RAN FOR A CLEAN &

HEALTHY KALYAN

RAN FOR CLEAN A &

HEALTHY KALYAN

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SUCCESS STORYAnother

INDEXINDEX

1. Introduction..................................................................Pg. No. 1

2. Vision, Values & Team......................................Pg. No. 2

3. Success Mantra........................................................Pg. No. 3

4. Run Information.....................................................Pg. No. 4

5. Media Plan.........................................................................Pg. No. 5

6. Sponsor Partners..................................................Pg. No. 6-7

7. Media Coverage..........................................................Pg. No. 8-9

8. Gallery...................................................................................Pg. No. 10-12

9. Message From Chief Patron.....................Pg. No. 13-14

10. Way Ahead....................................................................Pg. No. 15

INTRODUCTION

Rutu Kalyan Run, rechristened Rutu Kalyan Half Marathon 2016, was back & better than the previous proving to be a great success in the truest sense of the word. After the splendid success of the inaugural Rutu Kalyan Run 2015, we were delighted to be back, driven by the massive support & feedback we received from the running community & our social stakeholders, working together to consolidate on the successes of last year & building on the notable gains achieved.

Rutu Kalyan Half Marathon 2016 was the focal point of our continued wellbeing campaign that aims to spread awareness & support the improvement of cleanliness & health among the residents of Kalyan, thus ensuring overall healthy living among the society in general.

The event will remain part of a concerted community initiative to increase awareness on how to improve and preserve the overall health & cleanliness of Kalyan & its citizens. Its endeavour is to be a pioneering campaign to work with the local community for its relevant issues - making a tangible impact in the community - particularly concerning the health & wellness of its people.

Rutu Kalyan Half Marathon 2016 was marked by our commitment to fulfil the fundamentals of our earlier successes & leverage its unique proposition, all the while furthering the cause for a Clean Kalyan, Healthy Kalyan.

VISION

Aims to spread awareness about health & cleanliness among the residents of Kalyan.

Focus on the overall health of Kalyan & the society as a whole.

Playing a constructive & wholehearted role through corporate & social partnership.

VALUES

Wellness through Health & Cleanliness.

Community & Business Partnership.

Awareness & Co-operation to Drive Change.

Environmental Conservation & Nature Friendliness through Inclusive Partnership.

TEAM RUTU KALYAN HALF MARATHON 2016

Rutu Kalyan Half Marathon 2016 was helmed by Rutu Group, headed by the visionary

leadership of Mukund Patel – The Chief Patron of the Event.

Rutu Group, renowned for its CSR and social activities in Kalyan, Thane & Mumbai, has

established itself as among the most reputed name in the real estate sector, known for its

ground-breaking innovation, distinguished professionalism, & commitment to social

responsibility. The Company is driven by the pursuit of creating homes through its

innovative projects that envisages wholesome & responsible housing for all. This event was Promoted by JnM Events, one of the verticals of Joints n Motion

(Physical Therapy & Wellness Center), with the Organizing partner being Arya Global.

SUCCESS MANTRA

The success of Rutu Kalyan Half Marathon 2016 was due to the collective effort & responsibility

of the entire team that assured the event was truly a meaningful success that built upon &

furthered the cause of health, fitness & wellness in Kalyan & its people as a whole.

Rutu Kalyan Half Marathon 2016 was envisioned by a few, but only realised its full potential

through the right financial, logistical & moral support of many more who were gracious &

forthcoming in their support of the noble endeavour.

While the support of various government agencies & local authorities has been sought, we

solicit your on-going support to make this event even grander & better every time & be the

centrepiece of our campaign for shaping a clean, healthy & prosperous society & be

recognised as a world-class event of greater standing in purpose & results.

CLEAN & HEALTHY KALYANCLEAN & HEALTHY KALYANCLEAN & HEALTHY KALYANRunning For A

RACE DAY:RACE DAY: Jan,Jan,Jan,st31

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st1 nd2 rd3

5000 2500 1500

6kmCategory Male Female

st1 nd2 rd

3

21000 15000 10000

21kmCategory Male Female

st1 nd2 rd3

15000 10000 7500

10kmCategory Male Female

st1 nd2 rd3

2500 1500 1000

3km(Kids Below15 Years Old & Senior Citizens Above 58 Years Old)

Category Male Female

Prize Money Details

21000 15000 10000

15000 10000 7500

5000 2500 1500

2500 1500 1000

Half Marathon Health Run

Rutu Run Future Run

Race Day SCHEDULE

Run PRIZE MONEY DETAILS

RACE CATEGORIES

21km Half Marathon

10km Health Run

6km Rutu Run

3km Future Run(Kids Below 15 Years Old)

3km Future Run

(Senior Citizens Above 58 Years Old)

REPORTING TIME

5:45am

5:45am

5:45am

5:45am

5:45am

CHARGES

INR 800

INR 800

INR 550

INR 300

INR 300

RACE TIME

6:15am

6:25am

7:15am

7:25am

7:30am

No event could be successful without the active support of its participants & our event was no different. It was deeply encouraging to see the running community & residents from Kalyan & beyond participating in great numbers & making it the success it proved to be.

Thank you to all who registered, participated, & overcame the course as a finisher who never gives up. Together we took a big step forward towards a‘Clean Kalyan, Healthy Kalyan.'

�We Ran On, Won On.'

RunInformation

RunInformation

MEDIA PLAN

Print Ads:

Social Media & Website:

Radio City was Rutu Kalyan Half Marathon official radio partner. The event was widely covered through radio spots, jingles & interview of management, organizers & participants, emphasizing the importance of healthy & clean living on overall wellness. The event was also covered live on Run Day.

Hoardings & Kiosks:

Radio Spot:

Rutu Kalyan Half Marathon Facebook Page & Website were at the forefront of our brand positioning, digital marketing & event communication initiatives. Employing a three pronged approach to creating awareness, engagement & conversion, it proved an essential component to the success of Rutu Kalyan Half Marathon.

Rutu Kalyan Half Marathon marketing & promotional plan was all-inclusive with all notable media vehicles covered to ensure maximum reach & optimal impact. Print Ads was positioned at the cutting edge of Rutu Kalyan Half Marathon media & PR plan, generating positive engagement & brand recall, both organically & inorganically.

Hoarding & Kiosks were an important aspect of Rutu Kalyan Half Marathon marketing & branding strategy. Creative artwork & prudent choice of location across Kalyan, Thane & Mumbai, paved the way for creating tangible mass awareness that translated into active participation on the ground.

WEBSITEHOARDING

KIOSK

Let's Come Together For A CLEAN KALYAN, HEALTHY KALYAN

SPONSOR PARTNERS

Rutu Kalyan Half Marathon owes its success to the gracious effort & invaluable contribution of

our sponsors, organizing partners & volunteers. The triumph of this noble endeavor, over the

course of many challenges & learning, were the result of us all working as a team towards one

goal – a goal of a Clean & Healthy Kalyan.

Sponsor’s Benefit:

As sponsors for this event, your Company/Brand/Products benefit with the following:

· An opportunity to be associated with the maiden world-class sporting event in Kalyan.

· Extensive mileage for your company/products by way of display of your brand &

products (Details listed below)

· High degree of visibility among cross section of people, including, the Running

Communities, Social Clubs, Corporate Houses, NGOs, Students, Children & of course,

the affluent population of this fast-emerging city of Kalyan.

· Goodwill of the sports community & the public in general.

We are sure you would agree that the event of this magnitude calls for huge expenses &

resources. All these expenses can only be met by the generous support from fitness

enthusiasts, sports loving organizations & institutions that believes in promoting Health,

Cleanliness & Wellbeing. We sincerely request you to be the Main Sponsors/ Powered

By/Associate Sponsor in this unique event to make it a grand success, & be part of spreading

the message of cleanliness & wellness to Kalyan in particular, & the world at large.

Sponsorship Opportunities:

MedicalPartner

TrophyPartner

PromotedBy

SupportedBy

RadioPartner

HospitalityPartner

WaterPartner

EnergyPartner

Light & SoundPartner

SupportedBy

SPONSORSHIP CATEGORIES

Co-Sponsor:

· Event title as a Co-Sponsor.

· Branding with Logos & Banners will be displayed on the stage at the Starting Point.

· Publishing your logo on the bib & the kilometer milestones.

· Company logo will be printed on the certificates.

· Can display or promote their products/services at the event.

· Outdoor Advertising/Print & Radio.

· Press/Media Coverage.

· Continuous announcement of the sponsor during the event.

Powered By Sponsor:

· Event Title as Powered by.

· Branding on the side panels of the Starting Point, also doubling up as Finishing Point.

· Banners at vantage points & all water stations along the route.

· Outdoor Advertising.

· Can display or promote their product/services at the event.

· Outdoor Media/Print & Radio.

· Continuous announcement of the sponsor during the event.

Associate Sponsors:

· Event Title as Associate Sponsors.

· Banners at vantage points & select water stations along the route.

· Outdoor Advertising/Print Media.

· Company logo will be printed on the certificates.

· Can display or promote their product/services at the event.

· Continuous announcement of the sponsor during the event.

Good Will/Ground Partners:

· Banners will be displayed along the route.

· Announcements of the sponsor during the event.

Clean Kalyan,

Healthy KalyanClean Kalyan,

Healthy Kalyan

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Water Partner Promoted By Radio PartnerSupported By Light & SoundPartner

MedicalPartner

HospitalityPartner

Supported By Energy PartnerMovie Partner Supported By

Water Partner Promoted By Radio PartnerSupported By MedicalPartner

Light & SoundPartner

HospitalityPartner

Supported By Energy PartnerMovie Partner TechnicalPartner

Supported By

Water Partner MedicalPartner

Radio Partner

Supported By Light & SoundPartner

HospitalityPartner

Energy Partner Supported By Promoted By

Radio Partner MedicalPartner

Water Partner

Supported ByPromoted ByLight & SoundPartner

HospitalityPartner

Supported By Energy Partner

TechnicalPartner

MEDIA COVERAGEMEDIA COVERAGE

MEDIA COVERAGEMEDIA COVERAGE

GALLERYGALLERY

FELICITATION

BRANDING

WINNERS

RUTU MOMENTS

GALLERYGALLERY

RUNNERS

GALLERYGALLERY

Rutu Kalyan Half Marathon is part of a concerted community initiative to increase awareness

on how to improve & preserve the overall health & cleanliness of Kalyan & its citizens. Our

endeavor is to be a pioneering campaigner to work with the local community for its relevant

issues-making a tangible impact in the community - particularly concerning the health &

wellness of its people.

Our belief is cleanliness should never be restricted to home alone & are committed to creating

awareness about the importance of healthier streets, cleaner environment, better

cleanliness, & improved healthcare on the overall health of all concerned through Rutu

Kalyan Half Marathon. Our purpose & strength is to actively involve the community & its pivotal

stakeholders to build a stronger, better & cleaner society.

I invite all of you to come together with Rutu Kalyan Half Marathon & shape a Clean Kalyan, a

Healthy Kalyan.

MESSAGE FROM CHIEF PATRON

�Rutu�Kalyan�Half�Marathon

is�community�initiative

�to

increase�awareness�on

improving�the�overall�health

&�cleanliness�of�Kalyan�&�its

citizens.�I�invite�all

�of�you�to

come�together�&�shape�a

Clean�Kalyan,

a�Healthy�Kalyan.�

Mukund PatelChief Patron

Rutu Kalyan Half Marathon

Managing Director

Rutu Group

Rutu Kalyan Half MarathonMoments

All of your participation & support has been pivotal towards us ultimately realising a society

that is clean, healthy, fit, & thereby, prosperous. We look forward for your continued support

for the noble endeavour for time to come.

Our purpose & strength will remain to actively involve the community & its pivotal

stakeholders to build a stronger, better & cleaner society. We invite one and all of you to

keep coming together with Rutu Kalyan Half Marathon & shape a Cleaner Kalyan, a

Healthier Kalyan.

Thank you

again.

See You All Next Year.

The event was a triumph of collective

spirit & wholehearted camaraderie

that overcame all odds & achieved

excellence as one. We would like to

once again commend & appreciate

every single participant, sponsor &

volunteer that was the essential cog in

the wheel that paved the way for

a 'Clean Kalyan, Healthy Kalyan.’

WAY AHEAD

RUTU GROUP5th floor, Rutu Business Park,

Service Road, Off L.B.S. Road,Thane (W), Thane-400601.

+0251 651 4999

rutukalyanrun@gmail.com

/RutuKalyanRun

rutukalyanrun.com