Ralph LaurenRalph Lauren1967-Present1967-Present

By: Keilani Fite

Who is Ralph Lauren?

Born Ralph Lifshitz Oct.14,1939 Bronx, New York Product Lines A. Rivets & Co. Never went to designer school

“I believe in clothes that last, that are not dated in a season. The people who wear my clothes don’t think of them as fashion.”

1967-1968

Wide Ties

Men’s wear, Polo (English classic and traditional American)

History & Fashion

The Hippie Movement– Braless ladies– Bell-bottom Jeans– Tie die– Headbands– Suede Mini-skirt

1971-1978

Women’s Line

Eyewear (1974)

Boys wear and fragrances

History

Economy Approved David Bowe & Roxy Music Man walking on the moon Disco became Popular

Fashion

High-Waisted Denims decorated with rhinestones Halter tops Astronaut-style outfits 3 piece suits Jumpsuit

1981-1983

Girl’s wear Footwear Extensive Home collection

History

Western economic Boom Ronald Reagan

became President

Berlin wall came down

Fashion

Brand names became status symbols Women: Full jacket sober suit Shoulder pads

1990

Scarves Hosiery

Sleepwear Luggage

Leather Goods

Jewelry

History

Pollution Prevention Act passed Official end of the Cold war World trade center bombed

Fashion

Grunge Preppy

Hip Hop Style

Designs

Fall 1981 Fall 1982

Designs

Fall 1983

Present

Notorious Love

Rugby

Significant to the History of Fashion

Polo brand All American Look & Lifestyle

“He wants people to sleep in his sheets, dry themselves with his towels, splash his paint on their walls, and then curl up in his furniture.”

Inspirational Influences

Creative bold ideas Worked twice has hard 40 years of business New brands of clothing Word of mouth

References

Ralph Lauren, Encyclopedia of World Biography,2005-2006 Thomas Gale,a part of the Thomas corporation.

http://www.infomat.com/whoswho/ralplauren.html Ralph Lauren,unknown,Market week,sep.4,2008. Pg.3 Fortune:It’s Ralph’s world. John Brodie, Fortune, New

York: sep.17,2007, vol.156. Iss.6. Pg.64 Trachtenberg, Jeffrey A. Ralph Lauren The Man Behind

the Mystique. Canada: Little, Brown & Company,1988 http://www.ralphlauren.com