Raise Your Game on LinkedIn and Win More International ... · • Never worry about your marketing...

© 2020 No Fuss Group Limited & Associates All Rights Reserved | v3 1

Raise Your Game on LinkedIn and Win More International Business

During COVID-19

LinkedIn Masterclass Series


7 Steps to LinkedIn Mastery Billed as ‘the world’s largest professional network’ with over 675 million users worldwide, it’s little wonder that, as a small business, LinkedIn is an absolute essential in your social media toolkit. So you have a LinkedIn profile, but aren’t sure exactly what to say and who to say it to? How much time do you spend on LinkedIn making connections and having conversations that go precisely nowhere? Norma Foster and Claire Snowdon help busy professionals get inspired by LinkedIn and will be sharing their experiences and tips on how to:

• Solve your business development challenges

• Generate enough high-quality leads

• Attract bigger and better clients

• Get leads to convert more quickly

• Never worry about your marketing taking up too much time

In this series of interactive, hands on masterclasses Norma and Claire will help you to:

✓ Sharpen up your LinkedIn profile to make a great first impression

✓ Profile and target your most important “A-Lister” clients

✓ Differentiate yourself from the competition and define your niche

✓ Optimise your profile for maximum visibility in LinkedIn and global search engines

✓ Capitalise on all this good stuff and start to increase quality connections

✓ Use advanced search techniques to tap into a regular supply of prequalified leads

✓ Easily post regular and popular content to increase your networks and reputation

✓ Save time and money on tools and tactics that simply don’t work

✓ Plan a 12-minute a day approach to do just enough for good results

We are looking forward to a great session of creation and progress with you today helping you to develop your LinkedIn profile and online activities to generate more leads!


5 Key Principles of Online Networking

The 5 Key Principles of Online Networking: #1:_______________________________________ #2: _______________________________________ #3: _______________________________________ #4: _______________________________________ #5:______________________________________ Notes and Thoughts:


Your SMART Goals for Using LinkedIn What are Your SMART Goals? http://linkedin.com/sales/ssi My Social Selling Index Score is: ________ (75+ goal)

My Dashboard Status:

SMART Goals: 1. Specific (e.g. get a profile photo, add a summary) 2. Measurable (e.g. to get two recommendations minimum for each role) 3. Assignable (who will do it? e.g. I will ask my client A and client B to give me a recommendation) 4. Realistic (you know you are able to manage it considering your workload) 5. Time-related (e.g. get a professional profile photo in two weeks)

LinkedIn Basic vs LinkedIn Premium

Basic Account | See: http://buff.ly/1zN8dX4

– 5 Who’s viewed my profile – Receive unlimited InMail messages – View 100 results per search – Save up to 3 searches / get alerts

Premium Account | See:

– Business Plus – Premium Business – Premium Career – Sales Navigator – LinkedIn Recruiter and Recruiter Lite

http://linkedin.com/sales/ssi

http://buff.ly/1zN8dX4


My Ideal LinkedIn Network: “A- lister” Clients Please complete the table below to help you design your ideal social network for online word of mouth:

Professional Networking (Personal and Professional Development)

Business Development Networking (Winning and Retaining New Customers)

Influencers: Describe individuals and organisations you would like to be associated with and get inspiration from:

- - For example:

Introducers: Describe individuals and organisations who do not use your services, but could give you access to their customers:

- - For example:

Content Creators: Describe individuals and businesses who create online content from articles to videos you could get ideas from:

- - For example:

Customers: Describe individuals and organisations who have previously or currently use your services/products or may do so in the future:

- - For example:


What’s My Niche? Keywords and Phrases to Turbocharge Your LinkedIn Profile that Describe… The products / services that you offer

Your skillsets, expertise and qualifications

Your job responsibilities past and present Benefits to clients Results and evidence

How you take care of your clients / what they value

Your volunteer experiences and important causes

Your interests and passions in life?


Example Headlines and Images


Developing My LinkedIn Profile: My Personal Professional Website Please complete the table below to improve your LinkedIn profile: HEADLINE (120 characters) ABOUT (2600 CHARACTERS)


Get Connected

Notes:


You’re Connected – Now What?

Getting into Conversation with Your “A-Listers ”


Tapping into the Power of Recommendation

Please use the checklist below to help you develop your profile, visibility and credibility on LinkedIn:

Who What

I can get recommendations from

these people

- - -

I can give recommendations to

these people

- - -

My LinkedIn Recommendations Process:


Post with Purpose


Creating a Content Plan for LinkedIn – My Trust Messages Please complete the table below to help you plan your trust messages to create interest.

Context 1: Anxieties Describe the range of concerns, worries, problems and poor experiences which will be significant to your customers:

- - -

Context 2: Aspirations Describe the range of goals, ambitions, wishes, successes and achievements which will be critical to your customers:

- - -

Tips and advice I could share:

Tips and advice I could share:


Your LinkedIn ‘Action Plan’

What are Your Top 3 Actions?

1

2

3


Meet Your Workshop Facilitators: The No Fuss Group Limited is a not-for-profit company limited by guarantee whose overarching aim is

to help UK companies to increase their business competitiveness in international markets. Services are accessible to all UK companies regardless of size and location. The No Fuss Group Limited offers of a unique combination of Digital, Language and Cultural support to exporters to help them to increase sales and overall business performance. We like to do business the No Fuss Way – simple and effective.

Norma Foster has over 30 years business experience working with companies to help them grow sales and reputation internationally. She specialises in international business development, communications and helping companies perform at their best. In the last five years Norma has worked with over 560 businesses of all types to develop effective business strategies, overcome digital, cultural and language barriers to compete globally and grow their reputation, turnover and profits. Norma has coached and trained over 4,250 professionals and led 265 workshops and masterclasses. Norma has enjoyed an international career ranging from project and operations management to strategic management and business development in UK and international markets. She has several Directorships and non-Executive Director positions in both private and not-for-profit organisations.

www.linkedin.com/in/normafoster

Claire Snowdon has over 30 years of international exposure, operational leadership and extensive business and cultural expertise. She specialises in international communications and business development. Claire has a proven track record of business growth, cost and cycle time reduction and building quality teams in textiles and apparel manufacturing, globally living and working in Europe, the Middle East and Far East. Claire is a Certified Intercultural Trainer and International Business Adviser working with owners and CEOs of manufacturing and product companies and enabling them to grow their international business by doing the research, analysis and problem solving they don’t have time for and acting as a sounding board for ideas, filling gaps in expertise, driving projects, giving direction and mentoring as required.

www.linkedin.com/in/clairesnowdon

‘As a fast-paced international business, the day-to-day routine can often cloud ideas for the future and slow down initial plans for growth. This is why I needed an outside viewpoint to get the momentum back on track and

re-evaluate our performance. The No Fuss Group consultant has helped bring both focus and clarity to my business, helping Solarglide to strategise for the future and improve our international communications both verbally and

digitally. The results have been ‘outstanding’, and they have put us in a much stronger position on the international stage. The changes to our digital marketing strategy have united all departments and we have seen a vast

improvement in our digital sales.’ Paul Pringle (Managing Director, Solarglide Limited)

Let's have a virtual coffee & chat: Tel. 0044 (0)191 273 8338 Email: [email protected]

http://www.linkedin.com/in/normafoster

http://www.linkedin.com/in/clairesnowdon

mailto:[email protected]


LinkedIn Tip Sheet

LinkedIn Premium Learning Webinars

https://www.linkedin.com/help/linkedin/answer/97679?query=linkedin%20learning%20webinars&hcppcid=

search

LinkedIn Blog

http://blog.linkedin.com/

LinkedIn Pages

Give your Company a Profile with LinkedIn Company Pages

https://business.linkedin.com/marketing-solutions/company-pages

LinkedIn Company Pages Including Best Of 2019

https://business.linkedin.com/marketing-solutions/cx/18/11/the-linkedin-pages-playbook

https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2019/announcing-the-best-

linkedin-pages-of-2019

Other Useful Stuff

LinkedIn Help Centre

https://www.linkedin.com/help/linkedin?lang=en

LinkedIn Supported Languages

https://www.linkedin.com/help/linkedin/answer/999/supported-languages?lang=en

Forbes How to Make Your Profile Shine

https://www.forbes.com/sites/williamarruda/2018/06/03/the-best-linkedin-summaries-and-advice-on-

how-to-make-yours-shine/#3d46969e2ff7

The Muse Writing the Perfect LinkedIn Summary Like a Breeze

https://www.themuse.com/advice/5-templates-thatll-make-writing-the-perfect-linkedin-summary-a-

breeze

All rights reserved unless otherwise stated. No part of this workbook or its contents may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or

otherwise), without the prior written permission of the No Fuss Group Limited.

https://www.linkedin.com/help/linkedin/answer/97679?query=linkedin%20learning%20webinars&hcppcid=search

https://www.linkedin.com/help/linkedin/answer/97679?query=linkedin%20learning%20webinars&hcppcid=search

http://blog.linkedin.com/

https://business.linkedin.com/marketing-solutions/company-pages

https://business.linkedin.com/marketing-solutions/cx/18/11/the-linkedin-pages-playbook

https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2019/announcing-the-best-linkedin-pages-of-2019

https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2019/announcing-the-best-linkedin-pages-of-2019

https://www.linkedin.com/help/linkedin?lang=en

https://www.linkedin.com/help/linkedin/answer/999/supported-languages?lang=en

https://www.forbes.com/sites/williamarruda/2018/06/03/the-best-linkedin-summaries-and-advice-on-how-to-make-yours-shine/#3d46969e2ff7

https://www.forbes.com/sites/williamarruda/2018/06/03/the-best-linkedin-summaries-and-advice-on-how-to-make-yours-shine/#3d46969e2ff7

https://www.themuse.com/advice/5-templates-thatll-make-writing-the-perfect-linkedin-summary-a-breeze

https://www.themuse.com/advice/5-templates-thatll-make-writing-the-perfect-linkedin-summary-a-breeze

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