Ra brand book_5_5

5. 5.13BRAND POSITIONING

Alabaster Bamboo Aloe Barley-Birch-Sand Dollar Amber Beachglass-Seaspray-Fossil Acorn-Barley-Linen Bermuda Adriatic-Avocado-Lapis Antique Gold Bermuda-Spa-Nile Aegean Apricot-Chile-Wheat Berry Crush Aged Brick Berry-Leaf-Harbor Birch Biscotti-Sugarcane-Chai Bisque Black Azure Black and White Azure-Atlantis-Silver Sage Black-Tan Blue Cameo-Amethyst-Mahogany Caviar Bluebell Canary-Green Caviar-Golden-Pomegranate Blush Butter Capri Caviar-Toffee-Carob Capri-Java-Thyme Cayenne Caramel Cayenne-Goldenrod-Edamame Caramel-Toffee-Coconut Celadon Cargo Celadon-Jade-Pistachio Celadon-Oasis-Boysenberry Cashew Celery-Capri-Mediterranean Brandy Cashew-Thunder-Java Chambray Bronze-Ivory-Coal Cashmere Champagne Cajun-Tabasco-Lava Chili-Cashew-Toffee Chili-Rose-Cinnamon Copper Chili-Surf-Kelp Cove-Capri-Sprout Colonial-Bluebell-Prussian Chocolate-Wheat-Graphite Cinnabar-Topaz-Tuscan Red Cove-Pebble-Tidal Citrine Crimson Crimson-Teaberry-Sangria Currant Clementine Currant-Cognac-Espresso Cognac Date Delft Blue Desert Ember-Pomegranate- Flame Ember-Toffee-Ink Domino-Flint-Walnut Ebony Fire Flambeau Forest Frost Grass Honeysuckle Green Green Tea-Bamboo-Chamomile Hydrangea Grenadine Hydrangea-Skipper-Chambray Greystone Ginger-Guava-Raspberry Glacier-Blue Green Blue Goldenrod Grain-Cobblestone- Sea Hazelnut Hibiscus Ice Indigo Infinite Java-Portobello-Shadow Jute-Black-Platinum Kelp-Aloe-Safari Kiwi-Artichoke-Zest Kiwi-Fiesta- Carribean Lava-Red Hot-Garnet Lemongrass Lemongrass-Palm-Sprout Mica-Kona-Caviar Mink Moonlight Moonstone Moss Mist Mushroom- Fountain-Java Mist-Atlantis-Lapis Magenta-Prussian-Sunset Mango-Date-Paprika Mango-Peony-Watermelon Moonstone-Midnight Navy Orchid Peacock Orchid-Mandarin-Whirlpool Peacock-Pistachio-Grotto Pear-Sesame-Cactus Nutmeg Palm-Sea-Mineral Nutmeg-Spice-Bonsai Paprika Ocean Parchment Parchment-Rain-Topaz Petal Patina Pewter Pewter-Tourmaline-Bluebell Portobello Pistachio Port-Topaz-Lotus Platinum Prussian Prussian-Lagoon-Copper Rhubarb Plum Pumice-Whitewash-Flax Pomegranate Pomegranate-Honey-Sedona Pompeii-Pumpkin-Brick Pool Rain-Palm-Oasis Rose Poppy Rain-Sand Dollar-Pistachio Ruby Porcelain Rain-Sterling-Powder Reed Ruby-Beeswax-Geranium Red Russet Red Hot-Gold-Currant Scarlet-Honey-Portabello Seaside Sesame Sable Sable-Fog-Linen Shell-Cameo-Spice Shell-Copper-Plum Saffron Saffron-Auburn-Sienna Sand Dollar Sand Dollar-Latte-Barley Sandcastle-Drifwood-Parchment Sand-Parchment-Fax Scarlet Sterling Sunset- Henna-Berry Silver Straw-Toast-Saddle Surf Spice-Haystak-Java Surf-Oasis-Breeze Surf-Sand-Dusk Slate Agave-Bronze-Canyon Tarragon Slate-Twine-Pool Amber-Greystone Teaberry-Saffron-Chili Smoke Citrine-Baltic Teak Cocoa-Flax-Coal Terracotta Terracotta-Ginger-Koi Rhubarb-Pumice Opal Terrain Sun Steel Sun-Meringue-Zest Steel-Icicle-Nightfall Sunrise Thyme Tusk-Bisque-Mink Tide-Wasabi-Mango Tuxedo-Pewter-Java Walnut-Sand-Grain Toffee Tuxedo-Bone-Mink Toffee-Jasmine-Molasses Twig Topaz Tourmaline Umber Tourmaline- Indigo-Mulberry Wheat-Pecan-Barley Wicker-Twine-Terrain Vanilla-Teaberry-Shadow Willow Vermillion Wisteria Yellow Lotus Violet Sky Zest

THE SEARCH ENDS HERE.

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BRAND PURPOSE

Achieve an integrated relationship with the designer and their process.

Our products are smart, fabulous and they perform.

Do business with business people. The right product/the right service.

Respectful, service-oriented, and fashion focused.

Make bold design statments. Display elevated style with a discerning eye.

Establish authority with design leaders as a relevant, trusted resource.

CORE VALUES

Authenticity - really good people; they want to do business with us

Confidence - authority and taste level; leaders in supporting their business

Know how - we know she shops by color

Expertise - color dying, sourcing, merchandising

Style - hip traditional, fresh classic timeless

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OUR MISSION

Raise the brand bar

Engagement / demonstration

Elevate product presentation

Five heat markets

Target influencers

OUR U.S.P.

Robert Allen Fabric Solutions.

Providing design tools for designers.

Better than a book — add value beyond the library.

A place, a platform, an app.

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OUR MESSAGE

We understand the power of elevated design — aspiration, luxe, beauty.

Edit to amplify — confidence, joy, fun.

We love the sensuality and craft of color — fiber, dye, hand, emotion.

We revel in the company we keep — artists, designers, creatives.

OUR OFFERING

Personalized design resource — designers are the center of our business.

75 years of partnering with the finest mills.

75 years of superb cutomer service.

Clear style perspective — Fresh New Traditional.

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We’ve got a thing for color. It’s more than a crush. It’s a full-blown love affair. Color can do that to you. It can affect your mood, transform your environment and change your life.

We know this because we don’t just love color; we live it. We’ve studied the interplay of light and dark, of texture and pattern and we’re convinced that silk and brocade, jacquard and linen are more than simply textiles, they are tools for creating places where people don’t just live— they live better and more beautifully.

That’s why we’re obsessed with curating the most exquisite fabrics in colors that inspire and enchant. The just right reds, the blues that really sing, the creamiest, most buttery yellows and an infinite palette of neutrals that are anything but.

We’ve created the place where color lives. Where your creative vision can come to life. And where the rooms that you’ve dreamed of can become reality. Because now, there’s a new way of working. A new way of seeing that’s drenched in color and draped with style. A way to design that seems more intuitive, organic and effortless. Because it is. Because we’ve made it easy to find what you are looking for and to discover what you can’t live without. This is where your journey ends and your inspiration begins. This is Robert Allen.

THE SOUL OF THE BRAND

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BRAND POSITIONING

The search ends here. At Robert Allen. Because we don’t just have thousands of colors, we have the right colors. Right at your fingertips. That’s because for 75 years we’ve been obsessed with finding the most brilliant hues, fantastic weaves and perfect patterns. And making them easily available to you. Because we know that you share our vision of a more beautiful world. A world that’s a little more colorful. A world where quality matters. Where things are done right the first time. And where relationships are valued for a lifetime. Go ahead, look around. Then look at us. Robert Allen.

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WEBSITE

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jUST IN COLLECTIONS FABRIC TRIM HARDWARE CONTRACT SHOWROOMSFURNITURE

SEARCH By // COLOR // STyLE // NAME SIGN IN // My LIBRARy

WEBSITE

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Fuchsia



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Fin

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Turquoise

WEBSITE

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Mu

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ave

Co

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Cobalt

TRUE HUE

A FRESH TWISTON THE ARTIST’SPIGMENTS

WEBSITE

WEBSITE

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style

name

collection

instock

price$$$$$$

finish

ColorStudio Personal Palette

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ColorStudio

WEBSITE

COME TO THE PLACE WHERE COLOR LIVES. SEE COLOR IN A NEW LIGHT. IT’S ALL ABOUT HUE. AN EyE FOR COLOR. COLORS yOU SIMPLy CAN’T LIVE WITHOUT. DARE TO DREAM IN COLOR. COLOR AT yOUR COMMAND. yOUR STyLE jUST MET ITS MATCH. jUST RIGHT REDS–RIGHT HERE. WAy BEyOND BEIGE. INDIGO GO-GO. TOAST OF THE TOWN. SINGING THE BLUES. WHITE THIS WAy. DAWN TO DUSK. FROM SEA TO SHINING SEA. GOLDEN RULES. FIFTy SHADES OF GREy. FIRST BLUSH. GET GORGEOUS GREENS.BLACKOUT. WARMING TRENDS. COOL DOWN. SHADES OF SHERBET. CHAMPAGNE TASTES.NEW NEUTRALS.

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RED ALERT.MOST WANTED.STRAW VOTE.ExPERT ADVICE.OVER-THE-TOP.SCARLET FEVER.GREEN ACRES.HOT SPRING.MORE, MORE, MORE.ICE, ICE, BABy.jUNGLE BOOK.HIGH VOLTAGE.TASTE TEST.IT’S ONLy NATURAL.GARDEN VARIETy.WHITE NIGHT.SHINE ON.TIME AND AGAIN.STAR QUALITy.DESERT BLOOM.ON SOLID GROUND.SECOND NATURE.TROPICAL PUNCH.THE BIG CHILL.LOCAL COLOR.METALLICA.

BRAND VOICE

BRAND VOICE

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Artistic Color

We’re obsessed with color and right now we are in love with the vibrant, elemental colors of the Artists’ Studio. A bold, fresh palette born from the purest, raw pigments and perfected by the expertise of artisans, master dyers and weavers that we’ve travelled the world to find. People who are just as in love with color as us. People like you.

Viridian. Fuchsia. Cobalt. Turquoise. All the right brights. Tone on tone. On trend but with a nod to the classics. Timeless. Color that plays well with others but that’s bold enough to stand alone. Color that makes a statement. And speaks to you. And your superb sense of style.

TRUE HUESELEMENTAL STyLECOLOR OUTSIDE THE LINESSIMPLy BRILLIANTVIVA VIRIDIAN!FUCHSIA FEVERFANTASTIC FUCHSIAOUT OF THE BLUECOBALT COOL

TURN ON THE TURQUOISE

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BRAND VOICE

Robert Allen Naturals

Robert Allen Naturals. The irresistible appeal of the natural world is captured in our newest collection. We looked to the desert landscape of Palm Springs—where for generations, chic city dwellers have sought refuge and artists have created retreats. There we found our inspiration—in the mountain vistas, colorful canyons and carpets of wildflowers in bloom. Fresh colors, rustic finishes, natural fibers and native-inspired prints that are rooted in tradition but right on-trend.

BACK TO NATURENATURE PERFECTED ELEMENTS OF STyLENATURAL SELECTIONA FORCE OF NATURENATURE, MEET yOUR MATCHNATURAL BEAUTyA WORLD OF COLORPERFECTLy NATURALA NATURAL WONDER

ADVERTISING

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Peacock Proud.

THE SEARCH ENDS HERE. RobertAllenDesign.com

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ADVERTISING

Well Red.


ADVERTISING

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Solid Gold.


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ADVERTISING

Fresh Tilled.


NATURALS

ADVERTISING

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NATURALS

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EMAIL

FABRICS COLLECTIONS TRIM HARDWARE CONTRACT SHOWROOMS

yOUR ACCOUNT #119453

The New york-based design house remains true to its design roots, with bold geometrics and soft natural motifs, all crafted using Sunbrella, the industry’s most prized outdoor brand. The marriage of DwellStudio’s unique point of view and Sunbrella’s high performance product results in a collection that brings a touch of chic to any space, inside or out.

SEE THE COLLECTION

The latest collection from Robert Allen Naturals. We looked for inspiration and found it in the desert of Palm Springs—where for generations, chic city dwellers have sought refuge and artists have created retreats. Fresh colors, rustic finishes, natural fibers and native-inspired patterns that are rooted in tradition but right on-trend.

VIEW THE NATURALS

Back to Nature

Sometimes the best way to make a statement is to speak softly. In hushed tones. Like the colors that are found in nature. Introducing Robert Allen Naturals. Fabrics that capture the tones and textures of the most beautiful places on Earth. From sun washed brights and sparkling whites to subtle mineral and rich earth tones. Unplugged and unpretentious. Easy to live with and easy to love.

SEE THE NATURALS PALETTE

Perfectly Natural

DwellStudio Outdoor Sunbrella

NEWS FROM THE Color Studio

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TyPOGRAPHy USAGEBRAND TyPOGRAPHy

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HELVETICA LT STD BOLD

ABCDEFGHIJKLMNOPqRSTUVWxYZabcdefghijklmnopqrstuvwxyz 1234567890

HELVETICA LT STD LIGHT

ABCDEFGHIjKLMNOPQRSTUVWxyzabcdefghijklmnopqrstuvwxyz 1234567890

SECONDARY HEADLINE

14 PT. HELVETICA LIGHT / NORMAL TRACKING / ALL CAPS / FLUSH LEFT / 70% BLACK OR WHITE

SECONDARy HEADLINE

PRIMARY HEADLINE

14 PT. HELVETICA BOLD / -20 TRACKING / U&LC / FLUSH LEFT / 100% BLACK OR WHITE

Headline

CALL TO ACTION

8 PT. HELVETICA BOLD / FLUSH RIGHT/LEFT TO ARROW / ACCENT COLOR

SEE THE COLLECTION

And where the rooms that you’ve dreamed of can become reality. Because now, there’s a new way of working. A new way of seeing that’s drenched in color and draped with style. A way to design that seems more intuitive, organic and effortless. Because it is. Because we’ve made it easy to find what you are looking for and to discover what you can’t live without. This is where your journey ends and your inspiration begins. This is Robert Allen.

BODY TExT

9/12 HELVETICA LIGHT / FLUSH LEFT / 70% BLACK

SUB HEADS

8 PT. HELVETICA BOLD / NORMAL TRACKING / ALL CAPS / FLUSH LEFT / 100% BLACK OR WHITE

SUB HEADS

FOOTER TExT

8 PT. HELVETICA LIGHT / NORMAL TRACKING / ALL CAPS / FLUSH LEFT / 70% BLACK OR WHITE

FOOTER TExT AND SMALL CALL OUTS


Date post:	01-Nov-2014
Category:	Entertainment & Humor
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Ra brand book_5_5

Entertainment & Humor