+ All Categories
Home > Business > Quickflix 2010 AGM

Quickflix 2010 AGM

Date post: 30-Jun-2015
Category:
Upload: quickflix-limited
View: 395 times
Download: 2 times
Share this document with a friend
11
quickflix.co m.au Annual General Meeting 29 November 2010
Transcript
Page 1: Quickflix 2010 AGM

quickflix.com.au

Annual General Meeting29 November 2010

Page 2: Quickflix 2010 AGM

quickflix.com.au

Highlights Australia’s leading online movie subscription

brand

Over 66,000 active transacting subscribers

Double digit growth rate per quarter

Revenues of $9m p.a (current run rate) tracking upwards with subscriber growth

Subscription contribution increasing with scale

Funded to increase share of video rental market

Page 3: Quickflix 2010 AGM

quickflix.com.au

page 3

Subscriber growth to build market share

Over 66k subscribers using the service today

– Total subscribers up 70%– Paying subscribers up 40%

Revenue run rate up 35% to $9M in Sep 10 qtr

Targeting the mass consumer market of over 6m households in city and regional who already own a DVD or Blu-ray player- no set top box or additional device required to access our service

Most popular subscriptions fees at approx $20 per month

Introduction of subscription video on demand will drive faster growth and greater consumption

Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Nov-100

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Trialists Paying subscribers

Subscriber growth accelerating

Page 4: Quickflix 2010 AGM

quickflix.com.au

page 4

Subscriber acquisition rate increasing at reduced cost Quickflix is adding new subscribers

at double the rate of a year ago

Marketing cost to acquire each customer has fallen 50%

Word of mouth referral is generating 1 in 3 of sign-ups

Retention levels maintained despite high growth rates

Strong finish to FY10 driving growth in early FY11

FY10 Q1 FY10 Q2 FY10 Q3 FY10 Q4 FY11 Q1-

5,000

10,000

15,000

20,000

25,000

30,000

-

10

20

30

40

50

60

New sign-ups (# LHS) Marketing CPA ($ per sign-up)

FY05 FY06 FY07 FY08 FY09 FY10 FY11 Q1 -5%

0%

5%

10%

15%

0%

15%

30%

45%

Trialist % of total subscriber base (average,RHS)Paying subscriber net churn (average % per month,LHS)

Page 5: Quickflix 2010 AGM

quickflix.com.au

Physical DVD rental and retail stores market in decline. PayTV growing slowly with challenges to maintain high ARPU. Kiosks limited by sub-scale network. Set top box penetration tiny. Few barriers in the way of Quickflix sustaining growth.

Quickflix subscription DVD & bluray rental DVD & bluray retail PayTV subscription

9

600

1,300

2,000Revenue ($M)

Quickflix: high growth in a $4B market

Page 6: Quickflix 2010 AGM

quickflix.com.au

page 6

Quickflix: 43,000 movies and

TV titles, adding 400 per month.

Everything from latest release box

office hits to classics, foreign, arthouse,

sport and documentaries.

Competitive advantages: Massive range of content, first release window after cinema

Jan-04 Jan-05 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10-

10,000

20,000

30,000

40,000

50,000

60,000

Quickflix growing its title range and subscriber base

Title range (# titles)Subscribers #

Cinema: 20 TitlesKiosk: 30 titles

Fetch TV: 100 movies + TV Channels

Video store: ~2,000 titles, rotating

Foxtel: ~2,500 titles rotating + TV channels

iTunes:~4,000 movies + TV show

Page 7: Quickflix 2010 AGM

quickflix.com.au

page 7

High customer engagement. Quickflix is a fun part of our subscribers’ day and social interaction.

Page 8: Quickflix 2010 AGM

quickflix.com.au

Now 2011 FutureDVD Subscription

Simple low cost subscriptionOver 43,000 titlesLatest release and classicmovies, TV, sport, music, documentariesHigh quality and portable DVD & Blu-ray formatsAvailable to anyone with a DVD player and internet

add Streaming

Digital streaming + DVDLow cost subscriptionInstant streaming access to the lounge room & mobile“Value” content bundlesPremium PPV titlesOTT delivery to selected devices to maximise reachAvailable to anyone with adequate internet and a compatible deviceNo new STB required!

Any movie anytime anywhere

Expanded digital service + DVDBroad consumer choice across titles, format, quality & deviceDeep digital libraryInstant streaming to most popular devicesCentral entitlement, “buy once” for TV, PC, mobileBroaden addressable consumer base

Quickflix subscription with digital streaminglaunching 2011

page 8

Page 9: Quickflix 2010 AGM

quickflix.com.au

page 9

Subscription profitability improving with scale Subscription model provides a recurring revenue stream Current capital resources applied to drive growth to $20M p.a revenue Self-funded subscriber growth accelerates from $20M p.a

Annu

alis

ed R

even

ue $

M

$10 M $20 M $50 M $100 M$0 M

$20 M

$40 M

$60 M

$80 M

$100 M

$120 M

-

100,000

200,000

300,000

400,000

500,000

600,000

Service costs

Overhead

Content investment

Contribution for Marketing/Profit

Paying subscribers (RHS)

Estimated cost and contribution rates at future revenue levels*

*Revenues and costs based on DVD subscription model only

Paying subscribers

Funded growth

Self-funded growth accelerating

Page 10: Quickflix 2010 AGM

quickflix.com.au

page 10

The year ahead Double revenue and subscriber base in 18

months and achieve self funding growth To do this we plan to:

– increased marketing activity to attract subscribers, spending $4M p.a

– increase our investment in content to over $2M p.a

– fund subscriber growth from operating cash flow & our capital resources

Continue to develop the best consumer offering in the marketplace which includes launching our subscription digital delivery service

Page 11: Quickflix 2010 AGM

quickflix.com.au

Entertainment, delivered

Thank you.

Any questions? Investors- [email protected]

Media- [email protected]


Recommended