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Great Quotes To Use & Repeat When You Can’t
Find A Better Way Of Saying It
Collected & Visualised by Tom Himpe
On advertising
The definition of advertising: ‘You lie people to the truth’
We found advertising works the way the grass grows. You can never see it, but every week you have to
mow the lawn
Andy Tarshis, A.C.Nielsen Company
Stop interrupting what people are interested in, and be what people are interested in
Advertising agencies may come up with the best brand ideas but big brand ideas are not always best expressed through advertising
adliterate.com
Nike didn’t discover the power of advertising, they discovered the power of
their own voice
Dan Wieden
After the next nuclear holocaust there'll be cockroaches
and ad people
On brand strategy
If you don’t have a strategy, any campaign can take you there
A good strategy should be
concrete on the inside and
chewing gum on the outside,
not the other way around.
The business model of the digital age is one-
word equity for brands, that word being the
one word that a company wants
associated with their brand
Maurice Saatchi
Successful brands must work like a molecule; adding successive ideas into a chain of interesting innovations, many of which are not even
seen as marketing
John Grant, “The Brand Innovation Manifesto”
The more you understand
something, the less interesting
it is
You don't need to control the conversation to reap the benefits of the exposure
Henry Jenkins
If you want to influence people's behaviour, give them something to copy
It’s not what advertising does with the consumer.
It’s what the consumer does with advertising.
QuickTime™ and aTIFF (LZW) decompressor
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The key is to produce
something that both pulls people
together and gives them
something to do
Henry Jenkins
The less control a company has over its marketing message, the greater its
credibility
The Economist
If your only tool is a hammer, every problem looks like a nail
Bernard Baruch
It is difficult to get a man to understand something when his salary depends upon his not understanding it
Upton Sinclair
The essential difference between emotion and reason is that emotion leads to
action, while reason leads to conclusions
neurologist Donald Galne
We use logic to prove and intuition to discover
If I can't picture it, I can't understand it
Albert Einstein
Genius is in simplicity and specificity.
Success is in consistency.
On ideas
Good ideas are not adopted automatically. They must be driven into practice with courageous
patience.
Admiral Rickover
Adapt the technique to
your idea, not your idea to
the technique
Bill Bernbach
The idea is the company. Get
employed by it and employ others who
believe in it, defend it, develop it and
deliver it.
By 2015, there will be no separate media and
creative awards because there will be no distinction
between ad agency creativity and media
agency creativity
Cliff Francis, P&G's manager of global media and
communication, in Cannes 2005
On media
It used to be that no brand manager at P&G ever got fired for recommending a 30-
second TV spot
It no longer makes economic sense to send an advertising message to the many in hopes of
persuading the few
We are a big marketer. We are not a mass marketer.
M. Lawrence Light, McDonald’s chief marketing officer
Media organisations have learned how to buy sausage and bread for the cheapest price, they
haven’t learned how to create great tasting hot-dogs
People don’t read ads. They read what interests them, and
sometimes that happens to be an ad
We don't want 1.000 channels - we want the one we want to watch
Nicholas Negroponte
As long as there are sofas, there'll be
TV
Contagious Magazine
On new media
Rule for bloggers: first thoughts, best thoughts
Widgets are the glue between people and the
content they want
Traditional advertising is buying time,
online is about creating time
Peer production is the most powerful industrial force of our time
Chris Anderson
Instead of asking them to watch, to listen, to play, to passively consume, the race is on to get them
to create, to produce and to participate
trendwatching.com
I think the real indicator will be when someone confesses that they cried at level 17
Steven Spielberg, on the fusion of games and film
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Participating in conversations is not about crowdsourcing, it's about crowdmanaging
5/50 rule: in 5 years time, 50% of all content will be consumer-generated
The Podshow
We cannot allow the multiplicity of possibilities to drag us into complexity
Kevin Roberts
People are replacing their trust in traditional authorities with trust in each other
On the future
The future is already here, it's just not evenly distributed
William Gibson
We always overestimate what will change the next 2 years, and underestimate what will change the next 10
Bill Gates
The one fact about the future of which we can be certain is that it will be utterly fantastic
Arthur C Clarke
[in the future] you will physically be inside the experience, which will surround you top,
bottom, on all sides
Steven Spielberg
On ambition
It’s quite fun to do the impossible
Walt Disney
The problem is not that we aim
too high and fail, but that we
aim too low and succeed.
Stay hungry. Stay foolish
Steve Jobs
I think that's the best thing in life:
keeping busy
Andy Warhol
On whatever
Any intelligent fool can make things bigger, more
complex, and more violent. It takes a touch of
genius -and a lot of courage- to move in the
opposite direction.
Albert Einstein
If we took the mission statements of 100 large
industrial companies, mixed them up while everyone was asleep, and reassigned them
at random, would anyone wake up tomorrow and cry,
'My gosh, where has our mission statement gone?'
Actions speak louder than words
It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change
Charles Darwin
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To rob a bank you need two things: a
gun and a smile.
A smile to convince and a gun to
convince faster.
It’s nicer to join the pirates than to join
the navy
An educated customer is better than an
entertained customer, because
they're already further down the
chain.
If I had asked people what they wanted, I would’ve built a faster horse
Henry Ford
The consumer is not a moron, it's your
wife
David Ogilvy
The greatest geniuses
accomplish more by doing less
The subconscious needs time and space to roam
I make movies for the masses but I speak to
them one by one
Steven Spielberg
Kids, you tried your best and failed
miserably. The lesson is, never try.
Homer Simpson
It takes two people to lie.
One to lie, and one to listen.
Homer Simpson
Just because I don’t care, doesn’t mean I don’t understand.
Homer Simpson
speak less, say more
Before you speak, make sure that what you say is
better than silence
What you have to remember when building a mousetrap, is to leave room for the mouse
Any technology that is sufficiently advanced is
indistinguishable from magic
Arthur C. Clarke
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fail fast, learn fast, fix fast