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Radio no longer just comes out of the speakers, it is on many platforms. Steve Ahern will show you...

Date post: 02-Jan-2016
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Radio no longer just comes out of the speakers, it is on many platforms. Steve Ahern will show you trends on creating and publishing multiplatform content in the new media world. Sponsored by Broadcast Australia Multiplatform Radio Produce Once, Publish Many Room: Ballroom C Facilitator: Steve Ahern
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Radio no longer just comes out of the speakers, it is on many platforms. Steve Ahern will show you trends on creating and publishing multiplatform content

in the new media world.

Sponsored by Broadcast Australia

Multiplatform Radio Produce Once, Publish Many

Room: Ballroom CFacilitator: Steve Ahern

[email protected]

www.radioinfo.com.auMob: 0412 884465

Steve Ahern

Program Directors and radio producers are beginning to see the

light

Transforming Radio Programming for New Platforms

Digital Radio Digital Radio In AustraliaIn Australia

Trend:Trend:Everything Everything is going digitalis going digital

TextText

Trend: Referability

New program channelsNew program channels

PicturesPictures

TextText

Meta DataMeta Data

EPGsEPGs

InteractionInteraction

• Audiences Fragmenting, consumption patterns changing

• Lean forward / lean back consumption

• Multi Media interaction, Telephones & Cameras

• Increased competition and decreased station loyalty

• Entertainment = escape

• Information = make sense of things

• Electronic audience measurement

• No fear of new technology from younger generations

• Older generations confused but pragmatic

Audience Trends

• Online users still seek credibility

• Social networking

• Consumers don’t care where they get their audio

• Time shifting now common using content aggregators

• Appointment listening reappears in a different way

• Slice and dice approach to content

• Interactivity through old and new methods

• Citizen Journalism, collaborative content creation, WEB 2.0

• Email, messenger, Skype, SMS texting as common as calling

• Simulation games and virtual reality

Audience Trends

How are broadcasters responding?

Keeping radio’s traditional strengths and

adapting new developments into format and delivery

Thinking beyond the

transmission technology

A mental leap from radio to audio content creation

• XML Writer• FTP (File Transfer) Software• Servers• IP/VOIP tools

• Quicktime, Podna, • Final Cut Pro• Adobe Audition, Pro Tools, • Garage Band, Audacity

• MovieMaker, iMovie,• Photo Story, Photoshop• MySpace Music• Facebook, Twitter• Content Management Systems: • Joomla, Farcry, PHP (free)• Learning Management Systems:• Moodle (free)

How: Radio 2.0 Tools

Are you making new radio

or old radio?

[email protected]

www.radioinfo.com.auMob: 0412 884465

Steve Ahern


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