WHAT IS EMPLOYER BRANDING?

IT IS THE IMPRESSION THAT PEOPLE HAVE OF

YOUR COMPANY AS A PLACE OF WORK.

By Seattle Municipal Archives (Flickr: City Light employee, 1954) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

WHAT!?

YEP. PEOPLE ACTUALLY HAVE OPINIONS ABOUT THIS.

SO

AS A COMPANY, THIS IS IMPORTANTFOR YOU.

ESPECIALLY SINCE WE HAVE

AN AGING POPULATION

GETTING READY FOR RETIREMENT.

MEANING THAT THERE WILL BE A LOT OF SEATS TO FILL.

By Seattle City Engineering Department [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0) or CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

VERY SOON.

WE ALSO HAVE A LOT OF NEW TECHNOLOGY.

By Seattle Municipal Archives from Seattle, WA (Telephone operators, 1952) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

WHICH SPREADSBundesarchiv, Bild 183-2005-0819-523 / CC-BY-SA

INFORMATION

FASTER

THAN EVER BEFORE.

DISCUSSIONS

ON LUNCH BREAKS

ARE WHEN PEOPLEBundesarchiv, Bild 102-11652 / CC-BY-SA

ARE TRULY HONEST

ABOUT HOW

THEY REALLY FEEL.By Markus Vodosek (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

SO, COMPANIES TODAY

MUST WORK HARD TO

ATTRACT,

MOTIVATE,

AND RETAIN

THEIR

CUSTOMERSAv Eric Fischer [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

AND EMPLYOEES.

BECAUSEBy Seattle Municipal Archives (Flickr: City Light employees, 1954) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

THEIR THOUGHTS

AND EMOTIONS

IS

THE EMPLOYER BRAND.Deutsche Fotothek [CC-BY-SA-3.0-de (http://creativecommons.org/licenses/by-sa/3.0/de/deed.en)], via Wikimedia Commons

Employer branding is one of the most important ways to distinguish a company in this day and age of 24/7 media overload. The Randstad Award survey is the largest piece of employer branding research in the world and it’s completely

independent.

The Randstad Award identifies the most attractive companies in the target countries. The survey findings are used to produce three kinds of reports focused on companies,

countries and sectors.

Is your company one of the nominated?

Good to know you.

Author: Ola Eriksson, Goldbrand Communication, www.goldbrand.se