Date post: | 17-Dec-2015 |
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QuickClear QuickCommunication
Theresa Pollick, ODOT, District Two
Anne R. Ralston, Staff Lieutenant Ohio State Highway Patrol
John Altman, Staff Lieutenant Ohio State Highway Patrol
• Preparing agency staff and developing a good relationship with media starts before the actual crisis occurs.
• An agency media crisis team has to be formed, agency plans have to be developed and a policy must be in place.
2
Before a Crisis
• Public Safety agencies should stabilize the crisis situation before responding to media requests.
• Release of information to the media starts at the discretion of the commanding officer.
3
At the Onset
• Be prepared to say something, even before you know all the facts. Often the media will come at you before you have all the facts.
• Key Points:– Public Safety?– What happened?– What are you doing about it?
4
At the Onset
• Secure the scene and establish a media staging area. – This area should be established in
the first 30 minutes.– Allow enough room for media
trucks.
• Work together to designate a media spokesperson
5
Initial Planning
• Cooperate with the media – Local media – The reporters that you are probably
most familiar with• Be sure to establish a positive relationship with
these reporters.– Regional media – Reporters from 100-200 miles
away.– National media – Don’t panic or make changes to
the way you are handling the crisis when they arrive.
6
During the Crisis
• “A news story can progress from local to national interest and there is a way to effectively respond to and manage the information flow associated with each level.” 7
During the Crisis
• Conduct periodic news conferences, audio or video tape each conference.– Announce time for subsequent
media briefings.
• Conduct public safety responsibilities first - maintain your timetable, not the media’s.
8
During the Crisis
QuickClear & Media 3 C’s
1. Connect2. Control
3. Content
CONNECT
Connections
CONTROL
CONTENT
Message Math: The Rule of Three
Why the rule of three?
3 messages delivered 3 times = Memorable9 messages delivered 1 time = Forgettable
Use this format for each of your 3 key messages
Don’t…Do…
The Do’s and Donts
• Say “no comment”
• Go off the record
• Take an interview cold/on the fly
• Repeat a negative comment or question
• Act friendly toward the reporter
• Maintain eye contact
• Project command of your messages with confidence and passion
• State your campaignname often
• Always end on a positive note
• End with a call to action for the audience
Summary• Establish Connections prior to incidents• Control the Situation –
PUT THEM IN THEIR PLACE!• Content – simple clear 10 seconds!
• The ramp from northbound I-75 to westbound I-475 in Perrysburg will remain closed through at least Thursday, September 19 at 9am due to an accident.
• • Suggested alternate route: US 20; southbound I-75; westbound I-475• • At the time of this release, crews continue to remove heavy machinery involved in the accident. The
machinery is used to crush asphalt and or concrete and weighs approx. 105000 pounds. • • ODOT crews have assessed the condition of the ramp and will make repairs as soon as possible. Work on
ramp will include: • replacement of 225 feet of guardrail• minor pavement repair • minor shoulder repair • • Expect delays in this area, especially during the Thursday AM commute. Motorists are reminded to seek an
alternate route or allow extra time if they use this ramp tomorrow morning. • • • ###
Did You Know?
Questions?