+ All Categories
Home > Documents > Rachael Maltby Meagan Kascsak Kassie Katinas

Rachael Maltby Meagan Kascsak Kassie Katinas

Date post: 22-Feb-2016
Category:
Upload: fathi
View: 32 times
Download: 0 times
Share this document with a friend
Description:
Rachael Maltby Meagan Kascsak Kassie Katinas. Make Peace. Not War. History. Launched as Lynx due to trademark issues in the U.K., Ireland, Australia and New Zealand. Produced by Unilever in 1983 - PowerPoint PPT Presentation
10
Rachael Maltby Meagan Kascsak Kassie Katinas
Transcript
Page 1: Rachael Maltby  Meagan Kascsak Kassie Katinas

Rachael Maltby Meagan KascsakKassie Katinas

Page 3: Rachael Maltby  Meagan Kascsak Kassie Katinas

History Launched as Lynx due to trademark issues in

the U.K., Ireland, Australia and New Zealand. Produced by Unilever in 1983 Axe is a popular hair product, body spray and

cologne in the United States, also targeted for young men.

Page 5: Rachael Maltby  Meagan Kascsak Kassie Katinas
Page 6: Rachael Maltby  Meagan Kascsak Kassie Katinas

Lynx campaign: http://www.lynxpeace.com/moments

Page 7: Rachael Maltby  Meagan Kascsak Kassie Katinas

Axe campaign Movie promotional campaigns

X-Men

Page 8: Rachael Maltby  Meagan Kascsak Kassie Katinas
Page 9: Rachael Maltby  Meagan Kascsak Kassie Katinas

In conclusion… Basically the same in U.S. and U.K. Differ in the amount of sexuality in the

advertisements Social media interaction

http://www.lynxpeace.com/

Page 10: Rachael Maltby  Meagan Kascsak Kassie Katinas

Questions?


Recommended