Random Acts of Kindness - Otterbein
Sarah Douglas, Jordan Roberts, & Kelsey Sommers
Objectives
Create campaign awareness; 40% campus wide
Encourage participation; 20% campus wide
Recruit social media participation
Media
Publication in “Stall Stories”
Otterbein 360 multi-media story
Gantt Chart
MethodsJan. 24– Feb. 4
Feb. 5- 17
Feb. 18
Feb. 21
Feb. 22
Feb. 23
Feb. 24
Feb. 25
Feb. 26- March 8
ResearchPlan strategies and tacticsLaunch Facebook and TwitterYouTube contestHand out free buttonsRandom Acts of Sweetness“Kick-Off Cocoa”Feature story in “Stall Stories”“Post-It Forward”“Recyclemania” partnership“Random Acts of Appreciation”“Tunnel of Hope”Final eventEvaluation
Kick-off Cocoa
Post-It Forward
Be Kind, Recycle
Students encouraged to be kind to the environment
Random Acts of Kindness – Otterbein partnered with Otterbein Circle K for their Recyclemania Event
Random Acts of Appreciation
Students encouraged to reach out to those that help them every day that may be taken for granted
Staff Appreciation signs were hung for students to sign in dorms and classroom buildings
Tunnel of Hope: Giving Back to the Community
Students encouraged to embrace volunteer opportunities
All students invited to participate in Ubuntu mentoring sessions
Final Event
Social Media Testimonials
“Yesterday a friend gave me a post-it from the wall. ‘Magical’ it read. Today I was inspired to do something magical. I added money to all of the expired meters in the parking lot I'm in.”
“Got a Post-it from Arianne Marie Shank that said ‘you are strong’ it was so random and I really needed someone to tell me that today.”
“Thank you for the sweet treat on my desk Friday! It put a smile on my face.”
“I love Feb. for this reason!!”
Evaluation
46% Campus Awareness34% Campus Participation46% of students felt positive impact82 social media followers and fans150 buttons wornPostings received 3219 total views