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Rachel Dawson graphic design 781.249.2959 [email protected]
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Page 1: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

Rachel Dawsong r a p h i c d e s i g n

7 8 1 . 2 4 9 . 2 9 5 9

[email protected]

Page 2: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I O

EXPERIENCE

MMB Advertising Boston, MA April 2011 - Current | Studio Mac ArtistArt direct and create concepts, layouts and present designs to Creative Directors. Design and prepare mechanical pre-press files. Photo color correction and manipulation. Prepare boards, collateral, comps for client and vendors. Expert in InDesign, Illustrator, Photoshop, collateral, print work, brochures, custom dies, custom brochure setups.

Circles Boston, MA July 2007 - June 2010 (American Express Concierge) | Graphic Designer & Creative Services ManagerCreative Services Manager & Designer for Circles, an employee experiential marketing and concierge company servicing Fortune 500 companies. Managed multiple projects and collaborated cross-functionally with the Marketing, Client Management and Strategic Planning units for their comprehensive design needs. Developed and produced all design materials for Circles, including brochures, logos, direct mailers, postcards, email blasts, monthly email marketing, posters, trade show signage, trade show booth development, website launches, interactive campaigns, training materials and client presentations. Developed innovative and award winning designs for high profile financial service member base of 750K+. Developed, managed and monitored internal marketing and brand guidelines for all internal and external marketing materials. Identified leading print and production partners, negotiated competitive rates and project managed process to ensure all deadlines were met.

OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic DesignerCreated concepts and carried out production on client ads, brochures, large scale window art, posters, etc. Prepared paste ups and comps for client presentations. Acquired a valuable knowledge of production techniques and pre-press knowledge.

1 Stop Design Shop Woburn, MA 2002 - 2006 | Graphic Design Intern and Assistant to Principal/Creative DirectorInterned through high school and college. Created paste-ups and comps for all jobs, assisted on creation of logos, book, brochure and web edits. Worked on ads and production of the biannual Premier Bride Magazine.

CONTRACT

In Full Force Wakefield, MA 2007 – January 2013 | Graphic DesignerDesign advertising and promotional materials, including print campaigns, brochures, online ads, and event collateral for this marketing and women’s event company. Also serve their client’s creative needs ranging from ad designing, billboards, email blasts, posters, postcards and other promotional materials.

Connelly Partners Boston, MA May & June 2007 | Graphic DesignerTemporary fill in for 11/2 months for full time senior designer. Created logos, brochure concepts, and also worked closely with art directors in the creation and production of billboards, advertisements, paste ups and comps.

Purple Crayon Studios Haverhill, MA May - August 2007 | Graphic DesignerDesigned website concepts, email blasts, postcard designs for clients, brochures, online ads and helped with regular maintenance of clients websites.

Boston Magazine Boston, MA Summer of 2006 | Advertising/Production InternCreated paste-ups and comps with the senior designer, worked directly with clients through the approval process and learned magazine layout.

FREELANCE

Latest freelance clients include JK Blackstone, Lauren Keane Floral Design, Boston Realty Advisors, IHS Dialysis, The Greatest Bar, PhyCon, Spencer McCann Photography, as well as custom invitations for private clients.

EDUCATION

University of Massachusetts Lowell Lowell, MA 2007

BFA Fine Arts | Graphic Design

TECHNICAL

Adobe InDesign, AdobeIllustrator, Adobe PhotoShop, Adobe Dreamweaver, Quark

Xpress, Microsoft Office. Working knowledge of Adobe Flash, CSS, Fireworks, and

Gammadyne.

Fluent in Mac and PCplatforms, Internet,

Pre-press file prepping, traditional comp prepping,

custom printing andproduction and assembly of

collateral, brochures, booklets, & invitations.

ARTISTIC

Extensive layout,painting, sketching and

drawing skills.

Rachel Dawsong r a p h i c d e s i g n

7 8 1 . 2 4 9 . 2 9 5 9

[email protected]

Page 3: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I OM M B T O Y O TA D I N N E R C R U I S E I N V I TAT I O N

Page 4: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I OC H A S E U LT I M AT E R E WA R D S C O L L AT E R A L

Page 5: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I OT O Y O TA T R U C K M O N T H A D V E RT I S E M E N T & P O P

t: 617.670.9700f: 617.670.9711

Date: 2.13.12

Job#: GSTP12038

CD:

AE:

AD:

TM:

CW:

PR:

File: GST_autoshow_truck_PRINT_v7_f.inddTrim: 4.979” x 9.875” Artwork Resolution: __x___ Hi _____ Low Artwork location: __x___ MMB _____Vendor _____ ClientPublication:

Save more than $8,000 on a new 2012 Tundra CrewMax Oklahoma Edition. Great trucks. Huge savings. All month long. Get to your local Toyota Dealer during Truck Month for a great deal. Now through April 2.nd Be sure to visit the Toyota truck display at the Auto Show.

$5,468 in Finance Savings on a new 2012 Tundra CrewMax, $2000 Special Edition Bonus Cash from Gulf States Toyota, $550 Subvention Cash incentive from TMS/TFS on a new Special Edition 2012 Tundra CrewMax equipped with the Oklahoma (OK or OT) Accessory Package. $550 TMS/TFS Subvention Cash for eligible customers who finance a new, unused or unlicensed 2012 Toyota Tundra utilizing the current TFS special APR program. Bonus Cash may be combined with all other current retail and lease offers. Finance Savings based on average APR of 5.22% for 60 months based on Bankrate.com’s national auto loan rates for January 26, 2012 vs. 0.0% with $39,531 financed (typical amount financed on a new 2012 Tundra CrewMax model when the 0% for 60 month TFS special APR rates taken) with approved credit. Offer valid 2/9/2012 to 3/5/2012 and you must take delivery from dealer stock. Dealer sets final price. Contact Dealer for details.

toyotatruckmonth.com

Your local Toyota Dealer delivers savings in three sizes: big, bigger and Truck Month.

No balloons.No confetti.Just monumental savings.Great trucks. Huge savings. All month long. Get to your local Toyota Dealer during Truck Month for a great deal. Now through April 2nd.

TOYOTATRUCKMONTH.COM

MADE INTEXAS

Page 6: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I OJ K B L A C K S T O N E M A R K E T I N G B O O K

Page 7: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I O

bazaar

by maureen

marybeth ho�and art

marybeth holland art

marybeth holland art

MARYBETH HOLLAND ART

marybeth ho�and art

MH MHMARYBETH HOLLAND ART

MARYBETH HOLLAND ART

MHMARYBETH HOLLAND ART

marybeth ho�and art

ON THE SIDE LANDSCAPING

S A M P L I N G O F C U S T O M L O G O S :B A B Y C A K E S B Y M A U R E E N | L A U R E N K E A N E F L O R A L D E S I G N | C I R C L E S G O | A D V I S O R S A U C T I O N S | L A I N G E L E C T R I C A L S E RV I C E S | M A RY B E T H H O L L A N D A RT | B E A D B A Z A A R | @ T H E WAT E R C O O L E R | O N T H E S I D E L A N D S C A P I N G

ADVISORS

with actual font, not outlined below...

AUCTION

Page 8: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I OL A U R E N K E A N E F L O R A L D E S I G N I D E N T I T Y, B U S I N E S S C A R D , A N D W E B S I T E

Page 9: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I OC A R R A B B A’ S 2 0 1 3 S P R I N G G I F T C A R D S

happymother’s day

happygraduation

thankyou

happyfather’s day

happyanniversary

congratulations

happybirthday

amore bonus card

VALID 5/13/13-7/15/13 $10

Page 10: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I OC I R C L E S 2 0 0 7 H O L I D AY C A R D

Page 11: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I OV I S A C O N C I E R G E T R I A L W E L C O M E K I T

Page 12: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I O

Work-Life Balance– Key for Employees

A recent Workplace Options poll revealed thatemployees are more stressed than ever before.

• 7 out of 10 workers are stressed - many due to pressures brought on by the recession

• 41% of employees are not content with their organization’s work-life benefits

• 49% would consider leaving their current company in favor of improved work-life benefits

• Workers who feel that they have achieved a good balance work 21% harder than those who do not

Employees’ anxieties about job retention and lost time with family have negative effects on your bottom line.

Learn how Circles Concierge can dramatically enhance your employees’ sense of balance and increase their productivity and job satisfaction.

Workplace Options, May 2009; http://www.workplaceoptions.com/polls.asp

Experience the power of Circles Concierge through ourfree trial of services. We invite all WorkLife Congress attendees to

sample Circles services including:

Local area and product research • Full-service travel planning • Entertainment and events

Dining recommendations and reservations • Gift ideas and purchase

And so much more…

Circles Concierge benefit is available 24/7 to help your employees manage their personal to-do lists. Our valuable service will increase your employees’ productivity by making their lives more manageable.

By offering solutions that satisfy staff needs on and off the clock, your company will:

• Increase satisfaction

• Improve employee morale

• Maximize productivity

• Achieve outstanding ROI

Circles takes care of your business byhelping your people take care of theirs.

866-625-4360October 27, 2009 - December 4, 2009

9:00am to 9:00pm ETMonday - Friday

For more information call:

Andrew Gates, Regional Sales Manager

[email protected] • 617-622-6808

A Sodexo Company

Work-Life Balance– Key for Employees

A recent Workplace Options poll revealed thatemployees are more stressed than ever before.

• 7 out of 10 workers are stressed - many due to pressures brought on by the recession

• 41% of employees are not content with their organization’s work-life benefits

• 49% would consider leaving their current company in favor of improved work-life benefits

• Workers who feel that they have achieved a good balance work 21% harder than those who do not

Employees’ anxieties about job retention and lost time with family have negative effects on your bottom line.

Learn how Circles Concierge can dramatically enhance your employees’ sense of balance and increase their productivity and job satisfaction.

Workplace Options, May 2009; http://www.workplaceoptions.com/polls.asp

Experience the power of Circles Concierge through ourfree trial of services. We invite all WorkLife Congress attendees to

sample Circles services including:

Local area and product research • Full-service travel planning • Entertainment and events

Dining recommendations and reservations • Gift ideas and purchase

And so much more…

Circles Concierge benefit is available 24/7 to help your employees manage their personal to-do lists. Our valuable service will increase your employees’ productivity by making their lives more manageable.

By offering solutions that satisfy staff needs on and off the clock, your company will:

• Increase satisfaction

• Improve employee morale

• Maximize productivity

• Achieve outstanding ROI

Circles takes care of your business byhelping your people take care of theirs.

866-625-4360October 27, 2009 - December 4, 2009

9:00am to 9:00pm ETMonday - Friday

For more information call:Andrew Gates, Regional Sales [email protected] • 617-622-6808

A Sodexo Company

For more information call:

Andrew Gates, Regional Sales Manager

[email protected] • 617-622-6808

A Sodexo Company

C I R C L E S D I R E C T M A I L E R

Page 13: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I OB A R M A K I A N V I P H O L I D AY PA RT Y I N V I T E

Page 14: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I OM E R R I L L LY N C H C O N C I E R G E PA M P H L E T

Page 15: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I O

- - -

D AW S O N C U S T O M S AV E T H E D AT E A N D W E D D I N G I N V I TAT I O N S

Page 16: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I O

8pmFriday, October 27th

Join us for a Halloween Pub Crawl and visit each location for a Trick or Treat!Live music and entertainment!

Call any one of these locations for more info!PRIZES FOR BEST COSTUMES!

Must be 21+

The Harp617.742.1010

Anthem617.523.8383

Hurricane OʼReillyʼs617.722.0161

Porters617.742.7678

The Grand Canal617.523.1112

The Greatest Bar617.367.0544

McGannʼs Pub617.227.4059

B U L L F I N C H T R I A N G L E H A L L O W E E N P U B C R AW L P O S T E R A N D PA S S

Page 17: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I OP H Y C O N O N E PA G E R , E M A I L , P O S T C A R D

Billing Due Diligence

With recent tightening in specialty billing restrictions, physician groups have been forced to become more creative and proactive in managing the business of their practices. More often groups are initiating regular interval audits of their billing systems to ensure they are meeting established benchmarks and to uncover revenue opportunities. A hospital-based physician group in Southern California opted to outsource an audit of their billing system as a means of doing due diligence to ensure they were getting the most out of their billing process.

The president of the emergency physician group is in charge of making sure they are getting the most out of their billing system. “We consider it good business practice to review billing contracts and performance every 5 years or so – just to see how are we doing what other companies offer to improve. When physician groups have a good experience, word gets out – that’s how PhyCon came into the picture.”

PhyCon is a billing and consulting company out of Oklahoma City, OK, specializing in emergency medicine billing. Founded by an emergency physician, the company has over 25 years in emergency billing expertise. Their goal is to evaluate current patient charts and billing for accuracy, collection rates and when possible, to uncover hidden revenue potential.

In this case, PhyCon audit results showed a large potential increase in revenue. “After start up, we realized the audit is very conservative – it’s not a sales number followed by a lesser reality. The audit number was 10-12 percent under our actual collections. You have to appreciate that you can trust the process and understand your numbers will be accurate or even a little better.”

Business Situation

Mid-sized hospital-based physician group inSouthern CA 60k patient visits/year

Challenges

- Due diligence on billing solution

- Needed solution specific to emergency medicine

Phycon Results

- Increased revenue 20 percent in the first 6 months

- Two year revenue increased over 25 percent.

- No revenue loss in billing transition

- Over $1 million more in first year collections

- Customized Reports

- Improved customer service

“This is a company set up and run by emergency doctors – that makes it a perfect experience for us. We know ER docs are good at running businesses and getting things done. PhyCon understands we live on the edge, off the pennies we’re able to gather at the end of the bill.” -- Emergency Physician Group President

PhyCon Customer ExperienceFocus on Emergency Billing

PhyCon is attending the ACEP 2011 Scientific Assembly in San Francisco this weekend and we hope to have the opportunity to meet with you! Come by booth 1020 to discuss ways to improve your practice and increase your revenue with our billing and consulting services. You can also register to win a free iPad!

If you are interested in a one-on-one meeting with PhyCon while at the conference, we can review your unique practice challenges and arrange for a free audit of your current billing system. Please feel free to contact Donna Stubblefield, PhyCon President, directly at [email protected]. [link email] Or call our office at 800-477-8909.

If you’re not able to attend, please visit our website [link] to find out more about how we can improve your billing process.

We hope to see you at this year’s Scientific Assembly! PhyCon will be at Booth 1020 ready to answer all of your questions about how to improve your practice’s revenue and increase your collections.

Click here for FREE AUDIT!

PhyCon is at the ACEP 2001

Scientific AssemblySan Francisco, Oct. 15-18

Visit us at Booth 1020

Register to win a free iPad

Phycon provides incomparable customer service to clients in emergency medicine practice management, billing, coding, and consulting to hospitals and healthcare facilities.

We help you focus on patients, while our billing system saves time and maximizes your profitability, improves your cash flow and boosts per-patient collection rates.

Billing: We combine proprietary software with specialized customer service to develop specific strategiesto get the highest reimbursement rate in the shortest amount of time.

Coding: Our certified medical coders consistently provide over 98% accuracy, attained by the continual training in CMS updates.

Consulting: Working with physicians for over 25 years, we understand the business issues you dealwith every day, and deliver exceptional products and services that bring real results.

phyconbill.com 800-477-8909

Page 18: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I OS U B WAY FA C E B O O K F O O T L O N G C O V E R A RT

Page 19: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I OC A R R A B B A’ S C A S U A L D I N I N G E V E N T E M A I L

Page 20: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I OM C C O R M A C K C U S T O M S AV E T H E D AT E

Page 21: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I OC A R R A B B A’ S B O A R D M E E T I N G M A R K E T I N G C A L E N D A R

January February March april May June July august septeMber OctOber nOveMber DeceMber

amore mondays

tasting tuesdays

evolved advertising campaign

2013 MARKETING CALENDAR

italian comfort food pasta seconds italiansummer dining

italian tasting trio fire finished

Page 22: Rachel Dawsonr-dawson.com/images/Dawson_Portfolio_2013_low_res.pdf · OTW Advertising Winchester, MA 2006 - 2007 | Junior Graphic Designer Created concepts and carried out production

R A C H E L D AW S O N | P O R T F O L I O

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T I E R N E Y C U S T O M S H O W E R I N V I TAT I O N S


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