Media Kit
2019
BostonNorthampton
Boston
CambridgeSomerville
Back Bay
SpringfieldConnecticut
Jamaica Plain
Quincy
Back Bay
VermontMassachusetts
BostonNorthampton
Worcester
Maine
Massachusetts
new england’s largest lgBtQ news Magazine. est. 2006.
Salem
Salem
SalemSalem
SociAl mEDiA the rainbow times has the largest and most interactive social media platform than that of any other lgBtQ media in new england. reaching more than 37,000 combined followers, we have made our mark on the social media world. popular platforms include facebook, twitter, tumblr, google+ pinterest, vine, instagram and stumbleupon.
E-blAStour monthly e-blast reaches all of the followers on our social media sites, in addition to our dedicated e-list. nearly 39,000 people are reached using this platform. dedicated e-blasts may be sent for organizations & businesses wishing to take advantage of such a wide reach. yes, that is one e-blast sent out dedicated to just your product or service! additionally, standard e-blast ads may be purchased at a cost-effective rate.
wEbSitEthe rainbow times’ website receives an average of 2.4 million verifiable hits each month. Boasting continually updated news, it has become a popular way for advertisers to target our readers daily. advertising spots are available in a variety of sizes and appear on each page of the site. premiere placement is available for a small fee.
Within12
Months
*StatiSticS gathered in 2012-2016 from cmi marketing’S Survey of LgBt readerS. aLL reSuLtS are verifiaBLe. the rainBow timeS, LLc aLL rightS reServed.
the rainbow times will produce the only new england pride map 2019, featuring all of the major pride celebrations in the region. this fold-able, 11x17 pocket-sized, full color,map will showcase the parade routes, lgBtQ events throughout the pride season, and the critical information for the festivities.this quick-reference will be the cen-terfold of trt’s may edition.
coming in may 2019.
the rainbow times will produce the only new england pride guide for 2019 versatile enough to fit in your pocket. this semi-glossy, full color, mini-magazine will showcase critical information for new england’s pride season from May-september 2019.
the pride guide will be available throughout all pride celebrations in new england at numerous venues, events and at the pride parades & festivals from May - september 2019, the longest distributed pride guide with the greatest reach in new england. it will also be distributedatthe rainbow times’ 1,200 distributionpoints reaching a readership of 75,000!
coming in May 2019.
the RaiNBOW tiMeSaward winning, the rainbow times is the largest lgBtQ news magazine in new england that increases awareness of today’s issues. acclaimed as the most popular publica-tion throughout the region, the rainbow times serves as a vehicle to unify and strengthen the diverse communities in new england and beyond. Boasting a monthly readership of 75,000, the rainbow times is based in Boston. issn 2169-6136 (online) and issn 2169-6128 (print).
Advertising may be purchased separately or pack-aged with other products for additional discounts. frequency rates are also available.
PRide GUideOUt MAY-SePt. 201 9
Why ChOOSe the RaiNBOW tiMeS?
WeBSite, SOCiaL Media & e-BLaSt
PRide MaP
OUR PROdUCtS
new england’s • largest lgBt newspaper and pride projects producer, Boston based
most widely distributed• lgBt publication throughout new england
75,000• readers each month
tRiplE bonuS!• every print edition is also available online (.pdf) and shared via our social
media network. each ad is hyperlinked to the advertisers’ website, tripling your exposure.
Award-winning• publication since 2006
top-notch team with extensive experience in ensuring • customer satisfaction
Discounted• frequency rates & digital and print packages available
most popular social media network• reaching a total of 65,000 subscribers/followers
2.5 million• verifiable website hits per month
original• in-depth stories in each edition
Gay-owned• and operated
philanthropic• community support each year
The Rainbow Times | Em: [email protected] | Ph: 617.444.9618 | therainbowtimesmass.com
editORiaL CaLeNdaRboston
New England’s Largest LGBTQ Newspaper and Pride Projects Producer since 2006 • Boston Based, New England Readnorthampton
massachusetts new hampshireconnecticut
JANUARY HEALTH AND WELLNESS
BACK TO SCHOOLAd deadline: Jan. 2 | OSD: Jan. 10
FEBRUARYCUPID VALENTINE’S GETAWAY
TAx TIPS & fINANCIAL PLANNINGAd deadline: Jan. 30 | OSD: Feb. 7
MARCHGAY FAMILIES/EDUCATION/SUMMER
CAMP PLANNINGSPIRITUALITY
Ad deadline: Feb. 27 | OSD: March 7
APRIL*I DO/WEDDING PLANNING
YOUTH ISSUESAd deadline: March 27 | OSD: April 4
NEW ENGLAND PRIDE MAP*Ad deadline: March 27 | OSD: April 4
MAYPRIDE SEASON PREVIEW
HOME & LIfESTYLESUMMER IN PROVINCETOWN
Ad deadline: April 24 | OSD: May 2
JUNE*PRIDE KICKOFF (BOSTON)SUMMER IN BEANTOWN
PLAY IT SAfEAd deadline: May 22 | OSD: May 30
PRIDE GUIDE*Ad deadline: May 15 | OSD: May 27
JULYSUMMERNIGHT ARTS (CONCERTS, ARTS,
EVENTS)OUR FOUR LEGGED FAMILY/PETS EDITION
Ad deadline: June 26 | OSD: July 4
AUGUSTBACK TO SCHOOL
FALL ARTS PREVIEWAd deadline: July 24 | OSD: Aug. 1
SEPTEMBERREAL ESTATE
HOME & LIfESTYLEAd deadline: Aug. 28 | OSD: Sept. 5
OCTOBERNATIONAL COMING OUT DAY
LGBT LATINOSHALLOWEEN
Ad deadline: Sept. 25 | OSD: Oct. 3
NOVEMBERTRANSGENDER DAY OF REMEMBRANCE
HOLIDAY CONCERTS/EVENTSAd deadline: Oct. 30 | OSD: Nov. 7
DECEMBERGAY GIfT GUIDE
HOME FOR THE HOLIDAYSAd deadline: Nov. 27 | OSD: Dec. 5
2019
For nearly a decade,The Rainbow Times has been the recipient of several awards. With over 25 years in the publishing and journalism fields, our team is comprised of top-notch professionals who have also presented numerous national and international workshops relating to the industry and its evolution. The Rainbow Times
boasts the most original in-depth reporting, and widest distribution in New England.
The Rainbow Times | Em: [email protected] | Ph: 617.444.9618 | therainbowtimesmass.com
mainevermontsalem
1/8 page4.75 w x 2.75 h
The Rainbow Times | Em: [email protected] | Ph: 617.444.9618 | therainbowtimesmass.com
StaN
daRd
adS
Artwork Deadline: Every 4th/5th Wednesday
Publication Date: Every 1st Thursday
Readership: 75,000File Format: high res .pdf
*Frequency Discounts may not be com-bined with additional offers or sponsor-ships. The Rainbow Times is not liable for typographical errors in any advertise-ment once the said ad has been submit-ted or approved by the client.
SIZE & SPECS FREQUENCY DISCOUNT**
CENTER SPREAD20 w x 10.8 hCOVER POWER STRIP1.5 w x 10.8 h (vertical)COVER POWER STRIP9.68 w x 1.75 h (horiz.)FULL PAGE COLOR9.68 w x 10.8 hFULL PAGE BW 1/2 PAGE COLOR4.75 w x 10.8 h or9.68 w x 5.5 h1/2 PAGE BW 1/4 PAGE COLOR4.75 w x 5.5 h 1/4 PAGE BW 1/8 PAGE COLOR4.75 w x 2.75 h 1/8 PAGE BW INSERTS: $95/CPM
color/black & white
$899 $854.05 $809.10 $764.15 $710.20
$675 $641.25 $607.50 $573.75 $540.00 $599 $569.05 $539.10 $509.15 $479.20
$449 $426.55 $404.10 $381.65 $359.20$400 $380.00 $360.00 $340.00 $320.00
$325 $308.75 $292.50 $276.25 $260.00 $299 $284.05 $269.10 $254.15 $239.20
$249 $236.55 $224.10 $211.65 $199.20
$1399 $1329 $1259 $1189 $1119
$1749 $1662 $1574 $1487 $1399
Payment must be pre-paid for all first-time advertisers by deadline. The Rainbow Times reserves the right not to publish an ad for non-payment or any reason at all.
PayMeNt
Award winning, The Rainbow Times is the largest LGBTQ newspaper in New England that increases awareness of today’s issues. Acclaimed as the most popular publication by many, The Rainbow Times serves as a vehicle to
unify and strengthen the diverse communities in the region. ISSN 2169-6136 (online) and ISSN 2169-6128 (print).
full page9.68 x 10.8
1/2 page (horizontal)9.68 x 5.5
1/2 page(vertical)
4.75 x 10.8
1/4 page4.75 w x 5.5 h
1/162.3 w x 2.75 h
Cover Power Strip9.68 w x 1.75 h
1x 3x 6x 9x 12x
Payment Deadline: At time of reservation.
Center spread20 x 10.8
bostonNew England’s Largest LGBTQ Newspaper and Pride Projects Producer since 2006 • Boston Based, New England Read
northamptonmassachusetts new hampshire
connecticut
$1399 $1329 $1259 $1189 $1119
**Frequency discounts apply for consecutive ad runs only.
mainevermontsalem
The Rainbow Times | Em: [email protected] | Ph: 617.444.9618 | therainbowtimesmass.com
ThE FINE PRINT:*Frequency Discounts may not be combined with additional offers or sponsorships. The Rainbow Times (TRT) is not liable for typo-graphical errors in any advertise-ment once the said ad has been submitted or approved by the client. ** Payment must be pre-paid for all first-time advertisers by deadline. TRT reserves the right not to publish an ad for non-payment or any reason at all.
SIZE & SPECSALL ADS IN COLOR 1x 3x 6x 9x 12x
L-ShAPEDtop-left: 2.3 W x 6.8 Hbottom: 9.68 W x 4 H
6.8
H
9.68 W
4H
2.3 W 9.68 W
TOP & BOTTOMtop: 9.68 W x 2 Hbottom: 9.68 W x 3.25 H
2 H
9.68 W
3.25
H
POWeR PUNCh adS
2.3 W
DOUBLE TOWERleft tower: 2.3 W x 10.8 Hright tower: 2.3 W x 10.8 H
10.8
H
10.8 H
2.3 W
ThE FIREPLACEtop: 9.68 W x 2 Hbottom: 9.68 W x 3.25 H
4.75 W
6.75
H
RACETRACKtop-left & right 2.3 W x 8.05 Hbottom: 9.68 W x 2.75 H
8.05
H
9.68 W
2.75
H
2.3 W
WRAP-AROUNDtop: 9.68 W x 2.75 Hbottom: 9.68 W x 2.75 Hmiddle-right: 2.3 W x 5.3 H
2.75 H
9.68 W
2.75H5.3 H
9.68 W
UPSIDE DOWN Tcenter column: 4.75 W x 8.05 Hbottom: 9.68 W x 2.75 H
8.05
H
4.75 W
9.68 W
2.75
H
FLOATING 1/3Specs: 9.68 W x 3.6 H
9.68 W
3.6
H
9.68 W
$899 $854.05 $809.10 $764.15 $710.20$749 $711.55 $674.10 $636.65 $599.20
$849 $806.55 $764.10 $721.65 $679.20$899 $854.05 $809.10 $764.15 $710.20$679 $645.05 $611.10 $577.15 $543.20
2.3 W
$699 $664.05 $629.10 $594.15 $559.20$649 $616.50 $584.10 $551.65 $519.12
FREQUENCY DISCOUNT
L-SHAPEDTOP & BOTTOMFLOATING 1/3RACETRACKDOUBLE TOWERUPSIDE DOWN TTHE FIREPLACEWRAP-AROUND $949 $901.55 $854.10 $806.65 $759.20
Advanced advertising layout & placement guaranteed to get you noticed! Utilizing formats that are not standard ad layouts draws direct attention to your brand. There will only be one power punch ad per page, making your ad exclusive.
bostonNew England’s Largest LGBTQ Newspaper and Pride Projects Producer since 2006 • Boston Based, New England Read
northamptonmassachusetts new hampshire
connecticutmainevermont
salem
bostonNew England’s Largest LGBTQ Newspaper and Pride Projects Producer since 2006 • Boston Based, New England Read
northampton
maine massachusetts new hampshirevermont connecticutsalem
The Rainbow Times | Em: [email protected] | Ph: 617.444.9618 | therainbowtimesmass.com
*COMBO PACKAGES ARE NOT ELIGIBLE FOR FREQUENCY DISCOUNTS.** MUST BE SUPPLIED BY ADVERTISER
Artwork Deadline: Every Wednesday
Publication Date: Thursdays & as purchased
Average Impressions: 2.5 Million/month
diGitaL adVeRtiSiNG
WEB-LG SQUARE370 w x 260 h (pixels) LG BANNER728 w x 90 h (pixels)EBLAST-LEADERBOARD630 w x 75 h (pixels)EBLAST-STANDARD190 w x 220 h (pixels)DEDICATED EBLAST
$349 $331.50 $314.10 $296.65 $279.20
$349 $331.50 $314.10 $296.65 $279.20
$325 $308.75 $292.50 $276.25 $260.00
$275 $261.25 $247.50 $233.50 $220.00
SIZE & SPECS1x 3x 6x 9x 12xcolor/black & white
FREQUENCY DISCOUNT
* SAMPLE E-BLASTS ARE AVAILABLE UPON REQUEST.
370w x 260h pixels
LG Sq.
728w x 90 pixels (LB)
COMBO PaCKaGeSUSE DIGITAL & PRINT ADVERTISING FOR MAxIMUM IMPACT
COMBO 1: OVER ThE RAINBOWFULL PAGE COLOR AD IN TRT
LEADERBOARD WEB ADE-BLAST LEADERBOARD AD
SOCIAL MEDIA PROMOSADVERTORIAL TO BE RUN IN
PRINT AND ONLINE**VALUE: $2599
YOU PAY: $1899
COMBO 3: ATTENTION GRABBER1/4 PAGE COLOR
WEB BANNER, LG. SqUAREE-BLAST STANDARD AD
VALUE: $1100YOU PAY: $899
COMBO 2: STEALING the SPOTLIGhT1/2 PAGE COLOR IN TRTLEADERBOARD WEB AD
E-BLAST LEADERBOARD ADADVERTORIAL TO BE RUN ONLINE**
VALUE: $1799YOU PAY: $1499
COMBO 4: YOU DECIDECOMBINE ANY PRINT AD (1/2 COLOR OR MORE, OR ANY
POWER PUNCH AD) WITH ANY DIGITAL AD AND RECEIVE A 25% DISCOUNT Of THE fINAL COST.
The Rainbow Times (TRT) boasts the largest social media and online/digital presence than any other LGBT publication in New England. TRT’s massive reach will be used and combined to get your digital ad noticed!
$999 n/a n/a n/a n/a
DISCLAIMER: The information contained herein is the property of The Rainbow Times, LLC and it is only meant for the use that it is intended. This media kit, including any attachments, is for the sole use of the intended recipient(s) and may contain confi-
dential and privileged information. If you have received this communication in error, please notify the sender immediately by replying to the message and deleting it from your computer. For more information, please contact The Rainbow Times at
617-444-9618 or email [email protected].
bostonNew England’s Largest LGBTQ Newspaper and Pride Projects Producer since 2006 • Boston Based, New England Read
northamptonmassachusetts new hampshire
connecticut
CONtaCt USPUBLISHER
GRAYSEN M. OCASIO, [email protected]
EDITOR-IN-CHIEFNICOLE LASHOMB, [email protected]
ADVERTISING DIRECTORLIZ JOHNSON, [email protected]
MARKETING & PUBLIC RELATIONSCHRIS GILMORE, [email protected]
ReCeNt aWaRdSTHE SILVIA RIVERA COMMUNITY AWARD, BOSTON
presented by the Hispanic Black Gay Coalition
LGBT CHAMPION IN MEDIA, BOSTONpresented by the foundation for International Justice
LGBT COMMUNITY SERVICE AWARD, SALEMpresented by North Shore Pride
LGBTQ COMMUNITY DIAMOND AWARDpresented by the Imperial Court of W Massachusetts
SOLIDARIDAD AWARDpresented by Boston Pride/Latino Pride
mainevermont
salem
