based services if desired
• Allow for end to end IP communications
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 7March 2009UC Deployments
Preparing for SIP
• Choose UC solutions that are based on standardized SIP
• Educate yourself of SIP trunking services. Incumbent telcos may not push services.
• Centralize the deployment of UC and VoIP
• Understand all the components of a SIP deployments – Call servers, session border controllers, services, gateways,
etc
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. Page 8March 2009UC Deployments
Case Study: Global Service Provider
Company replaced dedicated PSTN trunks to 500 offices with centralized SIP Trunks
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. www.yankeegroup.com
Thank You
Zeus [email protected]
http://www.nojitter.com/blogs/authors/zeus_kerravala.html
© Copyright 2008. Yankee Group Research, Inc. All rights reserved. www.yankeegroup.com
Thank You
Your Contact Information
Zeus Kerravala, Senior Vice [email protected]