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Racer X 2013 Reader Survey: Demographics

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Racer X 2013 Reader Survey: Demographics Gender: Male 96.8% Female 3.2% Age: 8‐12 0.1% 13‐17 4.0% 18‐20 4.6% 21‐24 8.0% 25‐34 21.3% 35‐44 27.1% 45‐54 26.5% 55‐59 6.0% 60+ 2.5% Marital status: Married 60.1% Single 39.9% EducaFon: Currently in grades 1‐8 0.4% Currently in grades 9‐12 5.0% Currently in college 6.0% Currently in post‐graduate school 0.8% Completed some high school 1.2% Completed high school 17.6% Completed trade school 10.5% Completed some college 23.4% Completed college 26.0% Completed post‐grad 6.2% GED 1.3% Other 1.5% Employment: Full‐Kme 82.8% Part‐Kme 7.1%
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Page 1: Racer X 2013 Reader Survey: Demographics

RacerX2013ReaderSurvey:Demographics

Gender:Male 96.8%

Female 3.2%

Age:8‐12 0.1%13‐17 4.0%18‐20 4.6%21‐24 8.0%25‐34 21.3%35‐44 27.1%45‐54 26.5%55‐59 6.0%60+ 2.5%

Maritalstatus:Married 60.1%Single 39.9%

EducaFon:Currentlyingrades1‐8 0.4%

Currentlyingrades9‐12 5.0%Currentlyincollege 6.0%

Currentlyinpost‐graduateschool 0.8%Completedsomehighschool 1.2%

Completedhighschool 17.6%Completedtradeschool 10.5%Completedsomecollege 23.4%

Completedcollege 26.0%Completedpost‐grad 6.2%

GED 1.3%Other 1.5%

Employment:Full‐Kme 82.8%Part‐Kme 7.1%

Page 2: Racer X 2013 Reader Survey: Demographics

Unemployed 7.1%ReKred 3.0%

Countryofresidence:UnitedStatesofAmerica 86.5%

Canada 5.9%Australia/NewZealand 3.9%

UnitedKingdomofGreatBritainandNorthernIreland 0.7%Scandinavia 0.7%

Other 2.3%

Annualhouseholdincome:Under$15K 4.3%

$15‐24K 4.2%$25‐39K 8.9%$40‐74K 23.9%$75‐99K 20.3%

$100‐149K 22.9%$150K+ 15.6%

Childreninyourhousehold1 20.6%2 26.4%3 8.8%4 2.5%5 0.5%

Morethan5 0.2%None 41.0%

RacerX2013ReaderSurvey:Lifestyle

HobbiesandAcFviFesMountainbiking 46.9%

Camping 44.1%Fitness 36.3%Fishing 32.0%BoaKng 26.6%

Page 3: Racer X 2013 Reader Survey: Demographics

Golf 26.6%Hiking 26.5%

Weightli]ing 26.2%Streetmotorcycling 25.8%

HunKng 24.3%VideoGaming 22.8%Roadbicycling 22.7%

ATVriding 21.6%Running 21.5%

Swimming 19.9%Snowboarding 17.9%

Snowskiing 15.9%Photography 14.6%

BMX 14.3%RCCars 13.8%

Personalwatercra] 12.6%Snowmobiling 12.6%Wakeboarding 12.1%

Baseball/So]ball 11.7%Basketball 11.0%Football 9.2%KarKng 8.8%Hockey 8.1%Crossfit 7.9%Surfing 7.1%

Waterskiing 6.3%Skateboarding 6.1%

Tennis 5.6%Pumpbike 1.8%

None 2.0%

VideogamesystemsownediPhone 34.4%

Microso]Xbox360 31.3%PlayStaKon3 27.5%NintendoWii 25.6%

iPad 22.1%PlayStaKon2 15.6%

AndroidDevice 12.4%

Page 4: Racer X 2013 Reader Survey: Demographics

iPodTouch 11.9%GamingPC 7.3%

NintendoDS/DSi/3DS 5.7%SonyPSP 5.0%

Microso]Xbox 4.1%WindowsDevice 2.8%NintendoWiiU 1.4%PlayStaKonVita 0.8%

Other 2.1%None 22.0%

Averagehoursplayingvideogamesperweek1‐4 48.0%5‐9 7.5%

10‐14 2.0%15+ 1.1%

None 41.4%

59%playMadSkillsMotocross

SocialnetworkingsitesusedFacebook 28.5%YouTube 21.1%Twider 13.5%

Instagram 13.3%Idon'tusesocialnetworkingsites 6.7%

LinkedIn 5.9%Google+ 4.8%Hookit 4.1%Other 2.1%

Electronictabletpurchasesplannedin2014AppleiPad 17.0%

SamsungGalaxy 3.7%AmazonKindleFire 1.9%

GoogleNexus 1.1%Microso]Surface 0.9%MotorolaXoom 0.5%

Nook 0.5%

Page 5: Racer X 2013 Reader Survey: Demographics

AmazonKindle 0.4%AcerICONIA 0.2%

AsusTransformerPad 0.2%BlackBerryPlaybook 0.2%

LenovoThinkPad 0.2%HPTouchPad 0.1%

ToshibaThrive 0.1%HTCEvoView 0.1%SonyTabletS 0.1%

HTCFlyer 0.0%T‐MobileG‐Slate 0.0%

Other 1.4%Idon'tplantopurchaseanyelectronictablets 71.6%

CellularserviceproviderVerizon 42.6%AT&T 26.0%

SprintNextel 8.2%T‐Mobile 4.1%

U.S.Cellular 1.6%VirginMobile 1.1%

TracFone 0.8%Cricket 0.3%

MetroPCS 0.3%BoostMobile 0.3%

Alltel 0.2%NTELOS 0.1%

CellularOne 0.1%Other 12.8%

Idon'townacellphone 1.4%

CellphoneapplicaFonsusedregularlyInformaKon‐basedapps 34.5%

Tools 29.7%Games 19.4%Other 8.8%

Idon'tusecellphoneapplicaKons 7.7%

40.4%ConnecttheTVtointernet

Page 6: Racer X 2013 Reader Survey: Demographics

RacerX2013ReaderSurvey:Training

UseappsonsmartphonetotrainYes 30.5%No 62.5%

Idon'townasmartphone 6.9%

DescribedfitnesslevelItrainspecificallyformotocross 10.4%

Itrainorexerciseonaregularbasis 41.5%ItrainorexercisesomeKmes 40.4%

Idon’texercise 7.8%

PrimaryformoftrainingBothCardioandStrengthtraining 52.6%

Cardiotraining 33.4%Strengthtraining 4.8%

Idon'ttrain 9.2%

PreferredmethodofcardiotrainingMountainBiking 28.8%

Running 23.7%RoadCycling 17.1%Swimming 4.4%

Rowing 3.6%Other 14.8%

Idon'tdocardiotraining 7.5%

Fitnessequipmentpurchasesplannedin2014Cardio 11.2%

Strength 5.3%BothCardioandStrength 9.2%

Idon'tplantopurchasefitnessequipment 74.2%

UsualplaceofexerciseHome 47.4%Gym 28.5%Other 17.2%

Page 7: Racer X 2013 Reader Survey: Demographics

Idon'tregularlyexercise 6.9%

PlanstojoinagymYes 15.1%No 51.8%

Ialreadybelongtoagymorexerciseregularly 33.2%

MainsourceoffitnessadviceInternet 43.7%

Personaltrainerorcoach 16.8%Fitnessmagazines 5.2%

Other 12.8%Idon'tseekfitnessadvice 21.5%

39.8%usenutriFonalsupplementsindiet

NutriFonalsupplementsusedPowerBar 8.6%Cytomax 7.8%

HammerNutriKon 3.1%RynoPower 3.0%

EASSportsNutriKon 2.9%MusclePharm 1.5%HoneysKnger 1.3%Accelerade 1.2%

Other 22.0%Idon'tnutriKonalsupplements 48.6%

46%sufferfromarmpump

Favoriteenergybar/snackClifBar 19.4%

Powerbar 14.4%NatureValley 11.1%SpecialKBar 3.7%

Braaap 1.9%KashiGoLean 1.8%BalanceBar 1.1%

KindBar 1.1%

Page 8: Racer X 2013 Reader Survey: Demographics

Other 12.0%Idon'teatenergybars/snacks 33.4%

FavoriteenergydrinkMonster 24.8%RedBull 20.7%Rockstar 7.0%

5‐HourEnergy 2.6%Other 5.9%

Idon'tdrinkenergydrinks 39.1%

FavoritesportsdrinkGatorade 49.1%

Water 17.2%Powerade 11.8%

MuscleMilk 6.8%Cytomax 4.0%Propel 1.9%Other 4.0%

Idon'tdrinksportsdrinks 5.3%

RacerX2013ReaderSurvey:FanHabits

MotorcycleracingwatchedonTVAMAMotocross 95.2%AMASupercross 93.1%

XGames 62.8%AMAArenacross 51.0%LoredaLynnMX 46.6%

EnduroCross 31.0%GNCC 29.0%

FIMMotocross 27.4%MotoGP 26.7%

AMASuperbike 18.6%ASTDewAcKonSportsTour 16.3%

WorldSuperbike 12.7%Enduro 11.0%

Supermoto 8.4%

Page 9: Racer X 2013 Reader Survey: Demographics

ATV 6.7%Other 3.4%

Idon'twatchmotorcycleracingonTV 1.9%

64%watchRacerTVOnline 43.4%

Television 33.8%Bothonlineandontelevision 22.8%

Proracesa]endedperyear1‐3 71.64%4‐7 12.32%8+ 4.73%

None 11.31%

Eventsa]endedin2012‐2013AMAMotocross 65.2%AMASupercross 64.6%AMAArenacross 10.6%

EnduroCross 7.4%GNCC 7.1%

HareScrambles 6.4%NASCAR 5.4%

DirtTrack 4.8%MotoGP 4.7%Enduro 4.2%

XGames 3.9%AMASuperbike/RoadRacing 3.4%

Freestyle‐Other 3.3%Freestyle‐NuclearCowboyz 2.9%

WORCS 2.6%Speedway 2.0%

Hare&Hound 1.9%Supermoto 1.1%

WorldSuperbike 0.7%Freestyle‐ASTDewAcKonSportsTour 0.4%

None 11.2%

Autoracingfollowed

Page 10: Racer X 2013 Reader Survey: Demographics

NASCAR/Truck 27.7%Formula1 23.6%

Rally 16.6%TORC 15.1%NHRA 12.3%Indy 9.4%

LOORRS 3.5%Idon'tfollowautoracing 42.7%

Other 9.7%

RacerX2013ReaderSurvey:Readership

86.5%readRacerXIllustratedIreadtheprintediKon 72.0%

IreadthedigitalediKon 50.0%IreadboththeprintanddigitalediKon 22.1%

Passalongreadershipaverage1 26.4%2 18.3%3 8.9%4 3.0%5 0.9%6+ 1.2%

None 41.4%

OthermotorcyclepublicaFonspurchasedRacerXIllustrated 86.6%

TransworldMotocross 43.6%MotocrossAcKon 33.3%

DirtRider 26.8%DirtBike 16.6%

CycleNews(Digital) 7.8%CycleWorld 4.9%

MotoPlayground 3.4%Motorcyclist 2.9%

VMX(VintageMotocross) 2.8%DirtWheels 2.3%

Page 11: Racer X 2013 Reader Survey: Demographics

TrailRider 1.7%MXP 1.7%Other 7.1%None 21.0%

MotorcyclewebsitesvisitedmostoaenRacerXOnline.com 89.4%

TransworldMotocross.com 39.6%VitalMX.com 34.1%

Allisports.com 34.0%VurbMoto.com 29.1%

MotocrossAcKonMag.com 25.6%AMAMotocross.com 22.5%

ThumperTalk.com 20.1%Supercross.com 19.8%

SupercrossOnline.com 19.0%CycleNews.com 14.8%DirtRider.com 12.3%MXSports.com 10.0%Motocross.com 9.2%RacerXVT.com 9.1%

GNCCRacing.com 7.9%Fueltv.com 4.9%

Motorcycle‐USA.com 4.1%AmateurMX.com 2.6%

MXLarge.com 2.5%MXSportsProRacing.com 2.4%

MotoNews.com 2.3%MotoVerte.com 1.2%

Other 13.0%None 0.6%

MainsourceforraceresultsRacerXOnline.com 68.21%

Otherwebsites 10.21%TV 8.83%

SocialNetworks 7.87%CycleNews 1.70%

Othermagazines 0.11%

Page 12: Racer X 2013 Reader Survey: Demographics

Other 2.39%None 0.69%

RacerX2013ReaderSurvey:MotorcycleOwnership

92%motorcycleownership

MotorcyclebrandsownedHonda 51.9%Yamaha 40.0%

Kawasaki 29.8%Suzuki 23.5%KTM 21.5%

Harley‐Davidson 7.8%Husqvarna 3.0%

GasGas 1.9%Triumph 1.9%DucaK 1.5%BMW 1.4%

Husaberg 1.0%Can‐Am 1.0%

Other 8.3%None 8.0%

Powersportsvehiclestypesowned4‐StrokeMX 68.4%2‐StrokeMX 47.8%

PitBike/TrailBike 23.1%ATV 21.4%

Enduro 12.0%DualSport/Adventure 11.5%

SportBike 10.4%Cruiser 9.0%

Pee‐Wee 9.0%Snowmobile 7.8%

PersonalWatercra] 7.1%Scooter 5.4%

Side‐by‐Side(UTV) 4.7%

Page 13: Racer X 2013 Reader Survey: Demographics

Tourer 3.8%TrialsBike 3.1%Go‐Kart 2.9%Electric 1.0%Other 3.6%

Typesofpowersportsvehiclesplannedtopurchasein20144‐StrokeMX 51.1%2‐StrokeMX 30.2%

DualSport/Adventure 7.6%Enduro 6.3%

SportBike 6.2%ATV 5.9%

Side‐by‐Side(UTV) 5.8%PitBike/TrailBike 5.0%

Snowmobile 4.3%Pee‐Wee 3.9%Cruiser 3.4%

PersonalWatercra] 2.5%Tourer 2.4%

TrialsBike 1.9%Go‐Kart 1.1%Other 3.3%

Idon'tplantopurchaseapowersportsvehicle 27.4%

RacerX2013ReaderSurvey:AutomoFveOwnership

87.1%TruckOwnership

TrucksownedFord 31.5%

Chevrolet 22.5%Toyota 16.6%Dodge 12.1%GMC 8.4%

Nissan 4.9%Honda 1.5%Other 2.6%

Page 14: Racer X 2013 Reader Survey: Demographics

None 12.96%

79.6%CarOwnership

CarsownedFord 12.4%

Honda 12.0%Toyota 11.5%

Chevrolet 11.3%Volkswagen 6.6%

Nissan 4.3%Jeep 4.1%

Subaru 3.7%BMW 3.3%Dodge 3.3%Mazda 3.0%

Hyundai 2.8%Chrysler 2.3%

Mercedes‐Benz 2.3%Lexus 2.1%

Kia 2.0%PonKac 1.7%GMC 1.6%Audi 1.5%

Cadillac 1.3%Mitsubishi 1.3%

Acura 1.1%Buick 1.0%Other 5.5%

Idon'townacar 21.41%

VehicleusedtohaulbiketotrackTruck 70.0%Trailer 44.4%

Van 8.8%ToyHauler 8.5%

Motorhome 4.7%SUV 4.4%

BoxVan 2.7%

Page 15: Racer X 2013 Reader Survey: Demographics

Car 1.6%Camper 1.4%Other 2.0%

Idon’thaulabike 6.13%

Automobilepurchasesplannedin2014Truck 44.3%Car 25.3%SUV 15.8%

Trailer 8.9%ToyHauler 7.9%

Van 6.9%Motorhome 3.0%

BoxVan 2.7%Camper 2.4%Other 2.1%

Nopurchasingplans 49.15%

24.9%haveaaermarketaudiosystemincar

13.1%plantopurchaseanaaermarketaudiopurchasesin2014

RacerX2013ReaderSurvey:RidingHabits

Ridingfrequencyoff‐roadpermonth1‐3Kmes 44.46%4‐7Kmes 27.87%

8‐12Kmes 11.02%13‐19Kmes 3.66%20+Kmes 3.02%

Never 9.96%Ridingfrequencyon‐roadpermonth

1‐3Kmes 17.91%4‐7Kmes 5.94%

8‐12Kmes 5.56%13‐19Kmes 3.07%20+Kmes 5.83%

Never 61.69%

Page 16: Racer X 2013 Reader Survey: Demographics

61.84%competeinorganizedracing

TypesoforganizedracingcompetedinMotocross 85.2%

HareScrambles 30.8%Arenacross 12.9%

Desert 8.4%ATVMX/CrossCountry 8.1%

Vintage/Historic 8.0%Supercross 7.5%

EnduroCross 4.4%DirtTrack 3.9%

ObservedTrials 3.2%RoadRacing 1.3%

Other 7.3%

86.56%parFcipateinoff‐roadrecreaFonalriding

Typesofoff‐roadrecreaFonalridingparFcipatedinMotocross 69.6%

Trail 59.4%MXPracKceLaps 56.9%

Casual 26.9%Desert 18.0%

ATV 15.7%DualSport 11.8%

Distance‐Adventure 6.1%Other 4.0%None 4.91%

Membersinhouseholdwhorideand/orrace1 38.71%2 27.93%3 14.55%4 6.21%5+ 1.86%

None 10.73%

Page 17: Racer X 2013 Reader Survey: Demographics

5.63%parFcipatedinLore]aLynn'squalificaFoneventsin2013

2.97%parFcipatedinGNCCeventsin2013

AmateurracesparFcipatedinperyear1‐3 20.02%4‐7 14.50%

8‐10 8.98%11+ 17.95%

None 38.56%

RacerX2013ReaderSurvey:Apparel

MainsourceoftofindwhatisnewinmotorcycleapparelMagazineAds 65.3%

OnlineAds 61.2%MagazineProductReviews/Features 47.6%

OnlineProductReviews/Features 46.0%Catalogs 41.0%

ProRacersattheTrackoronTV 30.5%SocialMedia 27.4%

DealershipDisplays 26.1%Friends 22.5%

SearchEngines 13.8%TelevisionAds 8.1%

RadioAds 1.9%Other 4.9%

Apparelitemsplannedtopurchasein2014Gloves 49.8%

Goggles 48.2%Pants 46.1%Jersey 44.2%Helmet 41.2%Boots 38.0%Socks 27.4%

ChestProtector 19.1%KneeBrace 18.0%

Page 18: Racer X 2013 Reader Survey: Demographics

NeckProtector 16.9%CompressionUndergarments 10.4%

BodyArmor 9.0%HydraKonPack 5.5%

KidneyBelt 4.6%WristBrace 3.6%

EnduroJacket 3.5%ElbowGuards 2.5%CoolingVest 1.5%

Other 3.1%

HelmetbrandsownedShoei 25.9%Bell 25.1%Fox 25.1%HJC 22.2%Fly 14.7%

TroyLeeDesigns 14.0%Arai 13.5%

OneIndustries 11.6%Thor 10.4%

O’Neal 5.9%MSR 4.6%

Answer 4.4%SixSixOne 4.1%

M2R 3.3%AGV 2.6%KBC 2.5%

Scorpion 2.1%6D 2.0%

Suomy 1.9%AFX 1.9%

Airoh 1.7%AXO 1.7%EVS 1.6%

NoFear 1.6%ScodUSA 1.5%

Shi] 1.5%GMax 1.4%

Page 19: Racer X 2013 Reader Survey: Demographics

JTRacing 1.0%Other 7.7%None 2.5%

BootbrandsownedAlpinestars 56.3%

Gaerne 22.3%Fox 19.0%Sidi 8.2%Thor 5.9%

O'Neal 5.1%Fly 4.5%

AXO 4.0%SixSixOne 2.7%Answer 2.2%

MSR 2.1%TCX 1.4%

Scod 1.3%Jed 1.2%Shi] 1.0%

Moose 1.0%Other 3.7%

Idon'townboots 4.6%

RidingpantsownedFox 38.8%Thor 27.9%Fly 18.8%

TroyLeeDesigns 15.6%MSR 15.1%

Answer 14.3%Shi] 13.4%

O’Neal 11.4%OneIndustries 9.6%

NoFear 7.1%Moose 6.9%

AXO 4.5%JTRacing 3.6%

Klim 2.7%

Page 20: Racer X 2013 Reader Survey: Demographics

Scod 2.2%Alloy 1.8%Alias 1.5%

Acerbis 1.3%Other 5.5%None 5.4%

Glovebrandsowned

Fox 46.3%Thor 24.1%Fly 17.0%

TroyLeeDesigns 14.0%MSR 13.8%

Answer 12.4%Shi] 9.7%

O'Neal 9.0%OneIndustries 8.9%

NoFear 5.8%Moose 5.7%

Mechanixwear 4.7%De] 4.6%AXO 4.2%

JTRacing 3.2%Scod 3.0%Novik 2.9%Klim 2.1%

SixSixOne 2.0%Oakley 1.9%Alias 1.2%EVS 1.2%

Other 7.0%None 3.6%

GogglebrandsownedScod 43.9%

Oakley 37.5%Smith 18.5%Spy 17.3%

100% 14.7%

Page 21: Racer X 2013 Reader Survey: Demographics

Fox 11.0%Dragon 7.6%

EKS 6.7%Thor 5.5%

ProGrip 3.6%Utopia 3.6%

Fly 2.9%MSR 1.7%

VonZipper 1.5%Blur 1.2%

Answer 1.2%Other 3.2%None 4.1%

ChestprotectorbrandsownedFox 30.9%Thor 21.8%EVS 10.1%

Lead 9.6%TroyLeeDesigns 8.5%

SixSixOne 6.8%HRP 5.2%Fly 4.5%

MSR 4.2%Answer 3.9%

Alpinestars 3.8%O'Neal 3.1%Acerbis 2.9%

AXO 2.7%Shi] 2.2%

Moose 2.1%NoFear 1.6%

Scod 1.3%Other 6.6%None 20.0%

NeckbraceownedLead 62.9%

Alpinestars 14.3%

Page 22: Racer X 2013 Reader Survey: Demographics

Atlas 10.5%EVS 10.2%

Omega 1.4%Other 0.7%None 49.12%

KneebracebrandownedAsterisk 26.8%

EVS 22.1%CK/Ossur 17.2%Fox/POD 10.3%

Thor 9.4%TroyLeeDesigns 2.5%

Other 11.4%None 46.58%

SunglassbrandsownedOakley 50.2%

Spy 14.3%RayBan 11.6%Smith 5.9%

Arnede 4.7%Fox 4.4%

Dragon 4.2%100% 4.0%

VonZipper 3.2%Scod 2.5%Other 20.88%None 8.90%

CasualshoesownedNike 43.5%

DCShoes 25.6%Vans 23.1%

Adidas 18.2%Etnies 8.7%

Fox 7.8%Puma 7.4%

DVSShoes 7.1%

Page 23: Racer X 2013 Reader Survey: Demographics

Converse 5.7%Oakley 3.5%Osiris 2.8%Other 39.8%

RacerX2013ReaderSurvey:Accessories

Stock/OEMpartspurchasingmethodMailorder/online 46.6%

Visitlocalpowersportsshopinperson 45.9%Other 2.5%

Idon'tpurchaseStock/OEMparts 4.9%

AaermarketaccessoriespurchasingmethodMailorder/online 63.0%

Visitlocalpowersportsshopinperson 29.7%Other 3.0%

Idon'tpurchasea]ermarketaccessories 4.3%

ShopvisitaFonfrequencyWeekly 15.6%

Twiceamonth 20.1%Onceamonth 20.7%

Lessthanonceamonth 38.3%Never 5.3%

Aaermarketaccessoriespurchasesplannedin2014Tires 72.6%

Lubricants 63.4%Chain/sprockets 61.1%

AirFilter 60.1%Grips 55.1%

Cleaningproducts 48.1%Oilfilter 45.1%

Graphics/Numbers 44.6%Brakecomponents 38.3%

Controls(levers,pegs) 31.1%SuspensionMods/Components 27.7%

Page 24: Racer X 2013 Reader Survey: Demographics

Exhaustpipe 24.8%Handlebars 21.3%SeatCover 15.9%

Wheels/spokes/hubs 15.6%Silencer/muffler 15.2%

Handguards 13.1%Motormods 12.2%Skidplates 11.1%

Other 7.9%Idon'tplantopurchasea]ermarketaccessories 13.0%

GraphicsbrandoncurrentbikeStock/OEM 21.8%

DeCalWorks 19.5%FactoryEffex 10.6%

Idon'thavegraphicsonmycurrentbike 9.7%OneIndustries 6.5%

N‐Style 4.9%ThrodleJockey 2.1%FactoryBacking 2.0%

PowersportGrafx 1.5%FluDesigns 1.0%

ImpulseGraphX 1.0%Other 20.4%

Idon'townamotorcycle 8.1%

HubbrandcurrentlyusedStock/OEM 79.8%

Talon 5.8%Warp9 1.7%

DNA 1.7%Rad 1.3%

FactoryEffex 1.0%Other 8.6%

Idon'townabike 8.2%

RimbrandcurrentlyusedStock/OEM 53.7%

Excel 29.4%

Page 25: Racer X 2013 Reader Survey: Demographics

D.I.D. 5.6%Warp9 1.6%

DNA 1.4%ProWheel 1.3%

Other 7.1%Idon'townabike 8.1%

ModifiedthesuspensiononcurrentbikeYes,Ididitmyself 15.0%

Yes,Ihadsomeoneelsedoit 52.6%No 32.4%

Idon'townabike 8.1%

ModifiedtheengineoncurrentbikeYes,Ididitmyself 21.0%

Yes,Ihadsomeoneelsedoit 18.1%No 61.1%

Idon'townabike 8.1%

ExhaustpipebrandinusenowFMF 34.0%

Stock/OEM 29.5%ProCircuit 13.5%Yoshimura 8.7%

Dubach 2.4%Akrapovic 1.7%WhiteBros 1.3%

Other 9.7%Idon'townabike 8.1%

TireBrandsusedregularlyDunlop 67.2%

Bridgestone 27.6%Michelin 20.0%

Pirelli 14.1%Maxxis 11.5%Kenda 6.3%

Metzeler 2.7%Shinko 1.5%

Page 26: Racer X 2013 Reader Survey: Demographics

IRC 1.3%Artrax 1.3%

ChengShin 1.0%Other 4.6%

Idon'townabike 8.1%

BrakepadscurrentlyusedStock/OEM 41.5%

EBC 33.7%Braking 6.0%Brembo 4.2%Renthal 2.7%

DP/Dunlop 2.5%Galfer 2.5%Tusk 2.3%

Moose 1.0%Other 4.8%

Idon'townabike 8.1%

BrakerotorbrandcurrentlyusedStock/OEM 68.4%

Braking 8.9%Galfer 4.7%EBC 4.7%

Brembo 4.3%Tusk 1.9%

Renthal 1.6%Moto‐Master 1.0%

Other 5.9%Idon'townabike 8.1%

HandlebarsbrandcurrentlyusedRenthal 48.5%

ProTaper 30.9%Stock/OEM 10.2%

Tag 2.5%Fasst 1.9%

Easton 1.3%Other 5.8%

Page 27: Racer X 2013 Reader Survey: Demographics

Idon'townabike 8.1%

ChainbrandcurrentlyusedD.I.D. 34.0%

Renthal 26.3%Stock/OEM 13.3%

RK 7.9%ProTaper 4.0%

Regina 4.0%EK 2.7%

PrimaryDrive 1.7%Sunstar 1.2%Other 5.9%

Idon'townabike 8.1%

GripsbrandcurrentlyusedRenthal 35.7%

ProTaper 21.5%Stock/OEM 10.8%

Scod 10.2%ODI 5.8%

Pro‐Grip 5.5%Tag 3.2%

Oury 1.6%Other 6.7%

Idon'townabike 8.1%

AirfiltersusedregularlyTwin‐Air 60.9%

Stock/OEM 23.4%UniFilter 21.0%NoToil 18.5%K&N 9.7%

Maxima/ProFilter 5.3%DT‐1 3.6%Other 5.4%

Idon'townabike 8.1%

Page 28: Racer X 2013 Reader Survey: Demographics

LubricantbrandusedregularlyMaxima 32.3%Bel‐Ray 31.7%

Yamalube 17.0%Honda‐/HP‐2 16.6%

Amsoil 14.5%Motul 13.7%

LucasOil 12.7%Motorex 11.8%Castrol 7.9%

Silkolene 7.8%Spectro 7.1%Mobil1 6.0%

PJI 5.0%Kawasaki 3.9%

Klotz 3.6%Valvoline 3.4%Redline 1.9%Kal‐Gard 1.6%Pennzoil 1.4%

Torco 1.2%TiLube 1.0%One.7 1.0%Other 9.4%

SprocketbrandsusedRenthal 52.9%

Stock/OEM 20.3%Sunstar 10.6%

ProTaper 8.2%JT 4.8%

Tag 4.6%Sunline 4.3%

Supersprox 4.2%PrimaryDrive 3.5%

Vortex 3.5%Talon 3.1%

Page 29: Racer X 2013 Reader Survey: Demographics

Sidewinder 2.1%Moose 1.9%AFAM 1.4%MSR 1.3%P.B.I. 1.0%Other 6.4%

Idon'townabike 8.1%

11.8%igborekitonhouseholdbikes

53%useracefuel

RacefuelpurchaselocaFonGasstaKon 60.4%

Localspeedshop 24.3%Raceevent 3.6%

Other 11.6%

TypeoffuelusedinracebikeUnleaded 73.5%Leaded 26.5%

BrandofracefuelusedVP 48.0%

Sunoco 20.0%TurboBlue 3.0%

Other 29.0%

44.9%ownahelmet/sportscameraGoPro 90.8%

Contour 4.3%LiquidImage 1.3%

Other 3.7%

Helmet/sportscamerapurchasingplansin2014Yes 20.3%No 56.6%

Undecided 23.2%


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