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Northern Palm Beach Chamber of Commerce
August 11th, 2009
Jeff YanigaPitney Bowes Management Services
www.twitter.com/myworkaccountwww.healthofyourbusiness.com
By the end of this session…
• Get Started In Minutes• Innovative South Florida Businesses on
Twitter• Attract More Customers and Potential
Customers – Today. • 15 Minute Strategy
www.healthofyourbusiness.com
www.healthofyourbusiness.com
Tip 1Just Do It
Tip 1Just Do It
• Grab Your Land – Register Your Twitter Account Today
– It’s Free– It’s Very Easy– www.twitter.com
www.healthofyourbusiness.com
How to sign up: Start at www.twitter.com
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Tip 2 Find People To Follow
The Easy Way
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Tip 2 – Find People To Follow The Easy Way
• www.twitter.com/palm_beach_post– 3,686 Followers
• www.twitter.com/PalmBeachOpera– 1,100 Followers
• www.twitter.com/PalmBeachZoo– 888 Followers
• www.twitter.com/NPBC_Chamber– 253 Followers
www.healthofyourbusiness.com
Tip 3Listen
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Tip 4Take A Genuine Interest
In Others
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www.healthofyourbusiness.com
Tip 4Take A Genuine Interest In
Others• Bob Burg – Know me, like me, trust me.
• Compliment people on posts you like
• “Clip and Send” posts to your friends, customers and prospects
• Read posts and express interest in their business
www.healthofyourbusiness.com
Tip 5Learn The Basic Lingo
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Tip 5Learn The Basic Lingo
• RT – ReTweet – Reposting someone else’s post and giving them credit for it.
• Follow Friday – Recommend others to follow and put #FollowFriday in your post
• DM – Direct Message – A private message between two accounts
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Tip 6Triangulate
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Tip 6Triangulate
• No Channel Is An Island– Statements, Brochures, Email, Newspaper
Ads, Webpage, Blog, Business Cards, FaceBook, LinkedIn, Billboard, Point of Purchase
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Tip 7Follow The Leaders
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www.healthofyourbusiness.com
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www.healthofyourbusiness.com
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www.healthofyourbusiness.com
Tip 8Ambient Eavesdropping
www.healthofyourbusiness.com
Tip 8Ambient Eavesdropping
• Competition
• Customers
• Prospects– Twitter Search - Good– www.search.twitter.com - Great– www.monitter.com or TweetDeck – Scary
Good
www.healthofyourbusiness.com
www.healthofyourbusiness.com
Tip 9Remember Many Others
Are Eavesdropping
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www.healthofyourbusiness.com
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
FRIENDLY REMINDER
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“Who is the hiring manager? I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.”
FRIENDLY REMINDER
www.healthofyourbusiness.com
Tip 9ARemember Many Others
Are Eavesdropping…..But You Can Tell….
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www.healthofyourbusiness.com
Tip 10A Picture Is Worth A
Thousand Words
www.healthofyourbusiness.com
www.healthofyourbusiness.com
www.healthofyourbusiness.com
QuickTwitter ProQuickTwitter ProJeff Yaniga
Pitney Bowes Management Serviceswww.twitter.com/myworkaccount
For A Copy Of A Presentation Or To Talk About Your Specific Situation:W: [email protected]: [email protected]: 561-333-8939