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INTRODUCTION TO THE STUDY
1.1 Introduction to Telecom Industry
The technology that gives a person the power to communicate anytime,
anywhere has spawned an entire industry in mobile telecommunication. Mobile
telephones have become an integral part of the growth, success and efficiency of any
business/economy.
The most prevalent wireless standard in the world today, is GSM. The GSM Association
(Global System for Mobile Communications) was instituted in 1987 to promote and
expedite the adoption, development and deployment and evolution of the GSM standard
for digital wireless communications.
The GSM Association was found as a result of a European Community agreement on the
need to adopt common standard suitable for cross border European mobile
communications. Starting off primarily as a European standard, the Group Special
Mobile as it was then called, soon came to represent the Global System for Mobile
Communications as it achieved the status of a worldwide standard. GSM is today, the
worlds leading digital standard accounting for 68.5% of the global digital wireless
market.
The Indian Government when considering the introduction of cellular services into the
country, made a landmark decision to introduction the GSM standard, leapfrogging
obsolescent technologies/standards.
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Indian Telecom Industry
At 110.01 million connections ' Indian Telecom Industry' is the fifth largest andfastest growing in the world. The subscriber base has grown by 40% in 2005 and is
expected to reach 250 million in 2007.
Over the last 3 years, two out of every three new telephone connections were
wireless. Consequently, wireless now accounts for 54.6% of the total telephone
subscriber base, as compared to only 40% in 2003. Wireless subscriber growth is
expected to grow at 2.5 million new subscribers every month in 2007. The wireless
subscriber base skyrocketed from 33.69 million in 2004 to 62.57 million in FY 2004
-2005. The wireless technologies currently in use ' Indian Telecom Industry ' are Global
System for Mobile Communications (GSM) and Code Division Multiple Access
(CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile services
in 19 telecommunication circles and 4 metro cities, covering more than 2000 towns
across the country. And the numbers are still growing for ' Indian Telecom Industry '.
Telecom Industry in India ' is regulated by 'Telecom Regulatory Authority of India'
(TRAI). It has earned good reputation for transparency and competence. Three types of
players exists in ' Telecom Industry India ' community
State owned companies like - BSNL and MTNL.
Private Indian owned companies like - Reliance Infocomm and Tata Teleservices.
Foreign invested companies like Hutchison-Essar, Bharti Tele-Ventures,
Escotel, Idea Cellular, BPL Mobile, Spice Communications etc.
The Indian Telecom Industry service is not confined to basic telephone but it
also extends to internet, broadband (both wireless and fixed), cable TV, SMS,
IPTV, soft switches etc. The bottlenecks for ' Indian Telecom Industry ' are:
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Slow reform process: - Low penetration. Service providers bears huge initial cost tomake inroads and achieving break-even is difficult.
Huge initial investments. Limited spectrum availability and interconnection charges
between the private and state operators.
The Government Broadband Policy 2004 aims at 9 million broadband connections
and 18 million internet connections in 2007. Indian Telecom Industry ' is
currently expected to contribute nearly 1% to India's GDP which is heartening
and estimated to grow further and brighten the ' Scenario of Indian Telecom
Industry '.
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1.2 Introduction of various cellular operators
Introduction
The Indian Telecommunications network with 110.01 million connections is the fifth
largest in the world and the second largest among the emerging economies of Asia.
Today, it is the fastest growing market in the world and represents unique Opportunities
for U.S. companies in the stagnant global scenario. The total subscriber base, which has
grown by 40% in 2005, is expected to reach 250 million in 2007. According to
Broadband Policy 2004, Government of India aims at 9 million Broadband connections
and 18 million internet connections by 2007. The wireless Subscriber base has jumped
from 33.69 million in 2004 to 62.57 million in FY2004- 2005. In the last 3 years, two out
of every three new telephone subscribers were wireless subscribers. Consequently,
wireless now accounts for 54.6% of the total telephone subscriber base, as compared to
only 40% in 2003. Wireless subscriber growth is expected to bypass 2.5 million new
subscribers per month by 2007. The wireless technologies currently in use are Global
System for Mobile Communications (GSM) and Code Division Multiple Access
(CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile services
in 19 telecom circles and 4 metro cities, covering 2000 towns across the country.
BSNL
On October 1, 2000 the Department of Telecom Operations, Government of India
became a corporation and was renamed Bharat Sanchar Nigam Limited (BSNL). BSNL
is now Indias leading telecommunications company and the largest public sector
undertaking. It has a network of over 45 million lines covering 5000 towns with over 35
million telephone connections.
The state-controlled BSNL operates basic, cellular (GSM and CDMA) mobile, Internet
and long distance services throughout India (except Delhi and Mumbai). BSNL will be
expanding the network in line with the Tenth Five-Year Plan (1992-97). The aim is to
provide a telephone density of 9.9 per hundred by March 2007. BSNL, which became the
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third operator of GSM mobile services in most circles, is now planning to overtake Bharti
to become the largest GSM operator in the country. BSNL is also the largest operator in
the Internet market, with a share of 21 per cent of the entire subscriber base
BHARTI
Established in 1985, Bharti has been a pioneering force in the telecom sector with many
firsts and innovations to its credit, ranging from being the first mobile service in Delhi,
first private basic telephone service provider in the country, first Indian company to
provide comprehensive telecom services outside India in Seychelles and first private
sector service provider to launch National Long Distance Services in
India. Bharti Tele-Ventures Limited was incorporated on July 7, 1995 for promoting
investments in telecommunications services. Its subsidiaries operate telecom services
across India. Bhartis operations are broadly handled by two companies: the
Mobility group, which handles the mobile services in 16 circles out of a total 23 circles
across the country; and the Infotel group, which handles the NLD, ILD, fixed line,
broadband, data, and satellite-based services. Together they have so far deployed around
23,000 km of optical fiber cables across the country, coupled with approximately 1,500
nodes, and presence in around 200 locations. The group has a total customer base of 6.45
million, of which 5.86 million are mobile and 588,000 fixed line customers, as of January
31, 2004. In mobile, Bhartis footprint extends across 15 circles.
Bharti Tele-Ventures' strategic objective is to capitalize on the growth opportunities the
company believes are available in the Indian telecommunications market and consolidate
its position to be the leading integrated telecommunications services provider in key
markets in India, with a focus on providing mobile services.
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RELIANCE INFOCOMM
Reliance is a $16 billion integrated oil exploration to refinery to power and textiles
conglomerate (Source: http://www.ril.com/newsitem2.html). It is also an integrated
telecom service provider with licenses for mobile, fixed, domestic long distance and
international services. Reliance Infocomm offers a complete range of telecom services,
covering mobile and fixed line telephony including broadband, national and international
long distance services, data services and a wide range of value added services and
applications. Reliance India Mobile, the first of Infocomm's initiatives was launched on
December 28, 2002. This marked the beginning of Reliance's vision of ushering in a
digital revolution in India by becoming a major catalyst in improving quality of life and
changing the face of India. Reliance Infocomm plans to extend its efforts beyond the
traditional value chain to develop and deploy telecom solutions for India's farmers,
businesses, hospitals, government and public sector organizations.
Until recently, Reliance was permitted to provide only limited mobility services
through its basic services license. However, it has now acquired a unified access license
for 18 circles that permits it to provide the full range of mobile services. It has rolled out
its CDMA mobile network and enrolled more than 6 million subscribers in one year to
become the countrys largest mobile operator. It now wants to increase its market share
and has recently launched pre-paid services. Having captured the voice market, it intends
to attack the broadband market.
IDEA
Indian regional operator IDEA Cellular Ltd. has a new ownership structure and grand
designs to become a national player, but in doing so is likely to become a thorn in the
side of Reliance Communications Ltd. IDEA operates in eight telecom circles, or
regions, in Western India, and has received additional GSM licenses to expand its
network into three circles in Eastern India -- the first phase of a major expansion plan that
it intends to fund through an IPO, according to parent company Aditya Birla Group.
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1.3 Objectives of the study.
1. To know the awareness of Aircel Pocket Internet in Mumbai city.2. To study the various plans of Aircel Pocket Internet
3. To know the internet usage level among respondents
4. To study the problem faced by respondents towards Aircel Pocket Internet
5. To suggest improvements to Aircel Pocket Internet if any
1.4 Scope & Limitation
1. The study is restricted to Aircel Pocket Internet
2. The present research is restricted to the Mumbai city (Western line) only
3. The project was undertaken from 8st June to 27 July, 2009.
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1.5Research Methodology
Data Types and Sources
Primary Data:
Primary data can be obtained by communication or by observation.
Communication involves questioning respondents either verbally or in writing. This
method is versatile, since one needs only to ask for the information; however, the
response may not be accurate. Communication usually is quicker and cheaper than
observation. Observation involves the recording of actions and is performed by either a
person or some mechanical or electronic device. Observation is less versatile than
communication since some attributes of a person may not be readily observable, such as
attitudes, awareness, knowledge, intentions, and motivation. Observation also might take
longer since observers may have to wait for appropriate events to occur, though
observation using scanner data might be quicker and more cost effective. Observation
typically is more accurate than communication.
Personal interviews have an interviewer bias that mail-in questionnaires do not
have. For example, in a personal interview the respondent's perception of the interviewer
may affect the responses.
Secondary Data:
Before going through the time and expense of collecting primary data, one should
check for secondary data that previously may have been collected for other purposes but
that can be used in the immediate study. Secondary data may be internal to the firm, such
as sales invoices and warranty cards, or may be external to the firm such as published
data or commercially available data. The government census is a valuable source of
secondary data.
Secondary data has the advantage of saving time and reducing data gathering
costs. The disadvantages are that the data may not fit the problem perfectly and that the
accuracy may be more difficult to verify for secondary data than for primary data.
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Research instrument
Questionnaire Design:
The questionnaire is a structured technique for collecting primary data in a
marketing survey. It is a series of written or verbal questions for which the respondent
provides answers. A well-designed questionnaire motivates the respondent to provide
complete and accurate information. The survey questionnaire should not be viewed as a
stand-alone tool. Along with the questionnaire there is field work, rewards for the
respondents, and communication aids, all of which are important components of the
questionnaire process.
Form of Question Response
Questions can be designed for open-ended, dichotomous, or multichotomous
responses.
Open-ended responses are difficult to evaluate, but are useful early in the
research process for determining the possible range of responses.
Dichotomous questions have two possible opposing responses, for example,
"Yes" and "No".
Multi-chotomous questions have a range of responses as in a multiple choice
test.
Sampling Plan
a. Sample unit:
It is the basic unit containing the population to be sampled. The sample units were the
customers using Aircel Pocket Internet in Mumbai city
b. Sampling Method:
Sampling method used was Random Sampling
c. Sample Size :
Total number of respondents surveyed was 100
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1.6 Significance of the study
The study will help the organization to know the opinion about customers to Aircel
Pocket Internet. This will help Aircel to offer plans as per the respondents expectations
and improve their connectivity so as to increase their customer base in some of the areas
where there is problems to connectivity. This will help Aircel to improve its market share
and be competitive.
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COMPANY PROFILE
2.1 About Aircel
Aircel is a mobile phone service provider in India. It offers both prepaid and
postpaid GSM cellular phone coverage throughout Kerala, Tamil Nadu (including
Chennai), Andhra Pradesh, Assam, North East India, Orissa, West Bengal (including
Kolkata), Jammu and Kashmir, Bihar, Himachal Pradesh & Mumbai. Aircel was founded
by NRI businessman C Sivasankaran. [1] Aircel is a joint venture between Maxis
Communications Berhad ofMalaysia and Apollo Hospital Enterprise Ltd of India. It is
Indias seventh largest GSM mobile service provider with a subscriber base of over 18
million. It has a market share of 6.3% among the GSM operators in the country. As on
date, Aircel is present in 17 telecom circles (including Assam, Bihar, Himachal Pradesh,
Jammu & Kashmir, Kerala, North East, Orissa, Tamil Nadu, Karnataka, West Bengal,
Delhi) and with licences secured for the remaining 10 of the 23 telecom circles, the
company plans to become a pan-India operator by 2009. Additionally, Aircel has also
obtained permission from Department of Telecommunications (DoT) to provide
International Long Distance (ILD) and National Long Distance (NLD) telephony
services. It is also a category A ISP.
Aircel Business Solutions (ABS), part of Aircel, is an ISO 9000 certified company. ABS
is a registered member of WiMAX forum both in the Indian and International Chapters.
ABS product range includes enterprise solutions such as Multi Protocol Label Switching
Virtual Private Networks (MPLS VPNs), Voice over Internet Protocol (VoIP) and
Managed Video Services on wireless platform including WiMAX.
Aircel has won many awards for its services. Aircel got the highest rating for overall
customer satisfaction and network quality in 2006 by Voice and Data. Aircel was rated as
the top mid-size utility company in Business Worlds List of Best Mid-Size Companies
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http://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/North_East_Indiahttp://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Jammu_and_Kashmirhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Himachal_Pradeshhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Sivasankaranhttp://dqindia.ciol.com/content/50yrsIT/People/2006/106123021.asphttp://en.wikipedia.org/wiki/Maxis_Communications_Berhadhttp://en.wikipedia.org/wiki/Maxis_Communications_Berhadhttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Apollo_Hospitalhttp://en.wikipedia.org/wiki/Multi_Protocol_Label_Switchinghttp://en.wikipedia.org/wiki/Virtual_Private_Networkhttp://en.wikipedia.org/wiki/Voice_over_Internet_Protocolhttp://en.wikipedia.org/w/index.php?title=Voice_and_Data&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Business_World&action=edit&redlink=1http://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/North_East_Indiahttp://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Jammu_and_Kashmirhttp://en.wikipedia.org/wiki/Biharhttp://en.wikipedia.org/wiki/Himachal_Pradeshhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Sivasankaranhttp://dqindia.ciol.com/content/50yrsIT/People/2006/106123021.asphttp://en.wikipedia.org/wiki/Maxis_Communications_Berhadhttp://en.wikipedia.org/wiki/Maxis_Communications_Berhadhttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Apollo_Hospitalhttp://en.wikipedia.org/wiki/Multi_Protocol_Label_Switchinghttp://en.wikipedia.org/wiki/Virtual_Private_Networkhttp://en.wikipedia.org/wiki/Voice_over_Internet_Protocolhttp://en.wikipedia.org/w/index.php?title=Voice_and_Data&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Business_World&action=edit&redlink=18/6/2019 Raja Project Aircel
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in 2007. Moreover, Aircel has been selected as the best regional operator in 2008 by
Tele.net.
Aircel are one of the sponsors of the Indian Premier LeagueCricket Team Chennai Super
Kings captained by Mahendra Singh Dhoni. It is also the sponsor for Professional Golf
Tour of India from 2009 onwards.
Competitors
Aircel is the seventh largest carrier in India. Its competitors are (in order of customer
totals):
Airtel
Reliance Communications
Vodafone Essar
BSNL
Idea Cellular
Tata Teleservices
Aircel Ltd
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Type Private
Founded 1999
Headquarters Chennai, India
Key people Gurdeep Singh, COO
Industry Telecom
Products Mobile Telecommunication operator
Website www.aircel.com
http://en.wikipedia.org/w/index.php?title=Tele.net&action=edit&redlink=1http://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Crickethttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/Mahendra_Singh_Dhonihttp://en.wikipedia.org/wiki/Airtelhttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/w/index.php?title=Tele.net&action=edit&redlink=1http://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Crickethttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/Chennai_Super_Kingshttp://en.wikipedia.org/wiki/Mahendra_Singh_Dhonihttp://en.wikipedia.org/wiki/Airtelhttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Idea_Cellular8/6/2019 Raja Project Aircel
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2.2 Brief History of Organization
About Maxis Malaysia
Maxis Communication Berhad (Maxis) is the leading mobile communications
service provider in Malaysia with a subscriber base of 10.1 million as of Quarter 1
2008.
Maxis was granted communications licenses to operate a nationwide GSM900
mobile network, a domestic fixed network and an international gateway in 1993,
and commenced mobile telecommunications operations in August 1995, and fixed
line and international operations in early 1996.
Maxis mobile service is offered under the Maxis brand for postpaid and Hotlink
for prepaid.
Maxis launched its 3G service Maxis3G in July 2005, and in September 2006
became among the worlds first to use HSDPA, a high-speed upgrade of the 3G
network, for a large scale rollout of residential broadband services.
Maxis growth story and track record of bringing innovation, excellent customer
experience and value to stakeholders has won the company many awards over the
years. Recently, Maxis was recognized by Frost & Sullivan as Service Provider of the
Year (Malaysia) at the Malaysia Telecoms Awards 2008 and as Mobile Operator
of the Year (Malaysia) at the Asian Mobile News Award 2008 in Singapore.
The readers of The Wall Street Journal Asia have rated Maxis as Malaysia's most
admired company in The Wall Street Journal Asia 200 survey in 2006.
Maxis & Aircel
Maxis completed the acquisition of its 74 percent interest in Aircel in March
2006.
Aircel is among the fastest growing GSM mobile operators in India with a total
subscriber base of 12.5 million as of July 2008.
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http://www.maxis.com.my/personal/home_tel/fixed_line.asphttp://www.maxis.com.my/personal/home_tel/fixed_line.asphttp://www.maxis.com.my/personal/about_us/intl_ventures/intl_ventures.asphttp://www.maxis.com.my/http://www.hotlink.com.my/http://www.maxis.com.my/3g/main.asphttp://www.maxis.com.my/personal/hsdpa/index.asphttp://www.maxis.com.my/personal/broadband/broadband_main.asphttp://www.maxis.com.my/personal/home_tel/fixed_line.asphttp://www.maxis.com.my/personal/home_tel/fixed_line.asphttp://www.maxis.com.my/personal/about_us/intl_ventures/intl_ventures.asphttp://www.maxis.com.my/http://www.hotlink.com.my/http://www.maxis.com.my/3g/main.asphttp://www.maxis.com.my/personal/hsdpa/index.asphttp://www.maxis.com.my/personal/broadband/broadband_main.asp8/6/2019 Raja Project Aircel
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Aircel currently operates in 10 of the 23 telecom circles in India with a collective
population of approximately 370 million.
Aircel has ambition to be a pan-India mobile player and services will be rolled out
to the remaining 13 telecom circles in the coming months.
Aircel has licences and spectrum holdings to operate mobile GSM services in all
telecom circles and it also holds licences to operate domestic and international
long distance services in India.
Aircel currently also provides WiMax services in the top 30 cities in India.
Maxis in Indonesia
Indonesian Partner of Maxis: PT Natrindo Telepon Seluler (NTS)
NTS in Indonesia operates under the AXIS brand with the mission to provide
quality, affordable and simple GSM and 3G mobile services to all Indonesians.
Services were commercially launched in April 2008 and as of July 2008 AXIS
had approximately one million subscribers.
AXIS now has coverage in most main areas of Java and northern Sumatra.
Going forward, AXIS will move rapidly to expand its network and services to the
rest of Indonesia.
Maxis Vision & Values
1. Simple
We aim to keep everything we do as simple as possible. For example,
customers understand what it is we are telling them because we do it in a way that is
straightforward and easy to understand. We make things simple for everyone,
including ourselves. Keeping things simple also means that everything we say is said
in a clear direct tone of voice that is friendly and human.
2. Trustworthy
Trust is crucial in every successful relationship and this is true between
customers and Maxis, just as it is true between the company and its employees. All
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good relationships are built on trust which inspires confidence, and, assurance,
conviction and reliance. To be trustworthy is a way of life
3. Creative
Creativity defines us and therefore differentiates us from our competition. It
inspires not only our communication style, but also how we answer the phone, design
our stores, and deal with challenges. Creative runs through everything we do and
everything we say, it's in our DNA.
Aircel in India
Aircel has a strong regional presence in the Southern and Eastern parts of India.
As of end August 2007, Aircel has operations in 9 of the 23 telecom circles of
India - Chennai, Tamil Nadu, West Bengal, Orissa, Assam, North East, Jammu &
Kashmir, Himachal Pradesh and Bihar - and plans to launch its 10th circle in
Kolkata during December 2007.
Having received mobile licenses for all the remaining 14 circles in November
2006, Aircel is now poised to become a pan-India telecom player. Aircel is
expected to expand its operations via the commercial launch of the new circles (in
a phased manner) as and when the spectrum is received from the Government of
India. Aircel is still awaiting spectrum allocations for 13 of the new circles.
Additionally, Aircel has obtained approval from the Department of
Telecommunications (DoT) to provide International Long Distance (ILD) and
National Long Distance (NLD) telephony services.
Aircels network provides 2G and GPRS services, and is fully EDGE enabled. It
has also successfully concluded 3G trials on its network. Aircel is amongst the
first to pioneer WiMax in India. In December 2006, it became the first operator in
India and amongst the few in the world to provide pan-city WiMax coverage. The
WiMax services are targeted at the SME and enterprise markets. Aircel has since
extended its WiMax coverage to the top 30 cities across India. Aircel currently
have 1,700 personnel, with an additional outsourced workforce of 1,300
personnel.
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Mission Mumbai
The Aircel D Factor ..Where D Stands For..
Differentiator vs. competition on products, services, channel management, &
new distribution model.
Disruptive for competition on their bottom lines/profits, not through just pricing
but through innovative benefits to trade & consumers.
Dynamic on defining the new rules of overall Industry Business Dynamics.
Demolish Competition Share in the Market by hitting hard where it hurts the
most, through mind-blowing, innovative, & engaging trade schemes.
Delight for the consumers in terms of delivering a error-free network & host of
value for money services.
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2.3 Products
Aircel Prepaid
Aircel allows you to speak as much as you want to. Find a tariff plan that fits your usage
and budget best. Whats more, get a whole bouquet of value-added services to go with it.
With easy recharge options, you will never run out of validity again. Add to that our
widespread network allows you to get the best cellular experience possible.
So get connected and be a part of the Aircel family today!
Prepaid Product Aircel Lifetime SUK
SUK Construct:
Maximum Retail Price Rs99/- Inbuilt Talk Time Rs10/-
Inbuilt Validity Lifetime#
#Lifetime validity will be disconnected in case of no outgoing / recharge for any
continuous period of 6 months with at least Rs. 200 every 6 month.
Tariff Proposition 1, 2, 3
SMS Tariff
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Local National National (On Net)
1st Minute Re 1 Re 1.5 Re 1
2nd Minute 50p Re 1 75p
3rd Minute 30p 75p 75p
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SMS Rs./SMS
Local 1.00
National 1.50
International 5.00
Rate Cutter Options
MRP Benefits
Rs19Aircel Nights: 1500 Aircel Aircel minutes
Between 11pm 7 am. Validity: 1 month.
Rs29 Local calls @ 50p. Validity: 1 month.
Rs 33STD Pack: Aircel STD @ 50p & Other STD @ Re1
Validity: 1 month.
Rs 39 SMS Pack: 400 local/national SMS free. Validity: 1 month.
Rs 49Global Calling: US & Canada Rs1.5, China & Far East
Rs4, Our Neighbors & Gulf Rs7. Validity: 1 month.
Rs 59Local STD Calling: Local calls @ 50p, Aircel STD - 50p &
STD Others Re1. Validity: 1 month.
Rs 69On-net Calling: 1000 on-net minutes free
Validity: 1 month.
Rate Cutter 225 (SME Plan)
Roaming
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MRP Benefits
Rs225 Tariff Validity: 1 Month
Unlimited Aircel- Aircel Local Minutes &
SMS free
Local calls 50p
STD Re1- All India & To Aircel 50p
Local & National SMS 50p
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Prepaid Roaming
DescriptionComposite Charges (Rs. /
Min)
INCOMING 1OUTGOING CALLS
Local calls to all phones 1
STD calls to all phones 1.5
ISD calls
US, Canada, UK (Fixed), Europe,
Australia, New Zealand, South East Asia9.49
Gulf, UK (Mobile), SAARC, Africa, Rest
of the World12.28
Select Islands * 52.29
Inmarsat/Iridium (Satellite numbers) ** 502.29
SMS
SMS MO - National (per SMS) 1.5
SMS MO - International (per SMS) 5
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Aircel Postpaid
Aircel offers you postpaid plans which are tailor-made to suit your calling needs. You
can now explore the world of limitless possibilities by subscribing to an Aircel postpaid
plan! Our customer care is always ready to help and support to ensure you an exciting
and a trouble-free experience. Not only that, you also get a host of exciting value-added
services along with your postpaid connection.
The various plans of Aircel Postpaid are:-
Talk Mumbai 50
Talk Mumbai 200
Talk Mumbai 300
Talk India 1000
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2.4 VAS from Aircel
Aircel Pocket InternetVoice Station
Subscription Services
Multimedia Messaging Service (MMS)
Missed call alerts
Dialer Tunes
Live Astrology
Doctor On call
Aircel Pocket Internet
Aircel brings you the world in your palm i.e. on your GPRS/WAP enabled mobile
handset. You just need to get connected to http://myaircel.com once you are connected to
internet on your mobile.
Pocket Internet is operators landing WAP portal wherein you will get multiple
goodies like:
Aircel Menu having Sports, Fun, Email, Applications, Music, Astrology, etc.
based infotainment content
VAS Content Download
Yahoo One Search
Make My Trip
Bhojpuri Special
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http://www.aircel.com/VAS/Mumbai/voice_portals.asphttp://www.aircel.com/VAS/Mumbai/subscription_services.asphttp://www.aircel.com/VAS/Mumbai/mms.asphttp://www.aircel.com/VAS/Mumbai/missed_call_alerts.asphttp://www.aircel.com/VAS/Mumbai/dialer_tunes.asphttp://www.aircel.com/VAS/Mumbai/live_astrology.asphttp://www.aircel.com/VAS/Mumbai/doctor_on_call.asphttp://myaircel.com/http://www.aircel.com/VAS/Mumbai/voice_portals.asphttp://www.aircel.com/VAS/Mumbai/subscription_services.asphttp://www.aircel.com/VAS/Mumbai/mms.asphttp://www.aircel.com/VAS/Mumbai/missed_call_alerts.asphttp://www.aircel.com/VAS/Mumbai/dialer_tunes.asphttp://www.aircel.com/VAS/Mumbai/live_astrology.asphttp://www.aircel.com/VAS/Mumbai/doctor_on_call.asphttp://myaircel.com/8/6/2019 Raja Project Aircel
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Aircel Menu
Be it Astrology or sports, music or movies, games or videos, get everything on your
finger tips now with Pocket Internet.
You just need to click on Menu on your Pocket Internet homepage i.e.
http://myaircel.com on your GPRS/WAP enabled handset, wherein you will find various
options like:
Games, Movies, Music, Pictures, Videos, Sports, Fun, Religious, Email, Application &
Astrology.
Choose your favorite category from the options above which best suit your mood & enjoy
a world of fun & entertainment on your mobile.
VAS Content Download
Aircel Pocket Internet brings you a whole gamut of Value Added Services to entertain
you anytime anywhere with the best of downloadable content at affordable charges.
VAS content available on Pocket Internet includes:
Wallpapers
Ringtones, MP3 Songs
Games
Videos
Themes
Animations
Latest blockbuster movie content
Free internet videos link
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Yahoo One Search
Yahoo One Search is a search engine on your mobile. This is present on Pocket Internet
homepage wherein you can get various search result based on people, place, music,
sports, news, lifestyle and much more. Results are segmented into various categories as
given below:
Partner Downloads (Aircel VAS Content)
News Articles
Web Images
Websites
Mobile Websites
More results like
Photos & Images
Wikipedia
Yahoo Answers
Facebook is a social utility that connects you with your friends, relative & anyone who isregistered & has profile on Facebook. This is very similar to Orkut. Here on Pocket
Internet you will get the mobile version of facebook which is easy to access & user
friendly for customers.
To enter the world of Facebook you will need to sign up using your email id or
phone no. or existing Facebook customer can directly login with their user id &
password. With Facebook you can do various activities being online like:
Chat
Send messages
Browse profiles
Share your pictures
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Make My Trip
Make My Trip helps you to plan your travel on the go. Gone were the days when one would
require travel agents for get their booking done during travel. Now you can plan a lot of think
through Make My Trip on your Pocket Internet homepage.
With Make My Trip on your mobile, now you can book below utilities through your credit card:
Air Tickets
Book Hotels
Hire A Cab
Bhojpuri Special
To the rising demand of regional content on Pocket Internet, we bring you dedicated bhojpuri
content which will give you the flavor of authentic culture of UP & Bihar.
The categories & content available under Bhojpuri Special are as follows:
Bhojpuri Collection
Bhojpuri Hits
Bhojpuri Pop
Bhojpuri Tones
Bihari Pop Album
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2.5 Organizational Chart
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Chairman & ManagingDirector
President
Mobile
Services
Director
Customer
Service
President & CEO
Director
Supply
Chain
Lead Director -
Telecom
President
Telemedia
Services
President
Enterprise
Services
Director Legal &
Regulatory
CFO &
Director
Strategy
Director
TechnologyDirector Customer
Service & IT
Director
Human
Resources
Director Marketing &
Communication
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THEORETICAL BACKGROUND
Marketing Research System :
Marketing research as the systematic design collection, analysis and reporting of data and
findings relevant to a specific marketing situation facing the company.
Marketing managers often commission formal marketing studies of specific problems and
opportunities they may request a market survey products preference test, sales forecast by
region or an advertising evaluation.
A company can obtain marketing research in a number of ways. Most large companies
have their own marketing research departments.
Marketing Research Process:
Effective Marketing Research involves the six steps:
1. Define the problem and research objectives.
2. Develop the research plan.
3. Collect the information.
4. Analyze the information.
5. Present the findings.
6. Make the decision.
Step-1: Define the problem, the decision alternatives and the research objectives:
Marketing management must be careful not to define the problem too broadly or too
narrowly for the marketing researches. Marketing manager who instructs the marketing
researcher to find out the information. Management and marketing researches are ready
to set specific research objectives. Not all the research projects can be this specific. Some
research is exploratory - its goal is to shield light on the real nature of the problem and to
suggest possible solutions to new ideas. Some research is descriptive it seeks to have
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certain magnitudes. Some research is casual its purpose is to test a cause and effect
relationship.
Step-2: Develop the research plan:
The second stage for marketing calls for developing the most efficient plan for gathering
the needed information. The marketing manager needs to know the cost of the research
plan before approving it. Designing a research plan calls for decisions on the data
sources, research approaches, research instruments, sampling plan and contact methods.
Data sources: The researchers can gather secondary data, primary data or both.
Secondary data are data that were collected for another purpose and already exist
somewhere. Primary data are data freshly gathered for a specific reason or for a specific
research project. Researchers usually start their investigation by examining the secondary
data to see whether the problem can be partly or wholly solved without collecting costly
primary data. Secondary data provide a starting point for research an offer the advantages
of low costs and ready availability. When the needed data do not exist or are dated,
inaccurate, incomplete or unreliable, the researcher will have to collect primary data
collection. The normal procedure is to interview some point individually or in-group.
Research Approaches:
1. Observational research: - Fresh data can be gathered by observing the respondents
behavior.
2. Focus- group research:- A focus group is a gathering of 6-10 people who are
invited to spend few hours with a skilled moderator to discuss a product, service
organization or other marketing entity.
3. Survey research:- Surveys are best suited for descriptive research. Companies
undertake surveys to learn about peoples knowledge, benefits, preferences and
satisfaction and to measure these magnitudes in general population.
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4. Behavioral data:- Customers leaves traces of their purchasing behavior in store,
catalog purchase and customer databases. Much can be learned by analyzing these
data.
5. Experimental research:- the purpose of experimental research is to capture cause
and effect relationships by eliminating explanations of the observed findings.
Research instrument:-
Marketing research has a choice of 4 main instruments.
1. Questionnaire:-
A questionnaire consists of a set of questions presented to respondents. It is used
for collecting primary data. It needs to be carefully developed tested and debugged before
they are administered on a large scale. Marketing questionnaire has close ended and open
ended questions.
2. Psychological tools:-
Marketing researchers can prove buyer deeper beliefs and feelings using
psychological tools such as laddering techniques, depth interviews. Laddering techniques
means researcher ask the questions rapidly upon receiving the respondents answer. Depth
interviews involves going deeply into the thoughts that individual may have about
product or service.
3. Qualitative measures:-
This method is used for gauging consumers opinion because consumer actions do not
match their answers to survey questions. New tools such as video, pagers and informal
interviewing will help marketers to overcome these limitations.
Sampling plan
After deciding on the approach and instruments, marketing researcher must design a
sampling plan. This calls for 3 decisions.
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1. Sampling unit:- Who is to be surveyed? The marketing researcher must define the
target population that will be sampled.
2. Sample size:- How many people should be surveyed? Large samples give more
reliable results than small samples. But it is not necessary to sample the entire
population. Sample of less than 1% of population can often provide good reliability.
3. Sampling procedure:- How the respondents should be chosen? There are two types
for it Probability sample methods - allows the calculations of confidence limits for
sampling errors and non probability samples are very useful even though they do not
allow sampling errors to be measured.
4. Contact methods:- Once sampling plan has the subject should be contacted: mail,
telephone, personal or interviews.
Step-3:- Collect the information
The data collection phase of marketing research is generally the most expensive and most
prone to error. The data is collected through various contacting methods. Data collection
methods are rapidly improving by computers and telecommunications. Now the data is
collected through telephones and immediately data is recorded on computers. So the bias
answers are reduced. There are more advanced techniques to collect the information.
Step-4:- Analyze the information
The researcher tabulates data and develops frequency distributions. Averages and
measures of dispersion are computed for major variables. They will also apply some
advanced techniques and decision models in hope of discovering additional findings.
Step-5:- Presents the findings
The researcher should present findings that are relevant to the major marketing decisions
facing management.
Step-6:- Make the decision
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The managers who commissioned the research need to weigh evidence. That knows that
findings could suffer from a variety of errors. If there is less confidence in findings, then
manager may even decide to study the issues further do more research. The decision is
theirs, but hopefully research provided them with insight into the problem.
DATA ANALYSIS & INTERPRETATION
Table No.1:- Graph showing since how long respondents are using Aircel
The above graph gives the information that since how long the respondents are
using Aircel. It is observed that 41% of the respondents are using Aircel since 3 months
and same number of respondents are using since 1 month whereas 18% of therespondents are using Aircel since 2 months.
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Table no.2:- Table showing awareness towards Aircel Pocket Internet among
respondents
The above table gives the information about the awareness towards Aircel
Pocket Internet among respondents. It is observed that 100% of respondents are aware
about Aircel Pocket Internet.
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Particulars No. of respondents
YES 100
NO 0
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Table no.3:- Graph showing sources of awareness towards Aircel Pocket Internet
The above graph gives the information about the sources of awareness towards
Aircel Pocket Internet. It is observed that 31% of the respondents came to know about
Aircel Pocket Internet through their friends whereas 25% of the respondents came to
know through television and others like stalls, hoardings and boardings. 11% of them
came to know through dealers and 8% through newspaper.
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Table no.4:- Graph showing awareness about various plans of Aircel Pocket
Internet
The above graph gives the information about the awareness towardsvarious plans of Aircel Pocket Internet. It is observed that 64% of the respondents
are aware of various plan of Aircel Pocket Internet and 36% of the respondents
are not at all aware about various plans of Aircel Pocket Internet.
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Table no.5:- Graph showing various tariff plan used by respondents
The above graph gives the information about the various tariff plan used
by the respondents. It is observed that 96% of the respondents are using Rs. 98
plan which gives the validity for 1 month and 4% of the respondents are using
Rs.14 plan which gives the validity for 3 days and none of the respondents are
using Rs. 5 plan which is of 1 day validity.
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Table no.6:- Graph showing access point of Aircel Pocket Internet
The above graph gives the information about the access point of Aircel
Pocket Internet. It is observed that 55% of the respondents use Pocket Internet
through their mobile whereas 39% of the respondents use both i.e. through mobile
and laptop/PC and 6% of them use through PC/Laptop.
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Table no.7:- Table showing ranking given to various parameters for using
Aircel Pocket Internet
*Weighted average method
The above graph gives the information about major reasons for using
Aircel Pocket Internet. It is observed that the respondents gave the highest rating
to price and then to speed and lastly to connectivity.
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Particulars 1 2 3
Price 24 16 315 *
Speed 126 108 60
Connectivity 96 120 65
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Table no.8:- Table showing respondent satisfaction towards Aircel Pocket Internet
The above table gives the information about respondents satisfaction towards
Aircel Pocket Internet. It is observed that 91% of the respondents are satisfied with Aircel
Pocket Internet while 9% of the respondents are not satisfied with Aircel Pocket Internet.
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Particulars No. of respondents
YES 91
NO 9
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Table no.9:- Graph showing overall rating to Aircel Pocket Internet
The above graph gives the information about overall rating to Aircel Pocket
Internet. It is observed that 45% of the respondents rated Aircel Pocket Internet as verygood whereas 41% of the respondents rated as good, 8% of them as excellent and 6% of
them as poor.
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FINDINGS
1. It is observed that 41% of the respondents are using Aircel from 3 months and
same number of the respondents are using from 1 month while 18% of them are
using Aircel from 2 months as Aircel was launched in Mumbai in April, 2009.
2. It is observed that 100% of respondent were aware about the Aircel Pocket
Internet.
3. As to the source of awareness it was observed that 31% of the respondents came
to know about Aircel Pocket Internet through their Friends and only 8% of them
came to know through newspapers.
4. It is observed that 64% of respondents are aware about the various plans of Aircel
Pocket Internet while 36% of the respondents are not at all aware because they
havent seen any of the advertisement regarding various plans of Aircel Pocket
Internet.
5. It is observed that 96% of the respondents are using Rs.98 plan for 1 month while
4% of the respondents are using Rs.14 plan for 3 days and non them are using
Rs.5 plan.
6. It is observed that 55% of the respondents are using the Aircel Pocket Internet on
their mobile phones and 39% of them are using on both i.e. on mobile and
laptop/PC while only 6% of them are using on laptop/PC.
7. It is observed that 91% of the respondents are satisfied with Aircel Pocket Internet
while 9% of the respondents are not satisfied because of the connectivity and
network problem.
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SUGGESTION
1. As to the source of awareness regarding Aircel Pocket Internet through
newspaper is only 8% as compared to the other sources so the company
should try to increase its advertisement through newspapers so as to reach
to common people.
2. As 36% of the respondents are not at all aware about various plans of
Aircel Pocket Internet, the company should try to increase awareness
regarding various plans of Aircel Pocket Internet through proper
advertising of various plans.
3. As 96% of the respondents using Rs.98 plan for 1 month validity while
only 4% of the respondents are using Rs.14 plan for 3days and none of
them are using Rs.5 plan, so the company should come up with new plan
of Rs.5 or Rs.14 with an extended validity in order to increase its market
share.
4. As only 6% of the respondents are accessing Pocket Internet through
laptop/PC because there is a problem for getting the GPRS setting while
connecting it to laptop/PC, so the company should provide GPRS setting
easily by SMS to the respondents.
5. As 9% of the respondents are not satisfied with Aircel Pocket Internet
because of network and connectivity, the company should try to improve
is connectivity and network problem in the areas like
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