Date post: | 24-Jan-2015 |
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Entertainment & Humor |
Upload: | carriewallder |
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Radio at the Edge
Chris Lawson
Brand Director
More of our community is engaging with us
and LISTENING where they want to.
•53 methods to listen to Absolute Radio.•49% of our national listening is via a digital platform.•We are pushing this aggressively•“Go where the audience are”.•“Go where the audience are”.
The Absolute.iAmp
Over 100,000 installs so far and now averaging 24,000 launches per week
Absolute Radio Network’s streaming was bigger than BBC Radio 2 in May
4,455,034
4,665,970
3,833,1544,000,000
5,000,000
Streamed Hours
May-09
0
1,000,000
2,000,000
3,000,000
AR Network BBC Radio 1 BBC Radio 2
What we learnt
• Launch fast
• Allow the recommended time for the approval process
• Stability and robustness is essential
• You attract an ABC1 audience
• Put ALL your efforts behind it
• Don’t get depressed at all the one star ratings!
3700 comments
The Absolute.iAmp soon on Android
The Absolute Radio LiveAmp for the iPhone
Since launch…..