Date post: | 14-Sep-2014 |
Category: |
Career |
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Enhancing Your Profile in SEO
Lisa Myers
@LisaDMyers #DigitalFemales
About Lisa Myers
• 11 years experience in Marketing, 6 in Search & Social
• Speaker at Search Conferences Worldwide (SES, SMX, ISS, A4U etc)
• Regular contributor to on and offline publications and author of several SEO Best
Practise Guides including eConsultancy and B2B Marketing
• Heavily involved in the global Search Community, founder of
SEO-chicks.com and co-founder of European search blog StateofSearch
Awards
• “Search Personality of the Year” UK Search Awards 2011 + “Best SEO
Campaign” for her agency Verve Search
• Management Today “35 women under 35” list 2009
• “Best Use of Technology woman under 30”
BlackBerry Woman & Technology Awards (2008)
• “B2B Marketing Newcomer of the Year” (2007)
@LisaDMyers #DigitalFemales
It’s not who you are that holds you
back, it’s who you think you are. – David Brinkley
6 Steps to Raise Your Profile
#1 Blog/Tweet
#2 Listen
#3 Communicate
#4 Get Connected
#5 Conferences
#6 Share
personal PR { raising your profile On AND Offline
PASSION
KNOWLEDGE
ATTITUDE
5 Pillars of Personal PR
1. Networking – getting to know people
2. Blogging – put your “stamp” on it
3. Conferences – put yourself out there
4. Using your Knowledge – pay it forward
5. Rules of Engagement – be yourself
networking { getting to know people
@LisaDMyers #DigitalFemales
Step 1: Attend Events
• Do what your mother told you, go make
friends!!
Social Networking
• Follow
• Listen
• Engage
• Communicate
• Meet Up!
@LisaDMyers #DigitalFemales
blogging - your voice on the web
Just do it already.....
@LisaDMyers #DigitalFemales
@LisaDMyers #DigitalFemales
Guest blogging
@LisaDMyers #DigitalFemales
conferences { put yourself out there
Speaking at Conferences
• You don’t need to start small!
• Pitch early! Read the description, explain
how you would add value. Add links to
related blog posts you have written.
• Don’t be shy!
@LisaDMyers #DigitalFemales
2007 2008
2009
2010 2012
pay it forward { share your knowledge
Big on Good
• Training
• Best Practise Guides/White Papers
• Guest blogging
• Articles
• Workshops
• Mentoring
• Lecturing at Universities
@LisaDMyers #DigitalFemales
Training
Best Practise & White Papers
Rules of engagement { be nice. Karma is a bitch.
#1 Be Humble. Share your “lows” as well as
“highs”. Connecting with people is all
about showing vulnerability.
#2 Be nice.
#3 Take the time to talk to people, give
advice or simply get to know them.
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Do, or do not, there is no try! - Yoda