SDM SmartHome Study. Copyright © 2007 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

2nd Annual Channel Partners Program Award

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

2

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Phase I: Nomination Process

29% 19% 17%

36%

Other, 10%

Dealers, 20%

Integrators, 40%Installers,

30%

Avg. Years in Industry 19 yearsAvg. Years Company In Business 24 yearsMedian Number of Employees 10-24Median Revenue $500,000-$999,999

Online Survey of 11,000 SDM Subscribers

Participant Profile151 Security Professionals

29% 33%42%

58%64%

84% 84%90% 97%

0%

20%

40%

60%

80%

100%

Storage/DataMgmt.

Non-securityRes. Products

ID Equip. orSoftware

Network Tech.Equip.

Fire/Life SafetyProtection

Equip.

Access Controls& Locks

Intrusion AlarmEquip.

Power Supplies,Cables, & Wiring

Video Surveill. &Commun. Equip.

Product Involvement

3

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Phase I: Nominees For Phase II

When thinking about manufacturers or brands in the security industry that you are familiar with, which do you consider to be the best in terms of __________________?

Overall SalesTechnical SupportOverall MarketingTechnologically Advanced ProductsOverall Brand Reputation

Brands receiving more than two mentions were included in Phase II. ADI AltronixAMAG TechnologyAmerican Dynamics ASSA ABLOY Axis Communications BrivoBosch CoVi TechnologiesDedicated Micros Digital Monitoring Products (DMP) Digital Security Controls (DSC)DSX Access Systems DVTelELK ProductsEverFocus

NOTIFIERNUVICOPanasonic PelcoSamsung GVISamsung TechwinSanyo SecuritronSilent Knight Software HouseSony Speco TechnologiesSystem Sensor TycoVicon

Fargo Fire-Lite Alarms First Alert Galaxy Control Systems GE Security Home Automation Inc. (HAI)HID HoneywellInternational Electronics, Inc. (IEI) IndigoVisionInovonicsJVC Keri Systems Keyscan Access Control Systems Lenel Systems International NAPCO Security Group

46 Brands Nominated!

4

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Phase II: Voting Process

18% 29% 23%

30%

Other, 12%

Dealers, 16%

Integrators, 40%Installers,

32%

Avg. Years in Industry 20 yearsAvg. Years Company In Business 26 yearsMedian Number of Employees 10-24Median Revenue $1M to $2.5M

Online Survey of 11,000 SDM Subscribers

Participant Profile122 Security Professionals

28%

39% 39%

54%

66%

84% 84% 84%91%

0%

20%

40%

60%

80%

100%

Storage/DataMgmt.

Non-securityRes. Products

ID Equip. orSoftware

Network Tech.Equip.

Fire/Life SafetyProtection

Equip.

Power Supplies,Cables, & Wiring

Access Controls& Locks

Intrusion AlarmEquip.

Video Surveill. &Commun. Equip.

Product Involvement

5

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Important Attributes When Selecting: Security Vendor, Partner, Carrier or Manufacturer

Q2. How important are the following attributes when selecting which security vendor partners/carriers/ manufacturers to work with?

Question Type: Single Choice Grid

79%

18%

39%

39%

54%

0% 20% 40% 60% 80% 100%

Overall Marketing Support

Overall Brand Reputation

Overall Offering ofTechnologically Advanced

Products

Overall Sales Support

Overall Technical Support

2009 (n=122)

Percent Extremely Important

6

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Winner Selection Methodology

Q4. When thinking about manufacturers/brands in the security industry you are familiar with, which three of the following do you consider to be best in terms of….• Overall Sales Support• Overall Technical Support• Overall Marketing Support

Based on the nominated manufacturers, respondents chose their top brands in each category:

Category Winners and the Overall Winner were selected based on respondent choices.

In the event of a tie, the category winner was determined based on the satisfaction rating of the tied brands:Q6b. Please rate your satisfaction with [INSERT BRAND] on the following attributes.• Overall Satisfaction• Overall Sales Support• Overall Technical Support

• Overall Offering Technologically Advanced Products• Overall Brand Reputation

• Overall Marketing Support • Overall Offering Technologically Advanced Products• Overall Brand Reputation

1.

2.

3.

7

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

2nd Annual Channel Partners Awards Winners

8

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Technical Support Award

45%

57%

86%

0% 20% 40% 60% 80% 100%

EducationalResources

Avail.

Training

TechSupport

Accessibility

2009 (n=122)

Attribute is “Extremely Important” in Partner Selection

Top Ranked: Technical Support

ADIBosch

Fire-Lite AlarmsGE SecurityHoneywell

NAPCO Security GroupPanasonic

PelcoSilent Knight

Speco Technologies

9

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Technical Support Winner

26%

10

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Sales Support Award Nominees

71%

59%

30%

29%

0% 20% 40% 60% 80% 100%

Territory Rep

Sales Supportin Field

Sales RepKnowledge/

Exp.

ProductAvailability

2009 (n=122)

Attribute is “Extremely Important” in Partner Selection

Top Ranked: Sales

Support

ADIBosch

Digital Security Controls (DSC)Fire-Lite Alarms

GE SecurityHoneywell

NAPCO Security GroupPanasonic

PelcoSpeco Technologies

11

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Sales Support Winner

37%

12

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Technologically Advanced Products Award Nominees

87%

55%

49%

42%

33%

0% 20% 40% 60% 80% 100%

Special FeatureInclusion

Interoperabilitywith OtherProducts

Price forPerformance

Ease ofProgram/ Install/

Service

Product Quality/Reliability

2009 (n=122)

Attribute is “Extremely Important” in Partner Selection

Top Ranked: Technologically

Advanced Products

ADIAxis Communications

BoschGE Security

HIDHoneywell

NAPCO Security GroupPanasonic

PelcoSony

13

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Technologically Advanced Products Winner

24%

14

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Brand Reputation Award Nominees

75%

38%

34%

0% 20% 40% 60% 80% 100%

Effort to ManageChannelConflicts

Brand Image

ProductSupport Avail.

2009 (n=122)

Attribute is “Extremely Important” in Partner Selection

Top Ranked: Brand

Reputation

ADIBosch

Digital Security Controls (DSC)Fire-Lite Alarms

GE SecurityHID

HoneywellNAPCO Security Group

PanasonicPelco

Silent KnightSony

System Sensor

15

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Brand Reputation Winner

28%

16

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Marketing Support Award Nominees

27%

21%

15%

0% 20% 40% 60% 80% 100%

Promo/AdSupport

ProvideMarketingMaterials

Assist. WithLead

Generation

2009 (n=122)

Attribute is “Extremely Important” in Partner Selection

Top Ranked: Marketing

Support

ADIBosch

Digital Security Controls (DSC)Fire-Lite Alarms

GE SecurityHoneywellPanasonic

PelcoNAPCO Security Group

Speco Technologies

17

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Marketing Support Winner

26%

18

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

ADI Altronix

AMAG TechnologyAmerican Dynamics

ASSA ABLOY Axis Communications

BrivoBosch

CoVi TechnologiesDedicated Micros

Digital Monitoring Products (DMP) Digital Security Controls (DSC)

DSX Access Systems DVTel

ELK Products EverFocus

Fargo Fire-Lite Alarms

First Alert Galaxy Control Systems

GE Security Home Automation Inc. (HAI)

HID Honeywell

Nominees

Overall Best Channel Partners Program Nominees

International Electronics, Inc. (IEI) IndigoVision

InovonicsJVC

Keri Systems Keyscan Access Control Systems

Lenel Systems International NAPCO Security Group

NOTIFIERNUVICO

Panasonic Pelco

Samsung GVISamsung Techwin

Sanyo Securitron

Silent Knight Software House

Sony Speco Technologies

System Sensor TycoVicon

Best Channel Partners Program

Nominees

19

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Overall Best Channel Partners Program Winner

SDM SmartHome Study. Copyright © 2007 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Congratulations to all 2009 Channel Partners

Program Award Winners!

For additional information on this study or Clear Seas Research please contact Beth Surowiec at surowiecb@clearseasresearch.com.

21

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Top Ranked: Technologically

Advanced Products

Top Ranked Brands By Category(In order of ranking)

Top Ranked: Technical Support

HoneywellPelcoADI

GE SecurityBosch

PanasonicSpeco Technologies

NAPCO Security GroupFire-Lite Alarms

Silent Knight

Top Ranked: Sales

Support

ADIHoneywell

PelcoGE Security

BoschPanasonic

Fire-Lite AlarmsNAPCO Security Group

Speco TechnologiesDigital SecurityControls (DSC)

HoneywellBoschPelco

GE SecurityADI

PanasonicAxis Communications

SonyNAPCO Security Group

HID

22

SDM Channel Partners Program Award. Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Top Ranked Brands By Category(In order of ranking)

Top Ranked: Brand

Reputation

Top Ranked: Marketing

Support

HoneywellPelco

GE SecurityBosch

ADIPanasonic

SonyNAPCO Security Group

Fire-Lite AlarmsDigital Security Controls (DSC)

HIDSilent Knight

System Sensor

HoneywellADI

GE SecurityPelco

PanasonicBosch

NAPCO Security GroupSpeco Technologies

Digital Security Controls (DSC)Fire-Lite Alarms

SDM SmartHome Study. Copyright © 2007 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Copyright © 2009 by Clear Seas Research/BNP Media. All rights reserved. Results of this study cannot be used in whole, or in part, for promotional literature or otherwise without the expressed written permission.

Clear Seas Research is a full service market research company dedicated to helping companies answer complex questions through primary industry and consumer

research.

Specifically we help companies understand:

How to better meet their competion in today’s market place

How to most effectively bring a new product to market

How to improve customer satisfaction

How to get the most out of their advertising dollars

How to break into a new market

How to achieve greater customer loyalty

AND MUCH MORE…

For more information on how Clear Seas Research can help you get answers to complex questions please contact:

Beth Surowiec at 248.786.1619 or surowiecb@clearseasresearch.com