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[email protected] C: 954.205.6300 O: 561.253.2457 RANDY GREENFIELD MARKETING PROFILE An American Yachting Family Since 1948
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Page 1: Randy Greenfield Marketing Presentation

[email protected] C: 954.205.6300 O: 561.253.2457

RANDY GREENFIELDMARKETING PROFILE

An American Yachting Family Since 1948

Page 2: Randy Greenfield Marketing Presentation

From Our Marketing TeamAbout Randy

Internet MarketingCustom Landing Page

Virtual Tours & Professional PhotographyEmail Marketing

Boat ShowsDirect Mail

Family HistoryMomentumSold Boats

Global Reach

34567891011121318

TABLE OF CONTENTS

Page 3: Randy Greenfield Marketing Presentation

34567891011121318

FROM OUR MARKETING TEAM

3

In yacht sales, there is no such thing as a silver bullet. Rather, successfully selling boats is rooted in consistant and aggressive marketing, executed by good people.

These people work for the Denison Marketing Team full-time, and are the talent behind the ideas and marketing strategies contained on the following pages. When you work with Denison, you not only receive the personal attention of your broker, you also receive the support of the good people that work hard behind the scenes.

BAILEY GLAZERMarketing Assistant

BRITTANY NICHOLMarketing Coordinator

BOB DENISONPresident/CEO

DANIELLA DENISON DREW OFFERDAHL JAMIE TELCIKMarketing Manager Social Media Super Yacht Division

Marketing Assistant

NATALIA HORTYNSKI SEAN WILKES THOMAS CHAMBERSSuper Yacht Division Marketing Director

Email Marketing Marketing Manager

Page 4: Randy Greenfield Marketing Presentation

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ABOUT RANDY

“From the very first interaction, Randy was exceptionally responsive with an attention to detail that seems increasingly harder and harder to find these days. Being a detail oriented person myself, I was incredibly appreciative of the effort Randy put forth. Purchasing a boat from 3,000 miles away can be a daunting task to say the least. I counted on Randy for many aspects of the purchase process, from shipping prep work to delivering the boat for transportation haul out. Anytime, day or night, I could always count on a very timely response from Randy.

I wouldn’t hesitate to recommend Randy to anyone, and would happily serve as a reference client.”

- Samuel Steven Ciccio, Jr.

GLENDORA, CA

LAHINA MAUI

ENDEVOR 26

PIZZA DELIVERY

JIMMY BUFFET

MONOCO

RUM PUNCH

PALM BEACH, FL

I MY BROKER

HOMETOWN

FAVORITEHARBOR

FIRSTBOAT

FIRSTJOB

FAVORITE BOAT MUSIC

FAVORITEBOAT SHOW

FAVORITEBOAT DRINK

DENISONOFFICE

Randy has a love of boating and the ocean developed during his college years in Santa Barbara, California majoring in Economics and exploring the Channel Islands. His first long distance voyage was delivering the beautiful, teak construction, Sparkman and Stevens designed sloop “Orient” from Los Angeles to Guaymas Mexico for the film “Lucky Lady” starting Gene Hackman, Lisa Minnelli and Burt Reynolds. After a few years working, Randy started a Yacht Brokerage and Dealership in California selling both Power and Sailing Boats, built in the USA and Europe.

Randy has spent many years cruising and raising on the Pacific coast competing in all the Mexican races, two Transpacs and one Victoria to Maui race. He moved his family to South Florida 10 years ago and developed as a Yacht Broker traveling to many of the manufacturers in Italy, France and Holland to view new construction and understand the evolution of Yacht Design in larger Motor and Sailing Yachts. In 35 years as a Licensed Yacht Broker, Randy has always gained a great deal of satisfaction from understanding his client’s wants and needs.

Randy enjoys the complete process of listening to the Buyers and Sellers as he continues to provide the best possible service now and in their future buying and selling their boats.

[email protected] LICENSED & BONDED YACHT BROKER

C: 954.205.6300 O: 561.253.2457

Page 5: Randy Greenfield Marketing Presentation

INTERNET MARKETING Denison captures thousands of boat buyers

through aggressive marketing tactics on over 20 MLS services and websites.

It’s never been more important to strategically advertise listings on the internet. Implementing a smart web strategy requires experience and a proven game plan. Simply placing a listing on a few websites and waiting for the phone to ring is not a sufficient way to market a yacht

online.

YACHTWORLD ENHANCEMENTS

Sponsored Searches & Featured Listingson Yachtworld.com. Get your yacht sold fast with maximum exposure. Denison invests in Yachtworld Enhancements to get your boat noticed by potential buyers.

5

Promoting listings on international websites,

enhanced listings on the major MLS services, building a content-rich

website, creating an aggressive Google AdWords campaign, and executing a

consistent search engine optimization plan are a few of the components of Denison’s proven

internet strategy.

Page 6: Randy Greenfield Marketing Presentation

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CUSTOM LANDING PAGEDenison’s custom landing pages have become popular with all the major search engines. Each listing includes important details such as full specs, photographs, equipment lists and broker contact information.

These landing pages have been designed to attract buyers searching for boats on Google, Bing and Yahoo. Your boat’s custom landing page with Denison will get you SEO results.

Landing pages created individually for your boat.

561.253.2457

954.205.6300

Randy Greenfield

Page 7: Randy Greenfield Marketing Presentation

VIRTUAL TOURS &PROFESSIONAL PHOTOGRAPHY

Your yacht will receive maximum exposure to the world by a click of the button, taking marketing to a limitless level. Professional photography and virtual tours enable viewers to have a viewing experience as if they were personally walking through your vessel, exploring each room and area at their own pace with the ability to zoom in and out for a closer look. Denison’s in-house virtual tour and photography team can give international buyers a higher-level of confidence that your boat is right for them.

7

Buyers can tour your boat from anywhere in the world.

*Due to the high production costs of virtual tours and photography, some listings may not qualify.

Page 8: Randy Greenfield Marketing Presentation

EMAIL MARKETING

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Randy Greenfield Cell Phone: 954.205.6300Office Phone: 561.253.2457

[email protected]

Randy Green�eld Cell Phone: 954.205.6300Office Phone: 561.253.2457

[email protected]

EMAILS SENT: 1,179,259

EMAIL CAMPAIGNS: 180

ACTIVE EMAIL LIST: 44,458

2013 E-Newsletter Statistics

Page 9: Randy Greenfield Marketing Presentation

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BOAT SHOWSBoat Shows offer an excellent opportunity to promote listings that are ready to sell quickly. True international boat shows, such as Fort Lauderdale, draw thousands of serious buyers from all over the world. Denison actively participates and displays inventory in dozens significant boat shows. Since 2005, Denison Yacht Sales has exhibited at over 50 local, national, and international boat shows.

FORT LAUDERDALE BOAT SHOW

MIAMI BOAT SHOW

PALM BEACH BOAT SHOW

TRAWLER FEST FLORIDA

BOSTON BOAT SHOW

TAMP BOAT SHOW

MARINA DEL REY BOAT SHOW

ANNAPOLIS BOAT SHOW

CHICAGO BOAT SHOW

OXNARD BOAT SHOW

DUBAI BOAT SHOW

CANNES BOAT SHOW

WASHINGTON D.C. BOAT SHOW

MAINE BOAT SHOW

LONG BEACH BOAT SHOW

NEWPORT BEACH BOAT SHOW

MOSCOW BOAT SHOW

ST.PETERSBURG BOAT SHOW

STUART BOAT SHOW

NEWPORT, RI BOAT SHOW

SARASOTA BOAT SHOW

TRAWLER FEST SEATTLE

FYBA BOAT SHOW

LOS ANGELES BOAT SHOW

Page 10: Randy Greenfield Marketing Presentation

DIRECT MAIL

Denison regularly uses direct mail pieces to promote our inventory of listings. Each quarter we send over 45,000 letters, postcards, and magazines to our targeted list of clients and current boat owners in an effort to consistently stay in touch with our customer base.

Each piece is professionally designed and written by our marketing team to ensure our message stands out. When direct mail cards are designed right, they have the potential to remain on coffee tables and desks for a long time. In fact, our brokers have received inquiries from buyers months after a promotional piece was mailed.

Dear Akvavit ,

Below you’ll fi nd your most recent Sold Boats Report, highlighti ng Cabos sold in the 4th

Quarter of 2013.

Sold By Region

By Sales Cycle (Time Between Listi ng & Closing)

Southeast: 5 in 4Q 2013 9 Cabos Sold within 1 – 6 Months of Listi ng

Northeast: 7 in 4Q 20134 Cabos Sold within 7 - 12 Months of Listi ng

Gulf Coast: 2 in 4Q 20136 Cabos Sold within 1 – 2 Years of Listi ng

Midwest: 0 in 4Q 20132 Cabo Sold within 2 – 3 Years of Listi ng

West Coast: 3 in 4Q 20130 Cabos Sold aft er 3 Years of Listi ng

Internati onal: 4 in 4Q 2013 At Denison we believe in a strong integrated marketi ng approach that uti lizes many

marketi ng avenues including: •  An enhanced listi ng on Yachtworld for Aqua Vitae.•  A custom landing page for Aqua Vitae on the Denison website.•  An immediate email broadcast to the internati onal yacht brokerage community.

•  Promoti on on 22 MLS services and websites.Kindest regards,

Alex G. Clarke // Licensed & Bonded Yacht Broker

LengthMake/Model

YearOriginal  Price Listing  Date

Sold  PriceSold  Date

Location

Sales  Cycle

48 Cabo  Flybridge

2004$600,000

06/13$590,000

12/13Los  Cabos,  Mexico

6  Months

45 Cabo  45  Express

2003$389,000

09/13$360,000

11/13

Anna  Maria,  FL2  Months

45 Cabo  45  Express

2002$325,000

07/13$325,000

11/13

Connecticut4  Months

43 Cabo  Convertible

2006$554,000

09/11$485,000

12/13

Puerto  Rico27  Months

43 Cabo  Convertible

2004$385,000

09/12$370,000

12/13Western  Samoa

15  Months

43 Cabo  Flybridge

2004$439,000

08/12$380,000

12/13Marshfield,  MA

16  Months

40 Cabo  Hardtop  Express

2013$957,691

01/13$957,991

11/13Virginia  Beach,  VA

10  Months

40 Cabo  40  Flybridge  Sport  Fish2007

$529,00010/13

$505,00011/13

 Sarasota,  FL1  Month

40 Cabo  40  Flybridge

2005$429,000

09/12$360,000

12/13Indian  River,  DE

15  Months

40 Cabo  Express

2005$415,000

12/11$375,000

11/13Virginia  Beach,  VA

23  Months

40 Cabo  40  Express

2004$349,900

06/13$350,000

12/13

Jacksonville,  FL6  Months

40 Cabo  Express

2004$399,000

02/12$354,000

10/13Port  Aransas,  TX

20  Months

40 Cabo

2004$375,000

07/13$375,000

11/13

New  Jersey

4  Months

35 Cabo  Express

2007$339,000

08/13$315,000

12/13

San  Diego,  CA4  Months

35 Cabo  Flybridge

2007$349,000

08/13$330,000

12/13Los  Cabos,  Mexico

4  Months

35 Cabo  Express

2004$224,950

12/12$190,000

10/13

Galveston,  TX10  Months

35 Cabo  35  Flybridge

2004$319,500

07/13$297,000

10/13Long  Beach,  CA

3  Months

35 Cabo  Flybridge

2002$199,000

06/12$180,000

11/13

Yarmouth,  MA17  Months

35 Cabo  Express

2001$189,000

02/13$162,500

11/13

Bourne,  MA

9  Months

32 Cabo  Express

2007$274,900

04/13$240,000

12/13

Warwick,  RI8  Months

31 Cabo  Express

2003$159,900

06/11$152,000

10/13Newport  Beach,  CA

28  Months

Staniel CayHighbourne Cay Nassau/Atlantis

Swim with the pigs, snorkel, and join us in our “Fishing Frenzy” Fishing Tournament.

Immerse yourself in the pristine beauty of the island. Enjoy solitude & rest.

Discover more in Nassau! Swim with the dolphins, scuba, or paddleboard.

Stroll through the Village, discover the Bimini Bull Sharks, & snorkel the waters.

Summer Rendezvous ItineraryJuly 17-18

July 18-19July 19-21

July 21-24July 24-25

July 25-27July 27 - 30

Resorts World Bimini Chub CayNassau/Atlantis

Resorts World Bimini

Take a day to leisurely �sh, swim, and picnic with us on the island of Chub.

Explore all the wonders at Nassau’s world-famousAtlantis Resort.

Enjoy a welcome cocktail and dinner reception - Bahamian Style.

..........

..........

..........

..........

..

FEATURESIntegrated hardtop, Michael Peters

designed hull, only 625 original hours, mezzanine seating with storage, 56 gallon

bait tank, & interior teak flooring.

45’ | CABO | 2006ASKING: $639,900

ENGINES: Twin MANsHP: 1100 each

FUEL: 800 gallonsBEAM: 15‘ 4”

DRAFT: 4’ 2”LOCATION: Fort Lauderdale, FL

An American Yachting Family Since 1948

Fort Lauderdale: 2401 PGA Blvd. | West Palm Gardens, FL 33410 | P: 561.253.2457

RANDY GREENFIELDEmail: [email protected]

Phone: 954.205.6300

10

Contacting potential clients through the mail is one of the most effective ways to promote listings.

Page 11: Randy Greenfield Marketing Presentation

Denison Yacht Sales has grown into a true international yacht brokerage firm, with 11 waterfront offices, a super yacht and charter division, and exclusive new boat sales.

For the last half of the 20th century, Broward Marine constructed more luxury yachts over 70-feet than any other manufacturer in the world. Shortly after Frank sold the business, his grandson, Bob Denison, took over the helm of the brokerage company, Denison Yacht Sales.

.

The Denison family has been a mainstay in the yachting industry for more than 60 years. In 1948, Frank Denison founded Broward Marine, which within 10 years, became the largest employer in Broward County, Florida, and soon after opened another shipyard in Saugatuck, Michigan.

11

AN AMERICAN YACHTING FAMILY

H o w l e n P a g l i a c c i E v i l E y e B e a t r i c e G r i n d s t o n e B u l l m o o s e P e l i c a n N a h a n n iF r i d a y s C a t c h T r i o s J u l i e t t H o r i z o n M o n k e y B u s i n e s s A c o p y S h a l i m a r F e l e c i d a dC a r o l a n n B r o w n i e s I I S i n c e r i t y M o n a m o u r W a y w a r d W i n d B e r m b e e S t a r l i g h t E x p r e s s G e o r g e i eP a r t s I I L a d y e n c o r e S h a z u L a s e r e n e G a l l a n t L a d y P a r t s I V B r o w n i e s I I I L a d y A l i c e J e r v e tA r g e d i l l a C o n s u e l l o C h e r o s a C a r l a e l e n a M y W a y A g a i n L i g h t H o r s e S h o n a b o yL a d y C o l o m b o S t a r L i g h t S a m a n t h a L y n I L o r r a i n e K a l l i s t a J a n e t M a g n i f i c o S e a w a r d I I IC - V e n t u r e M o t i v a t i o n B r i t a n n i a M o n A m o u r D e s t i n y L a d y J a k e M o o n R i v e r

Since 1948

Page 12: Randy Greenfield Marketing Presentation

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MOMENTUM

Denison has grown consistently over the last decade. This momentum of growth, even in challenging economic times, marks Denison as a unique, dynamic, and consistently performing yacht brokerage firm.

Denison believes success is making our clients happy. We work to accomplish this by doing simple things: working hard, doing what we promise, staying in touch, and being honest. Our growth is a result of our happy clientele referring their friends, and coming back to buy their next boat with us.

[Footage of Closings]YEAR

741’2004

1,536’2005

1,580’2006

2,319’2007

2.134’2008

2,509’2009

6,537’2010

8,747’2011

10,798’2012

16,323’2013

Since 2004, Denison has increased total footage of boats closed 22-fold.

Page 13: Randy Greenfield Marketing Presentation

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SOLD BOATS

135’ Horizon 2009 131’ FeadsHip 2002 130’ Westport 2004

127’ FeadsHip 1986 115’ denison 1988

112’ Westport 2000 110’ Cantieri di pisa 2000

107’ reagan MotoryaCHt 106’ BroWard 2004 105’ sunseeker 2005

102’ aziMut 1987 101’ nortHstar 2006

118’ denison 1985

105’ BroWard 1993

111’ BroWard

Page 14: Randy Greenfield Marketing Presentation

90’ BroWard 1988 87’ Warren 2009

83’ Ferretti 2006 80’ Ferretti 2008

80’ aziMut 2008 78’ Horizon 2005

98’ BroWard 1984 98’ Winston & alkar

92’ ortuna navi 1989 92’ Burger saling yaCHt

82’ Horizon 2005

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SOLD BOATS

78’ Horizon 2001

98’ BroWard 1988

86’ Azimut 2006

96’ Cantiere delle MarCHe 2015

Page 15: Randy Greenfield Marketing Presentation

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75’ lazzara 2007

74’ sunseeker 2000 72’ Ferretti 2000 70’ Maiora 1998

70’ Hatteras 1995

70’ nordlund 1987 68’ sunseeker 2002 68’ aziMut 2006

68’ aziMut 2005 68’ aziMut 2003

75’ lazzara 2009 76’ Monte Carlo yaCHts 2013

SOLD BOATS

70’ neptunus 70’ Monte Carlo yaCHts 2014

66’ neptunus 2005

Page 16: Randy Greenfield Marketing Presentation

64’ CranCH 2010

62’ aziMut 2008 62’ neptunus 62’ nordHavn 2005

60’ sea ray 2009

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SOLD BOATS

59’ Marquis 2005

60’ prestige 2011

58’ sea ray 2000 59’ Marquis 2004

64’ persHing 2009 63’ Hatteras 2001

64’ Fairline 2009 65’ paCiFiC Mariner 2005 65’ Monte Carlo yaCHts 2013

61’ privilege 2012

Page 17: Randy Greenfield Marketing Presentation

52’ sunseeker 2010

58’ privilege 2002

57’ BertraM 2004 55’ neptunus 2006

53’ sWan

53’ selene 2009 52’ duFour 2010

50’ MC5 2014

57’ MCkinna 2005

56’ persHing 2006

53’ selene 2005

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SOLD BOATS

58’ sea ray 2006

53’ sunseeker 2013

52’ viking 2008 51’ BertraM 2008

Page 18: Randy Greenfield Marketing Presentation

ELEVEN MARINA LOCATIONS

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ANTIBES, FRANCE

NAPLES, FL FORT LAUDERDALE, FL

MONTAUK, NY

ST. PETERSBURG, FL

SAN CARLOS, MEXICO

MARINA DEL REY, CA

SEATTLE, WAHOLLAND, MI

NEWPORT BEACH, CAPALM BEACH, FL

FORT LAUDERDALEApex Marine401 S.W. 1st Avenue #102Fort Lauderdale, FL 33301Phone: 954.763.3971

NAPLESNaples Boat Club 909 10th St South #103Naples, FL 34102Phone: 239.352.5552

ST. PETERSBURGThe Harborage Marina1110 Third Street SouthSt. Petersburg, FL 33701Phone: 727.527.2800

MEXICOEdificio MarinaLocel 9 San CarlosSonora, Mexico 85506Phone: +52 1322.294.2510

NEWPORT BEACHLido Marina Village3440 Vio OportoNewport Beach, CA 92663Phone: 949.791.4220

LOS ANGELES The BoatYard13555 Fiji WayMarina del Rey, CA 90292Phone: 310.821.5883

GREAT LAKESEldean Shipyard2150 South Shore DriveHolland, MI 49434Phone: 616.723.8015

FRANCEPort Camille RayonQuai NapoléonCote D’Azur, FrancePhone: +33 (0) 492.910.077

SEATTLEDenison Seattle2130 Westlake Ave N #1Seattle, WA 98109Phone: 206.423.5504

WEST PALM BEACHSoverel Harbour Marina2401 PGA Blvd #164Palm Beach, FL 33410 Phone: 561.253.2457

LONG ISLANDMontauk Yacht Club32 Star Island RoadMontauk, NY 11954Phone: 631.963.4486

HOLLAND, MICHIGAN GOLFE JUAN, FRANCE


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