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Raising the Bar Beverage Alcohol Trends to Watch
Raising the BarBeverage Alcohol Trends to Watch
© 2019 Technomic, Inc.
What’s Trending Right Now?
− Exotic Fruits of the Future
− Healthful Teases
− Bitter Bonanza
− Cannabis Craze
− Color Conscious
− Got That Old Thing Back
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© 2019 Technomic, Inc.
Introduction
(Emerging Flavors)
Emerging Varied Menu,
Upscale Seafood,
BBQ, Specialty Chains,
Hotels
Growth
(Higher-Penetration
Flavors)
Emerging Varied Menu,
Upscale Seafood, BBQ,
Specialty Chains, Hotels
Mainstream
Large Varied Menu
Chains, Upscale Steak,
Asian, Mexican,
Fine-Dining Chains
Mature
LSR, Midscale,
Nonvaried Traditional
CDR
Technomic Lifecycle
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© 2019 Technomic, Inc.
Exotic Fruits of the Future
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© 2019 Technomic, Inc.
Dragonfruit
+14.3%
Gooseberry
+14.3%
Barberry
+33.3%
Dragonfruit Special (Star Noodle in Lahaina, Hawaii)
#WhereIsZain with gooseberry (The Loyalist in Chicago)
Zereshk Sour (Sofreh in Brooklyn, N.Y.)
Base: Q3 2017-Q3 2018
Source: Technomic Ignite menu data
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© 2019 Technomic, Inc.
Opportunity: Ume
The Ninth Petal Martini with umeboshi (Ferris in New York City)
Ume Migos (The Brilliant Ox in Honolulu)
First Date with ume bitters (Here’s Looking At You in Los Angeles)
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© 2019 Technomic, Inc.
Exotic Flavors on the Horizon
TROPICAL FRUIT SOUR ALE WITH
GUAVA, PASSIONFRUIT AND BLOOD
ORANGE (UPSLOPE BREWING CO. IN
BOULDER, COLO.)
HABANADATEPACHE
MANGOSTEENFEIJOA
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© 2019 Technomic, Inc.
Healthful Teases
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© 2019 Technomic, Inc.
Carob Piloncillo/ Panela
Agave/Maple/
Coconut Sugar Aquafaba
Low ABV/
Nonalcohol
Chocolate Brown Sugar Sugar Egg High ABV
Tried and True
Healthful Tease
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© 2019 Technomic, Inc.
Aquafaba Maguey Sap
Mount Crumpit with aquafaba (The Gray Canary in Memphis, Tenn.)
Long Island Iced Tea Riff with maguey sap syrup (The Roosevelt Room in Austin, Texas)
Healthful Teases
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© 2019 Technomic, Inc.
Low ABV
49% of bartenders believe that
low ABV beverages are
trending up
Low-ABV swaps Low-ABV liqueurs
Peach Paloma with sake (Genghis Grill)
Italian Spritz (Bice Ristorante)
Base: 423 U.S. bartenders
Source: Technomic Behind the Bar Insights
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© 2019 Technomic, Inc.
Disguised MocktailsHousemade
Spiced SyrupSeedlip Garden Seedlip Spice
Vegetal (Corrida in Boulder, Colo.)
Non-Whiskey Sour (ITV in Philadelphia)
The Herbal (Nancy’s Hustle in Houston)
Base: October 2016-October 2018
Source: Infegy
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+110%
Seedlip*
© 2019 Technomic, Inc.
Bitter Bonanza
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© 2019 Technomic, Inc.
Aperol Spritz
+75.0%
Younger consumers (ages 18-34) are twice as likely than older
consumers (35+) to find bitter flavors appealing
Base: Q3 2017-Q3 2018; 1,034 consumers
Source: Technomic Ignite menu data; Technomic 2017 Flavor Consumer Trend Report
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© 2019 Technomic, Inc.
Sfumato
+50.0%
Cardamom
+7.7%
Lavender
+14.3%
Wolf’s Bane with cardamom (Talk in Philadelphia)
Grandma’s To Blame infused with lavender and topped with lavender salt (True Laurel in San Francisco)
The Paulie with sfumato (The Gray Canary in Memphis, Tenn.)
of 25- to 34-year-olds find floral flavors appealing for foods and beverages21% Base: Q3 2017-Q3 2018; 1,000 consumers
Source: Technomic Ignite menu data; Technomic 2017 Flavor Consumer Trend Report
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© 2019 Technomic, Inc.
On the Horizon: Pine Liqueurs
The Karmapa with sapins (Penrose in
Oakland, Calif.)
“It’s a completely different animal, it shines brighter [than Chartreuse], it has less heat and the pine oil lingers on your palate.”
—John Kelly O’Hare
(Sonny’s Hideaway in Los Angeles)
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© 2019 Technomic, Inc.
Cannabis Craze
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© 2019 Technomic, Inc.
“I am more likely to drink a marijuana infused beverage than an
alcohol beverage.”
“I am more likely to drink an alcohol beverage using cannabis for flavoring (with no psychoactive effects) than a
regular alcohol beverage.”
45%
40%
37%
Potential for 2020legislation
Pending distribution
Legal recreation &distribution
30%
19%
27%
Potential for 2020legislation
Pending distribution
Legal recreation &distribution
Base: Varies (consumers in states with legal recreational use and commercial distribution); 273 (consumers in states with legal recreational use, but pending commercial
distribution); 572 (consumers in states where legalization of recreational marijuana/cannabis products is somewhat likely to occur in the next two to three years)
Source: Technomic The Marijuana Effect Multi
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© 2019 Technomic, Inc.
THC + Nonalcohol
CBD + Alcohol Hemp as Flavoring
Matcha Haze with CBD oil (Narcbar in New York City)
The Hemperor with hemp seeds (New Belgium Brewing Co. in Fort Collins, Colo.)
Hi-Fi Hops, an IPA-inspired, THC-infused sparkling water (Lagunitas in California only)
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© 2019 Technomic, Inc.
Color Conscious
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© 2019 Technomic, Inc.
“Restaurant/bar postings on social media are effective in prompting me
to visit the establishment.”
“I learn about drink specials by following/friending the
restaurants/bar on social media.”
Overall
30%
Millennials
41%Overall
26%
Millennials
35%
Base: 1,983 consumers (2018)
Source: Technomic Adult Beverage Planning Program Survey
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© 2019 Technomic, Inc.
Two-Year Forecast
+44%
0
0.5
1
1.5
2
2.5
Q3 2013 Q3 2014 Q3 2015 Q3 2016 Q3 2017 Q3 2018 Q3 2019 Q3 2020
Outlook: TurmericPercent of operators menuing
42.6% Increase
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Source: Technomic Ignite menu data
Note: Average absolute error 0.1%
© 2019 Technomic, Inc.
Color Forward
+5.3%
Ube Orange Wine
Ube Soju (Chingu in Honolulu)
Aldi’s Orange Natural Wine (U.K. only)
Base: Q3 2017-Q3 2018
Source: Technomic Ignite menu data
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© 2019 Technomic, Inc.
Color ChangingButterfly Pea
Flower
The Spirit Sage with butterfly pea flower gin (True Laurel in San Francisco)
Activated Charcoal + Glitter
R U Afraid of the Haze (North Park Beer Co. in San Diego)
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© 2019 Technomic, Inc.
Got That Old Thing Back
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© 2019 Technomic, Inc.
+20.0% +14.3% +100.0%
+25% sour beer sales at Whole Foods since 2016
“It’s a gateway to the wine world, especially for beer folk who are big into sour beers and wild ales.”
—Tim Kweeder
Wine Director and GM of Kensington
Quarters (Philadelphia)
Berliner Weisse Lambrusco Eau de Vie
Midnight in Palermo (Hyacinth in St. Paul, Minn.)
R&R with raspberry eaude vie (Ferris in New York City)
Halle Berrylicious berlinerweisse (Pizza Port Brewing Co.)
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© 2019 Technomic, Inc.
On the Horizon…
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Fat-Washed Cocktails
Acid Phosphate
Caperitif
Presidente with acid phosphate (Watchman’s Seafood and Spirits in Atlanta)
Pine Float with caperitif(Nancy’s Hustle in Houston)
Nebuchadnezzar with lamb fat bourbon (Bavel in Los Angeles)
© 2019 Technomic, Inc.
Takeaways
1Fuse the funky with the familiar
2Create an education pipeline
3Beef up social media
4Address lifestyle and consumer shifts
5When it comes to cannabis, act now
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© 2019 Technomic, Inc.
Flavor Trends Into Action…
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© 2019 Technomic, Inc.
Thank you!
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David HenkesPrincipal
[email protected]@davidhenkes
Tony Abou-GanimThe Modern Mixologist
