INTRODUCTION TO THE RADAR

DSPolitical + Ideia Inteligencia

M A I O / 2 0 1 6

Tailoring your information

to the right influencers and voters

People that

see your

online ads

People you

need to

reach

T H E P R O B L E M

T H E S O L U T I O N

Targeting

your

audience

with

I P A D D R E S S E S

C O O K I E S

M O B I L E

D E V I C E S

Your AD

here

Your AD

here

Yo

ur

AD

here

H O W I T W O R K S

Technological platforms through which ad network

inventories can be bought and sold via real time auctions.

A D E X C H A N G E S

Impressions from different ad spaces on a variety of sites are

made available and interested parties can bid on them

through ad exchanges.

R E A L T I M E B I D D I N G

A platform used to manage mulitple ad exchanges.

D S P

Real-time

Bidding

(RTB)

T H E A D V A N T A G E S O F A D S P

High potential

for segmentation

Purchase of

impressions specifically

matched to target

audiences

Access to

multiple

inventories

on a single

platform

Best Buy

Conditions

Better prices,

transparency, and

control

T H E R A D A R M I C R O T A R G E T I N G T O O L

DSPolitical and Ideia have come together to increase the segmentation

power of an onlne ad-purchasing DSP in Brazil.

DSP Database

Cookies + IPS +

mobile device data.

• Content of interest

• Intent to purchase

• Gender

• Marital Status

• Age Range

• Location

Brazil Big Data

• Increased precision of location data

(country, region, city, neighborhood,

street)

• Social Class

• Academic Background

T H E R A D A R A T A G L A N C E

90% of Brazil

inventory

55million

Brazil-specific

cookies

Nearly

Data culled from

publicly available

data bases

172 million

Brazilians

over 50 million

people

SOCIAL CLASS

DATA OF

Over160 million people

GENDER & AGE

DATA ON

over 40 million people

PROFESSIONS

W H O W E W O R K W I T H

O P E R A T I O N A L P R O C E S S

S T A R T E X E C U T I O N ( C P M ) R E P O R T I N G

Campaign Strategy and Planning

Defining niches and segmentation

targets

Agency provides:

• Planned airing period

• Commercial Pieces

• Info on Funds Available

• Real time auction purchase of

impressions matched to target

segments

• Daily tracking reports

• Adjustments to commercial/ad

pieces based on tracking

results to increase engagement.

End of Campaign

• Final Report

F O R M A T S

D E S K T O P

D I S P L A Y P R E - R O L L V I D E O

M O B I L E F A C E B O O K A D S

Your AD

here

Yo

ur

AD

here

Your AD

here Your AD

here

Influentials Demo /

GeoTargeted

2 1 3

P R O D U C T S & S A L E S

Radar Microtargeting provides 3 distinct apporaches to

online media purchasing in Brazil.

Custom

List Match

Thanks!

contato@ideiainteligencia.com.br

www.ideiainteligencia.com.br/english