74
Rabbit Digital Branding Solutions Profile
| Date post: | 11-Jan-2016 |
| Category: |
Documents |
| Upload: | juniper-caldwell |
| View: | 225 times |
| Download: | 0 times |
Rabbit Digital Branding Solutions
Profile
WE THINK DIGITAL
EXPERIENCE
USERSBRANDS
DEVICES
WE THINK WE THINK
WE THINK
WE THINK
OUR WORK
121 million young internet users was a BIG DANGLING CARROT for Centre For Sight to leverage Digital. We are helping them grab a big bite of the online business.
Web DesignSEOSocial Media MarketingOnline Reputation MgmtLead Generation
When MYK LATICRETE’S products and their benefits were only communicated through their offline channels, we helped them connect with their TG visually and through content on digital. Their website is now an Interactive showcase for all their products.
http://myklaticrete.in
The client wanted to revamp their existing website.
Rabbit recommended a visually rich website as their products relate to interiors and exteriors and the audience who are architects are presumably very visual. So, a bevy of visual elements were added to the portal for a better user experience with added functionalities that did not exist in their erstwhile website.
An interactive application that gives a visual experience of how and where their products are used. Click on the image and browse through different sections of the application.
Web DesignInteractive Application
Andhra Surgicals wanted to become anational player from being just a single branch store, and move their inventoryfaster. We dangled an Ecommerce carrot and kick-started their marketing. They arenow the largest online medical equipmentretailer in India.
Implemented Google Merchant Services for Medfirstindia.com
Social Media presence for Medfirstindia.com
Web DesignSEOSearch MarketingSocial Media MarketingMedia BuyingEmail Marketing
One Car wanted to have a complete web based system to manage fleet, bookings along with a website. It was a hat trick for Rabbit. We helped create a custom web based ERP system to manage their entire backend, developed a booking module and a website which were all responsive!
User inputs have been kept at a minimum to help speed up booking at the front desk.
Open Source - PHP and Ajax based backend.
Single entry system reduces redundancy on other systems/modules.
Responsive Web DesignBooking ModuleERP
Atin OOH wanted a funky and an experience based website. We had to think out of the Rabbit Box to deliver an experience. The resultant website was parallax based and our users can’t stop scrolling!
Experience a walkthrough in the airport and the airline.
Hope Trust wanted to become an international player in Rehab services. They got addicted to Rabbit for helping them in their international presence in digital. They are one of the leading Rehabs in the world with an enviable web presence and they acquire clients through the web.
Hope Trust
We help Hope Trust in acquiring clients from Oman, UK and India who are seeking deaddiction.
Rabbit Digital manages the Google and Facebook campaigns for Hope Trust.
http://www.hopetrustindia.com
A complete revamp of their website in Drupal to reflect brand association with the young, keeping in mind privacy and identity of clients.
Web DesignSEOSearch MarketingSocial Media Marketing
24x7 Luxuria is a corporate car rental company and had spare capacity and wanted to market it online. Rabbit created a digital marketing plan to sell spare capacity. The resultant website was completely focused on selling their luxury fleet at unbelievable rentals. The marketing is underway.
Web DesignSocial Media Marketing
Agarwal Packers & Movers wanted to decrease the dependency on Google for lead generation during the peak season. Rabbit chewed on the issue and planned a campaign which also included branding as there were too many packers and movers with the same name. They got 15% more leads from the activity and increased their brand presence on digital through creatives.
Agarwal Packers & Movers
The mandate was to deliver quality leads from prospects who are shifting homes
Rabbit created banners and landing page and prepared a media plan to attract prospects.
Web Banners & Emailer
Novotel HICC wanted to increase MICE leads during the lean season using digital. Rabbit delivered 35 leads from a very niche audience using LinkedIn, Google display, Google adwords and a CXO network to deliver the leads.
Novotel - HICC
The mandate was to deliver leads from prospects who are looking to conduct an event.
Google was primarily used for lead generation.
The campaign is complete and delivered 35 qualified leads from this activity.
GATI Group wanted their online reputation to be managed. They are getting Rabbit to listen and respond and manage their reputation online. We’re listening!
SOCIAL MEDIA CAMPAIGNS
For Centre For Sight, the awareness among the TG on eye related problems were low. Rabbit went on a high carotene diet to recommend an eye awareness campaign called EYE SMART FAMILY targeting all the age groups. The TG started seeing things clearly! The Eye Smart App had 100+ active monthly users without promotion when it had around 10,700 likes.
#EYESMARTFAMILYeye smart family the FB app
The eye smart family consisted of avatars which served as both a promotional as well as an engagement campaign as users got to know more about CFS through the EyeQ test linked to the campaign. This was made viral through several posts such as:– Introductory posts (introduction of an eye smart family :
Mr. & Mrs.. Nainsukh, jeet, juhi & Nainsukh’s mother)– Engagement posts (Link to the app)– Winners posts (to keep the buzz on)
INTRODUCTORY POST OF THE EYE SMART FAMILY
INTRODUCTION OF EACH FAMILY MEMBER
ENGAGEMENT POST
USER GENERATED CONTENT BASED CAMPAIGNS
Rabbit proposed a fun way of engaging the audience during the holidays. We created a twist on a popular activity Antakshari and twisted it as Ankhtakshari. The engagement was a super-hit with the audience with prizes given away to the winners.
‘ANKH’TAKSHARIANKHtakshari was a holiday campaign was anintegration of Bollywood + eyes which focused onattracting people in a fun way which was related to eyes& in turn to CFS . This was conducted in 3 rounds :1. 1st round : how many songs each person can list that starts with
‘Ankh’ or its synonyms.2. 2nd round : guess the celebrity from the picture posted.3. 3rd round: (quiz question) which khan improved his vision with
LASIK.It was started with an introductory post which created a lot of buzz
and the winners posts were also made to keep the participants excited.
INTRODUCTORY POST
ROUND 1
ROUND 2
ROUND 3
WINNER POSTS
‘Ankh’takshari was the best campaign done for CFS in terms of all round engagement.
Total likes : 92Total comments : 236Total shares : 10
THANK YOU
We’d love to have your feedback or questions on any of the projects that we have handled, or it could be any requirement that you may have.
Gowri ShankarCOO+919618116999 Rabbit Digital Branding Solutions550/A1, Road No.92, Jubilee Hills, Hyderabad – 500034 Tel: +91 (40) 2355725, 23551095, 23542429 www.rabbitdigital.in
