Radio + Digital Drives Incremental Digital Revenue

Radio + Digital Digital Agency Re-Seller Program

Drives Traffic & Incremental Revenue!

Why offer Digital Solutions at your Radio Station?• Huge Growth in Digital Projected – Get Your Share! • 22.4% Growth on tap in 2017• Digital Revenue projected to surpass ALL Traditional Advertising in 2017• Merchant reallocating $$$ from other media to fund Digital (let’s make sure it’s NOT from Radio!)

• Digital is Growing because Merchants are satisfied…• Merchants Say Web & Social Media now top sources of new customers• Facebook ad buying has doubled in one year & 90% of Merchants who tried Facebook are satisfied• Email & Online Advertising are also among the top ten sources of leads, along with Radio!

• Good News: Radio perfectly positioned to capitalize…• Radio is top TRAFFIC DRIVER for Merchant Websites – sell together as a Bundle • Radio is great PROMOTER of Merchant’s Social Media Promotions and Contests• Radio has amazing trusted local relationships – competition only wishes they had• Radio has more feet on the street that competition

Source: Borrell SMB Survey, Q2 2016N = 4,205 responses (survey is ongoing)

Source: Borrell Q1 2015 SMB Survey; N = 2,990

© Borrell Inc., 2016. All rights reserved


More than 2x as many say their website or social media

page generates new customers than media advertising.

Big Revelation:Traditional Ads

Actually Drive It.

Merchants believe their website and social media are top sources of new customers

© 2016 Borrell. ALL RIGHTS RESERVED.

Q: Thinking of your digital marketing goals, rate how each type of media works in helping you reach those goals.

Source: Borrell SMB Panel, August 2016; N = 397 responses

One-third to more than half of

advertisers believe traditional media

complements their digital goals well.

Radio is Top Driver of Traffic to Web and Social Media!

RADIODRIVES

IT!

Merchant Social Media Promotion

Merchant Website Traffic

Store Traffic & Sales!

Radio Drives Traffic…in-Store, Online & via Social MediaRadio Drives Conversion…direct to the store or via web and social media!




By Adding Digital Agency Solutions to your product mix, your Media Company can be the top source of leads for your clients

Guarantee Digital can help your Sales Team offer many of the top solutions that drive the most new business for merchants

More than 2x as many say their website or social media

page generates new customers than media advertising.

Radio + Digital Packages can include…

Radio + Website Radio + Social Media• New Custom Website

• Smart Phone Friendly• Built in CRM for Email, Text, Leads• Search Optimized for Google• Quick Launch• Monthly Hosting & Maintenance

• Website Traffic Drivers….• Weekly Radio Schedule X spots week• Ads on Radio Station website• Extended Digital Audience Network

• Social Media Management & Marketing• Choose your Social Channel – Facebook,

Twitter, Instagram, Pinterest or LinkedIn• We set up/optimize your social pages• We create the posts for you – save time!• Includes monthly Social Contests

• Social Media Traffic Drivers…• Weekly Radio Schedule X spots week• Cross post to Radio Social Media pages• Facebook advertising

Other Digital Solutions include Reputation Management, SEO, Blogging, Email, Mobile, Native, Video, Search Engine Marketing & More!

• Full Digital Product Suite – from web to social to digital target marketing!• 100% fulfillment & white glove service; no need to add expensive digital

production headcount – just add your sales muscle!• Serious Training = Smarter Sales Reps – Virtual, On-site, On-Going Training

Programs help you compete in multi-media world• Fresh leads in your in-box via our Marketing Automation program•Merchant Seminar – we kickoff your agency with educational event, close

deals and start building your sales pipeline• All Sales collateral provided, including a new digital agency website with

your branding• Instant Profitability –our wholesale-retail pricing format allows you to go to

market with competitive rates and high margins!

Our Radio Partner Re-seller program Makes offering Digital Solutions Easy!

If you’re not talking about Digital with your Customers, we can guarantee you somebody else is….

Let’s Talk!Daryl [email protected]

www.guaranteedigital.com www.everydoordigital.comwww.digitalmedialab.com

mailto:[email protected]

http://www.guaranteedigital.com/

http://www.everydoordigital.com/

http://www.digitalmedialab.com/

Highlights of the 2016 Borrell Report

Tomorrow’s Media, Understood Today

Features the survey results of over 7500 Local Merchants


The 2016 SurveyNumber of base questions:

Period:

Completions:

April 15-July 31, 2016

45

7,564

Total local ad growth

+ 7.6%But not all media is the

same….

2017 Forecast Highlights


Local Digital Increases

+22.4%After gaining 37.1%

this year

Local Non-Digital Declines

-6.9%After gaining 1.9% this

year

2017 Forecast Highlights



15% plan to spend more on overall

advertising.

Survey’s Growth Barometer

But 40% plan to increase their digital

budgets.

Source: Full SMB survey, Q2-3 2016; N = 7,564 responses

05/02/2023

-6.9%

+22.4%2017 Forecast

2017 Forecast

Lines Cross in 2017

In 2016, 19% of local digital advertisingwas received by a media company that

also sold ‘traditional’ advertising.

Not ‘Us’ vs. ‘Them’



More than three-fourths are funding digital

advertising by cutting traditional media budgets.

Q: What best describes the source of funds for your increased digital spending?*

*Asked of those who said they planned to increase digital media spending over the next 12 months.Source: Borrell Local Advertiser Panel; August 2016; N = 260 responses

Traditional MediaIn the Crosshairs



What’s Going Up

Pick 2 to 3

They’re picking 2 to3 traditional mediato complement theirdigital plans.

If they believe their own website is a leading driver of new customers . . .

… and 59% of them plan to make major changes to their websites

… and 58% of them may be seeking outside help with their websites


Impending Influx of Redesign

With one-third of local advertisers

likely to seek outside help for their websites,

businesses that sell website redesign

are well-positioned to secure more

marketing business.

1.

3.

2.

Then…



FB Ad Buying Doubles

Doubled since 2015



Facebook Is Getting Loved

90% are satisfied with the effectiveness of Facebook.

36% are “very” to “extremely” satisfied.

Source: Borrell SMB Panel, August 2016; N = 4,699 buying Facebook ads


Q: You mentioned that you are cutting traditional media to fund increases in digital spending. Which media are you cutting and by how much?

Source: Borrell SMB Panel, August 2016; Results from only those who currently spend in each medium; N = 198

Who Could Suffer Most?

Digital is causing the greatest

customer erosion in magazines,

newspapers, TV, and radio.

Ouch.


Download entire presentation at www.borrellassociates.com/2016RadioShowLearn more in San Francisco…..

http://www.borrellassociates.com/2016RadioShow

Date post:	12-Apr-2017
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