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The Mission Planning Service (MPS), is responsible for developing those plans that

address, in an integrated way, the various aspects of a peacekeeping operation. Itinvolves short, medium and long term planning. MPS strives for the timely

preparation of new missions, and revision, expansion or closure of ongoing missions.

To integrate all planning, MPS acts as the consulting and coordinationg mechanism

within the Department of Peacekeeping Operations, other Departments and externalorganizations involved in the peacekeeping mission. The MPS goal is to anticipate a

crisis and to initiate the planning process at an early stage, before the Security Council

has given final authorization for a peacekeeping operation.

Tasks of Mission Planning Service

The main task is the planning and development of missions including the

establishment and occurring changes during the execution of these missions. To

facilitate this, MPS is sub-divided into a number of units or functions whose

responsibilities are as follows:

Generic Planning Unit

The Generic Planning Unit is responsible for assisting the planning process byrecommending improvements which will enable the planning process to be more

effective and timely. This assistance could be provided by standardization through the

provision of doctrine or written guidance, or recommending procedural or staff

improvements within the Planning Division.

In addition, the Unit promotes inter-departamental coordination through the"Framework for Coordination," a working group with the Department of

Humanitarian Affairs and the Department of Political Affairs.

Some of the issues currently being examined and staffed by the Generic Planning Unit

include:

* UN Rules of Engagement (ROE). The Unit is developing a guide to facilitate the

preparation of ROE for peacekeeping missions.

* Guidance for UN Military Force Commanders. The Unit is preparing a resourceguide for UN Force Commanders and their senior staff.

* Development of the "Framework for Coordination". The Unit examines areas ofmanagement where coordination can be improved among the Departments of

Peacekeeping Operations, Humanitarian Affairs and Political Affairs.

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* Updating Standard Operating Procedures (SOP). The Unit is responsible for

ensuring that the departmental SOP in relation to operations and planning are revised

and amended as appropriate.

Mission Development Unit

This Unit is responsible for developing outline plans for the execution of new field

missions and for the extension of, or major changes to, existing mandates. Concept of

operation and logistical support derived from that, outlining the military, civilian, andsupport resources, need to be formulated. These concepts should be in line with the

information provided by generic planners. Mission planners formulate military advice

for the Military Adviser and they make use of the data base of collected information

and lessons learned from experience gained in past missions.

Mission planning officers are part of the initial and technical survey missions,

designed to ensure that the criteria set out in the outline plan and concept ofoperations are given appropiate consideration.

To facilitate planning and coordination, the Mission Development Unit is composed

of an Africa, Europe and Latin America, and an Asia and Middle East branch, as

found in other Divisions and Departments.

Since the establishment of the Unit, planning has been done for new missions such as

UNAVEM III (Angola), UNASOG (Chad/Lybia), UNMIH and UNSMIH (Haiti),

UNTAES (Eastern Slavonia), MINUGUA (Guatemala), for existing missions such as

MINURSO (Western Sahara), UNOMIL (Liberia), UNOMIG (Georgia), UNMOT(Tajikistan) as well as for closing of missions, such as UNOSOM (Somalia),

UNAMIR (Rwanda) and UNPROFOR (Former Yugoslavia).

Standby Arrangements Management Unit

To facilitate the planning process and timely deployment of troops, a standbyarrangements management function has been established within MPS, which deals

with all aspects of Member States' contributions to UN peacekeeping operations. The

Standby Arrangements Management Unit is responsible for promoting Standby

Arrangements via consultations with all Member States. It is also responsible foracting as system controller for the maintenance of the automated Standby

Arrangements database, including data related to personnel, material and equipment,

services, conditions of employment, strategic movement/shipment and response times.

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This Unit assists Member States in structuring their standby contributions and

provides planning officers with information of specific Member State standby

resources that could be made available.

The Unit also liaises with Member States on matters relating to Standby

Arrangements and controls and coordinates the completion of a Memorandum ofUnderstanding (MOU) between the UN and the Member State, when necesary.

Within this unit, the Contribution Agreements cell negotiates, with the assistance ofother United Nations Secretariat offices, the Contribution Agreements between

Member States and the United Nations on the provision of personnel, equipment and

services to specific peacekeeping operations. This cell also coordinates thepreparation, clearance and signature of contribution agreements by United Nations

Secretariat offices.

Questions to Ask:

y What is our business and what are we trying to accomplish on behalfof ourcustomers?

y What is ourcompanys reason for existing?Criteria for Evaluating a Mission Statement

y Is our mission statement focused on satisfying customer needs ratherthan being focused on the product?

y Does our mission statement tell who ourcustomers are?y Does our mission statement explain what customer needs our

company is trying to satisfy?y Does our mission statement explain how ourcompany will serve its

customers?y Does our mission statement fit the current market environment?y Is our mission statement based on ourcore competencies? (A core

competency is acompany strength.)

y Is our mission statement motivating and does it inspire employeecommitment?y Is our mission statement realistic?y Is our mission statement specific, short, sharply focused and

memorable.y Is our mission statement clearand easily understood?y Does our mission statement say what we want to be remembered for?

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What is our business and what are we trying to accomplish on behalf of our

customers? (Direction, umbrella statement, purpose statement, scope of

operation)

Purpose Statement

What acompany is currently seeking to do for its customers is often termed the

companys mission.It answers the question What is the companys reason for

existing? A mission statement is a statement of the companys purpose. A

mission statement is useful for putting the spotlight on what business a

company is presently in and the customer needs it is presently endeavoring to

serve. A mission statement deals with the present and answers the question

What is our business and what are we trying to accomplish on behalf of our

customers? A mission statement is a logical vantage point from which to look

down the road. (Thomas Strickland, p.4, 28)

A mission statement defines the companys purpose.It is a single statement of

why something or someone exists. The question to ask to determine purpose

is:

In light ofall the needs we see, why do we exist as an organization?A mission statement is like your North Star. A North Star, is not a place you go,

it is a fixed point giving you perspective on where you are going. Your mission

statement keeps you headed in the right general direction. A mission statement

is a very specific umbrella statement explaining why you do everything you do

within your organization. (Bobb Beihl)

A mission statement is a statement of the organizations reason for being, its

purpose what it wants to accomplish in the larger environment. (Kotler p.49).It explains why the organization does what it does.It says what, in the end, the

organization wants to be remembered for.(Drucker). A clear mission statement

acts as an invisible hand that guides people in the organization. (Kotler p.49).

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An effective mission statement clearly defines who the customer is and what

services and products the business intends to provide.It also serves as a guide

for day-to-day operations and as the foundation for future decision-making.

Contemporary strategic marketing perspectives indicate that an organization

should define a business by the type ofcustomers it wishes to serve, the

particular needs of those customers groups it wishes to satisfy,and the means

or technology by which the organization will satisfy these customer needs.

Thus the firm will be perceived and act more customer & market-oriented. (A

customer-satisfying entity, not a product-producing entity.) (Kerin & Peterson,

p.2).

A companys Mission Statement acts as the companys compass. The mission

is the path. (The vision is the end point.) The mission directs the company to its

vision (dream).With it,anyone in the organization can always judge the

direction the company is moving in relation to its stated purpose.With it, one

can easily make adjustments to keep the company moving in the direction

intended.

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Missions may need to be revised every few years in response to every new turn

in the economy. A company must redefine its mission if that mission has lost

credibility or no longer defines an optimal course for the company. (Kotler p.68)

Without the mission statement,acompany is lost,and will drift according to the

pressures of the business environment. The fundamental problem, termed

mission creep,has been a diffusion of focus. There is the tendency of

successful organizations to try to extend their influence beyond the limits of

theircore expertise. So if you want to stay focused, develop aclear,concise

mission statement.

Writing a Mission Statement Mission Statement = Define ofcompanys business + Meeting customer needs

Questions to Ask in Writing a Mission Statement: (Bobb Beihl)1. What single, solitary word is the focus for our organization? This is a

single focus word within our organization.2. What would be the 2 or 3 words that would explain why we exist?3. What one sentence would sum up what our organization is about, in a

very simple,clear, easy to understand way? Take your 2-3 words andput them into a single non-technical sentence that anyone could easilyunderstand.

Criteria ofa Good Mission Statement

Changing the mission orcreating an organizations first mission statement is a

process of gathering ideas and suggestions for the mission and honing them

into a short, sharply focused phrase that meets specificcriteria.An effective mission statement clearly defines who the customer is and what

services and products the business intends to provide.It also serves as a guide

for day-to-day operations and as the foundation for future decision-making. The

following are criteria fora good mission statement:

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The Mission Statement is Focuses on Satisfying Customer Needs A mission

statement should focused on satisfying customer needs rather than being

focused on the product. Products and technologies eventually become

outdated, but basic market needs may last forever. A market-oriented missionstatement defines the business in terms of satisfying basiccustomer needs.

For examples refer to the following Market-Oriented Business Definitions

table. (Kotler p.49)

mission statements

The Mission Statement Tells Who Our Customers are. (Thompson Strickland,

p.30)Who is being satisfied? A company should define the type ofcustomers it

wishes to serve.Whichcustomer groups it is targeting. Customer groups are

relevant because they indicate the market to be served, the geographic domain

to be covered,and the types of buyers the firm is going after.

The Mission Statement Explains What Customer Needs Our Company is

Trying to Satisfy.What customer needs is the company trying to satisfy? A

company should define the particular needs of those customers groups it

wishes to satisfy. A product or service becomes a business when it satisfies aneed ora want.

The Mission Statement Explains How Our Company will Serve its

Customers.How customers needs are satisfied? A company should define the

means or technology by which it will serve the target market and satisfy the

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customers needs. By incorporating Who,What and How the firm will be

perceived and act more customer & market-oriented.It will be perceived as a

customer-satisfying entity, not a product-producing entity. (Kerin & Peterson,

p.2.)McDonalds business mission is built around:

y serving a limited menu ofhot, tasty food (what) quickly in aclean,friendly restaurant fora good value (how)

y to a broad base of fast-food customers worldwide (who).The Mission Statement Fits the Current Market Environment Missions should fit

the current market environment. (Kotler p.52) Girl Scouts would not recruit

successfully in todays environment with their former mission: to prepareyoung girls for motherhood and wifely duties.

The Mission Statement is Based on Our Competitive Advantage Competitive

advantage arises from leveraging a firms unique skills and resources to

implement value-creating strategy that competitors cannot implement as

effectively. Yourcompany should base its mission on acompetitively superior

internal strength or resource that the company performs well in comparison to

its competitors.

The Mission Statement is Based on OurDistinctive Core Competencies. The

organization should base its mission on its distinctive competencies. (Kotler

p.52) A distinctive core competency is acompetitively superiorcompany

resource that the company performs well in comparison to its

competitors.(Thompson Strickland)It needs to stay focused on specific traits

(i.e., quality,customer service)and on target or niche markets. McDonalds

core competence is providing low-cost food and fast service to large groups of

customers.

The Mission Statement Motivates and Inspires Employee Commitment Mission

statements should be motivating.It should not be stated as making more sales

or profits. A companys employees need to feel that their work is significant

and that it contributes to peoples lives. Visionary companies set a purpose

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beyond making money. Even though profits may not be part of these

companies mission statements, they are the inevitable results.(Kotler p.53).

A company that says its mission is to make a profit begs the question What

will we do to make a profit? To understand acompanys direction, we mustanswerto make a profit doing what and for whom? (Thompson Strickland,

p.29).

Focus on profit IBMs mission is To become a $100 billion company by the

end of the century. Focus on motivating Microsofts mission is information

at your fingertips.

The Mission Statement is Realistic Mission statements should be realistic. The

company should avoid making the mission too narrow or too broad. (Kotler

p.50)

Southwest Airlines would be deluding itself if it adopted the mission to become

the worlds largest airlines. Too broad providing society with superior

products and service innovations and solutions that satisfy customer needs

and improve the quality of life. Merck Too narrow providing toys has proved

too narrow a scope for Toys-R-Us

The Mission Statement is Specific, Short and Sharply Focused Mission

statements should be specific. Vague or generic mission statements lack

resonance and meaning. They wont be remembered by anyone,and will likely

be dismissed as too difficult to understand. Many mission statements are

written for public relations purposes and lack specific, workable guidelines.It is

a precise statement of purpose. (Kotler p.51)

Too general We want to become the leading company in this industry byproducing the highest-quality products with the best service at the lowest

prices. Very specific Celestial Seasonings mission statement is Our

mission is to grow and dominate the U.S. specialty tea market by exceeding

consumer expectations with: The best tasting, 100% natural hot and iced teas,

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packaged with Celestial art and philosophy,creating the most valued tea

experience.

It should be memorable.Describe the essence of the business in words your

employees and customers can remember you by. PeterDrucker says the

mission should fit on a T-shirt, yet not be a slogan..Dont use the mission

statement as an essay ora vehicle forabstract philosophy.Words should be

chosen for their meaning rather than beauty, forclarity overcleverness. The

best mission statements are plan speech with no technical jargon and no

adornments.

International Red Cross To serve the most vulnerable

The Mission Statement is Clearand Easily Understood.Develop your mission

statement to aparty level. A simple,clear,party level mission statement

can be used to tell people you meet at a party or on airplanes why your

company exists. At the same time it needs to give yourcompany team as a

profoundly simple focus for everything it does as a firm. (Bobb Beihl)

The Mission Statement says What We Want to be Remembered for. A missionstatement says what, in the end, you want to be remembered for.It is actually

an epitaph in present tense.What would you want your epitaph to read some

day? Your ideal can provide a profoundly simple insight into your purpose for

existing today. (Bobb Beihl)

To develop a mission statement at the corporate level the following steps are

suggested: (Drucker)

1. Establisha mission-writing group The writing group must be able to identify

the companys reason for existing, the primary customer,and what the goals

and results should be. Members should include the chief executive, the board

chairman oranother representative of the board,a writer,a manageable

number ofadditional members who represent different parts of the

organization,and a facilitator.

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2. Adopt criteria foran effective mission statement. Gather ideas and

suggestions for first drafts. The writing group should adopt the criteria they will

use to judge the effectiveness of the mission they are about to develop.

Following the adoption ofcriteria, the group moves on to ideas andsuggestions for the mission statement.Idea-generating techniques include:

y Open brainstorming: any thought or idea is welcome.y Each group member finishes the sentence,The mission should bey Small teams complete in a very short time span to draft and

nominate the best new mission statementy Go around the group two or three times asking for the one word that

must be in the mission statement.y Each person quickly draws a picture of the mission, then shows and

tells.

To conclude the exercise, the group:

y Posts and reviews all ideas and suggestions. The facilitator draws acircle around the words or phrases that appear most often.

y Discusses key ideas or themes the must be captured in the newstatement.

y Discusses key ideas or themes that must not be part of the newmission statement.

3.Develop one or more draft statements. The writers along or witha small

group develops drafts ofat least two possible new mission statements.

4. Judge initial drafts against criteriaand suggest revisions or new options. To

judge drafts and make suggestions:

y The groups reviews the criteria foran effective mission statement.y The first draft statement is posted in front of the group.y Group members individually rate the draft for eachcriteria using the

worksheet.y The facilitator polls and records the groups response for eachcriteria

to determine the overall strengths and we4aknesses of the draft.

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y The group discusses the merits of the draft and makes specificsuggestions forhow it might be improved. All suggestions areencouraged and recorded.

y The second draft statement is posted and steps are repeated.y The facilitator instructs each group member to individually write theirrecommended mission statement. Members read their statement

aloud,and give it to the writer.y The group discusses whether it has developed an effective statement

or whether the writer should develop a second set of drafts.

5.Develop second drafts. The writer or small subgroup develops a second draft

of one or more possible new mission statements.

6. Gain feedback from outside the writing groups. The board chairman andchief executive decide who outside the writing group will be asked to give

feedback. This may includes organization wide input ora few key people inside

or outside the organization. Each individual group being contacted for their

response is:

y Shown the criteria foran effective mission statement.y Asked fora rating of each draft, based on the criteria.y Asked forcomments on the merits and weaknesses of the draft(s).y Asked for ideas or recommendations for improvement.

7. Summarize feedback and distribute second drafts and summary to writing

group.

8. Propose a draft mission statement. The writing group meets:

y Reviews the second draft(s).y Discusses a summary of feedback from outside the writing group.y Rates the draft(s)against criteriaand cites merits and weaknessesy Attempts group editing or rewriting.y Approves its proposed mission statement..

9. Presents the proposed mission statement for board approval.

Mission Statements for Functional Departments

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There is a place for mission statements for key functions (R&D, marketing,

finance)and support units (human resources, training, information systems).

Every department can benefit from aconsensus statement spelling out its

contribution to the company mission, its principal role and activities,and thedirection it needs to be moving. The following are some examples: (Thompson

Strickland, p.33)y The mission of the human resources department is to contribute to

organizational success by developing effective leaders,creating high-performance teams,and maximizing the potential of individuals.

y The mission ofcorporate security is to provide services for theprotection ofcorporate personnel and assets through preventivesmeasures and investigations.

Shaped by five elements: 1.Its history do not depart too radically from past.

2. Current preferences of owners and management. 3. Market environment.4.

Its resources.5. Core competencies. CRITICAL

How to Write a Mission Statement Agency Management

Defining an organizations mission statement is a fundamental aspect of

beginning strategic planning. Miss-representing the companys mission can

lead to strategic plans that do not complement the companys purpose andreason for being. The article by Radtke (1998) takes a very simple three-step

approach to writing a mission statement. Several examples of mission

statements from other organizations are presented,and the article concludes

with seven simple points that define the goal ofa mission statement. These last

seven points can provide even the most novice planner witha useful set of

rules to get started on the right track forcreating a valuable mission statement.

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The Coca-Cola Company

The Coca-Cola Company exists to benefit and refresh everyone who is touched

by our business.

Home Depot

The Home Depot is in the home improvement business and our goal is to

provide the highest level of service, the broadest selection of products and the

most competitive prices.We are a values-driven company and our eight core

values include the following:

y Excellent customer servicey Taking care of our peopley Giving backy Doing the right thingy Creating shareholder valuey Respect forall peopley Entrepreneurial spirity Building strong relationships

The Boeing Company, AfricaDivision

Our mission is to establisha powerful presence and positive image of The

Boeing Company with governments, businesses,and community leaders.

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General Motors

We are working to create an environment that naturally enables GM employees,

suppliers, dealers and communities to fully contribute in the pursuit of total

customer enthusiasm.

LaserMonk

LaserMonks mission is to provide monetary savings and a rewarding

purchasing experience for businesses, educational and medical institutions,

religious organizations,and individuals by offering premium quality imaging

products based on low cost and honest service. Consequently, this missionalso provides support forcharitable causes around the world.

Leaf Paper PaperIndustry

The mission of New Leaf Paper is to be the leading national source for

environmentally responsible, economically sound paper.We supply paper with

the greatest environmental benefit while meeting the business needs of our

customers. Our goal is to inspire, through our success,a fundamental shift

toward environmental responsibility in the paper industry.

Latino Public

Broadcasting Latino Public Broadcasting supports the development,

production,acquisition and distribution of non-commercial educational and

cultural television that is representative of Latino people, oraddresses issues

of particular interest to Latino Americans. These programs are produced for

dissemination to the public broadcasting stations and other public

telecommunication entities. By acting as minority consortium, LPB provides a

voice to the diverse Latino community throughout the United States.

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Seventh Generation

Seventh Generation is the nations leading brand of non-toxicand

environmentally safe household products.

Integrated Medical Systems

Integrated Medical Systems is an independent service organization for the

healthcare market.We provide equipment-renewal services, Proactive

Maintenance, education and consultation for over 1,500 different types of

equipment and accessories, including flexible scopes, rigid scopes, power

equipment, video cart systems and surgical equipment.When you choose IMSas your service provider for medical equipment, we will change the way you

think about service. You will experience the freedom and confidence that

comes from IMS taking care ofall the details behind the scenes details you

once had to handle yourself.

Axiom groundbreaking legal services firm

Dedicated to a simple principle: the best talent and the best service without

unnecessary costs.Whether youre looking foran outside solution foran

important transaction ora great attorney to round out your team on a flexible

basis, were the smart alternative that wasnt there before.

UTStarcom global leader in IP access infrastructure products

Enable service providers to deliverhigh-quality,affordable voice, dataand

video services in both emerging and established telecommunications markets.

The company designs, develops and markets carrier-class wireline, wireless,

optical and switching systems that are crucial to the cost-effective expansion of

next-generation telecom networks. Service providers can deploy UTStarcoms

solutions to deliverhigh-margin access services using their existing

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infrastructure, while enabling a smooth migration to highly efficient integrated

IP networks. The companys global customer support and professional service

organization ensures customer satisfaction after the sale. UTStarcom has built

a sustainable competitive track record throughcontinued innovation in IPaccess technology, leveraging its success in China to capitalize on otherhigh-

growth markets worldwide,and delivering consistently strong,high-quality

financial results.

University of Phoenix

The mission of University of Phoenix is to educate working adults to develop

the knowledge and skills that will enable them to achieve their professionalgoals, improve the productivity of their organizations,and provide leadership

and service to theircommunities.

Winn Dixie Food Distributor

Honest and ethical conduct; accurate and timely disclosures and financial

records; and compliance withapplicable governmental rules and regulations

are essential to obtaining and maintaining the trust of our shareholders,

associates,consumers, vendors and the publicat large.We are committed to

acting with integrity and to conducting our business in compliance with

applicable law.

American Standard Company-Wide Values (Air ConditioningSystems and Services, Bath & Kitchen Products and Vehicle

Control Systems.)

American Standards mission is to be the best in the eyes of ourcustomers,

employees and shareholders.

The Clorox Company

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The mission of The Clorox Company Foundation is to improve the quality of life

in communities where Clorox employees live and work. Community

involvement is an integral part of our business and is carried out througha

program of grant-making, volunteerism and leadership in community service.

Hershey Foods

Our mission is to be a focused food company in North America,and selected

international markets,and a leader in every aspect of our business. Our goal is

to enhance our #1 position in the North American confectionery market, to be

the leader in U.S.chocolate-related grocery products,and to build leadership

positions in selected international markets.

John Deere

Double and Double Again the John Deere Experience of Genuine Value for

Employees, Customers and Shareholders.

Run Smart Think like an inventor, being first in creating smart and innovative

customer solutions through machines, service and concepts.

Run Fast Think like acustomer, pursuing rapid expansion of our global

customercoverage on the farmsite, worksite and homesite.

Run Lean Think like an investor, driving financial returns higher by

maximizing employee performance,achieving global cost leadership, reducing

asset intensity,and creating profitable global preeminence through

acquisitions, strategicalliances,and e-business.

Dow Chemicals

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To constantly improve what is essential to human progress by mastering

science and technology. The Mission Statement can be broken into three

components:

y Constantly Improve This concept is bedrock to Dows culture andhas been since H.H.Dow first said,If you cant do it better, why doit? It underscores our drive to become an ever betterand biggercompany.

y Essential to Human Progress The products we make find their wayinto products that provide people the world over with improvedlifestyles. All of us at Dow must understand and take pride in this.Wemust also use this concept to furtherconnect Dow with the external

markets we serve.When we think in terms of the markets we serve, webecome more outside-in focused and we can better seek growthopportunities.

y Mastering Science and Technology We must put our science andtechnology to work to create solutions for ourcustomers and forsociety.

FPL Group (Florida Power & Light Co., FPL Energy & FPLFibernet, LLC)

Quality and corporate vision Quality is one of several areas of focus FPL is

pursuing to achieve its corporate vision: We will be the preferred provider of

safe, reliable,cost-effective products and services that satisfy the electricity

related needs ofall ourcustomer segments. The other focus areas are: safety,

cost,customer orientation, speed and flexibility, growthand commercial skills.

CVS Retail

Ourcompanys vision is to help people live longer,healthierand happier lives.

An integral part of this vision is our investment in the communities we serve.

The primary focus of our programs is healthand education, two natural

extensions of ourcompanys goals.

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The mission of TXU is to be the most admired international energy services

company.

Burlington Resources Oil & Natural Gas Exploration

We will build long-term shareholder value throughcompetitive returns and

profitable growth.

Reliant Resources Electricity

How we work:

y Creating value for every customery Ensuring a safe,healthy and enjoyable workplacey Caring for our environment and communities

AVON Household & Personal Products

Our vision is to be the best company that best understands and satisfies the

product, the service and the self-fulfillment needs of women globally. Our

dedication to supporting women that touches not only beauty but health,

fitness, self-empowerment and financial independence.

Marriott International Entertainment & Information

Core Values: The Marriott Way is built on fundamental ideals of service to

associates,customers and community. These ideals serve as the cornerstone

forall Marriott associates fulfilling the Spirit to Serve.

Family Dollar Retailing

For Our Customers A compelling place to shop, by providing convenience

and low prices. For Our Associates A compelling place to work, by providing

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exceptional opportunities and rewards forachievement. For OurInvestors A

compelling place to invest, by providing outstanding returns.

Rite Aid Retailing

The mission of Rite Aid is to be a successful chain of friendly, neighborhood

drugstores. Our knowledgeable,caring associates work together to provide a

superior pharmacy experience,and offer everyday products and services that

help our valued customers lead healthier,happier lives

Ingram Micro Computers & Electronics

Ingram Micro will be universally regarded as the best way to deliver technology

to the world. To help our business partners grow and be more profitable, while

maximizing value for our shareowners, by:

y Broadening the reach of our business partners,connecting them withnew markets, technologies and solutions

y Earning the respect and loyalty of our business partners throughsuperior value and service.

y Creating innovative ideas through bright, energetic,customer-focusedand talented people

Sunoco Energy

Sunocos goal is to be a source of excellence for ourcustomers; to provide a

challenging professional experience for our employees; to be a rewarding

investment for our shareholders; to be a respected citizen ofcommunity and

country.

ECOLAB Business Services

Culture Statement:

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Spirit Ecolab associates are the companys heart and soul.Hungry to succeed

and passionate to achieve, we embrace the unknown, fearlessly taking risks,

confident in ourability to deliver results.We are eagerand ambitious.We

tenaciously persevere, surmounting obstacles with grit and determination.Above all, we find joy in our work,and in serving the company and our

customers.

Pride Exceptional service, exceptional productsWe delight in presenting

premium quality in all we offer. No matterhow big the project, orhow small the

request, we strive for excellence in our response, for we relish perfection.We

cherish ourcompany,and represent it withhonor.

Determination Ambitious and aggressive, driven and determined, enthusiastic

and energetic, we cultivate the opportunity to compete.We thrive on

challenges, viewing them as an invitation to success. A true team, we work

together to routinely please ourcustomers, surpass our record achievements,

and drive our organization to greater success.

Commitment Like a family, we are united by an unspoken pledge, bound by ourconvictions.We prize dedication,and are moved to help each otherand our

customers.We accept nothing less than loyalty in our ranks.We are true to

each otherand to ourcause.

Passion We wholeheartedly believe in ourcompany; its goals and objectives

are our mission,and we enthusiastically embrace them and relentlessly pursue

them. More importantly, we truly believe in each other,care, protect and

support each other.

Integrity Professional. Reliable. Trustworthy.Honest. Ourcorporate integrity is

acritical asset and we are committed to upholding it worldwide.We set high

standards,and we abide by them as we practice business fairly and behave

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ethically.We share our expectations with each otherand strive to maintain a

workplace built on mutual values, trust and goodwill.

EQUIFAX Business Services

To serve ourcustomers by utilizing information and technology that provide

real-time answers to increasingly complex questions.

United Stationers

United Stationers mission is to enable ourcustomers to sell and deliver the

best selection of products in the most efficient, reliable, user-friendly waypossible by always making decisions based on asking,IfI were the

customer

The City ofWindsor, Canada

The City ofWindsor, with the involvement of its citizens, will deliver effective

and responsive municipal services,and will mobilize innovative community

partnerships.

New Jersey State Board of Education

The New Jersey State Board of Education, in collaboration with the Department

of Education, establishes policy and provides leadership in the development of

exceptional learning opportunities for New Jerseys public school students for

the purpose of enabling them to obtain a superior education.

Oklahoma State Bar Association

The mission of the Oklahoma Bar Association is to enable OBA members to

provide excellent legal services to the community in an ethical, professional

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and civil manner. The vision of the Oklahoma Bar Association is that all people

shall have access to and full benefit of the rule of law and the system of justice

in Oklahoma. United States Naval Academy Mission The strategic planning

process reaffirmed the validity of the Naval Academy Mission and the corevalues it represents. The Mission provides the grounding for the Vision. The

Mission: To develop midshipmen morally, mentally and physically and to imbue

them with the highest ideals of duty,honorand loyalty in order to provide

graduates who are dedicated to acareer of naval service and have potential for

future development in mind and character to assume the highest

responsibilities ofcommand,citizenship and government. The Vision: Provide

leaders of great character,competence, vision and drive to transform the Navy

and Marine Corps and serve the nation in acentury of promise and uncertainty.

Toastmasters International

Toastmasters International empowers people to achieve their full potential and

realize their dreams. Through our memberclubs, people throughout the world

can improve theircommunication and leadership skills,and find the courage to

change. Toastmasters International is the leading movement devoted to makingeffective oral communication a worldwide reality. Through its member Clubs,

Toastmasters International helps men and women learn the arts of speaking,

listening and thinking vital skills that promote self-actualization, enhance

leadership, fosterhuman understanding,and contribute to the betterment of

mankind.It is basic to this mission that Toastmasters International continually

expand its worldwide network of Clubs, thereby offering ever-greater numbers

of people the opportunity to benefit from its programs.

The Medical Library Association

The Medical Library Association (MLA) believes that quality information is

essential for improved health. To that end, MLA aspires to be the association of

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the most visible, valued,and trusted health information experts, fostering

excellence in the professional achievement and leadership ofhealth sciences

library and information professionals to enhance the quality ofhealthcare,

education and research throughout the world.

Rotary International

The mission of Rotary International is to support its memberclubs in fulfilling

the Object of Rotary by:

y Fostering unity among memberclubsy Strengthening and expanding Rotary around the worldy Communicating worldwide the work of Rotaryy Providing a system of international administration.

The Marine Stewardship Council

To safeguard the worlds seafood supply by promoting the best environmental

choice. The Marine Stewardship Council (MSC) is an independent, global, non-

profit organization.It works to enhance responsible management of seafood

resources, to ensure the sustainability of global fish stocks and the health ofthe marine ecosystem.It is supported by a broad coalition of those witha stake

in the future of the global seafood supply. The MSC harnesses consumer power

by identifying sustainable seafood products throughan eco-label.

The New Jersey Section of the American WaterWorksAssociation

The New Jersey Section of the American WaterWorks Association (NJAWWA)is dedicated to the promotion of publichealthand welfare in the provision of

drinking water of unquestionable quality and sufficient quantity. NJAWWA must

be pro-active and effective in advancing the technology, science, management

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and government policies relative to the stewardship of water. NJAWWA will be

the leading force in New Jersey dedicated to safe drinking water.

Marketing Regional Victoria

Over the life of the plan more Australians and international visitors will be

aware ofand visit destinations in regional Victoria. This will contribute to

increased tourism yield, greater dispersal of visitors and economic, social and

environmental benefits to regional communities.

Heinz

Our vision is to be the worlds premier food company, offering nutritious,

superior tasting foods to people everywhere. Being the premier food company

does not mean being the biggest but it does mean being the best in terms of

consumer value,customer service, employee talent and consistent and

predictable growth.We are well on our way to realizing this vision but there is

more we must do to fully achieve it.

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Topics in this post: Mission Statements,Strategic Planning Online |