Optimize promotions and advertising with Quotient and Intel The retail industry and companies selling consumer packaged goods face unprecedented disruption from a nexus of forces— including changing consumer behavior and expectations, the influence of social media networks, instant access to online reviews and cost comparisons, ecommerce, the sharing economy, and tech-savvy millennials. Diverse consumer channels and a wealth of purchasing choices both local and global have made accurate customer segmentation increasingly difficult. Brand loyalty is decreasing, particularly by millennials who hold more and more of the overall purchasing power. At the current churn rate, 75 percent of the enterprises in the S&P 500 will be replaced by 2027, 1 while 33 percent of retail malls are likely to fail 2 due to an oversupply of retail space combined with a shift to online commerce. To stay in business, retailers face an imperative to address legacy challenges, rethink traditional business models, and innovate. Data-driven insight can help retailers compete in this complex and rapidly evolving landscape. Timely insight into customer behavior patterns supports optimization of inventory, promotions, and consumer experiences. Modern analytics solutions have the capability to assess both structured and unstructured data to provide a wider portrait of consumer activity and preferences, often in near real time. But even retailers with access to data may not have the analytics engines or in-house expertise to turn this data into action and monetization. Digital promotions and advertising are designed to reach consumers at key points in the shopper journey. Quotient is one example of a service provider that understands the industry and is tapping technology to achieve desired business outcomes. Its solutions are helping retailers and the consumer packaged goods industry attract shoppers and build loyalty. It provides digital promotions and media advertising based on proprietary point-of-sale and other data; a high-performance analytics engine powered by Intel® architecture; and edge-to-cloud Intel® security and management technologies. Together, Quotient and Intel are enabling retailers to drive faster time to market and monetize— positively impacting both top line and bottom line. QUOTIENT DELIVERS ON THE PROMISE OF DATA-DRIVEN BRAND AND RETAIL CAMPAIGNS BUSINESS BRIEF Retail Data-Driven Campaign Optimization The merger of targeted analytics—based on real-time consumer behavior and a deep data-driven understanding of shopper patterns and preferences—is resulting in effective decision- making, enabling brand marketers and agencies to optimize campaigns and increase sales based on customer data. Achieve Better Business Outcomes For today’s retailers who want to optimize spend, drive ROI, predict outcomes, and know their customers, Quotient and Intel deliver digital innovation aligned with retail practices and growth imperatives. • Know your customers: Reach consumers based on their past behavior, purchases, and preferences. • Market across channels: Tailor digital solutions to specific goals and combine all online channels—mobile, social, and web—to drive offline purchases. • Access industry data: Bring together a wide-ranging collec- tion of brands, retailers, and shoppers on an advanced digital platform. • Engage consumers: Drive traffic, incremental purchase volume, product trials, and market share. Gain engagement, loyalty, sales, and more-frequent shopping trips by consumers for brands, stores, and ecommerce sites. • Go beyond segmentation to personalization: Give consumers relevant offers, deals, and brand messages at the right time that are personalized and welcomed. • Grow consumer loyalty: Drive loyalty programs, digital pro- motions, and media campaigns for retailers. • Choose reliable innovation designed for retail: Discover the performance, security, scalability, manageability, and reliability of Intel®-based analytics solutions.
Transcript
Optimize promotions and advertising with Quotient and Intel
The retail industry and companies selling consumer packaged goods face unprecedented disruption from a nexus of forces—including changing consumer behavior and expectations, the influence of social media networks, instant access to online reviews and cost comparisons, ecommerce, the sharing economy, and tech-savvy millennials. Diverse consumer channels and a wealth of purchasing choices both local and global have made accurate customer segmentation increasingly difficult. Brand loyalty is decreasing, particularly by millennials who hold more and more of the overall purchasing power. At the current churn rate, 75 percent of the enterprises in the S&P 500 will be replaced by 2027,1 while 33 percent of retail malls are likely to fail2 due to an oversupply of retail space combined with a shift to online commerce. To stay in business, retailers face an imperative to address legacy challenges, rethink traditional business models, and innovate.
Data-driven insight can help retailers compete in this complex and rapidly evolving landscape. Timely insight into customer behavior patterns supports optimization of inventory, promotions, and consumer experiences. Modern analytics solutions have the capability to assess both structured and unstructured data to provide a wider portrait of consumer activity and preferences, often in near real time. But even retailers with access to data may not have the analytics engines or in-house expertise to turn this data into action and monetization.
Digital promotions and advertising are designed to reach consumers at key points in the shopper journey. Quotient is one example of a service provider that understands the industry and is tapping technology to achieve desired business outcomes. Its solutions are helping retailers and the consumer packaged goods industry attract shoppers and build loyalty. It provides digital promotions and media advertising based on proprietary point-of-sale and other data; a high-performance analytics engine powered by Intel® architecture; and edge-to-cloud Intel® security and management technologies. Together, Quotient and Intel are enabling retailers to drive faster time to market and monetize—positively impacting both top line and bottom line.
Quotient Delivers on the Promise of Data-Driven BranD anD retail CamPaigns
Business BriefRetailData-Driven Campaign Optimization
The merger of targeted analytics—based on real-time consumer behavior and a deep data-driven understanding of shopper patterns and preferences—is resulting in effective decision-making, enabling brand marketers and agencies to optimize campaigns and increase sales based on customer data.
Achieve Better Business OutcomesFor today’s retailers who want to optimize spend, drive ROI, predict outcomes, and know their customers, Quotient and Intel deliver digital innovation aligned with retail practices and growth imperatives.
• Know your customers: Reach consumers based on their past behavior, purchases, and preferences.
• Market across channels: Tailor digital solutions to specific goals and combine all online channels—mobile, social, and web—to drive offline purchases.
• Access industry data: Bring together a wide-ranging collec-tion of brands, retailers, and shoppers on an advanced digital platform.
• Engage consumers: Drive traffic, incremental purchase volume, product trials, and market share. Gain engagement, loyalty, sales, and more-frequent shopping trips by consumers for brands, stores, and ecommerce sites.
• Go beyond segmentation to personalization: Give consumers relevant offers, deals, and brand messages at the right time that are personalized and welcomed.
• Grow consumer loyalty: Drive loyalty programs, digital pro-motions, and media campaigns for retailers.
• Choose reliable innovation designed for retail: Discover the performance, security, scalability, manageability, and reliability of Intel®-based analytics solutions.
Retail Data-Driven Campaign Optimization 2
A Powerhouse of Data Designed to Increase SalesQuotient distributes coupons and media through Coupons.com; its affiliate network’s mobile apps give consumers a better shopping experience, while saving costs. Data-driven coupon distribution and digital activity is based on targeted customer segmentation and media optimization. With Quotient solutions running on Intel, retailers have access to a new level of customer intelligence—from the products consumers are buying to what they are apt to buy next. Bundled data from Quotients’ extensive network of retailers and alliance partners, including both online and off-line data and purchasing behavior, allows campaign optimization at a deeper level for improved outcomes. Campaigns can be adjusted on the fly in real time based on minute-by-minute data to keep pace with and often predict consumer activity and trends.
Campaigns on Quotient’s Intel-based network are shopping and spending more than the average shopper.3
Heavy digital coupon shoppers who clip 90 coupons annually3:
Make 25% more trips3
Spend 12% more on each trip3
Spend 40% more overall3
Critical SecuritySecurity is paramount for the retail industry, due to factors ranging from consumer privacy to fraud in the coupon industry. Analytics supported by Intel Security technologies allows Quotient to fine-tune campaign optimization, while adhering to best-in-class privacy and security. Anonymous data protects consumers and retailers. Recommendations are unique to each of Quotient’s customers, protecting their data and resulting insights from competitors. Intel Security technologies help protect, detect, and correct sophisticated security threats to safeguard identities, data, and networks from device to cloud to data center.
Sparking Retail GrowthIntel is enabling innovators like Quotient to help retailers transform and meet the demands of a digital, consumerized, data-based economy. Discover how you can meet your business goals, while deepening consumer-shopping insight.
About QuotientQuotient is a digital promotion and media company with an expansive proprietary network—composed of Coupons.com, a Nielsen Top 100 web property, plus thousands of publisher partner sites, its mobile apps, and the apps of its many retailer partners. The platform’s aggregated data delivers unprecedented intelligence to brands and retailers about their consumers. This intelligence can effectively personalize and target every offer and message to further increase sales and drive foot traffic to stores, and can optimize returns on each successive promotional campaign.
The results prove the value of Quotient’s unique solutions, network and multichannel delivery systems. Key metrics, such as awareness and likelihood of purchasing, are two to six times higher than industry benchmarks.3
Talk to UsFind out how Quotient’s data-driven campaigns and Intel® retail solutions can impact your bottom line.
The foundaTion for reTail innovaTionIntel brings the high-performance compute power for real-time analytics, along with efficiencies of scale, and built-in security at the hardware level. Intel benefits for retailers include industry-standard technology solutions, and highly scalable, secure, and reliable platforms.
As a trusted leader in retail business transformation, Intel is accelerating time-to-value for data-driven insights and decision-making. Intel is actively driving standards and capabilities across the ecosystem to enable cost-effective, strategic growth for today’s retailers.
