Ramada Grp-Indian Tourism

8/8/2019 Ramada Grp-Indian Tourism

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Mohit Sharma

09FT-088

Tourism Industry

A

Service Perspective

Whats in for Ramada Group



O verview

The subcontinent of India lies in south Asia, between Pakistan, China and Nepal. To

the north it is bordered by the world's highest mountain chain, where foothill valleys

cover the northernmost of the country's 26 states. Further south, plateaus, tropical

rain forests and sandy deserts are bordered by palm fringed beaches .

Side by side with the country's staggering topographical variations is its cultural

diversity, the result of the coexistence of a number of religions as well as local

tradition. Thus, the towering temples of south India, easily identifiable by their ornately sculptured surface, are associated with a great many crafts and performing

arts of the region.

In the desert of Kutch, Gujarat, on the other hand, a scattering of villages pit

themselves against the awesome forces of nature, resulting in Spartan lifestyles

made vibrant by a profusion of jewelry and ornamental embroidery used to adorn

apparel and household linen. In the extreme north is the high altitude desert of

Ladakh. Local culture is visibly shaped by the faith - Buddhism -as well as by theharsh terrain. Yet another facet of Indian culture is observed in the colorful tribal

lifestyles of the north eastern states of Nagaland, Mizoram, Tripura and Manipur

with their folk culture.In the central Indian states of Orissa and Madhya Pradesh

tribal village life has resulted in a variety of artistically executed handicrafts.



Travel and Tourism (T&T)

- the world¶s largest industry

Share of world: % of Total

(2009)

GDP 8.8

Growth Rate 9.8

Exports 7.9

Capital Investment 9.4

A powerful engine for generating jobs and wealth A powerful engine for generating jobs and wealth

A powerful engine for generating jobs and wealth A powerful engine for generating jobs and wealth



Phenomenal Explosion of Domestic

Tourism

Year Domestic

1990 63,817,285

1998 168,196,000

1999 176,082,442

2000 210,082,442

2008 562.9(million rupees)



Average Length of Stay in the

Country

CountryCountry

IndiaIndia

CanadaCanada

BrazilBrazilFranceFrance

Hong Kong/ChinaHong Kong/China

JapanJapan

MalaysiaMalaysiaSingapore(1997)Singapore(1997)

SpainSpain

ThailandThailand

DaysDays

31.231.2

5.225.22

13.0013.007.317.31

3.383.38

8.808.80

5.505.502.602.60

12.912.9

8.48.4



India - ³ A Civilization Alive´

Heritage Site

Cultural Attractions

Beaches / Benchmarks

Health And Wellness - Yoga &

Ayurveda

Shopping

Indian Cuisine

New Experience - Meditation,

Naturopathy



The Indian Tourism Product

What¶s New ?

Infrastructure

Airports

Fast Trains

Hotels and Resorts

Recreation Facilities

etc



India - BusinessOpportunity

5th largest Economy (PPP) High

Huge Outbound Market - Growth

Huge Infrastructure Investment

Opportunities

Tax Incentives Available

FDI norms are flexible



7 P¶s of Tourism Marketing

Price

Place

Product

Promotion

People

Process

Physical Evidence



People

Know who your target market is

traveller or

tourist?

what do they expect?



People - Employees

A tourism organisations most valuable

resource

Physical appearance, behaviour, knowledge

and attitude has a powerful impact on

customers perception of the tourism product

Ensure uniform, grooming etc. conform to

branding and target market



Process

Process is inseparable product

If any part of the process is found to be

unsuitable by the consumer, it could result in a

negative evaluation of the whole product.



Physical Evidence

Defined as the built environment owned

and controlled by a tourism organisation

The tangible aspect of the tourism product

May be used to facilitate the service

delivery process e.g. layout and signage Communicates messages about quality,

positioning and differentiation



Product

In the hospitality industry the service that the hotel provides and the other productsthat the hotel provides are the facilities the rooms the restaurants the hotel has It's

fully refurbished guest rooms and highly personalized services, make you feel

comfortable and cared for, miles away from home the product that the armadas is

into is always to keep the guests happy who enter and leave their premises

Price

What is Price? The answer may not be as obvious as one may think. Price is

not just the sticker price or the price invoiced. It goes deeper. the Ramada is

one of the only 5 star hotels in Goa that has prices that even a common man

can avail of on grand occasions they have a price tag which varies for different

persons requirements may from any walk of life Ramada is a good pricepackage that fits every ones budget due to which they do not face competition

from other hotels



Place

Exclusive international 5 star deluxe resort located on colva beach . 186 rooms, 10suites, 6 villas with private balconies overlooking landscaped garden & the ocean

And only 3 km from the airport so why wont anyone opt for a better place than this

Promotion

The Ramada have their advertising on local radios during great events like

valentines day , and the occasions in Goa which is very important . they have

shows and discothèques in which they have freebies like couple entry on 50%

discount and etc their promotion is also done thru Indian airlines which offers

tickets and staying packages for Ramada and the rates are so nominal that

people cannot resist



IMPROVING TOURISM INDUSTRY IN GOA AS

A WHOLE

Improve the quality of airports that are to the international standards.

Improve important railway stations to international standards.

Have smart, computer literate friendly immigration officers who will ensurethat a tourist need not wait more than five to seven minutes in the

immigration queue.

Improve airport access road.

Build more three star functional clean hotels with friendly affordable tariffs.

Maintain monuments and attractions as it is done worldwide.



Steps Taken to Accelerate Tourism

Growth - I

Reduction in Entry Fee and Passenger Tax for Monuments

Over 67,000 additional international air seat capacity

Maximizing use of Information Technology For Promotion

Touch Screen Information Kiosks

PATA Annual Conference

Incredible india campaigns



Steps Taken to Accelerate Tourism

Growth - II

WTO µVisit South Asia year 2009¶

Up-gradation of Domestic Airlines, better services and increased

frequency

Communication revolution

Increase Hotel Rooms to 3,25,000 by 2012

More Budget for Overseas Marketing Being Restored



Features

Exclusive international 5 star deluxe resortlocated on colva beach

186 rooms, 10 suites, 6 villas with private

balconies overlooking landscaped garden & the

ocean

Rooms & suites with individually controlled air-conditioning, large private bath, massage,

shower & hair dryer, international direct dial

telephones, cctv, mini bar

Discotheque

Multicuisine restaurants & bars

Swimming pools with a beautifully landscaped

sundeck area, 9 hole golf green, 2 tennis

courts, volleyball, yoga & meditation areas.



Segmentation

Segmentation is essentially the identification of subsets of buyers within a

market who share similar needs and who demonstrate similar buyer

behavior

There are many ways that a segment can be considered. For example, the

auto market could be segmented by: engine size, model type, cost, and so

on. However the more general bases include:

By geography - such as where in the world was the product bought

By psychographics - such as lifestyle or beliefs

By socio-cultural factors - such as class

By demography - such as age, sex, and so on.

Hence we see that Ramada basically segments its

customers by psychographics and also by socio ±

cultural factors to a certain extent.



Targeting

Targeting is the second stage of the process. After the market has been

separated into its segments, the marketer will select a segment or series of

segments and 'target' it/them.

It's like looking at a dart board or a shooting target. You see that it has areas with

different scores - these are your segments. Aiming the dart or the bullet at a

specific scoring area is 'targeting'

Considering Goa being the hottest tourist location in

India, foreigners are the major source of income for

Ramada's.H

ence their major target market would theforeigners who come to India on a vacation.



Swot analysis

Strengths:

Very good and peaceful location

They have their own beach COLVA which is major tourist attraction

Good services toward customer

Rates are much low as compared to their customer

Weakness:

Very far from airport, railway station and from the main city

No major tourist spot nearby except colva beach



Opportunity:

As there is boon in tourisms so opportunity of capturing the market.Major brand Ramada all over the world

Support from Kokan government tourisms department

If they do more advertisement and promotion then chances of capturing

more market shares.

Threat:

Major competition from hotels like Leela, Taj, and holiday inn and

Majorda beach resorts.



Marketing Strategies



Collaboration

Having world wide network of more than

10 hotels in countries like {Tokyo, Berlin,

Amsterdam and Sydney}

In India major collaboration with kokan

railways, air India, Indian airlines.

Collaboration with traveling agencies like

raj tours and travels and sotc .and many

small travels agents.

Collaboration with certain companies lined-link, air India in goa for conferences and

meetings.



CONCLUSION

As India is rich with culture and heritage, but India is facing not so good importantplace in the tourism industry. which can provide 30% to 50% of the G.D.P of the

country. But the government is not taking it very seriously to improve our condition so

that the tourism industry in the country can grow.

Today man had money and wanted to see what he had learned and listened from

the people. They are ready to pay for entertainment but they should feel that they had

enjoyed. Foreign countries are taking the advantage by providing with the attractive

offers and simplicity in obtaining tourist visa.They advertise themselves they had formed separate ministry to see that they

are advertised and there is increase in the tourist.

India required to take steam measures because it can solve the countries most

effected problem, that is unemployment. If unemployment problem is solve, the

problem of growing population can come into control.



Thanks

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Ramada Grp-Indian Tourism

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