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presents
“Empowering your Mobile Experience”
The Next Communication Channel: Mobile Marketing and Beyond
The Rise of the Mobile Connected Radio Station
WHO WE ARE
MobiM3 – mobile media & marketing is a full-service mobile marketing agency that provides the following solutions for professionals, merchants, non-profit and small businesses:
• SMS or Text Message Marketing
• QR Codes (custom design)
• Mobile Websites
• Mobile Apps (Native and Web)
― MobiM3’s advanced mobile website builder, mobile app platform and SMS marketing platform – is a complete mobile marketing turnkey system that is entirely cloud based.
• m-Commerce
• Mobile Advertising
• Proximity Marketing
• Short Code Aggregator
• Location-based Mobile Social Media
WHO WE ARE (continued)
― MobiM3 partners with companies to provide a strategic mobile marketing plan to communicate brand or content to a mass audience, targeted group or individual that is designed to add value and to create a call-to-action or response to engage consumers while building customer loyalty.
― What makes us different from other mobile marketing companies is, MobiM3 strategically plans, creates and manages all our Clients mobile marketing campaigns so that they can concentrate on what’s important – running their business. However, those Clients who like to DIY (do-it-yourself), our various technology platforms will allow You the capabilities to do so.
Mobile Marketing 101
o A Robust Lead Generation
o Builds an Accurate and Current Customer Database
o Company Branding
o Creates a Powerful Customer Loyalty Program
o Premium Short Code
― Mobile Technology
According to technology research firm Gartner, by 2012 half of the U.S. Population, approximately
160,000,000 people, will have used their mobile devices to download coupons
and make online purchases. - CNN.com, 8.13.09
QUICK STATS 55% of Americans between 18 and 24 years old have used a mobile
phone to aid in their shopping process in the last year. - Retrevo Research Group, 2.11.10
90% of the US Population Uses SMS/Text!
• 31% of US mobile subscribers have smartphones.
• There are 228 million mobile phone users age 13 and up in the US.
• The US has 83.2 million mobile phone web users.
279,896,101 people in the US engage in this communication Everyday in the United States Nielsen 2011
The Greatest Advantage of Mobile Marketing
• Reach your audience anytime, anywhere, anyplace.
• 84% of all consumers keep their cell phone on and with them 24 hours per day.
• 94% of all text messages or push notifications are opened and read.
The New York Times called mobile marketing "the most powerful advertising medium of all time."
Advertising is where the game is changing for Radio Stations
• Text messaging is being used not only as a Promotional Tool, but also a Sales Tool.
• What was once a cost center for a radio station has now become a revenue center.
• It's a hit with programming, sales and more importantly, advertisers.
mobiM3 – mobile media and marketing “empowering your mobile experience."
Key Benefits of our Mobile Marketing System for the Radio Broadcast Industry
• Run a contest prompting listeners to text your keyword to our short code for a chance to win free prizes and merchandise from sponsors.
• Increase two-way communication between your station and the listeners with message forwarding and API integration allowing them to send in song requests, contest answers, feedback, and more.
• Send a mass text message inviting your listeners to special events and appearances, showing their text message to gain free entry.
Key Benefits of our Mobile Marketing System for the Radio Broadcast Industry (continued)
• Send Premium SMS and Text Sweepstakes, mobile coupons.
• Segment your listeners into multiple groups by demographics, favorite music genres, and more.
• Send traffic updates to specific subscribers with a targeted sponsor tag at the end of each message.
• Add our customizable signup widgets on your website and Facebook page to build your list of subscribers, and much, much more!
Promotional Tool for Radio Station
• Radio listeners want to o Enter contests o request songs and dedications o obtain station play lists o vote on content o Receive up to the minute news
• Offer your listeners o Exclusive contests, sweepstakes, prizes o ‘text’ line for requests and dedications o Weather & traffic updates o Entertainment, sports, or current event news
bulletins, o Information on school closings, community
emergencies o or anything else you can imagine.
Promotional Tool – Here’s how it works
Build Your Own Databases on Air!
KJLH Now can receive your Shout-outs, Song Requests, and take your comments by Text!
Just send a text message to the phone number 72727, and in the message type KJLH.
Tell us what song to play next!
Each DJ can create their own databases
KJLH
Reply With your comments or Shout outs to this message! See our mobile site at http://bit.ly
Promotional Tool – Here’s how it works
Then Blast to the Growing Database of People and
Remind them to Tune-in for upcoming events and much more!
= Increased Ratings
Sales Tool for Radio Station
• Sales Rep is selling their Advertisers with SMS text programs, mobile landing pages, and mobile apps o an interactive text promotion to the on-air
commercial. o Account executives are getting in on buys where they
were once shutout. o Others are gaining additional market share on the buy
by bundling spot buys with a station text message campaign.
• Teaming radio with text message programs drives new sales and profits and gives spot sales a shot in the arm.
• It engages listeners and gives your advertisers immediate results.
Enter for a chance to Win Tickets!
Text SWAGG to 72727
Sales Tool – Here’s how it works
Two Ways to Generate Revenue
• Sponsorship by Advertiser for Your Marketing Campaign to Your Listeners o Create a database for Advertisers to send out
promotions
o Include sponsorship on advertisement through text message, mobile website or landing page, mobile app
• Sell Mobile Packages for Profit o Mobile is a way to add value to your radio spot ads and
close more deals by offering a text message campaign, mobile website or landing page, and/or mobile APP
Sales Tool – Here’s how it works (continued)
Example of SMS – Text Message Packages
Example Campaign
Package Pricing One-time
Set-up
Package Plan – per
display
Included Messaging
& Keywords
Base
$99.99 Set-up $49.99 per month Includes 500 msgs
Base Plus
$199 Set-up $149.99 per month Includes 2,500 msgs
Premium
$299 Set-up $299.99 per month Includes 5,000 Msgs
Sales Tool – Here’s how it works (continued)
Text Message Return on Investment Sample
Locations Opt Ins Per Day Promotions Per Month
20 200 4
Redemption Rate Average Transaction Cost Per Text
12% $ 5.00 0.075
Months 1 3 5 Annualized Increase in
Volume
Opt Ins 120,000 360,000 600,000
Redemptions 57,600 172,800 288,000
Cost $ 36,000.00 $ 108,000.00 $ 180,000.00
Profit $ 252,000.00 $ 756,000.00 $ 1,260,000.00 $ 10,836,000.00
Summary
Mobile Marketing for Radio • You want to communicate with your listeners Right?
• You want to bring in extra revenue...Right?
• You want to help your advertisers...Right?
• You want a better experience for your listeners...Right?
With mobiM3 mobile marketing program for radio stations, mobiM3 is the answer. With local advertising down significantly each media outlet must come up with new and exciting alternatives to bring in revenue as well as get their advertiser's response. By adding in mobile marketing to your mix, can help!
Contact Swagg Media, Inc Craig Nobles, CEO
310.722.5668
Contact mobiM3, Inc
Tina LeBlanc, CEO 949.278.7299