Date post: | 13-May-2015 |
Category: |
Travel |
Upload: | relocation |
View: | 485 times |
Download: | 0 times |
Presented ByPresented By
Mr. Bibhuti Jha Sales Manager
.
Income = Skill * Time
Skill : Rate/Hour - Your Educational Qualification and Experience / Your Investment
Time : Max Hours per Day that you can worki.e. 24 Hours per Day
Skill and Time is limitedi.e. Income is also limited
Daily Wage Laborer – 20 * 10 = Rs. 200/DayGraduate – 50 * 10 = Rs. 500/DayPhD – 100 * 10 = Rs. 1,000/Day
Increase Skill
The Perfect Business
• Infrastructure already in place• Qualified employees• Flexible hours(24*7*365)• Work only with people you like• Huge earning potential• Residual income• Global opportunity• Product Demand Increasing • Low price of entry
These attributes all describe the Quick dial Business Model
What you are going to see today…
A dynamic company - NCR Market leaderNCR Market leader
Cutting edgeCutting edge Internet-based Internet-based Advertisement technology productsAdvertisement technology products
An An unparalleledunparalleled and and uniqueunique Markt & Markt & AddAdd business opportunity business opportunity
A way for A way for YOUYOU to achieve to achieve financial financial securitysecurity
Introducing
QuickDial
• Headquartered in Gurgaon, (SEZ)
Division of Team Effort national, an established, India based
Advertisement & Marketing Company founded in After
April 13, 2009.
• Privately Held and Debt Free
• Solid Management Team with over 10+ years
Business Experience
Never missed a Single CUSTOMER since inception
Recognized Trainer
• Top 1% Earner In Internet Marketing on add
Gagan TandanHead-Marketing & advertisement
Bibhuti JhaSales Manager
QuickDial.in "Any information to any one at any time"
Internet Traffic - Minimal and increasing
Alexa Rank : #694564 (source: alexa.com)
Alexa Rank: # 729089 (11 May 2010 )
Alexa Rank :#880627(30 Apr 2010 )
Alexa Rank:# 1,660,197( Jun 2009)
• Quickdial - SEO Report
• Length: 12 characters
• Google PageRank 2
• YahooIndexed Page 4,890
• BackLink 231
• Bing Indexed Page 38
• BackLink 165
• Ask Indexed Page 195
• Alexa Traffic Rank #694564
• BackLink 28
QuickDialQuickDialDesignerDesigner
Upload Your Banner
Insert Images
Insert Text
Link to any website
Choose different background words
railway service counter
ID#: 1816 testing 1816 Date posted: May 9, 2010; Expire date: December 14, 2012; 74 visits
Type: Offered Price: INR0 Company: travelshop State: Haryana City: Gurgaon
Specific Location: Gurgaon sec 4 gurgaon dream mall Brief Description: We provide railway service . Rail Ticket. Contact Name: Gulshan Khatri Contact Phone: 9718040707 Contact e-mail:[email protected] Send Instant SMS to Mobile No.: 9718040707 Home Page: http://gurgaontaxi.blogspot.com
Your Own Personal Advertisement Page
NUMEROUS POTENTIAL USESProduct Demonstration Announcements Testimonials Training Video
Commercials Surveys Video Resumes Event Invitations Birthday wishes Video
Newsletters Sales Follow-ups Video Tours Special Promotions Video to mobile
devices
Choose Videos
QuickDial is committed to continue introducing cutting edge Internet Advertisement & Marketing technologies
This is just the beginning …
Special RewardsLeadership Rewards
• Trophy – Best Sales Man in month
Special Rewards
• Target achievers – Become conform employ
• Best Performance – Promotion in designation
“The secret of success is to find out where people
are going - and get there first”
- Mark Twain
The Perfect Business
The Hidden Information
• 9 Header Found
• Response Code200
• Response StatusOK
• DateFri, 30 Apr 2010 11:31:33 GMT
• ServerApache/2.2.11 (Unix) mod_ssl/2.2.11 OpenSSL/0.9.8i DAV/2 mod_auth_passthrough/2.1 mod_bwlimited/1.4 FrontPage/5.0.2.2635
• Last-ModifiedWed, 21 Oct 2009 04:46:51 GMT
• Etag"f478190-13da1-4766aaaccc4c0"
• Accept-Rangesbytes
• Content-Length81313
• Content-Typetext/html
• Servers
• ns1.instantrankingseo.com => 174.120.152.125
• ns2.instantrankingseo.com => 174.120.152.99
Quickdial Server Location
• ISPTHEPLANET.COM INTERNET SERVICES
• Server IP174.120.152.125
Server Location
• Houston, Texas, 77002, United States
• Latitude: 29.7523002625
• Longitude: -95.3669967651
• Registrant ID:c59cd3cf6676ae10
• Registrant Email
• Admin ID:c59cd3cf6676ae10
About us: Technical
Host IP: 174.120.152.125
ICANN Registrar: INRegistry
Site Age: 16 months
Created: 2009-04-13
Expires: 2010-04-13
Updated: 2009-10-16
Domain Suffix: India
Archive: quickdial.in in the past
We b server Apache/2.2.11
Contact InformationName **************************
OrganizationAddress
Gurgaon, India - 122001GurgaonDelhi/NCR122001IN
Email*******************Phone 0124-6460777Fax+91.9718301749
Webside :www. quickdial.in
• What is a Search Engine?
• Examples of popular Search Engines
• Search Engines statistics
• Why is Search Engine marketing important?
• What is a SEO Algorithm?
• Steps to developing a good SEO strategy
• Ranking factors
• Basic tips for optimization
AGENDA
What is a Search Engine?
Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.
Different than a Directory
Common Characteristics:
Spider, Indexer, Database, Algorithm
Find matching documents and display them according to relevance
Frequent updates to documents searched and ranking algorithm
Strive to produce “better”, more relevant results than competitors
Examples popular Search Engines
How Do Search Engines Work?
Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database
Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content
Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time)
Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors
Search Engines statistics
Google – 40.6%
Yahoo – 30.5%
MSN – 25.4%
AOL – 13.6%
Ask Jeeves – 7.0%
Other - 29.7%
Why is Search Engine Marketing important?
85% of all traffic on the internet is referred to by search engines
90% of all users don’t look past the first 30 results (most only view top 10)
Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized
Cost-effective advertising
Clear and measurable ROI
Operates under this assumption:
More (relevant) traffic + Good Conversions Rate = More Sales/Leads
What is Search Engine Optimization?
SEO = Search Engine Optimization
Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms.
Refers to the “industry” that has been created regarding using keyword searching a a means of increasing relevant traffic to a website
What is Search Engine Optimization?
SEO = Search Engine Optimization
Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms.
Refers to the “industry” that has been created regarding using keyword searching a a means of increasing relevant traffic to a website
What is Search Engine Optimization?
SEO = Search Engine Optimization
Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms.
Refers to the “industry” that has been created regarding using keyword searching a a means of increasing relevant traffic to a website
What is a SEO Algorithm?
Top Secret! Only select employees of a search engines company know for certain
Reverse engineering, research and experiments gives SEOs (search engine optimization professionals) a “pretty good” idea of the major factors and approximate weight assignments
The SEO algorithm is constantly changed, tweaked & updated
Websites and documents being searched are also constantly changing
Varies by Search Engine – some give more weight to on-page factors, some to link popularity
Steps to developing a good SEO strategy:
Research desirable keywords and search phrases (WordTracker, Overture, Google AdWords)
Identify search phrases to target (should be relevant to business/market, obtainable and profitable)
“Clean” and optimize a website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc.
Help in writing copy to appeal to both search engines and actual website visitors
Study competitors (competing websites) and search engines
Implement a quality link building campaign
Add Quality content
Constant monitoring of rankings for targeted search terms
Ranking factors
On-Page Factors (Code & Content)
Title tags <title> #3
Header tags <h1> #5
ALT image tags #4
Content, Content, Content (Body text) <body> #1
Hyperlink text #6
Keyword frequency & density #2
Off-Page Factors
Link Popularity (“votes” for your site) – adds credibility #2
Anchor text #1
What a Search Engine Sees
View > Source (HTML code)
Pay Per Click
PPC ads appear as “sponsored listings”
Companies bid on price they are willing to pay “per click”
Typically have very good tracking tools and statistics
Ability to control ad text
Can set budgets and spending limits
Google AdWords and Overture are the two leaders
PPC vs. “Organic” SEO
Pay-Per-Click “Organic” SEO
• results in 1-2 days• easier for a novice or one little knowledge of SEO• ability to turn on and off at any moment• generally more costly per visitor and per conversion• fewer impressions and exposure• easier to compete in highly competitive market space (but it will cost you)• Ability to generate exposure on related sites (AdSense)• ability to target “local” markets• better for short-term and high-margin campaigns
• results take 2 weeks to 4 months• requires ongoing learning and experience to achieve results• very difficult to control flow of traffic• generally more cost-effective, does not penalize for more traffic• SERPs are more popular than sponsored ads• very difficult to compete in highly competitive market space• ability to generate exposure on related websites and directories• more difficult to target local markets• better for long-term and lower margin campaigns
Basic Tips & Optimization Techniques
Research keywords related to your business
Identify competitors, utilize benchmarking techniques and identify level of competition
Utilize descriptive title tags for each page
Ensure that your text is HTML-text and not image text
Use text links when ever possible
Use appropriate keywords in your content and internal hyperlinks (don’t overdo!)
Obtain inbound links from related websites
Monitor your search engine rankings and more importantly your website traffic statistics and sales/leads produced
Educate yourself about search engine marketing