RACHEL’S SCHOOL OF DANCE

BRAND BOOK

Brand ColoursPantone: 441 C

CMYK: 19.33-15.01-15.53-0RGB: 204-204-204

Web Safe: #CCCCCC

Pantone: 9063 CCMYK: 3.7-251-251-0

RGB: 242-242-242Web Safe: #F2F2F2

Pantone: WhiteCMYK: 0-0-0-0

RGB: 255-255-255Web Safe: #FFFFFF

Pantone: 212 CCMYK: 0-86-3.28-0RGB: 238-74-149

Web Safe: #EE4A95

Pantone: 5483 CCMYK: 53-11-31-17RGB: 104-58-155

Web Safe: #689E9B

Pantone: 211CCMYK: 0-66.17-3.28-0

RGB: 242-122-170Web Safe: #F27AAA

Pantone: 9320 CCMYK: 0-18-3.28-0RGB: 251-217-224Web Safe: FBD9EO

Pantone: 7464 CCMYK: 30.2-0-18.82-0

RGB: 177.222.213Web Safe: #B1DED5

Pantone: 9520 CCMYK: 12.08-0-7.53-0

RGB: 222.240.236Web Safe: #DEF0EC

Pantone: 178 CCMYK:

0.69-73.78-72.72-0.02RGB: 240-104-77

Web Safe: #F0684D

Pantone: 7410 CCMYK:

0.78-35.77-70.96-0RGB: 248-175-95

Web Safe: #F8AF5F

Pantone: 7506 CCMYK:

6.1-10.69-32.53-0RGB: 239-221-179Web Safe:#EFDDB3

Pantone: Hexachrome Black CMYK: 0-0-0-100 RGB:35-31-32 Web Safe: #231F20

The colours are meant to be light and airy, nothing ranging on the dark side aside from black as a border

Greys can be used for most text (the whole range of greys is allowed)

Pink and Turquoise are the main colours, with accents of orange-red to beige (as shown). These accents are to be used sparingly, only to highlight important things or areas.

The main colours can be used as anything from their original hue, to any tint of the colour (adding and subtracting white) if you are using it in a pattern or a background

By Jenna Hayman