+ All Categories
Home > Documents > Raja Project Aircel

Raja Project Aircel

Date post: 07-Apr-2018
Category:
Upload: shadab-kaisar
View: 227 times
Download: 0 times
Share this document with a friend

of 42

Transcript
  • 8/6/2019 Raja Project Aircel

    1/42

    Solapur University

    INTRODUCTION TO THE STUDY

    1.1 Introduction to Telecom Industry

    The technology that gives a person the power to communicate anytime,

    anywhere has spawned an entire industry in mobile telecommunication. Mobile

    telephones have become an integral part of the growth, success and efficiency of any

    business/economy.

    The most prevalent wireless standard in the world today, is GSM. The GSM Association

    (Global System for Mobile Communications) was instituted in 1987 to promote and

    expedite the adoption, development and deployment and evolution of the GSM standard

    for digital wireless communications.

    The GSM Association was found as a result of a European Community agreement on the

    need to adopt common standard suitable for cross border European mobile

    communications. Starting off primarily as a European standard, the Group Special

    Mobile as it was then called, soon came to represent the Global System for Mobile

    Communications as it achieved the status of a worldwide standard. GSM is today, the

    worlds leading digital standard accounting for 68.5% of the global digital wireless

    market.

    The Indian Government when considering the introduction of cellular services into the

    country, made a landmark decision to introduction the GSM standard, leapfrogging

    obsolescent technologies/standards.

    1

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    2/42

    Solapur University

    Indian Telecom Industry

    At 110.01 million connections ' Indian Telecom Industry' is the fifth largest andfastest growing in the world. The subscriber base has grown by 40% in 2005 and is

    expected to reach 250 million in 2007.

    Over the last 3 years, two out of every three new telephone connections were

    wireless. Consequently, wireless now accounts for 54.6% of the total telephone

    subscriber base, as compared to only 40% in 2003. Wireless subscriber growth is

    expected to grow at 2.5 million new subscribers every month in 2007. The wireless

    subscriber base skyrocketed from 33.69 million in 2004 to 62.57 million in FY 2004

    -2005. The wireless technologies currently in use ' Indian Telecom Industry ' are Global

    System for Mobile Communications (GSM) and Code Division Multiple Access

    (CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile services

    in 19 telecommunication circles and 4 metro cities, covering more than 2000 towns

    across the country. And the numbers are still growing for ' Indian Telecom Industry '.

    Telecom Industry in India ' is regulated by 'Telecom Regulatory Authority of India'

    (TRAI). It has earned good reputation for transparency and competence. Three types of

    players exists in ' Telecom Industry India ' community

    State owned companies like - BSNL and MTNL.

    Private Indian owned companies like - Reliance Infocomm and Tata Teleservices.

    Foreign invested companies like Hutchison-Essar, Bharti Tele-Ventures,

    Escotel, Idea Cellular, BPL Mobile, Spice Communications etc.

    The Indian Telecom Industry service is not confined to basic telephone but it

    also extends to internet, broadband (both wireless and fixed), cable TV, SMS,

    IPTV, soft switches etc. The bottlenecks for ' Indian Telecom Industry ' are:

    2

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    3/42

    Solapur University

    Slow reform process: - Low penetration. Service providers bears huge initial cost tomake inroads and achieving break-even is difficult.

    Huge initial investments. Limited spectrum availability and interconnection charges

    between the private and state operators.

    The Government Broadband Policy 2004 aims at 9 million broadband connections

    and 18 million internet connections in 2007. Indian Telecom Industry ' is

    currently expected to contribute nearly 1% to India's GDP which is heartening

    and estimated to grow further and brighten the ' Scenario of Indian Telecom

    Industry '.

    3

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    4/42

    Solapur University

    1.2 Introduction of various cellular operators

    Introduction

    The Indian Telecommunications network with 110.01 million connections is the fifth

    largest in the world and the second largest among the emerging economies of Asia.

    Today, it is the fastest growing market in the world and represents unique Opportunities

    for U.S. companies in the stagnant global scenario. The total subscriber base, which has

    grown by 40% in 2005, is expected to reach 250 million in 2007. According to

    Broadband Policy 2004, Government of India aims at 9 million Broadband connections

    and 18 million internet connections by 2007. The wireless Subscriber base has jumped

    from 33.69 million in 2004 to 62.57 million in FY2004- 2005. In the last 3 years, two out

    of every three new telephone subscribers were wireless subscribers. Consequently,

    wireless now accounts for 54.6% of the total telephone subscriber base, as compared to

    only 40% in 2003. Wireless subscriber growth is expected to bypass 2.5 million new

    subscribers per month by 2007. The wireless technologies currently in use are Global

    System for Mobile Communications (GSM) and Code Division Multiple Access

    (CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile services

    in 19 telecom circles and 4 metro cities, covering 2000 towns across the country.

    BSNL

    On October 1, 2000 the Department of Telecom Operations, Government of India

    became a corporation and was renamed Bharat Sanchar Nigam Limited (BSNL). BSNL

    is now Indias leading telecommunications company and the largest public sector

    undertaking. It has a network of over 45 million lines covering 5000 towns with over 35

    million telephone connections.

    The state-controlled BSNL operates basic, cellular (GSM and CDMA) mobile, Internet

    and long distance services throughout India (except Delhi and Mumbai). BSNL will be

    expanding the network in line with the Tenth Five-Year Plan (1992-97). The aim is to

    provide a telephone density of 9.9 per hundred by March 2007. BSNL, which became the

    4

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    5/42

    Solapur University

    third operator of GSM mobile services in most circles, is now planning to overtake Bharti

    to become the largest GSM operator in the country. BSNL is also the largest operator in

    the Internet market, with a share of 21 per cent of the entire subscriber base

    BHARTI

    Established in 1985, Bharti has been a pioneering force in the telecom sector with many

    firsts and innovations to its credit, ranging from being the first mobile service in Delhi,

    first private basic telephone service provider in the country, first Indian company to

    provide comprehensive telecom services outside India in Seychelles and first private

    sector service provider to launch National Long Distance Services in

    India. Bharti Tele-Ventures Limited was incorporated on July 7, 1995 for promoting

    investments in telecommunications services. Its subsidiaries operate telecom services

    across India. Bhartis operations are broadly handled by two companies: the

    Mobility group, which handles the mobile services in 16 circles out of a total 23 circles

    across the country; and the Infotel group, which handles the NLD, ILD, fixed line,

    broadband, data, and satellite-based services. Together they have so far deployed around

    23,000 km of optical fiber cables across the country, coupled with approximately 1,500

    nodes, and presence in around 200 locations. The group has a total customer base of 6.45

    million, of which 5.86 million are mobile and 588,000 fixed line customers, as of January

    31, 2004. In mobile, Bhartis footprint extends across 15 circles.

    Bharti Tele-Ventures' strategic objective is to capitalize on the growth opportunities the

    company believes are available in the Indian telecommunications market and consolidate

    its position to be the leading integrated telecommunications services provider in key

    markets in India, with a focus on providing mobile services.

    5

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    6/42

    Solapur University

    RELIANCE INFOCOMM

    Reliance is a $16 billion integrated oil exploration to refinery to power and textiles

    conglomerate (Source: http://www.ril.com/newsitem2.html). It is also an integrated

    telecom service provider with licenses for mobile, fixed, domestic long distance and

    international services. Reliance Infocomm offers a complete range of telecom services,

    covering mobile and fixed line telephony including broadband, national and international

    long distance services, data services and a wide range of value added services and

    applications. Reliance India Mobile, the first of Infocomm's initiatives was launched on

    December 28, 2002. This marked the beginning of Reliance's vision of ushering in a

    digital revolution in India by becoming a major catalyst in improving quality of life and

    changing the face of India. Reliance Infocomm plans to extend its efforts beyond the

    traditional value chain to develop and deploy telecom solutions for India's farmers,

    businesses, hospitals, government and public sector organizations.

    Until recently, Reliance was permitted to provide only limited mobility services

    through its basic services license. However, it has now acquired a unified access license

    for 18 circles that permits it to provide the full range of mobile services. It has rolled out

    its CDMA mobile network and enrolled more than 6 million subscribers in one year to

    become the countrys largest mobile operator. It now wants to increase its market share

    and has recently launched pre-paid services. Having captured the voice market, it intends

    to attack the broadband market.

    IDEA

    Indian regional operator IDEA Cellular Ltd. has a new ownership structure and grand

    designs to become a national player, but in doing so is likely to become a thorn in the

    side of Reliance Communications Ltd. IDEA operates in eight telecom circles, or

    regions, in Western India, and has received additional GSM licenses to expand its

    network into three circles in Eastern India -- the first phase of a major expansion plan that

    it intends to fund through an IPO, according to parent company Aditya Birla Group.

    6

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    7/42

    Solapur University

    1.3 Objectives of the study.

    1. To know the awareness of Aircel Pocket Internet in Mumbai city.2. To study the various plans of Aircel Pocket Internet

    3. To know the internet usage level among respondents

    4. To study the problem faced by respondents towards Aircel Pocket Internet

    5. To suggest improvements to Aircel Pocket Internet if any

    1.4 Scope & Limitation

    1. The study is restricted to Aircel Pocket Internet

    2. The present research is restricted to the Mumbai city (Western line) only

    3. The project was undertaken from 8st June to 27 July, 2009.

    7

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    8/42

    Solapur University

    1.5Research Methodology

    Data Types and Sources

    Primary Data:

    Primary data can be obtained by communication or by observation.

    Communication involves questioning respondents either verbally or in writing. This

    method is versatile, since one needs only to ask for the information; however, the

    response may not be accurate. Communication usually is quicker and cheaper than

    observation. Observation involves the recording of actions and is performed by either a

    person or some mechanical or electronic device. Observation is less versatile than

    communication since some attributes of a person may not be readily observable, such as

    attitudes, awareness, knowledge, intentions, and motivation. Observation also might take

    longer since observers may have to wait for appropriate events to occur, though

    observation using scanner data might be quicker and more cost effective. Observation

    typically is more accurate than communication.

    Personal interviews have an interviewer bias that mail-in questionnaires do not

    have. For example, in a personal interview the respondent's perception of the interviewer

    may affect the responses.

    Secondary Data:

    Before going through the time and expense of collecting primary data, one should

    check for secondary data that previously may have been collected for other purposes but

    that can be used in the immediate study. Secondary data may be internal to the firm, such

    as sales invoices and warranty cards, or may be external to the firm such as published

    data or commercially available data. The government census is a valuable source of

    secondary data.

    Secondary data has the advantage of saving time and reducing data gathering

    costs. The disadvantages are that the data may not fit the problem perfectly and that the

    accuracy may be more difficult to verify for secondary data than for primary data.

    8

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    9/42

    Solapur University

    Research instrument

    Questionnaire Design:

    The questionnaire is a structured technique for collecting primary data in a

    marketing survey. It is a series of written or verbal questions for which the respondent

    provides answers. A well-designed questionnaire motivates the respondent to provide

    complete and accurate information. The survey questionnaire should not be viewed as a

    stand-alone tool. Along with the questionnaire there is field work, rewards for the

    respondents, and communication aids, all of which are important components of the

    questionnaire process.

    Form of Question Response

    Questions can be designed for open-ended, dichotomous, or multichotomous

    responses.

    Open-ended responses are difficult to evaluate, but are useful early in the

    research process for determining the possible range of responses.

    Dichotomous questions have two possible opposing responses, for example,

    "Yes" and "No".

    Multi-chotomous questions have a range of responses as in a multiple choice

    test.

    Sampling Plan

    a. Sample unit:

    It is the basic unit containing the population to be sampled. The sample units were the

    customers using Aircel Pocket Internet in Mumbai city

    b. Sampling Method:

    Sampling method used was Random Sampling

    c. Sample Size :

    Total number of respondents surveyed was 100

    9

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    10/42

    Solapur University

    1.6 Significance of the study

    The study will help the organization to know the opinion about customers to Aircel

    Pocket Internet. This will help Aircel to offer plans as per the respondents expectations

    and improve their connectivity so as to increase their customer base in some of the areas

    where there is problems to connectivity. This will help Aircel to improve its market share

    and be competitive.

    10

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    11/42

    Solapur University

    COMPANY PROFILE

    2.1 About Aircel

    Aircel is a mobile phone service provider in India. It offers both prepaid and

    postpaid GSM cellular phone coverage throughout Kerala, Tamil Nadu (including

    Chennai), Andhra Pradesh, Assam, North East India, Orissa, West Bengal (including

    Kolkata), Jammu and Kashmir, Bihar, Himachal Pradesh & Mumbai. Aircel was founded

    by NRI businessman C Sivasankaran. [1] Aircel is a joint venture between Maxis

    Communications Berhad ofMalaysia and Apollo Hospital Enterprise Ltd of India. It is

    Indias seventh largest GSM mobile service provider with a subscriber base of over 18

    million. It has a market share of 6.3% among the GSM operators in the country. As on

    date, Aircel is present in 17 telecom circles (including Assam, Bihar, Himachal Pradesh,

    Jammu & Kashmir, Kerala, North East, Orissa, Tamil Nadu, Karnataka, West Bengal,

    Delhi) and with licences secured for the remaining 10 of the 23 telecom circles, the

    company plans to become a pan-India operator by 2009. Additionally, Aircel has also

    obtained permission from Department of Telecommunications (DoT) to provide

    International Long Distance (ILD) and National Long Distance (NLD) telephony

    services. It is also a category A ISP.

    Aircel Business Solutions (ABS), part of Aircel, is an ISO 9000 certified company. ABS

    is a registered member of WiMAX forum both in the Indian and International Chapters.

    ABS product range includes enterprise solutions such as Multi Protocol Label Switching

    Virtual Private Networks (MPLS VPNs), Voice over Internet Protocol (VoIP) and

    Managed Video Services on wireless platform including WiMAX.

    Aircel has won many awards for its services. Aircel got the highest rating for overall

    customer satisfaction and network quality in 2006 by Voice and Data. Aircel was rated as

    the top mid-size utility company in Business Worlds List of Best Mid-Size Companies

    11

    HNCC - MBA

    http://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/North_East_Indiahttp://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Jammu_and_Kashmirhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Himachal_Pradeshhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Sivasankaranhttp://dqindia.ciol.com/content/50yrsIT/People/2006/106123021.asphttp://en.wikipedia.org/wiki/Maxis_Communications_Berhadhttp://en.wikipedia.org/wiki/Maxis_Communications_Berhadhttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Apollo_Hospitalhttp://en.wikipedia.org/wiki/Multi_Protocol_Label_Switchinghttp://en.wikipedia.org/wiki/Virtual_Private_Networkhttp://en.wikipedia.org/wiki/Voice_over_Internet_Protocolhttp://en.wikipedia.org/w/index.php?title=Voice_and_Data&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Business_World&action=edit&redlink=1http://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/North_East_Indiahttp://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Jammu_and_Kashmirhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Himachal_Pradeshhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Sivasankaranhttp://dqindia.ciol.com/content/50yrsIT/People/2006/106123021.asphttp://en.wikipedia.org/wiki/Maxis_Communications_Berhadhttp://en.wikipedia.org/wiki/Maxis_Communications_Berhadhttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Apollo_Hospitalhttp://en.wikipedia.org/wiki/Multi_Protocol_Label_Switchinghttp://en.wikipedia.org/wiki/Virtual_Private_Networkhttp://en.wikipedia.org/wiki/Voice_over_Internet_Protocolhttp://en.wikipedia.org/w/index.php?title=Voice_and_Data&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Business_World&action=edit&redlink=1
  • 8/6/2019 Raja Project Aircel

    12/42

    Solapur University

    in 2007. Moreover, Aircel has been selected as the best regional operator in 2008 by

    Tele.net.

    Aircel are one of the sponsors of the Indian Premier LeagueCricket Team Chennai Super

    Kings captained by Mahendra Singh Dhoni. It is also the sponsor for Professional Golf

    Tour of India from 2009 onwards.

    Competitors

    Aircel is the seventh largest carrier in India. Its competitors are (in order of customer

    totals):

    Airtel

    Reliance Communications

    Vodafone Essar

    BSNL

    Idea Cellular

    Tata Teleservices

    Aircel Ltd

    12

    HNCC - MBA

    Type Private

    Founded 1999

    Headquarters Chennai, India

    Key people Gurdeep Singh, COO

    Industry Telecom

    Products Mobile Telecommunication operator

    Website www.aircel.com

    http://en.wikipedia.org/w/index.php?title=Tele.net&action=edit&redlink=1http://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Crickethttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/Mahendra_Singh_Dhonihttp://en.wikipedia.org/wiki/Airtelhttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/w/index.php?title=Tele.net&action=edit&redlink=1http://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Crickethttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/Mahendra_Singh_Dhonihttp://en.wikipedia.org/wiki/Airtelhttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Idea_Cellular
  • 8/6/2019 Raja Project Aircel

    13/42

    Solapur University

    2.2 Brief History of Organization

    About Maxis Malaysia

    Maxis Communication Berhad (Maxis) is the leading mobile communications

    service provider in Malaysia with a subscriber base of 10.1 million as of Quarter 1

    2008.

    Maxis was granted communications licenses to operate a nationwide GSM900

    mobile network, a domestic fixed network and an international gateway in 1993,

    and commenced mobile telecommunications operations in August 1995, and fixed

    line and international operations in early 1996.

    Maxis mobile service is offered under the Maxis brand for postpaid and Hotlink

    for prepaid.

    Maxis launched its 3G service Maxis3G in July 2005, and in September 2006

    became among the worlds first to use HSDPA, a high-speed upgrade of the 3G

    network, for a large scale rollout of residential broadband services.

    Maxis growth story and track record of bringing innovation, excellent customer

    experience and value to stakeholders has won the company many awards over the

    years. Recently, Maxis was recognized by Frost & Sullivan as Service Provider of the

    Year (Malaysia) at the Malaysia Telecoms Awards 2008 and as Mobile Operator

    of the Year (Malaysia) at the Asian Mobile News Award 2008 in Singapore.

    The readers of The Wall Street Journal Asia have rated Maxis as Malaysia's most

    admired company in The Wall Street Journal Asia 200 survey in 2006.

    Maxis & Aircel

    Maxis completed the acquisition of its 74 percent interest in Aircel in March

    2006.

    Aircel is among the fastest growing GSM mobile operators in India with a total

    subscriber base of 12.5 million as of July 2008.

    13

    HNCC - MBA

    http://www.maxis.com.my/personal/home_tel/fixed_line.asphttp://www.maxis.com.my/personal/home_tel/fixed_line.asphttp://www.maxis.com.my/personal/about_us/intl_ventures/intl_ventures.asphttp://www.maxis.com.my/http://www.hotlink.com.my/http://www.maxis.com.my/3g/main.asphttp://www.maxis.com.my/personal/hsdpa/index.asphttp://www.maxis.com.my/personal/broadband/broadband_main.asphttp://www.maxis.com.my/personal/home_tel/fixed_line.asphttp://www.maxis.com.my/personal/home_tel/fixed_line.asphttp://www.maxis.com.my/personal/about_us/intl_ventures/intl_ventures.asphttp://www.maxis.com.my/http://www.hotlink.com.my/http://www.maxis.com.my/3g/main.asphttp://www.maxis.com.my/personal/hsdpa/index.asphttp://www.maxis.com.my/personal/broadband/broadband_main.asp
  • 8/6/2019 Raja Project Aircel

    14/42

    Solapur University

    Aircel currently operates in 10 of the 23 telecom circles in India with a collective

    population of approximately 370 million.

    Aircel has ambition to be a pan-India mobile player and services will be rolled out

    to the remaining 13 telecom circles in the coming months.

    Aircel has licences and spectrum holdings to operate mobile GSM services in all

    telecom circles and it also holds licences to operate domestic and international

    long distance services in India.

    Aircel currently also provides WiMax services in the top 30 cities in India.

    Maxis in Indonesia

    Indonesian Partner of Maxis: PT Natrindo Telepon Seluler (NTS)

    NTS in Indonesia operates under the AXIS brand with the mission to provide

    quality, affordable and simple GSM and 3G mobile services to all Indonesians.

    Services were commercially launched in April 2008 and as of July 2008 AXIS

    had approximately one million subscribers.

    AXIS now has coverage in most main areas of Java and northern Sumatra.

    Going forward, AXIS will move rapidly to expand its network and services to the

    rest of Indonesia.

    Maxis Vision & Values

    1. Simple

    We aim to keep everything we do as simple as possible. For example,

    customers understand what it is we are telling them because we do it in a way that is

    straightforward and easy to understand. We make things simple for everyone,

    including ourselves. Keeping things simple also means that everything we say is said

    in a clear direct tone of voice that is friendly and human.

    2. Trustworthy

    Trust is crucial in every successful relationship and this is true between

    customers and Maxis, just as it is true between the company and its employees. All

    14

    HNCC - MBA

    http://www.maxis.com.my/personal/about_us/intl_ventures/intl_ventures.asphttp://www.maxis.com.my/personal/about_us/intl_ventures/intl_ventures.asphttp://www.maxis.com.my/personal/about_us/intl_ventures/intl_ventures.asp
  • 8/6/2019 Raja Project Aircel

    15/42

    Solapur University

    good relationships are built on trust which inspires confidence, and, assurance,

    conviction and reliance. To be trustworthy is a way of life

    3. Creative

    Creativity defines us and therefore differentiates us from our competition. It

    inspires not only our communication style, but also how we answer the phone, design

    our stores, and deal with challenges. Creative runs through everything we do and

    everything we say, it's in our DNA.

    Aircel in India

    Aircel has a strong regional presence in the Southern and Eastern parts of India.

    As of end August 2007, Aircel has operations in 9 of the 23 telecom circles of

    India - Chennai, Tamil Nadu, West Bengal, Orissa, Assam, North East, Jammu &

    Kashmir, Himachal Pradesh and Bihar - and plans to launch its 10th circle in

    Kolkata during December 2007.

    Having received mobile licenses for all the remaining 14 circles in November

    2006, Aircel is now poised to become a pan-India telecom player. Aircel is

    expected to expand its operations via the commercial launch of the new circles (in

    a phased manner) as and when the spectrum is received from the Government of

    India. Aircel is still awaiting spectrum allocations for 13 of the new circles.

    Additionally, Aircel has obtained approval from the Department of

    Telecommunications (DoT) to provide International Long Distance (ILD) and

    National Long Distance (NLD) telephony services.

    Aircels network provides 2G and GPRS services, and is fully EDGE enabled. It

    has also successfully concluded 3G trials on its network. Aircel is amongst the

    first to pioneer WiMax in India. In December 2006, it became the first operator in

    India and amongst the few in the world to provide pan-city WiMax coverage. The

    WiMax services are targeted at the SME and enterprise markets. Aircel has since

    extended its WiMax coverage to the top 30 cities across India. Aircel currently

    have 1,700 personnel, with an additional outsourced workforce of 1,300

    personnel.

    15

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    16/42

    Solapur University

    Mission Mumbai

    The Aircel D Factor ..Where D Stands For..

    Differentiator vs. competition on products, services, channel management, &

    new distribution model.

    Disruptive for competition on their bottom lines/profits, not through just pricing

    but through innovative benefits to trade & consumers.

    Dynamic on defining the new rules of overall Industry Business Dynamics.

    Demolish Competition Share in the Market by hitting hard where it hurts the

    most, through mind-blowing, innovative, & engaging trade schemes.

    Delight for the consumers in terms of delivering a error-free network & host of

    value for money services.

    16

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    17/42

    Solapur University

    2.3 Products

    Aircel Prepaid

    Aircel allows you to speak as much as you want to. Find a tariff plan that fits your usage

    and budget best. Whats more, get a whole bouquet of value-added services to go with it.

    With easy recharge options, you will never run out of validity again. Add to that our

    widespread network allows you to get the best cellular experience possible.

    So get connected and be a part of the Aircel family today!

    Prepaid Product Aircel Lifetime SUK

    SUK Construct:

    Maximum Retail Price Rs99/- Inbuilt Talk Time Rs10/-

    Inbuilt Validity Lifetime#

    #Lifetime validity will be disconnected in case of no outgoing / recharge for any

    continuous period of 6 months with at least Rs. 200 every 6 month.

    Tariff Proposition 1, 2, 3

    SMS Tariff

    17

    HNCC - MBA

    Local National National (On Net)

    1st Minute Re 1 Re 1.5 Re 1

    2nd Minute 50p Re 1 75p

    3rd Minute 30p 75p 75p

  • 8/6/2019 Raja Project Aircel

    18/42

    Solapur University

    SMS Rs./SMS

    Local 1.00

    National 1.50

    International 5.00

    Rate Cutter Options

    MRP Benefits

    Rs19Aircel Nights: 1500 Aircel Aircel minutes

    Between 11pm 7 am. Validity: 1 month.

    Rs29 Local calls @ 50p. Validity: 1 month.

    Rs 33STD Pack: Aircel STD @ 50p & Other STD @ Re1

    Validity: 1 month.

    Rs 39 SMS Pack: 400 local/national SMS free. Validity: 1 month.

    Rs 49Global Calling: US & Canada Rs1.5, China & Far East

    Rs4, Our Neighbors & Gulf Rs7. Validity: 1 month.

    Rs 59Local STD Calling: Local calls @ 50p, Aircel STD - 50p &

    STD Others Re1. Validity: 1 month.

    Rs 69On-net Calling: 1000 on-net minutes free

    Validity: 1 month.

    Rate Cutter 225 (SME Plan)

    Roaming

    18

    HNCC - MBA

    MRP Benefits

    Rs225 Tariff Validity: 1 Month

    Unlimited Aircel- Aircel Local Minutes &

    SMS free

    Local calls 50p

    STD Re1- All India & To Aircel 50p

    Local & National SMS 50p

  • 8/6/2019 Raja Project Aircel

    19/42

    Solapur University

    Prepaid Roaming

    DescriptionComposite Charges (Rs. /

    Min)

    INCOMING 1OUTGOING CALLS

    Local calls to all phones 1

    STD calls to all phones 1.5

    ISD calls

    US, Canada, UK (Fixed), Europe,

    Australia, New Zealand, South East Asia9.49

    Gulf, UK (Mobile), SAARC, Africa, Rest

    of the World12.28

    Select Islands * 52.29

    Inmarsat/Iridium (Satellite numbers) ** 502.29

    SMS

    SMS MO - National (per SMS) 1.5

    SMS MO - International (per SMS) 5

    19

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    20/42

    Solapur University

    Aircel Postpaid

    Aircel offers you postpaid plans which are tailor-made to suit your calling needs. You

    can now explore the world of limitless possibilities by subscribing to an Aircel postpaid

    plan! Our customer care is always ready to help and support to ensure you an exciting

    and a trouble-free experience. Not only that, you also get a host of exciting value-added

    services along with your postpaid connection.

    The various plans of Aircel Postpaid are:-

    Talk Mumbai 50

    Talk Mumbai 200

    Talk Mumbai 300

    Talk India 1000

    20

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    21/42

    Solapur University

    2.4 VAS from Aircel

    Aircel Pocket InternetVoice Station

    Subscription Services

    Multimedia Messaging Service (MMS)

    Missed call alerts

    Dialer Tunes

    Live Astrology

    Doctor On call

    Aircel Pocket Internet

    Aircel brings you the world in your palm i.e. on your GPRS/WAP enabled mobile

    handset. You just need to get connected to http://myaircel.com once you are connected to

    internet on your mobile.

    Pocket Internet is operators landing WAP portal wherein you will get multiple

    goodies like:

    Aircel Menu having Sports, Fun, Email, Applications, Music, Astrology, etc.

    based infotainment content

    VAS Content Download

    Yahoo One Search

    Facebook

    Make My Trip

    Bhojpuri Special

    21

    HNCC - MBA

    http://www.aircel.com/VAS/Mumbai/voice_portals.asphttp://www.aircel.com/VAS/Mumbai/subscription_services.asphttp://www.aircel.com/VAS/Mumbai/mms.asphttp://www.aircel.com/VAS/Mumbai/missed_call_alerts.asphttp://www.aircel.com/VAS/Mumbai/dialer_tunes.asphttp://www.aircel.com/VAS/Mumbai/live_astrology.asphttp://www.aircel.com/VAS/Mumbai/doctor_on_call.asphttp://myaircel.com/http://www.aircel.com/VAS/Mumbai/voice_portals.asphttp://www.aircel.com/VAS/Mumbai/subscription_services.asphttp://www.aircel.com/VAS/Mumbai/mms.asphttp://www.aircel.com/VAS/Mumbai/missed_call_alerts.asphttp://www.aircel.com/VAS/Mumbai/dialer_tunes.asphttp://www.aircel.com/VAS/Mumbai/live_astrology.asphttp://www.aircel.com/VAS/Mumbai/doctor_on_call.asphttp://myaircel.com/
  • 8/6/2019 Raja Project Aircel

    22/42

    Solapur University

    Aircel Menu

    Be it Astrology or sports, music or movies, games or videos, get everything on your

    finger tips now with Pocket Internet.

    You just need to click on Menu on your Pocket Internet homepage i.e.

    http://myaircel.com on your GPRS/WAP enabled handset, wherein you will find various

    options like:

    Games, Movies, Music, Pictures, Videos, Sports, Fun, Religious, Email, Application &

    Astrology.

    Choose your favorite category from the options above which best suit your mood & enjoy

    a world of fun & entertainment on your mobile.

    VAS Content Download

    Aircel Pocket Internet brings you a whole gamut of Value Added Services to entertain

    you anytime anywhere with the best of downloadable content at affordable charges.

    VAS content available on Pocket Internet includes:

    Wallpapers

    Ringtones, MP3 Songs

    Games

    Videos

    Themes

    Animations

    Latest blockbuster movie content

    Free internet videos link

    22

    HNCC - MBA

    http://myaircel.com/http://myaircel.com/
  • 8/6/2019 Raja Project Aircel

    23/42

    Solapur University

    Yahoo One Search

    Yahoo One Search is a search engine on your mobile. This is present on Pocket Internet

    homepage wherein you can get various search result based on people, place, music,

    sports, news, lifestyle and much more. Results are segmented into various categories as

    given below:

    Partner Downloads (Aircel VAS Content)

    News Articles

    Web Images

    Websites

    Mobile Websites

    More results like

    Photos & Images

    Wikipedia

    Yahoo Answers

    Facebook

    Facebook is a social utility that connects you with your friends, relative & anyone who isregistered & has profile on Facebook. This is very similar to Orkut. Here on Pocket

    Internet you will get the mobile version of facebook which is easy to access & user

    friendly for customers.

    To enter the world of Facebook you will need to sign up using your email id or

    phone no. or existing Facebook customer can directly login with their user id &

    password. With Facebook you can do various activities being online like:

    Chat

    Send messages

    Browse profiles

    Share your pictures

    23

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    24/42

    Solapur University

    Make My Trip

    Make My Trip helps you to plan your travel on the go. Gone were the days when one would

    require travel agents for get their booking done during travel. Now you can plan a lot of think

    through Make My Trip on your Pocket Internet homepage.

    With Make My Trip on your mobile, now you can book below utilities through your credit card:

    Air Tickets

    Book Hotels

    Hire A Cab

    Bhojpuri Special

    To the rising demand of regional content on Pocket Internet, we bring you dedicated bhojpuri

    content which will give you the flavor of authentic culture of UP & Bihar.

    The categories & content available under Bhojpuri Special are as follows:

    Bhojpuri Collection

    Bhojpuri Hits

    Bhojpuri Pop

    Bhojpuri Tones

    Bihari Pop Album

    24

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    25/42

    Solapur University

    2.5 Organizational Chart

    25

    HNCC - MBA

    Chairman & ManagingDirector

    President

    Mobile

    Services

    Director

    Customer

    Service

    President & CEO

    Director

    Supply

    Chain

    Lead Director -

    Telecom

    President

    Telemedia

    Services

    President

    Enterprise

    Services

    Director Legal &

    Regulatory

    CFO &

    Director

    Strategy

    Director

    TechnologyDirector Customer

    Service & IT

    Director

    Human

    Resources

    Director Marketing &

    Communication

  • 8/6/2019 Raja Project Aircel

    26/42

    Solapur University

    THEORETICAL BACKGROUND

    Marketing Research System :

    Marketing research as the systematic design collection, analysis and reporting of data and

    findings relevant to a specific marketing situation facing the company.

    Marketing managers often commission formal marketing studies of specific problems and

    opportunities they may request a market survey products preference test, sales forecast by

    region or an advertising evaluation.

    A company can obtain marketing research in a number of ways. Most large companies

    have their own marketing research departments.

    Marketing Research Process:

    Effective Marketing Research involves the six steps:

    1. Define the problem and research objectives.

    2. Develop the research plan.

    3. Collect the information.

    4. Analyze the information.

    5. Present the findings.

    6. Make the decision.

    Step-1: Define the problem, the decision alternatives and the research objectives:

    Marketing management must be careful not to define the problem too broadly or too

    narrowly for the marketing researches. Marketing manager who instructs the marketing

    researcher to find out the information. Management and marketing researches are ready

    to set specific research objectives. Not all the research projects can be this specific. Some

    research is exploratory - its goal is to shield light on the real nature of the problem and to

    suggest possible solutions to new ideas. Some research is descriptive it seeks to have

    26

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    27/42

    Solapur University

    certain magnitudes. Some research is casual its purpose is to test a cause and effect

    relationship.

    Step-2: Develop the research plan:

    The second stage for marketing calls for developing the most efficient plan for gathering

    the needed information. The marketing manager needs to know the cost of the research

    plan before approving it. Designing a research plan calls for decisions on the data

    sources, research approaches, research instruments, sampling plan and contact methods.

    Data sources: The researchers can gather secondary data, primary data or both.

    Secondary data are data that were collected for another purpose and already exist

    somewhere. Primary data are data freshly gathered for a specific reason or for a specific

    research project. Researchers usually start their investigation by examining the secondary

    data to see whether the problem can be partly or wholly solved without collecting costly

    primary data. Secondary data provide a starting point for research an offer the advantages

    of low costs and ready availability. When the needed data do not exist or are dated,

    inaccurate, incomplete or unreliable, the researcher will have to collect primary data

    collection. The normal procedure is to interview some point individually or in-group.

    Research Approaches:

    1. Observational research: - Fresh data can be gathered by observing the respondents

    behavior.

    2. Focus- group research:- A focus group is a gathering of 6-10 people who are

    invited to spend few hours with a skilled moderator to discuss a product, service

    organization or other marketing entity.

    3. Survey research:- Surveys are best suited for descriptive research. Companies

    undertake surveys to learn about peoples knowledge, benefits, preferences and

    satisfaction and to measure these magnitudes in general population.

    27

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    28/42

    Solapur University

    4. Behavioral data:- Customers leaves traces of their purchasing behavior in store,

    catalog purchase and customer databases. Much can be learned by analyzing these

    data.

    5. Experimental research:- the purpose of experimental research is to capture cause

    and effect relationships by eliminating explanations of the observed findings.

    Research instrument:-

    Marketing research has a choice of 4 main instruments.

    1. Questionnaire:-

    A questionnaire consists of a set of questions presented to respondents. It is used

    for collecting primary data. It needs to be carefully developed tested and debugged before

    they are administered on a large scale. Marketing questionnaire has close ended and open

    ended questions.

    2. Psychological tools:-

    Marketing researchers can prove buyer deeper beliefs and feelings using

    psychological tools such as laddering techniques, depth interviews. Laddering techniques

    means researcher ask the questions rapidly upon receiving the respondents answer. Depth

    interviews involves going deeply into the thoughts that individual may have about

    product or service.

    3. Qualitative measures:-

    This method is used for gauging consumers opinion because consumer actions do not

    match their answers to survey questions. New tools such as video, pagers and informal

    interviewing will help marketers to overcome these limitations.

    Sampling plan

    After deciding on the approach and instruments, marketing researcher must design a

    sampling plan. This calls for 3 decisions.

    28

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    29/42

    Solapur University

    1. Sampling unit:- Who is to be surveyed? The marketing researcher must define the

    target population that will be sampled.

    2. Sample size:- How many people should be surveyed? Large samples give more

    reliable results than small samples. But it is not necessary to sample the entire

    population. Sample of less than 1% of population can often provide good reliability.

    3. Sampling procedure:- How the respondents should be chosen? There are two types

    for it Probability sample methods - allows the calculations of confidence limits for

    sampling errors and non probability samples are very useful even though they do not

    allow sampling errors to be measured.

    4. Contact methods:- Once sampling plan has the subject should be contacted: mail,

    telephone, personal or interviews.

    Step-3:- Collect the information

    The data collection phase of marketing research is generally the most expensive and most

    prone to error. The data is collected through various contacting methods. Data collection

    methods are rapidly improving by computers and telecommunications. Now the data is

    collected through telephones and immediately data is recorded on computers. So the bias

    answers are reduced. There are more advanced techniques to collect the information.

    Step-4:- Analyze the information

    The researcher tabulates data and develops frequency distributions. Averages and

    measures of dispersion are computed for major variables. They will also apply some

    advanced techniques and decision models in hope of discovering additional findings.

    Step-5:- Presents the findings

    The researcher should present findings that are relevant to the major marketing decisions

    facing management.

    Step-6:- Make the decision

    29

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    30/42

    Solapur University

    The managers who commissioned the research need to weigh evidence. That knows that

    findings could suffer from a variety of errors. If there is less confidence in findings, then

    manager may even decide to study the issues further do more research. The decision is

    theirs, but hopefully research provided them with insight into the problem.

    DATA ANALYSIS & INTERPRETATION

    Table No.1:- Graph showing since how long respondents are using Aircel

    The above graph gives the information that since how long the respondents are

    using Aircel. It is observed that 41% of the respondents are using Aircel since 3 months

    and same number of respondents are using since 1 month whereas 18% of therespondents are using Aircel since 2 months.

    30

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    31/42

    Solapur University

    31

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    32/42

    Solapur University

    Table no.2:- Table showing awareness towards Aircel Pocket Internet among

    respondents

    The above table gives the information about the awareness towards Aircel

    Pocket Internet among respondents. It is observed that 100% of respondents are aware

    about Aircel Pocket Internet.

    32

    HNCC - MBA

    Particulars No. of respondents

    YES 100

    NO 0

  • 8/6/2019 Raja Project Aircel

    33/42

    Solapur University

    Table no.3:- Graph showing sources of awareness towards Aircel Pocket Internet

    The above graph gives the information about the sources of awareness towards

    Aircel Pocket Internet. It is observed that 31% of the respondents came to know about

    Aircel Pocket Internet through their friends whereas 25% of the respondents came to

    know through television and others like stalls, hoardings and boardings. 11% of them

    came to know through dealers and 8% through newspaper.

    33

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    34/42

    Solapur University

    Table no.4:- Graph showing awareness about various plans of Aircel Pocket

    Internet

    The above graph gives the information about the awareness towardsvarious plans of Aircel Pocket Internet. It is observed that 64% of the respondents

    are aware of various plan of Aircel Pocket Internet and 36% of the respondents

    are not at all aware about various plans of Aircel Pocket Internet.

    34

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    35/42

    Solapur University

    Table no.5:- Graph showing various tariff plan used by respondents

    The above graph gives the information about the various tariff plan used

    by the respondents. It is observed that 96% of the respondents are using Rs. 98

    plan which gives the validity for 1 month and 4% of the respondents are using

    Rs.14 plan which gives the validity for 3 days and none of the respondents are

    using Rs. 5 plan which is of 1 day validity.

    35

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    36/42

    Solapur University

    Table no.6:- Graph showing access point of Aircel Pocket Internet

    The above graph gives the information about the access point of Aircel

    Pocket Internet. It is observed that 55% of the respondents use Pocket Internet

    through their mobile whereas 39% of the respondents use both i.e. through mobile

    and laptop/PC and 6% of them use through PC/Laptop.

    36

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    37/42

    Solapur University

    Table no.7:- Table showing ranking given to various parameters for using

    Aircel Pocket Internet

    *Weighted average method

    The above graph gives the information about major reasons for using

    Aircel Pocket Internet. It is observed that the respondents gave the highest rating

    to price and then to speed and lastly to connectivity.

    37

    HNCC - MBA

    Particulars 1 2 3

    Price 24 16 315 *

    Speed 126 108 60

    Connectivity 96 120 65

  • 8/6/2019 Raja Project Aircel

    38/42

    Solapur University

    Table no.8:- Table showing respondent satisfaction towards Aircel Pocket Internet

    The above table gives the information about respondents satisfaction towards

    Aircel Pocket Internet. It is observed that 91% of the respondents are satisfied with Aircel

    Pocket Internet while 9% of the respondents are not satisfied with Aircel Pocket Internet.

    38

    HNCC - MBA

    Particulars No. of respondents

    YES 91

    NO 9

  • 8/6/2019 Raja Project Aircel

    39/42

    Solapur University

    Table no.9:- Graph showing overall rating to Aircel Pocket Internet

    The above graph gives the information about overall rating to Aircel Pocket

    Internet. It is observed that 45% of the respondents rated Aircel Pocket Internet as verygood whereas 41% of the respondents rated as good, 8% of them as excellent and 6% of

    them as poor.

    39

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    40/42

    Solapur University

    FINDINGS

    1. It is observed that 41% of the respondents are using Aircel from 3 months and

    same number of the respondents are using from 1 month while 18% of them are

    using Aircel from 2 months as Aircel was launched in Mumbai in April, 2009.

    2. It is observed that 100% of respondent were aware about the Aircel Pocket

    Internet.

    3. As to the source of awareness it was observed that 31% of the respondents came

    to know about Aircel Pocket Internet through their Friends and only 8% of them

    came to know through newspapers.

    4. It is observed that 64% of respondents are aware about the various plans of Aircel

    Pocket Internet while 36% of the respondents are not at all aware because they

    havent seen any of the advertisement regarding various plans of Aircel Pocket

    Internet.

    5. It is observed that 96% of the respondents are using Rs.98 plan for 1 month while

    4% of the respondents are using Rs.14 plan for 3 days and non them are using

    Rs.5 plan.

    6. It is observed that 55% of the respondents are using the Aircel Pocket Internet on

    their mobile phones and 39% of them are using on both i.e. on mobile and

    laptop/PC while only 6% of them are using on laptop/PC.

    7. It is observed that 91% of the respondents are satisfied with Aircel Pocket Internet

    while 9% of the respondents are not satisfied because of the connectivity and

    network problem.

    40

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    41/42

    Solapur University

    SUGGESTION

    1. As to the source of awareness regarding Aircel Pocket Internet through

    newspaper is only 8% as compared to the other sources so the company

    should try to increase its advertisement through newspapers so as to reach

    to common people.

    2. As 36% of the respondents are not at all aware about various plans of

    Aircel Pocket Internet, the company should try to increase awareness

    regarding various plans of Aircel Pocket Internet through proper

    advertising of various plans.

    3. As 96% of the respondents using Rs.98 plan for 1 month validity while

    only 4% of the respondents are using Rs.14 plan for 3days and none of

    them are using Rs.5 plan, so the company should come up with new plan

    of Rs.5 or Rs.14 with an extended validity in order to increase its market

    share.

    4. As only 6% of the respondents are accessing Pocket Internet through

    laptop/PC because there is a problem for getting the GPRS setting while

    connecting it to laptop/PC, so the company should provide GPRS setting

    easily by SMS to the respondents.

    5. As 9% of the respondents are not satisfied with Aircel Pocket Internet

    because of network and connectivity, the company should try to improve

    is connectivity and network problem in the areas like

    41

    HNCC - MBA

  • 8/6/2019 Raja Project Aircel

    42/42

    Solapur University


Recommended