RAPID DEVELOPMENT OF PVR CINEMAS

DEEPAKRAJ

INTRODUCTION

• Priya Village Roadshow (PVR) Cinemas is one of the largest cinema in India. Which is the india’s first multiplex saket, started in june 1997. First to offer cinema tickets on Internet with online payment gateway for payment.

SERVICES

• PVR Cinemas also provides a reliable &responsive service package which include many tangible elements such as well maintained movie halls, restrooms and trained employees who handle their duties with empathy.

PHYSICAL & AMBIENT VIEW OF PVR

INTERIOR

How it process

• It was the first cinema company to introduce computerized ticketing through use of international box office software in its cinemas.

• First cinema to accept credit cards in India against tickets.

• First to offer cinema tickets on Internet with online payment gateway for payment.

RAPID DEVELOPMENT OF PVR

•Price•Place •Promotion

PRICE

• PVR when it initially started off had a huge multiplex advantage of being only one of its kind in Delhi to begin with. Therefore they could charge a higher amount to its customers as they were willing to pay it for the new concept. This high pricing helped them make maximum gains.

PLACE

• All PVR cinema halls are stationed at good locations in the city. This enables them to gather a number of footfalls everyday. PVR opens its outlets at eventful yet untapped locations. PVR has no other channel of distribution, as their service is sold solely at their chains.

PROMOTION

• PVR as a brand indulges into print advertisements on every Friday giving out the latest movie schedule.

• They are also in collaboration with cellular services like Airtel which have SMS and win contests which promote both brands significantly and give out free tickets to the lucky customers.

PVR @ present

• They have presently 101 cinema halls across the country.

• Headquarters are in gurgaon, haryana.• The yearly turnover of the pvr is 1270 crores.