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Radical Ideas | Practical Implementation
Human mash-up's under emergence...leveraging innovation in a new world
Dr. Jay van Zyl
www.BuiltToThrive.com
Radical Ideas | Practical Implementation
Reasons for rating SA Reasons for rating SA companies as innovativecompanies as innovative
Radical Ideas | Practical Implementation
Reasons for rating companies Reasons for rating companies as innovativeas innovative
Radical Ideas | Practical Implementation
What should companies focus onWhat should companies focus on to become innovative? to become innovative?
Radical Ideas | Practical Implementation
What to focus on to become What to focus on to become innovative:innovative:ExecutivesExecutives
Radical Ideas | Practical Implementation
What to focus on to become What to focus on to become innovative:innovative:
Middle ManagersMiddle Managers
Radical Ideas | Practical Implementation
What to focus on to become What to focus on to become innovative:innovative:
Junior and non-managementJunior and non-management
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
"A revolution doesn't happen when society adopts new tools, it happens when society adopts new behaviours." Clay Shirky
Radical Ideas | Practical Implementation
has a market cap of $224 billion
and net profit of $14.5 billion
with 93 thousand employees
Radical Ideas | Practical Implementation
with a market cap of $234 billion reported quarter earnings up 78% with net profit of
$15 billion
with 34 thousand employees(3x less people than Microsoft, worth 5% more)
Radical Ideas | Practical Implementation
has a market cap of $156 billion
and revenues of $27 billion
with 19 thousand employees(5x less than Microsoft, worth 1.4x less)
Radical Ideas | Practical Implementation
has an implied investment value of $33.7 billion
in pre-listing share trading
more than 500 million active users,
more than 150 million active mobile device users
people spend over 700 billion minutes per month on Facebook
(56x less people than Microsoft, worth 6x less)
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
01A New Paradigm
02Emergent Social Networks
03Innovation Ecologies
04Harnessing Collective Genius
Radical Ideas | Practical Implementation
A New Paradigm
Moving towards crowdsourcing and co-production
01A New Paradigm
Radical Ideas | Practical Implementation
The Evolution of Strategic The Evolution of Strategic ParadigmsParadigms
Ref: Reframing Business
Co-producer(crowds)
Source
Receiver(market)
Production Relationships Organization of Value Creation
CriticalCriticalcompetencecompetence
View ofView ofCustomerCustomer
IndustrialismIndustrialismIndustrialismIndustrialism
Customer baseCustomer baseManagementManagement
Customer baseCustomer baseManagementManagement
Configurable Configurable Social SystemsSocial SystemsConfigurable Configurable
Social SystemsSocial Systems
Adapted from Richard Normann
Radical Ideas | Practical Implementation
The Evolution of Strategic The Evolution of Strategic ParadigmsParadigms
Ref: Reframing Business
Co-producer(crowds)
Source
Receiver(markets)
Production Relationships Organization of Value Creation
CriticalCriticalcompetencecompetence
View ofView ofCustomerCustomer
IndustrialismIndustrialismIndustrialismIndustrialism
Customer baseCustomer baseManagementManagement
Customer baseCustomer baseManagementManagement
Configurable Configurable Social SystemsSocial Systems
Configurable Configurable Social SystemsSocial Systems
Adapted from Richard Normann
Radical Ideas | Practical Implementation
LogoTournament LogoTournament EcologyEcology
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Emergent Social Networks
Delivering innovation value through leveraging the shadow organization
02Emergent Social Networks
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Social Network as the Social Network as the means to actionmeans to action
All logos are registered trademarks of their respective owners
CREATE MOVEMENT
SPREAD THE WORD
TALK TO MOVEMENTS
Radical Ideas | Practical Implementation
App StoreApp Store
Radical Ideas | Practical Implementation
Changing crowd-sourcing Changing crowd-sourcing socially integrated socially integrated
technologytechnology
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Innovation Ecologies
Manage dominant ideas via Social Based Innovation
03Innovation Ecologies
Radical Ideas | Practical Implementation
Customer innovation focus areas
CUSTOMER ORIENTATION
ORGANIZATIONAL ORIENTATION
Focus on Internal Actions
Focus on External Actions
Customer as Source
Customer as Participant
“we analyze our customers”
“we run focus groups” “we provide the platform for our customers to engage”
“we ask our customers”
Innovation Ecology
Micro Blogging
Focus Groups
Mass-Surveys
Analytics
Client Interviews
Blogs
Consumer Research
Radical Ideas | Practical Implementation
Peer-to-Peer LendingPeer-to-Peer Lending
PARTICIPATIVE CUSTOMER
Radical Ideas | Practical ImplementationJanuary 2008
Innovate offerings and not just products and Innovate offerings and not just products and servicesservices
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Harnessing Collective Genius
Harness greatness through using Social Based Innovation
04Harnessing Collective Genius
Radical Ideas | Practical Implementation
Google SketchupGoogle Sketchup
Radical Ideas | Practical Implementation
Google Sketchup Google Sketchup CommunityCommunity
Radical Ideas | Practical Implementation
Google Sketchup Google Sketchup CollectiveCollective
Radical Ideas | Practical Implementation
01A New Paradigm
» Mega-waves of information transformation» Crowdsource and co-produce
02Emergent Social Networks
» Technology enabled human collaboration» Live in the shadow organization
03Innovation Ecologies
» Integrated socio-technology approach» Ecogenetic based aggregation
04Harnessing Collective Genius
» Nurture creativity» Collective genius as platform of differentiation
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
A New Kind of Eco-A New Kind of Eco-systemsystem
Radical Ideas | Practical Implementation
Evolution of computing Evolution of computing interfacesinterfaces
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation