10
Goal
To create quality products and stores that advertise the Ralph Lauren
lifestyles and to encourage customers to participate in it.
Challenge
To introduce a younger generation to the timelessness of Ralph Lauren
Introduce the Ralph Lauren lifestyle to a younger generation through their “younger brother” brand Rugby.
Marketing Strategy
Rugby Radio
Campus Style
Online Contests
Discounts
Metrics
E-Commerce TrackingMobile TrackingQR Tracking
Contest Entries
Budget(6 months)
Social Media: $25,000
Blog: $25,000
University Flyers: $150,000
Rugby Radio:$25,000
Online Contests:$5,000
