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Building the bridge between print and digital
Randy Covington
Director, Ifra Newsplex
at the University of South Carolina, USA
Newsrooms will be different
Ifra Newsplex at the University of South Carolina,
USA
Newsplex EuropeDarmstadt, Germany
•Impresa•Financial
Times•El Tiempo
•Radio Free Europe
Journalists preparing for the future
Roles training in convergent journalism
•Writing across
formats•Blogging
andmoblogging
•Podcasting•Slide shows
•Video production
Newsplex Philosophy
News organizations need to focus on
stories, not production. News
consumers no longer wait for us
toinform them by
appointment.
Total media usage is going up
About 30% of all media time is
spent exposed to more than
one medium at a time.
Middletown Media Studies 2Ball State University
Fewer in U.S. using old media 1994-2006
•Daily newspaper use down 18%•TV news viewership down 21%•Radio news listenership down 23%
News and Daily LifePew Research Center
Is the decline accelerating?
•In U.S., newspapers
down 4-5% per year•Losses in Europe
smaller, but measurable
When will the slide end?
If you extend the line, you find the last newspaper reader
disappears around 2040--in April, if you want to be really precise about
it.”Philip MeyerKnight ChairUniversity of North Carolina
Magazines a mixed bag
ABC Average Circulation
Magazines becoming more web savvy
New media trending up
In the U.S., 78.6% are online
2006, University of Southern California
More than 3/4thshave broadband at home
2006, Nielsen
Key point:Broadband usersmore likely to access news via the Internet (43% vs. 26% for dial upusers).
2006, Pew Internet
Project
What consumers want online
•16 news brands per week•“Brand promiscuity”•TV and Internet “most useful”•An opportunity for magazines?
New media trending up•Communications spending is the third fastest growing sector of the U.S.
economy•Will surpass $1 trillion in 2008•By 2011, online advertising will
surpass newspaper advertising
Veronis Suhler StevensonCommunications Industry Forecast
2007-2011
It’s already happened in Norway!
New Media Order•By 2009, average person will spend 10 hours per day with media.•Accelerating audience fragmentation.•Increasing technological innovation and emergence of new formats.
Veronis Suhler Stevenson 2005 Communications Industry Forecast
The Internet is the meeting point for convergence
Blogs•Technorati tracks more than 100 million blogs
•Increasing rapidly•Influential
Podcasting reinvigorates audio journalism
•100 million iPods•Now there is
video•Increasing
content choices•Growing audience
Multimedia
Magazines and newspapers experiment with audioand video
We live in a multi-media world
We live in a multi-media world
Star CarShelby, N.C.USA
Of America’s Top 100 Newspapers…•92% have video on their websites•95% have blogs•49% have Podcasts•33% allow comments
The trends are clear
July, 2007
We see the power of social networking
“If you can’t beat ‘em, join ‘em.”
•Give every reporter a page with bio, links to work, reader comments, Q&A and a blog•Invite readers to create their own pages and become part of the conversation•Solicit user content and create user blogs. Establish groups by interest. Take advantage of reader expertise. Steve Outing
Columnist and Blogger
Albourne Village
Robert PicardHarvard University
"News organizations that align themselves closely with their audience...and that allow their audiences to participate… will be able to create the value needed to sustain themselves and financially benefit..."
A View of the Future
“Every citizen is a reporter”
OhmyNewsSeoul, South Korea
Citizen ContentOhmyNews
•50,000 citizen journalists•Staff of 70;professional editing•Unusual revenue model
Jean MinDirector,International Division
YouTube plays 100 million videos daily
Second Life has 10 million residents
“If you look out the window, you can see people
are using media in different
ways.”
New tools, new formats, new ideas
Ulrik HaagerupDenmark
Ifra recognizes Gazeta Wyborcza
Ifra recognizes Gazeta Wyborcza“Readers are not journalists….But readers are experts in real-life issues that we, the editors, often miss. We would be stupid to not ask their help.”
Gzegorz PiechotaSpecial projects editorGazeta Wyborcza, Poland
Camera phones & journalism
•986 million cell phones sold worldwide
in 2006.•In developed
countries, most were camera phones
Photoblogs are popular
•Flickr•Buzznet
•Photobucket
Publications see opportunity
July 7, 2005The day
“everything changed.”
News coverage
BBCLondon
SMS
•More than 158 billion messages sent in U.S. in
2006
•Up 95% from year before
•A way to interact with readers
A case study
from Australia
The Gold Coast
Bulletin
Communication
need not be
“place specific”
Dean Gould
Associate Editor
Gold Coast Bulletin
Changing times require
changes in our newsrooms
Daily TelegraphLondon
Three organizational models
•The Tampa Tribune•The Nordjyske Medier•Daily Telegraph
Nordjyske MedierAalborg, Denmark
TV RADIO PRINT ONLINE
Business
Life style
Sports
Community
Aalborg
Hjørring osv.
Superdesk: media editors
Editorial managers as Media Conductors
Multi-media content groups
Matrix Organisation
Complements to Nordjyske medier
Daily Telegraph, London
Daily Telegraph, London
•24-hour digital, multi media newsroom•67,000 square feet•460 journalists •Daily circulation 900,000