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Radius Marketing Zeitgeist: April 2013

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Small businesses are the heart of the American economy. Each month we release a report about the trends and changes we see in the small business economy.
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Local Business Zeitgeist April 2013
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Page 1: Radius Marketing Zeitgeist: April 2013

Local Business Zeitgeist

April 2013

Page 2: Radius Marketing Zeitgeist: April 2013

Radius has amassed an unmatched amount of data documenting the existence and activities of over 20 million small- and medium-sized U.S. businesses. By collecting and organizing local information from across the web and other sources, Radius offers comprehensive insights derived from billions of pieces of information. Radius validates data by matching disparate data entities and updates any changes to business information, new business openings and closings, and social media activity. The result is the only living, breathing data set representing America's local businesses.

The Data

Page 3: Radius Marketing Zeitgeist: April 2013

The Local Business Economy

����������������� 22.9 Million Active Businesses

In March, we tracked 22.9 million local businesses in the United States. Of those businesses, 22% had physical storefronts. This number is down from February when we indexed more than 23 million local businesses, of which 21.5% had physical storefronts.

Our index has been tracking local business trends for the past three years and this March, we noticed substantial changes in industry pat-terns and social activity around local businesses in the US. Tax ser-vices naturally have picked up in the first quarter. The number of local businesses previously running daily deals has declined more than 10% in the past month. Longevity has its advantages; newer businesses have been nearly two times as likely to go out of business in 2012 than businesses that have been around for more than five years.

9.8%Restaurants

3%Pet Services

4% Tax Services

22%PhysicalStores

22.9 millionUS Local Businesses

Notable industries this month

2% BeautySalons

3% AutoRepair

.5% FarmingSupplies

EverythingElse

Page 4: Radius Marketing Zeitgeist: April 2013

hot spot nation!

The local business economy accounts for 70% of the United States’ GDP. In 2013, local business growth has slowed according to our index. Taxes, uncertainty around the country’s budget (i.e. The Sequester) and ObamaCare have caused entrepreneurs and local business owners to become more conservative and risk averse. While certain industries, such as technology, have seen healthy growth, other indus-tries in the local business economy are suffering. Highest growth metros this month are SF and NYC contrasted with lower growth in the South.

Southern CA is theimmigration law capitalof the country

Fun Statistics Countrywide

There are more than 1,500 bagel stands in the Tri-State Area

You can eat BBQ ribsat 300 places in Austin

Known for coffee,there are 307 tearooms in Seattle

Marijuana is for sale at131 dispensaries in Denver

Corner taverns number 227 in Chicago

There are 101 businessesthat only sell fish bait in Alabama

Page 5: Radius Marketing Zeitgeist: April 2013

Social Media and Local Businesses

In February, our index indentified 5.5 million Facebook Pages for local businesses. Despite the perception that Foursquare’s popularity amongst users is waning, more than 2 million businesses were actively checked-in to, almost double the number of businesses reviewed by sites like Yelp, Citysearch, and Urbanspoon. While Twitter was the least pervasive of the social media available, local businesses on Twitter were quite active with many tweeting multiple times a month.

+66+22+11+30FacebookPages

SocialReviews

TwitterAccounts

FoursquareBusinesses

5.5 MillionActivePages

1.3 MillionActivelyReviewed 500k

ActivelyTweeting

2 MillionActivelyChecked-in to

Local Business Social Page Activity

Page 6: Radius Marketing Zeitgeist: April 2013

Number of local businesses with official websites available to the public. 7.5M

Number of 5-star local businesses who have run a daily deal with Groupon, Livingsocial, or any of the other 250 copy-cats.

13K

Number of physical US local businesses with fewer than five employees.5M

Number of local businesses holding events in the next three months.49K

Number of local businesses mentioned by blogs or local news outlets in the last 12-18 months.573K

Page 7: Radius Marketing Zeitgeist: April 2013

The Great State of Louisiana

For a state whose major cities have been bombarded by a series of hurricanes and obscure weather events, Louisiana has a lively local business economy. Almost 20% of all local businesses have an active presence on a social media platform. However, Louisianans don’t seem to care much for reviewing their favorite places.

Oh, and foodies: Be sure to try one of New Orleans’ 87 traditional French restaurants!

��������Facebook51,775 pages

Reviewed10,781 locations

Twitter5,265 accounts

Foursquare29,972 businesses

checked-in to

Only 3,155 of Nola’s 138,025 businesses are located in the famous French Quarter

“The Pelican State”

329,695 local businesses indexed 8,876 restaurants 1,267 florists 342 fish markets

Page 8: Radius Marketing Zeitgeist: April 2013

Local Business Zeitgeist

April 2013

Identifying and engaging with the right local businesses can be overwhelming due to the disorganized - and often contradictory - nature of local business information. Radius delivers the only centralized view of data on over 20 million local businesses by aggregating and organizing from thousands of online and offline sources, including social media sites like Facebook, Twitter, Google, Foursquare, Opentable, blogs and more. Every business – whether large or small, established or pioneering – can now do business with each other easier than ever before.

Based in downtown San Francisco, Radius's technology has been under development since November of 2008. Data scientists, engineers, and sales experts run the company. Management and the Board of Directors consist of leaders from Facebook and Intuit and investors include American Express, Comcast, and Blue Run Ventures.

About Radius


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