1. SDL Proprietary and Confidential Rabid Fans The Secret Behind a Great Cult Following Andrew Thomas, Director of Product Marketing for SDL Documentation 2/27/2014

2. 2 Image placeholder Click on image icon Browse to image you want to add to slide Allow me to introduce myself Born and raised in Alabama Love poetry, politics, and parenting Spend way too much time consuming media Product Marketing Director for SDL LiveContent HUGE NERD Lets connect: @work_ajt 3. 3 Here are some of my fandoms 4. Dynamic Leaders 5. 5 Highlight your personality 6. 6 Inspire with vision 7. 7 Educate your base 8. Engaged Audience 9. 9 Be quotable 10. 10 Talk directly to your fans 11. 11 Invite participation 12. Inclusive Exclusivity 13. 13 Start a club 14. 14 Develop unique visuals 15. 15 Develop unique language 16. Meme Mashups 17. 17 Know your FanVenn 18. 18 Leverage compatible fandoms 19. 19 Engage other fandoms 20. Intelligent Content 21. 21 Modular 22. 22 Sharable 23. 23 Tagged 24. Copyright 2008-2014 SDL plc. All rights reserved. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL. Global Customer Experience Management