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AN ADVENTURE HUB

RADIUS

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Brett Newman cargocollective.com/brettnewmanis/radius 585 217 7025 numotion.design@gmail.com

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AN ADVENTURE HUB

RADIUS

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6 OUT OF 10 PEOPLE IN

SAN FRANCISCO HAVE THE DESIRE TO SPEND TIME OUTDOORS, BUT LACK THE TIME OR EQUIPMENT TO

PLAN A SUCCESSFUL TRIP

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TIME IN THE NATURAL WORLD

=

-+

STRESS

COGNITIVE FUNCTION

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THERE ARE BENEFITS, BOTH MENTAL AND

PHYSICAL THAT ARE BEING MISSED.

R A D I U S W I L L W O R K T O R E D U C E T H E T I M E A N D E F F O R T I T T A K E S T O M A K E

O U T D O O R R E C R E A T I O N A R E A L I T Y , T H U S R E C E I V I N G T H E P O S I T I V E E F F E C T S O F

S P E N D I N G T I M E I N T H E G R E A T O U T D O O R S

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THE PRESENT HYSTERIA IS NOT A

NECESSARY OR INEVITABLE

CONDITION OF LIFE;

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IT’S SOMETHING

WE’VE CHOSEN.

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N A T U R A L E N V I R O N M E N T S A L L O W F O R P O S I T I V E N E U R A L C O N N E C T I O N S I N T H E b R A I N , T H A T O T H E R W I S E R E M A I N S T A T I C .

T H E S E C O N N E C T I O N S G E N E R A T E A C A L M I N G E F F E C T I N P E O P L E , A L L O W I N G F O R C L E A R E R T H I N K I N G A N D S E N S E O F W E L L b E I N G .

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T O P I C O V E R V I E W

T O P I C — G R A P H I C A L M A P

M A T E R I A L S M A T R I x

P R O j E C T I O N

A D V I C E F R O M P E O P L E W H O

K N O W b E T T E R

P O S S I b L E F U T U R E S

R E S O U R C E S / b I b L I O G R A P H Y

b I O

TA B L E O F C O N T E N T S

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In a world where time seems to be slipping away from

us , people are busier and busier each year, there

exists a need to slow down and reconnect with our

natural world. The basis for this thesis project will be

making it easier and faster to both learn the skills to

spend time in the outdoors as well as planning and

organizing your adventures.

Radius will thrive on a feed back loop between our

service and its users. The stories and experiences

of others will inspire, and the expertise of seasoned

adventures will help teach.

An emphasis will be put on low impact travel and

transportation to get you to your adventures. Its our

way of doing our part to keep these oasis’s around

for as long as we can.

P R OJ E C T OV E RV I E W

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S T O R I E S

I M A G E S

K N O W L E D G E

G E A R

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T h e e c o n o m i c b a s i s o f We s t e r n i n d u s t r i -

a l n a t i o n s h a s changed dramatically in the

last three decades from manufacturing to the

provision of information and services. Services

now typical ly represent between s ix ty and

seventy percent of the gross domestic product

of developed nations and almost all new compa-

nies being founded and jobs created are in this

so called tertiary sector.

B E T T E R L I V I N G

T H R O U G H S E RV I C E D E S I G N

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The aim of services design is to concentrate

on how the user interacts and benefits from

the product or service. Using the technology

present today, My goal for this project is to

allow people to achieve better and more unique

experiences with their natural world.

The ability to give a more efficient and bene-

f ic ia l way of p lanning outdoor adventures ,

I hope will lead to a parallel experience with our

local wilderness.

Radius will be a part

of each of these functions, resulting

in unique user experiences.

USER

EDUCATION

SERVICE

UNIQUE EXPER IENCES

INSPIR ATION

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SMILE.F E E L

R E L A x

A b S O R b

E N j O Y

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CURRENT TR IP PL ANNING

PROCESS*

Google _ Bay Area outdoor recreation (click) _ trailcenter.com search through activities _ (click) one you think sounds exciting search through options for activities. Pick one. Be sure to pick a trust-ed site and activity. Proceed to google maps to find the location of the activity you have found You need to rent a tent and some camping equipment, Back to google. Getable or REI seem like reputable dealers, what about Lowergear? booked it. Now how do we get to Big Basin? Hertz/Avid/Enterprise? ZimRide? ZipCar? Craigslist

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05

06 07 08 09 10 11 12

*User depending, there are an infinite amount of ways that someone could go about planning there trip.

This is based on an average search and picks through Google.

STEPS / CLICKS / URLS

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SMILE

SHRED

I N C R E A S E U R b A N R E S I D E N T S ’

A P P R E C I A T I O N F O R T H E N A T U R A L W O R L D

S O W E M I G H T E N j O Y A b E T T E R

q U A L I T Y O F L I F E A N D H E L P S U S T A I N T H I S

q U A L I T Y F O R F U T U R E G E N E R A T I O N S

OBJECTIVE GOALS

OGST

SHARE

Experience what nature has to offer, and feel the positive effects of spending time outdoors

Breathe, sweat, fall, laugh, cry.

Everyone knows what this means, share your experiences, your photos, your stories.

T O P I CG R A P H I C A L

M A P

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STRATEGIES TACTICS

Decrease the time and effort it takes to plan an outdoor activity Fewer options Less distractions

Website with trip planning service (adventure concierge) Mobile app with same trip planning service (adventure concierge)

Inspire and Teach the benefits of nature, and connecting with the world around us. B EN EFIT S I N C LU D E

Decreased stress Higher Cognitive function Promoting the idea of conservation and protection for our environment. Improved physical health

Guidebooks by experts print / digital Editorial content print / digital

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S T O R I E S

I M A G E S

K N O W L E D G E

G E A R

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RADIUSFEEDBACK

LOOP

Knowledge, inspiration and services

given to urban residents. A

collection of guide books by your

expert peers and editorial content

to keep you stoked.

Users of Radius give back into our

services with images and stories.

Help Radius constantly evolve and

progress.

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SHRED.b R E A T H E S W E A T F A L L L A U G H C R Y

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WORDS sourced outdoor exper ts PICTURES or iginal / sourced DEVELOPMENT TBD

WEbSITE

Mission Control Service+Blog+Editorial

D E L I V E R A B L E S D I AG R A M

I N A C O M P L E x P R O j E C T S U C H A S T H I S , T H E R E A R E

M A N Y M O V I N G P A R T S T H A T N E E D T O b E C O N S I D E R E D .

T H I S I S A b R E A K D O W N O F M Y D E L I V E R A b L E S , A N D

W H E R E M Y C O N T E N T W I L L O R I G I N A T E F R O M .

b R I N G I N G R A D I U S T O L I F E .

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WORDS sourced outdoor exper ts PICTURES or iginal / sourced DEVELOPMENT TBD

WORDS curated pieces PICTURES or iginal / sourced PRODUCTION techshop / local ly sourced pr inters

WORDS sourced outdoor exper ts PICTURES or iginal / sourced BINDING blurb .com

Service

PRINT COLLATERAL

bOOKS

MObILE APP

Posters

Stickers

Post Cards

Guide Books

Photo Essays

Final Thesis book

WORDS or iginal / curated PICTURES or iginal / sourced PRODUCTION TBD

PROMOTIONtraditional advertising

digital marketing

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S E P O C T N OV D EC J A N F E B M A R

Thesis Development

Refine thesis Research

FALL 2012

PROCESS GOALS

Nature of Identity

Begin blog / content collection

Digital Design Studio

Name Thesis

Sustainability

Collect and Publish Editorial content

Motion Graphics

Begin Identity / Branding Design

Neon Sculpture

Internship

SPRING 2013

PROCESS GOALS

RESEARCH DEVELOPMENT

DEC IS IONS

BR AND SYSTEM

RESEARCH

T I M E L I N EP R O j E C T E D

O U T C O M E

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A P R M AY J U N E J U L A U G S E P O C T N OV D EC

Professional Practices

Begin App / Website building

Internship

Internship

Continue Brand Development

SUMMER 2013

PROCESS GOALS

portfolio

Finalize Identity

web design / new media

Collect / publish editorial content

Ready Deliverables for Final Presentation

FALL 2013

PROCESS GOALS

ADVENTURE CONTENT

SOURCING

PRINT CODE

SHARE

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SHARE.G I V E S N A P T E L L U P L O A D

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TAKE TIME OFF

S T E P H A N S A G M I E S T E R

CULTIVATE A WORKSPACE

WITH A SPECIFIC LOOK AND SOUND

M A R G O C H A S E

LET THE WORK

SPEAK FOR ITSELF

S T E P H A N S A G M I E S T E R

We are visual communicators. Our ability to tell a

story with words an images is our greatest asset.

I believe that if the work cannot do that on its

own, no amount design talk can help the success

of that story

I am firm believe in the idea that we are a

product of our environment. The things we

surround ourselves with have an impact on what

we as designers produce, whether we realize it

or not. Being conscious of this and creating a

space that reflects what we want to produce can

be a great advantage

Everyone needs a break. From doctors to

construction workers. For myself it is equally

important, as its easy to get sucked up in a

project, leaving no room for anything else.

Avoiding burnout is one of my biggest

challeneges I have encountered so far in my

design career.

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A DV I C E F R O M

P E O P L E W H O

K N OW B E T T E R

3 H A b I T S O F S U C C E S S F U L D E S I G N E R S

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W H AT’S N E X T

With the end of my time here at AAU in sight, These are the opportunities I can align my work and my career search with.

P O S S I b L E F U T U R E S

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H A N D S O F F

R A D I U S - N E S S

R O O M T O S H A R E

With the combined completion of my MFA at the Academy of Art, and the project

Commonly known as Radius, I step into the professional world with a few important

assets. The first being, a Diverse portfolio, with idea and a projects touching in my

many areas of interest. The second being a living and breathing thesis project that

has the ability to live on its own. Radius will not only live, but will be in use, helping

people take advantage of the time and money they have and make more experiences

in the outdoors available. The quality of these experiences should spur them to

share the Radius service with others. There will also be monetary gains that come

from this service in use.

As I near graduation, Radius has been fleshed out to the best of my ability, but

remains “offline”. Editorial content is produced constantly, extensive Brand standards

are created. Radius remains a neat package, awaiting the arrival of investor capital.

Someone with the ability to fully develop the service with the same interest and

passion for the outdoors as myself. I remain the creative hand behind the Radius

brand, but at the same time, I have moved from the Bay Area, and working in house

with a firm that has seen the impact that an idea like Radius could have on the out-

door community and believe that spending time outside is good for all involved.

With design skills diverse and creative thinking displayed, I would work in a multi

disciplinary design studio for a handful of years, I have left the bay area and found a

small design community in a city with potential for a strong impact through design.

Combining two of my passions, I have opened a hybrid design studio / Bike shop. The

elements of the shop are hand selected, with design and quality the basis of the work

and selection. Bicycles are a blend of art and sport, and as we dip closer and closer

to a post oil community this two wheeled form of transport will keep increasing

in popularity. A working space where bike builders, designers, photographers and

general creative minds can blend would be an ideal way to share my knowledge and

passions with others.

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GO SOMEWHERE

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W E b R E S O U R C E S

E N . W I K I P E D I A . O R G / W I K I / N A T U R E _ D E F I C I T _ D I S O R D E R

S L O W T R A V . C O M /O U T D O O R - R E C R E A T I O N . M E E T U P . C O M / C I T I E S / U S / C A / S A N _ F R A N C I S C O /A C C E S S N C A . O R G /F A S T C O D E S I G N . C O M / 1 6 7 0 1 0 2 / T E E M O - A P P - T U R N S - E x E R C I S I N G - I N T O - A - T R A V E L -W W W . C Y C L E T O U R E R . C O . U K /W H I L E O U T R I D I N G . C O M /C R A z Y G U Y O N A b I K E . C O M /W W W . b A C K P A C K I N G L I G H T . C O M

b I C Y C L E S . S T A C K E x C H A N G E . C O M /D E S I G N . S V A . E D U / P E % 2 0 S I T E / # / P O R T F O L I O - 0 1 - 0 0q U I E T b R I T I S H A C C E N T . C O M / 0 0 1 4 - E N G L A N D - N O T - E N G L A N D

F L I C K R . C O M / P H O T O S / 4 7 3 9 1 1 3 2 @ N 0 0O U T D O O R - R E C R E A T I O N . M E E T U P . C O M / C I T I E S / U S / C A / M O U N T A I N _ V I E W /O U T b A C K A D V E N T U R E S . C O M / T R I P S _ C L A S S E S / I N D E x . H T M

A b S O L U T E A D V . C O M /b I C Y C L E T O U R I N G P R O . C O M / b L O G /L I F E - C Y C L E . C O /W W W . T H I S I S O R . C O M / A b O U T /S F b A Y . C R A I G S L I S T . O R G / N b Y / b I K / 3 0 9 2 1 7 6 4 1 5 . H T M L

A P H O T O E D I T O R . C O M / 2 0 1 1 / 0 2 / 1 0 / I S - E D I T O R I A L - P H O T O G R A P H Y - D E A D / # C O M M E N T S

T H E D A I L Y b E A S T . C O M / N E W S W E E K / 2 0 0 9 / 0 2 / 1 1 / I N - O U R - N A T U R E . H T M L

b R A I N I N S I G H T S . b L O G S P O T . C O M / 2 0 1 0 / 0 3 / Y O U R - b R A I N - N E E D S - N A T U R E .S C I E N C E D A I L Y . C O M / R E L E A S E S / 2 0 1 0 / 0 9 / 1 0 0 9 1 4 0 9 5 9 3 2 . H T M

F R O M U P N O R T H . C O M / W E b - D E S I G N - I N S P I R A T I O N - 5 1 1 /S H A W N S R I D E S H A R E . C O M /z I M R I D E . C O M / R O U T E S / S A N - F R A N C I S C O - T O - L A K E - T A H O E

C L I M A T E R I D E . O R G / R I D E S / C A L I F O R N I A

P L A z M . C O M / M A G A z I N E / F E A T U R E S / A L L - A R T I C L E S / 1 0 0 - H A b I T S

E C O L I T E R A C Y . O R G /O U T S I D E O N L I N E . C O M / A D V E N T U R E - T R A V E L

O U T D O O R C O N C I E R G E . C O M /U N I T Y O F M A D I S O N . O R G / D O C U M E N T S / 2 0 1 1 F A L L P R O G R A M / W E E K - 5 b . P D F

S U R V I V E N A T U R E . C O M /S F b R I G H T W O R K S . O R G / T H E - b R I G H T W O R K S - A R C /S O C I A L C H A N G E . I S /O P I N I O N A T O R . b L O G S . N Y T I M E S . C O M / 2 0 1 2 / 0 6 / 3 0 / T H E - b U S Y - T R A P /S E R V I C E - D E S I G N - N E T W O R K . O R G / C O N F E R E N C E 2 0 1 1 /S E R V I C E - D E S I G N - N E T W O R K . O R G /P A T A G O N I A . C O M / U S / P A T A G O N I A . G O ? A S S E T I D = 7 9 3 0 5P R S A . O R G / S E A R C H R E S U L T S / V I E W / 7 7 2 2 / 1 0 5 / A M E R I C A N S _ T O D A Y _ H A V E _ L E S S _F R E E _ T I M E _ S T U D Y _ S A Y S

I N N O V A T I O N E x C E L L E N C E . C O M / b L O G / 2 0 1 1 / 1 0 / 2 7 / 2 0 - E x A M P L E S - H O W - T O - K I C K -S T A R T - Y O U R - C O - C R E A T I O N - P L A T F O R M /A I G A . O R G / H O W - D O - b U S I N E S S E S - b A L A N C E - C R O W D - P A R T I C I P A T I O N - A N D - D E S I G N /

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V O L U N T E E R O P P O R T U N I T I E S

I N D U S T R Y C O M M U N I C A T I O N

b O O K S A N D M E D I A

Bay Area Wilderness Training Discovery Sessions & Volunteer Night

Gear Corps

Dan Pierson, Business Development : Getable.com

Richard Bothwell, Director : Outdoor Adventure Club

Multiple outdoor experts

The Web of Life: A New Scientific Understanding of Living Systems

Fritjof Capra

Smart by Nature: Schooling for Sustainability

Michael K. Stone

The Responsible CompanyYvon Chouinard / Vincent Stanley

Designed to MoveNike, 2012

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M Y N A M E I S b R E T T N E W M A N

I was born and raised in Upstate New York, far from the hustle of Manhattan. From as

early as I remember, being outside was my entertainment and my distraction, where I felt

most at home.

Whether I was on my motorcycle riding the shores of Lake Ontario or on my skis,

descending the Green Mountains of Vermont; my efforts, my friends my family, all had

a connection the wilderness.

Now living in San Francisco I try hard to allow the world class wilderness of this area

effect me, from the single track mountain biking in Marin to the snowy peaks of the

Sierras. But I, like most urban residents lack the time and resources to take advantage

of what the Bay Area and beyond has to offer. This Challenge is what brought me upon

this thesis project.

I Strongly believe in the increased quality of life that spending time in the outdoors

brings. Our connection with nature is inherent but many times is shadowed by the

convenience and options of the digital world. Balancing those two worlds will have very

positive effect on peoples life.

My aim is to show people that.

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S T O R I E S

I M A G E S

K N O W L E D G E

G E A R

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