Rainbow Trout Fish Farm

Dev Bdr. RanaDipesh kr. GautamRajendra Pds. PakuwalSuraj oliSharad Chandra. Dahal

Phewa Rainbow Trout Fish Farm

Investment of 25 - 30 lakhs. Type of business – Medium and in

partnership

Phewa Rainbow Trout Fish Farm

Importance: Good source of : Protein Omega Fatty Acid Vitamins and minerals, including

vitamin B complex, Vitamin D, calcium, iron and Zinc. Nutritious , delicious and fresh.

Information About Fish

Survives in fresh flowing cold water at a temperature of 14 degree centigrade to 18 degree centigrade only.

Highly fresh and nutritious to consume.

Already started in various places of Nepal like in kakani and in Gandaki Zone.

In kakani only , farmers of there are able to earn about 6 crore every year by selling fish at Rs.800 to Rs.1000 per kg.

In Gandaki Zone , two Gurung brothers are able to earn 1 crore in one Year.

High demand in Nepalese market .

Business History

To produce huge amount of high quality fish through this firm and supply to each and every part of the country.

Produce Finger Lings in our own farm and sell it to local farmers.

Opening our own small departmental stores in various cities like pokhara, Kathmandu, chitwan, butwal and in various cities of the country to sell our produced fishes easily.

Mission of the Business

In future establishing this farm as a Agro based tourism sector by opening Restaurants in side of this farm where people can come and do fishing and and order to cook that fish in the restaurant and enjoy various delicious cousin's made from fish with their family.

Opening such rainbow trout producing farm in other various parts of country.

I. Highly Quality Fresh Trout FishII. Finger Lings to sell it to the FarmersIII. Packed Dried Rainbow Trout Fish IV. Canned Trout Fish

Key Products

Mr. Dev Bdr. Rana – Farm Overall Supervisor

Mr. Rajendra Pakuwal – Human Resource Manager

Suraj Oli -Operational and customer service Manager

Deepesh Gautam - Sales and Marketing Manager

Sharad Dahal - Financial Controller and administrative Officer

Management Team Members

OPERATION PLAN

Suraj oli

CONTENT: LOCATION OPERATION PROCEDURE FACILITIES AND LAYOUT PURCHASING AND DISTRIBUTION INVENTORY MANAGEMENT AND CONTROL QUALITY CONTROL AND CUSTOMER

SERVICE

OPERATION PLAN LOCATION: Pame, Pokhara, Kaski District.o Trout are freshwater fish; running watero Ideal water for artificial systems; springs or

underground well /Surface water or municipal water

OPERATIONAL PROCEDURE

Q. What is the best time to harvest trout fish? The best time to harvest is april to octoberQ. How often the pond water

needed to be changed? Trout needs clean water so running water is best

for it. If you can't manage to get running water then keep a close eye and change whenever you feel it is getting little dirty.

Q. What is the temperature required for trout fish? Trout fish can live in cold temperature, 0-25C is

good

FACILITIES AND LAYOUT Site location and water supply The design Security Flood protection system Area development

PURCHASING AND DISTRIBUTION Proximity to the market; supplier and

customer Focus on targeted customer or group Cost effective Fresh and alive Proper distribution channel

INVENTORY MANAGEMENT AND CONTROL Warehouse Purchasing Stock room Supply chain

QUALITY CONTROL AND CUSTOMER SERVICE

Cooling point Sorting and grading After sale service Keeping and transporting live fish Chilling fish with ice Temperature reduction Melting ice keeps fish moist Advantageous physical properties

ORGANIZATION PLAN

Legal form of ownershipManagement philosophyOrganization structure

job description

Choosing the Legal Form of Ownership for our Business (Rainbow Trout Fish)

Which is right for us?1. The sole proprietorship2. The partnership3. The corporation4. The limited liability company And we choose the partnership form of

ownership for our business.

Legal Form of Ownership

Advantage Partnership is easy and affordable to setup and

run. Partners can raise more start-up capital than a sole

proprietor; this means more costly and possibly more lucrative business ideas can be attempted

Partners also share knowledge, expertise and management responsibility

It’s possible to attract motivated employees with the incentive to become a partner

No distinction between personal and business income means far tax complications.

And we also chose a General Partnership in which Partners share profits and responsibility equally or according to an internal agreement.

Management philosophy

To provide higher value; based on a customer-first principle.

To seek to be a company that grows together with our customer, and inspires their supreme trust.

To create a work environment in which each employee demonstrates individuality under a sense of unity, while respecting diversity.

To provide fresh and quality Fish

Organization structure

Executive Director The Executive Director is the Chief Executive Officer of

fish farm. The Executive Director reports to the Board of Directors, and is responsible for the organization's consistent achievement of its mission and financial objectives. In program development and administration, the Executive Director will:

Assure that the organization has a long-range strategy which achieves its mission, and toward which it makes consistent and timely progress. 

Promote active and broad participation by volunteers in all areas of the organization's work. 

And co ordinate with other department .

JOB Description

Collating, preparing and interpreting reports, budgets, accounts, commentaries and financial statements.

Undertaking strategic analysis and assisting with strategic planning

Producing long-term business plans Undertaking research into pricing,

competitors and factors affecting performance

Financial manager

Maintain and develop effective relationships within Distribution accounts at all levels ensuring focus on stock profiling, branding and awareness.

Maintain and develop revenue streams through existing and new accounts through vision, leadership, knowledge and experience, ensuring a clear plan is developed.

Develop and execute the distribution business plan strategy and activities for the Channel team, ensuring long-term growth.

 and so on.

Sales and distribution manager

Communicating with target audiences and managing customer relationships;

Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;

  Writing and proofreading copy;

  Liaising with designers and printers;

  Organizing photo shoots;

Arranging for the effective distribution of marketing materials;

  Maintaining and updating customer databases;

Marketing manager

Maintains the work structure by updating job requirements and job descriptions for all positions.

Maintains organization staff by establishing a recruiting, testing, and interviewing program; counseling managers on candidate selection; conducting and analyzing exit interviews; recommending changes.

Prepares employees for assignments by establishing and conducting orientation and training programs.

Human resource and Operation manager

Improve the operational systems, processes and policies in support of organizations mission -- specifically, support better management

Manage and increase the effectiveness and efficiency of Support Services (HR, IT and Finance), through improvements to each function as well as coordination and communication between support and business functions.

Operation manager

Market analysis In the initial stage of trout farming only the

domestic market will be consuming the fish produced.

It has been found that many hotels and restaurants are always in need of trout. However, there is not enough trout being produced to satisfy the demand, though production is increasing.

There is a need to publicize the benefits of trout in order to create a market with local consumers.

Appropriate media and other consumer awareness campaigns that increasing information through materials produced in the local languages would be the best means for achieving this.

After the expansion of the market, good transport facilities and appropriate methods for packaging the trout will be needed.

More importantly, if the volume is high and the quality can be maintained, there will be opportunities for processing and export to neighbouring countries and even overseas.

TARGET MARKET DESCRIPTION There is usually a strong market for trout

since it is in high demand both inside and outside the country.

It can be sold directly to hotels in the capital, Kathmandu (e.g. Yak and Yeti, Mall Hotel , Shangri-La, Sunset View etc.), as well as to local restaurants and departmental stores in the towns.

Tourists are the main consumers of trout in these hotels and restaurants.

There is also a high demand for its export to other countries (e.g. Singapore); however, for export to be viable, the quality of fish produced should be high and reliable, and the production and supply should be regular and sizeable.

Therefore, in order to be competitive in the international market, trout should be produced commercially to take advantage of the economy of scale so that cost of production and handling could be reduced.

Although it is a relatively expensive fish, it has been accepted as a special delicacy and people are willing to pay a premium price for it.

Recently, the domestic consumption of trout has increased due to its good taste and relative ease of preparation.

There is great prospect for trout culture industry in Nepal; therefore, more private entrepreneurs and organizations should be attracted to this business.

MARKET COMPETITION The competition around this business are

others world seafood market, which encompasses fresh, canned and frozen seafood products to our country.

Mainly the fishes exported from India. Similar farms like our who produce fishes

like ours.

1) Initial cost/capital cost

Cost and earning analysis of a production farm in our Phewa Rainbow Trout Fish Farm

Thank you..