RACETRACK
Presentation For
Lodha Group
CONTENT
• About Racetrack
• Digital Real Estate Market
• Current Trends in Real Estate Industry
• Business Challenges in Real Estate
• Our Proposal – MARVIN
• Methodology
• Performance and Case Study
• Delivery Timelines and Pricing
• Revenue Impact and ROI
Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.
I N T R O D U C I N G …
India’s 1st AI Innovation Hub
helps in seamless business transformations
ABOUT RACETRACK
• Racetrack.ai is India’s first AI innovation hub which helps organisations to maximize productivity & seamless Business transformation to fuel Business Expansion
• Focused Industry Verticals - Real Estate, BFSI, Hospitality, Healthcare• Presence in India, Singapore, Mauritius, UAE & US
20172019
30 Best Tech Companies
Asia
Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.
TRENDS IN CONSUMER BEHAVIOR
of potential buyers do vigorous research online before buying home/property
more inquiries when website has interactive landing page with conversational AI
On-site Customers likely to abandon intent if they can’t find quick answers on-site
of real-estate buying decisions are influenced online
Source: Forrester, Social Beat
Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.
BUSINESS CHALLENGES
Quality Lead Generation
Non Interactive Website
Efficient Web-Prospect Engagement
Potential Prospect Miss
Low Website Conversion
Lack of Up Sell Opportunity
Understanding Customer
Low Brand Experience
Agents Undercutting
Profits
Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.
AI Powered Smart Communicator that engages customers intelligently, understanding their sentimental needs and generates value for the businesses.
P R E S E N T I N G
Virtual Customer Assistant Multi-Media
Sentiment AnalysisReal-time AI Dashboard Plug & Play Sales
Hyper-PersonalizedCustomer Engagement
Product Recommender
Cross-Sell and Up-Sell
Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.
HOW MARVIN ACTS?
Use Case 1
Prospect Engagement
Use Case 2
Product Discovery
Use Case 3
Lead Generation
Use Case 4
Retargeting prospects
Use Case 5
Lead Nurturing
Use Case 6
Site Visits
Proactive interaction with
consumers
Consumer Intent
identification
Contextual intelligent
engagement
Analyzing sentiments of
consumers
Recommends the right product
Consultative Cross-sell /
up-sell
Retargeting cold leads
Periodical mailers /
newsletters
Convert cold to warm/hot
leads
Omni channel push
notifications
Project / property updates
Personalized offers
OTP verified scheduling
CRM notification
Marvin enabled online
transaction
Collecting contact details
Lead segmentation
(hot / warm / cold)
Feed categorized lead data to
CRM
Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.
HOW MARVIN WORKS?
Virtual Customer Assistant
CREATE ENGAGEMENT WITH PROSPECTSMulti-Media
ENGAGES CUSTOMERS USING Photos and Videos
Sentiment Analysis
ANALYSE SENTIMENT AND SEGMENT EACH CUSTOMER DIFFERENTLY
Hyper-Personalization
PERSONALISE CUSTOMER EXPERIENCE FOR QUALITY LEADS
Product Recommender
RECOMMENDS PROPERTIES SUITABLE TO THE CUSTOMER
Real-time AI Dashboard
DASHBOARDS REPRESENTING A 360O
WEB-INSIGHTS FOR BUSINESS AND MARKETING PLAN
SALES
WEB TRAFFIC
Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.
TECHNOLOGY COMPONENTS
Prepared By – , Knowledge Partner of
Understanding (NLP)
Engagement (NLG)
Business Logic
Databases Open APIs ERP
Third-Party Services
Knowledge
Mac
hin
e Le
arn
ing
Customers Channels Processing Dialogue Management
TextImage
No single technology; rather, a collection of technologies
Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.
MARVIN’S DASHBOARDKey customer preference insights driven based on Machine-Learning & Deep-Learning
Performance Overview
Demography Details
Lead Funnel
Engagement Details
NET PROMOTOR SCORE
CUSTOMER PROFILING
& SEGMENTATION
BRAND PERFORMANCE
SCORE
CUSTOMER PREFERENCES
TRAFFIC, CAMPAIGN & CONVERSION
ANALYTICS
Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.
BEST AMONGST THE REST
Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.
System
AVG. Response Time/Query
Sentiment Analysis
Hyper-Personalization
Missed Prospects
Actionable Business Insights
End-to-End Sales Capability
Conversational AI Stacks
<500 Milliseconds
Hardly any
AI Driven Customized Insights,Data Enrichment & Categorization
Lead Generation to Site Visit to Transaction Handling
System Driven Man / Live Chat
30 Seconds – 15 mins.
Up to 8% on Optimum Load
Basic Dashboard
Up to Leads
Form Automation
<500 Milliseconds
Undetermined
Basic Dashboard
ParametersMARVIN, AI Powered Smart Communicator
Human Live ChatOther Chat-Bots
Up to Leads
EASY INTEGRATIONS
Marvin can be integrated easily with all kind of backend systems like CRM, Google Analytics,
Market Automation, etc.
Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.
MARVIN’S ACHIEVEMENTS
Quality leads
improved from
3% to 8%
Customer acquisition efficiency
grown
‘3x’ times
Clients Incremental
revenue rose up to
$67M+
Average conversation to lead ratio
40%
CSAT score improved
up-to
24%
Sales-cycleshortened
up-to
30%
Business opportunity
created worth
$1.6B+
Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.
MARVIN’S PERFORMANCE SNAPSHOT
PROSPECTSENGAGED
AVG DURATIONOF ENGAGEMENT
CSAT SCORE IMPROVEDENGAGEMENT TO LEADBUSINESS
OPPORTUNITY CREATED
2.4M+ 41.23% 00:07:43 $1.37B+ 23.42%
Tested and proven in real-estate
Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.
*Based on Marvin’s performance metrics
60,000Total visitors monthly
4800Prospects, Marvin will
engage with
1824Quality leads
41Purchases ₹61.5 Cr.Monthly
PROJECTED INCREMENTAL REVENUE
₹738 Crores (Annual Incremental Revenue)
8% Engagement Rate
38% Quality Lead Generation
2.25% Lead to Sales Conversion
Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.
PROPOSED DELIVERABLES & TIMELINE
• Go-Live (Post contract execution & requirement signoff)
• Focus on engagement, personalization and lead generation
• Basic integration with CRM
• Continue on AI journey and improve on the enhanced consumer engagement
• Addition of ‘hyper personalization’ feature
• Dedicated helpdesk platform
• Advanced integration CRM
• Omni channel presence
• Enhanced conversion rate
• AI driven advanced business analytics
PRICING PROPOSAL
PRICING COMPONENT
TYPE FREQUENCY AMOUNT (in INR) DETAILS
Set up Fees Fixed One time 55,00,000 Up to 40 Properties
Success Fees
On Total Number of
leadsVariable
(Monthly Pay-out )
INR 500 per leadBetter leads 3X times higher chance of
conversion
On Total Number of Booked Site
visit
INR 2,500 per site visit (lead-fee will be
waived off)OTP verified confirm site visits
Conversation Fees Complementary Conversations are absolute free
Engagement Fees (Premium support)
Variable (With 3 options of
Payment)
1.Quarterly (Advance) 4,25,000Dedicated Customer Engagement
Manager2.Half Yearly (Advance) 8,00,000
3.Yearly (Advance) 15,00,000
System Integration Complementary (up-to 3 integrations) Integration with CRM systems
Consumer Insights-AI Powered Dashboard
ComplementaryAI based predictive analytics for
generating actionable Business Insights
GOVERNANCE & ENGAGEMENT STRUCTURE
Lodha Group Racetrack
Amiya Behera
(Chief Business Officer)
Status Report Quarterly
Escalation Report Event Based
Project Status Review Quaterly
Escalation Report
Need based or
predefined
Communication Plan
Periodic
Event Based
Steering Committee –Designated officials from Lodha Group and Racetrack CTO/CBO
Designated officials from
Technical Team
Head of Sales & Customer
Engagement
Manikya Mishra(Engagement Head)
Sreevani(Technical Architect)
Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.
Bismaya Nayak(Chief Technology Officer)
Escalation matrix
Levels of Escalation
Resolution Not done in / or Not
Responded In
Racetrack Point of Contact to be Escalated to (If
Issue/information is to be solved/Shared with Racetrack)
Lodha Group Point of Contact to be Escalated to (If Issue/information is to be solved/Shared
with Lodha Group)
Context
First Level 3 Business Days Account Manager TBD
If Information not shared or not responded on any issues raised or
issue not resolved in 3 Business days
Second Level 5 Business Days Product Team TBDIf the First Level escalation was not
responded or not dealt with properly
Third Level 10 Business Days CEO TBDIf the First Level and Second Level escalation has not been dealt with
Lack of Resolution of Issues / Response to requests within the agreed period of time.Lack of Quality of Deliverable / Response
Criteria for Escalation
ESCALATION MANAGEMENT
Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.
MARVIN’S IMPACT ON BUSINESS
280% increase in Lead generation opportunity
470% boost up in website conversion rate
38% Incremental Revenue through Marvin
5X revenue potential for Marvin interacted leads
With more web-traffic Marvin’s impact increases exponentially
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INC
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WEBS TRAFFIC (NUMBERS)
Copyright © 2019 Racetrack and/or its affiliates. All rights reserved.
THANK YOU