moreLESS
IS
ram kapoorExecutive Director, Marketing & Digital communications
WHY?
Info overload! No time, patience!
First, attract attention. Then, show relevant message.
HOW?
#1: INTERROGATE YOUR INFORMATION
DIG DEEP. DISCARD FREELY.
DIG DEEP. DISCARD FREELY.
BE RUTHLESS.
EVEN INCREMENTAL IMPROVEMENTS MATTER.
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#2: PRIORITIZE, PRIORITIZE, PRIORITIZE
DESIGN NEEDS TO BREATHE F R E E L Y
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#3: HIGHLIGHT 3-5 POINTS
3 5
BUT REMEMBER, NOT ALL DESIGNS ARE BORN EQUAL
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#4: FUNNY THING. WORDS CAN BE GRAPHICS TOO.
#5: USE YOUR MEDIUM. CREATIVELY.
#5: USE YOUR MEDIUM. CREATIVELY.
#6: KNOW YOUR AUDIENCE. INTIMATELY.
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SEGMENT YOUR INFORMATION – CREATE SEPARATE SPACES FOR EACH INFORMATION TYPE.
#7: THE WEB IS A MOVIE THEATER. USE VIDEO!
http://corp.financialengines.com/helping_you/why_help_matters.html
#8: FACTS IMPRESS, STORIES INSPIRE.
#8: FACTS IMPRESS, STORIES INSPIRE.
#9: GO SOCIAL... CREATE SHAREABLE CONTENT.
#9: GO SOCIAL... CREATE SHAREABLE CONTENT.
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