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RADISSONBUSINESS DEVELOPMENT
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HOTELS THAT LOVE TO SAY YE
Radisson’s winning combination of industry-leading products
and services – plus our ambitious expansion plans – are geared
to deliver success to our owners. One of the world’s leading
brands, Radisson is characterized by:
• Vibrant, contemporary and engaging hospitality, driven
by our unique Yes I Can!SM
service philosophy • Strong wor ldwide growth, focused on adding ey hotels
in major cities, airport gateways, leisure destinations and
other important locations
• First class hotels with a range of World of Radisson
features that are relevant and empathetic to the
challenges of modern travel, including our
100% Guest Satisfaction Guarantee
Over 430 hotels open throughout the world*
100 contracted properties under development*
*As of October 2010
VIBRANT, CONTEMPORARY AND ENGAGING
disson® is expanding as one of the world’s most attractive,
bally consistent, rst-class, tiered brands. A core part of
rlson, Radisson’s global best practices mae it one of
e world’s most successful hotel b rands. And i ts vibrant,ntemporary and engaging hospitality is characterized by
e brand’s uniqu e Yes I Can!® philosophy: a unique service
hos delivering a product that translates into business
ccess for our owners.
Relevant product and service concepts, empathetic to
the challenges of modern travel, are pacaged and
presented as the World of Radisson. Now available
worldwide as Radisson in its traditional upscale maretposition, and as Radisson Blu, its upper upscale position,
Radisson is a brand with great ambitions, great
momentum and very exciting possibilities.
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ONE WORLD ONE BRAND. MULTIPLE OPPORTUNITIES.
Our upscale Radisson hotels wor to exceed the expectations
of both business and leisure guests by delivering a hospitality
experience with purpose, passion and people in mind. Our
unique Yes I Can!SM service – and our drive to deliver relevant,
innovative products and services – combine to mae any stay
with Radisson truly distinct. And our wide range of World
of Radisson services is designed to deliver on our promise of
100% Guest Satisfaction. We aim to develop upscale Radisson
hotels in major urban and suburban locations, as well as near
airports and business districts around the world.
Our agship Radisson Blu hotels offer guests a vivid visu
celebration of leading-edge style where the delight is in
detail. By pushing accepted boundaries, Radisson Blu cre
iconic buildings that are increasingly becoming destinatio
in their own right. With stylish, individual interiors invoi
an inviting, exciting ambiance, our landmar hotels offer
holistic hospitality experience that is totally relevant to n
Radisson Blu’s ambitious expansion plans focus on prime
locations, including major cities, airport gateways and
leisure destinations around the world.
disson is a global brand, offering a choice of an upscale
spitality experience at our Radisson hotels, or an upper
scale experience at our Radisson Blu hotels. Whatever
e preference, every in dividual Radisso n hotel guest
oughou t the world enjoys a consisten t delivery of our
que brand essence, style and services. And our owners
net from Radisson’s global perspective and our proven
c record of creating hotels that truly resonate with
e modern consumer.
From individually designed rooms to our own restaurants
and bars, from purposeful meetings and events facilities
to state-of-the-art tness and wellness centers, our total
offering is designed to be engaging, holistic and relevant.
This is Radisson. This is now.
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SERVICES THAT MATTER MO
Radisson wors to ensure our partners’ business success
by redening hospitality. We deliver the services, amenities
and programs that reect the preferences of our guests.
Our people-centric hospitality translates into a range of
services designed to mae each stay unforgettably satisfying.
It is this attention to detail that helps drive our success
by distinguishing the Radisson brand from others in the
segment. Special features include:
Radisson’s Yes I Can!SM ethos means we are always ready
to greet, treat and se rve our guest s in a way that exceeds
their expectat ions.
The Radisson brand promise: If our guests aren’t satised
with something, we’ll mae it right. It’s guaranteed.
Best Online Rate guarantee from radisson.com ensures
guests are condent they’ve made the best choice before
they even boo.
Free high-speed Internet eeps our guests connected.
Business Class Rooms with upgraded amenities, services and
benets that add to the wor or relaxation experience.
Three hour express laundry for super speedy cleaning f
guests in a hurry.
Grab & Run Breafast means early morning departures
don’t miss out on the most important meal of the day.
Express Checout, so satised guests can get on their
way without delay.
Free Late Chec Out enables guests to extend their st
if needed.
Carlson’s goldpoints plusSM loyalty program has over
5 million members and is growing. Gold Points® can
be used for award nights at 1,000+ hotels worldwide,
air miles, room upgrades, and more.
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OCEAN
The “Ocean” room features a light, bright, modern design
with a distinctly Scandinavian feel. Its fresh, contemporary
scheme ts well across a var iety of global locations, featuring
pop art components and vibrant colors. Lie Urban, it is
squarely targeted in the upscale maret segment.
AND RELAX
The “And Relax” room features light ceramics, subtle
woods and rich colors, fabrics and textures that are warm
and fresh. Its light color scheme is contrasted with a vibrant
magenta-colored accent wall that gives a bright and
friendly overall impression.
URBAN
Complete in its design, the “Urban” room is a true
combination of form and function. Design classics, modern
lines, solid splashes of color and subtle tones are all
underpinned by a functionality that has been honed
from the experiences of some of the best hotel designers
and operators in the world today.
RBG GRILL
Perfectly simple. Simply perfect. We’ve set out to create
a buzz, an ambiance, an experience that’s uniquely appea
our customers. Easy, honest and good value all the way: t
the thining behind RBG. We’ve developed the entire co
to allow for rapid conversion of existing restaurants or n
build, to help you get up to speed quicly in any location.
FILINI
Filini is a contemporary Italian bar and restaurant that imp
the senses. It fullls the customer’s desire for an affordab
authentic Italian experience delivered with st ylish ambian
The design and mood complement the exquisite yet simp
food. The wine, the bar, the music, the details and the pe
– all mae Filini a truly unique contemporary Italian expe
disson has created a number of distinctive room styles
d restaurant concepts, specically designed by hospitality
ecialists for the hospitality industry, ensuring brand
nsistency and offering a total business solution with
hoice to suit every space, maret location and budget.
hough this is the future design direction of the Radisson
om concept, we are also happy to collaborate with
wners’ international hotel designers to create stellar
operties that are unique in each destination.
e result - a collection of highly desirable, investment-
ective, upscale/upper upscale room and restaurant
oducts that are ready to travel the world.
NATURALLY COOL
The most contemporary, stylized and slee of our designs,
the “Naturally Cool” room is versatile enough for almost
any setting – urban, suburban or resort; cool or warm
climate. The polished wood oor, sophisticated wardrobe
and TV unit are unique in the industry for a guestroom style.
Naturally Cool is targeted at the upper upscale maret.
NY MANSION HOUSE
The “NY Mansion House” design is dened by its
sophisticated strong lines, deep rich timber nishes, ashes of
chrome and enlivening turquoise. The dar and clubby – yet
simultaneously contemporary and avant garde – ambiance
features bold attention to style and detail and a powerful use
of artwor. The overall atmosphere is elegant with the feel
of an upper-class lounge.
Radisson restaurant concepts are optional.
ROOM STYLES AND RESTAURANTS
Naturally Cool
And Relax NY Mansion RBG Grill
Ocean Filini Bar and Restaurant Oceany Cool
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TARGET REVENUE DRIVE
Radisson – along with our owners – enjoys all the benets
of being part of Carlson’s global networ with its vast
acumen of experience, nowledge and contacts.
TRAINING & EDUCATIONAL DEVELOPMENT
• As par t of its focus on guest satisfaction, Radisson offers
one of the hospitality industry’s most dynamic guest service
training programs called Yes I Can!SM
• This program translates the core of the company’s service
philosophy for hospitality excellence to the front-line
service employees in Radisson operations worldwide
GLOBAL SALES
• Radisson’s ey sales ofces around the world are staffed
by experienced specialists on a mission to drive booings
and increase revenue: we have the right people in the right
places for local, national and international marets
• The Radisson brand is strongly represented at local and
international trade shows
• Asia Pacific sales officers are located in Beijing, Delhi,
Hong Kong, Mumbai, Shanghai, Singapore, Sydney
and Toyo
MARKETING
• The Radisson brand is promoted through effective
advertising and quality collateral, designed to increase
awareness and gain maret share
• Radisson actively communicates with our guests
throughout th e whole of their reser vation process,
their hotel stay and well b eyond
• Well-considered mareting campaigns and destination
mareting wor to convert our in-house business
travelers to leisu re prospects
E-DISTRIBUTION AND WEB MARKETING
• Radisson’s brand website includes multilingual content to
improve the quality of the message
• Tailor-made offers for hotel mareting based on customer
segmentation and proling
CUSTOMER RELATIONSHIP MANAGEMENT
• Radisson promotes and rewards customer loyalty with
goldpoints plusSM, a dynamic, cost-effective and innovat
program that reaches across all segments and marets
reinforce brand awareness. goldpoints plusSM currently
has 5 million members worldwide and we aim to grea
increase this number
• Loo to Boo ® is our unique loyalty program with
patented technology for travel agents. Members earn
points to redeem for a variety of rewards such as free
award night stays, prepaid cards and more. This innova
program allows us to communicate our brand messag
to members around the world
TECHNICAL SERVICES
• Radisson offers a highly silled and experienced team
architects, engineers and technicians to assist hotel ow
and developers in building cost-effective and operatio
efcient, well-designed, innovative and safe hotels
• We offer a list of approved and recommended
architecture and design consultants and will review
the preliminary project cost breadown and other
associated allocations for furniture, fixture and electr
operational supplies and equipment, and information
technology infras tructure
SUPPORT SERVICES
• Curtis-C central reservation system delivers higher
room rates than individual hotels
• Tech-savvy Redirected Call Program
• Best Online Rate Guarantee on brand website
• Corporate Rate Program for corporate travel planne
• Channel Distribution
• Information Technology • Guest Services and Hotel Operations
• Sales and Mareting
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RESPONSIBLE BUSINESSTAkING GOOD CARE OF BUSINESS
Carlson believes that by managing our business in a
responsible manner, we build trust, build relationships and
achieve great hospitality. Along with great business success.
Radisson’s Responsible Business strategy includes taing
responsibility for diversity, inclusion, and the health and
safety of our employees and guests; showing leadership in
social and ethical responsibility issues in the company aswell as in the community; and reducing our negative
impact on the environment.
As part of our commitment to social responsibility, we
actively support our company-wide global charity, World
Childhood Foundation, which is committed to helping
children and young women at ris all over the world.
In Asia Pacic, Carlson has partnered with EarthChec
the world’s larges t enviornment al program providi ng
benchmaring, certication and performance improvem
systems to our hotels.
Socially and ethically responsible business practices wea
through everything we do. And that maes everything
do a little better – Responsible Business is good busine
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COMMITTED TACCELERATING GROWT
Carlson has a long and successful history of pursuing
a vigorous, well measured, growth strategy that
delivers specic solutions for maret opportunities.
Our extensive hospitality business experience means
we understand the nancial imperative. We strive
for protable partnerships and for productive
long-term relationships based on mutual trust,
respect and success.
And our history has furnished us with a een
understanding of what property owners want, what
they need and what the maret can offer.
Our successful portfolio of brands allows us to effectively
offer the right opportunity in the right place, anywhere
in the world. From select-service to full-service hotel
brands – and from emerging economies to mature and
established marets – the Carlson business model maes
us one of the most noteworthy and respected partners
in the industry.
Radisson has developed a compelling range of
competitive options designed to suit all needs and
requirements. And we are condent that we can
deliver exactly the right solution to every owner
in every location during every negotiation.
Radisson has the expertise, the nowledge, the
momentum, the commitment and the resources to
ensure an appealing return on investment:
your success is our success.
We aim to mae Radisson the leader of its segment
and to rapidly accelerate growth and penetration in
ey established and emerging marets as a powerful,
globally consistent, rst-class full-service brand.
The above numbers include hotels that are owned,managed, leased and
franchised by Carlson and all of its affiliates as of October 2010.
Expand Radisson® as a powerful, globally
consistent, rst-class full-service brand
Accelerate the growth of Country Inns &
Suites By CarlsonSM in ey marets
Grow Par Inn® as a winning mid-scale b
across theaters in ey countries
Develop Par Plaza® as an upper mid-sca
brand in ey locations of secondary cities
fringe locations of primary cities
Continue the push in ey emerging econ
with added emphasis on mid-scale
KEY GROWTH PRIORITIES:
59% inNorth
America
77%outside of
NorthAmerica
Number ofCarlson hotels
1 1,080
Hotels in Operation
Contracted Pipeline
Radisson
Country
Park Inn
Park Plaza
495
115
430
40
47
17
58
100
1962
1
1 97 3 1 98 3 1 99 3 2 00 3 2 00 9
6 38
336
847
1,059
2010
1,080
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STRONG WORLDWIDE GROWT
Carlson is nown for its innovative and vibrant spirit, reected in the quality of its
segment-leading brands around the world. Carlson aspires to become the #1 hospitality
company to wor for and to invest with. We also aim to expand our hotel portfolio
by at least 50 percent by 2015 to more than 1,500 hotels in operation.
Carlson’s 70 years of experience have proved the value of strategic discipline and
strong relationships: we now ran among the world’s largest hotel companies with
four international hotel brands in 77 countries.
And, passing the 1,000th Carlson hotel milestone means the Radisson® brand is lifted
by the other properties, capitalizing on our global presence. Join us on the fast trac
and as us how to learn more about ownership opportunities.
More than1,000 hotels in77 countries
HOTELS RESTAURANTS TRAVEL
More than1,000 restaurantsin 60 countries
Global leaderspecializing in business
travel management
CARLSON OPERATESA FOCUSED PORTFOLIOOF HOSPITALITY ANDTRAVEL BRANDSAND SERVICES.
• One of the world’s largest
privately held corporations
• Its brands employ more tha
150,000 employees worldw
• Ninth largest hotel compan
in the world
CARLSON VALUES
• Integrity
• Innovation
• Customer Focus
• Empowerment
• Accountability
• Social Responsibility
• C-Factor
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A HERITAGE OF HOSPITALITY.A FUTURE OF OPPORTUNITIES.
To learn more about the expansion of Radisson
worldwide and the launch of Radisson Blu agship
properties in prime locations, contact us now.
Call +65 6511 9281,
visit us online at radisson.com
or email us at
e Carlson legacy stretches bac over 70 years. And in that
me, we’ve honed our business acumen to achieve global success.
e understand that you want a name that guests believe in. You
nt loyalty that dr ives business to your hotel day after day, year
er year. That’s our approach at Radisson.
mbitious. Strategic. Distinctive. A clear vision for the future.
Xerxes Meher-Homji
Executive Vice President and
Chief Development Ofcer
Asia Pacic
+65 6511 9290 (Main)
+65 8268 3235 (Mobile)
WE LOOK FORWAR
TO WORkING WITH YO
Rummy Anand
Director, Development
South Asia
+91 11 4600 3328 (Main)
+91 989 9399 444 (Mobile)
Gao Zhi Xiong
Vice President, Develop
China
+86 21 6115 6201 (Main
+86 1391 7030 031 (Mo
http://www.radisson.com/mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.radisson.com/
8/20/2019 Radisson Final 2
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+65 6511 9281carlson.com
Worldwide World Class Hospitality
© Copyright Reserved
This document is for advertisement and for informational purposes only. Radisson® maes no representations
or guarantees concerning the success or protability of licensees, owners or hotel locations.
Images supplied include The Rezidor Hotel Group Image Ban.radisson.com
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