Warm-upYou do not need your Spring Board books today

Quick Write:You desperately want to go to an after-prom party at a friends lake house. Write a short paragraph persuading your parents to let you attend. You must include three valid reasons!

Keep your cell phones locked far, far away…or else…

Using Rhetoric and Persuading an Audience

Spring Board 1.18English 1 PreAP

Rhetoric Typical definition: “The art of

persuasion”

For our purposes: “Strategies for communicating effectively.”

Thus, a newborn baby crying would not be an example of rhetoric; however, an older child whining to a parent to be picked up and carried is an example of rhetoric. Why?

Aristotle and Rhetoric Aristotle (a famous Greek

philosopher) wrote a valuable book called On Rhetoric, also known as The Art of Rhetoric.

This book remains one of the best studies of rhetoric ever performed.

We will examine some of Aristotle’s concepts.

Aristotle’s Three Appeals Aristotle defines rhetoric as “the ability to

discover all available means of persuasion.”

Successful persuasion requires knowledge

of the audience and their expectations.

The three appeals available to rhetoricians are • Ethos • Pathos• Logos

Ethos Ethos are ethical appeals.

Ethos tries to persuade by focusing on the credibility, qualifications or the character of the speaker.

• Hint Ethos is the root for words like ethics and ethical

Pathos Pathos is an emotional appeal. Pathos attempts to persuade an audience by appealing

to the senses and emotions.

Political ads that show politicians kissing babies or shaking hands with the elderly often appeal to the emotions.

Also these appeals usually include statements with vivid sensory details, which awaken the senses and perhaps manipulate the emotions of the audience.

• Hint Pathos is the root for words like empathy, sympathy, apathy

Logos Logos is a logical or rational appeal.

Logos attempts to persuade by leading readers or listeners down the road of logic and causing them to come to their own conclusions. Logical appeals state the facts and show how the facts are interrelated.

Ex “60% of the time it works every time”

Making Connections to Advertising Techniques Bandwagon: intends to make

the target audience feel left out

Avant-garde: intends to make the target audience feel “hip”

Testimonials: uses a specific spokesperson to endorse product

Facts and Figures: statistics, percentages, and numbers

Transfer: associates good feelings with the product

Pathos & Logos

Pathos & Logos

Ethos

Logos

Pathos

Which type of rhetorical appeal is being used?

Which type of rhetorical appeal is being used?

Which type of rhetorical appeal is being used?

Your Assignment… In your groups, construct a product to

market to your peers. You may only use the tools provided

in the bag you choose. Be creative! Examples: an accessory, a cell phone

case, a gadget to do your homework for you , etc.

Your Assignment… In addition to your product, you will

create a print add to promote the product.

Incorporate at least 2 of the rhetorical appeals in your print add, as well as the corresponding advertising techniques. Make sure they are easily recognizable!!

Fill out the “Creating a Product” worksheet

Here’s the catch… You only have 15 MINUTES to create

your product, design your print ad, and complete the “Creating a Product” worksheet

It might be beneficial if you assign each person in the group a specific job.

You will only have 30 SECONDS to present your product to the class.

Remember: Your group is trying to sell your product

to your classmates. Think about what teens your age are interested in.

You only have 15 MINUTES to finish everything!

You are presenting this to the class; do your best!

At the end of class, each group will vote for the product they are most likely to buy, and that group will win a prize