Sustainability Report
2015/2016
#oURSUStainability
The first sustainability report in accordance with the GRI Standards
In Romania In the European beer industry
Key results
RON 1,582,551,0581company revenue
RON 81,333,0422EBITDA
02 | Sustainable Development Report 2016
6.07 million HLbeer produced by Ursus Breweries
RON 507,331,0973taxes
63 percentof total spend is used to purchase
products and services from local market
1,410employees
Zeroour work fatality rate
(company and contractors)
3 hl/hlwater consumption / product
71.8 percent non-hazardous waste recycling rate
03 | Sustainable Development Report 2016
100 percentcompliant with Romania's legal
requirements according to permits
key results
1 As of 31.12.2015, in full accordance with the Romanian fiscal legislation.2 Idem. 3 The figure includes payments and contributions to national and local budgets (April 1, 2015 – March 31, 2016) such as excise
duties, VAT, income tax, except contributions to social security plans.
As a GRI Standards Pioneer, we are among the first to adopt the new
GRI Standards: global best practice for sustainability reporting. In
doing so we are demonstrating our full support for GRI's mission to
empower decision makers everywhere, through its sustainability
standards and multi-stakeholder network, to take action towards a
more sustainable economy and world.
Key results
RON 1,582,551,0581company revenue
RON 81,333,0422EBITDA
02 | Sustainable Development Report 2016
6.07 million HLbeer produced by Ursus Breweries
RON 507,331,0973taxes
63 percentof total spend is used to purchase
products and services from local market
1,410employees
Zeroour work fatality rate
(company and contractors)
3 hl/hlwater consumption / product
71.8 percent non-hazardous waste recycling rate
03 | Sustainable Development Report 2016
100 percentcompliant with Romania's legal
requirements according to permits
key results
1 As of 31.12.2015, in full accordance with the Romanian fiscal legislation.2 Idem. 3 The figure includes payments and contributions to national and local budgets (April 1, 2015 – March 31, 2016) such as excise
duties, VAT, income tax, except contributions to social security plans.
As a GRI Standards Pioneer, we are among the first to adopt the new
GRI Standards: global best practice for sustainability reporting. In
doing so we are demonstrating our full support for GRI's mission to
empower decision makers everywhere, through its sustainability
standards and multi-stakeholder network, to take action towards a
more sustainable economy and world.
04 | Sustainable Development Report 2016
Contents
05 | Sustainable Development Report 2016
Introduction
In this section:
introduction
Introduction
Message from the President
Message from the Corporate Affairs Director
About our company
Our supply chain
Corporate governance
Tracking our brands
Prosper, our shared imperatives and commitments
Our overall performance
Stakeholder dialogue
Materiality assessment
Membership
Business
Local context
Taxes
Economic performance
Innovation
Employees
Health and safety
Labour practices and decent work
Talent acquisition and human resources
Environment
Waste and CO2 emissions
Resource efficiency (water, energy)
Responsibility
Health and safety (consumer health)
Transparency and ethics
Alcohol policy
Product responsibility
About this report
Appendices
GRI Content Index and SDG Compass – cross reference table
Abbreviation list
contents
Ÿ Message from the President and the Corporate Affairs Director
Ÿ About our company
Ÿ Our supply chain
Ÿ Corporate governance
Ÿ Tracking our brands
Ÿ Prosper, our shared imperatives and commitments
Ÿ Our overall performance
Ÿ Stakeholder dialogue
Ÿ Materiality assessment
Ÿ Membership
05
06
07
08
09
10
11
12
13
14
20
22
23
24
25
26
27
29
30
31
32
33
34
35
37
38
38
38
39
41
45
46
52
04 | Sustainable Development Report 2016
Contents
05 | Sustainable Development Report 2016
Introduction
In this section:
introduction
Introduction
Message from the President
Message from the Corporate Affairs Director
About our company
Our supply chain
Corporate governance
Tracking our brands
Prosper, our shared imperatives and commitments
Our overall performance
Stakeholder dialogue
Materiality assessment
Membership
Business
Local context
Taxes
Economic performance
Innovation
Employees
Health and safety
Labour practices and decent work
Talent acquisition and human resources
Environment
Waste and CO2 emissions
Resource efficiency (water, energy)
Responsibility
Health and safety (consumer health)
Transparency and ethics
Alcohol policy
Product responsibility
About this report
Appendices
GRI Content Index and SDG Compass – cross reference table
Abbreviation list
contents
Ÿ Message from the President and the Corporate Affairs Director
Ÿ About our company
Ÿ Our supply chain
Ÿ Corporate governance
Ÿ Tracking our brands
Ÿ Prosper, our shared imperatives and commitments
Ÿ Our overall performance
Ÿ Stakeholder dialogue
Ÿ Materiality assessment
Ÿ Membership
05
06
07
08
09
10
11
12
13
14
20
22
23
24
25
26
27
29
30
31
32
33
34
35
37
38
38
38
39
41
45
46
52
Message from the President
Ursus Breweries President
06 | Sustainable Development Report 2016 07 | Sustainable Development Report 2016
Dear reader,
thI am happy to present Ursus Breweries'5 sustainable development report!
This is an open book towards our non-financial performance on 4 pillars - usiness, mployees, nvironment, B E E
Responsibility - that highlights what matters both to us, as well as to our stakeholders.
This is the first sustainable development report in Romania developed with the most demanding international
standards – GRI Standards - which have been launched at the end of 2016 and will be mandatory for parties using stGRI starting with 1 of July 2018. This is also a proof that Ursus Breweries is taking a holistic, responsible approach
in the field of sustainability. We have been on this journey for four years and we are pioneers in the area of
sustainability.
As we often say, we rely on an inseparable relationship with our employees, our partners, our collaborators and
the communities in which we operate. But before anything else, our business means our brands. Let me please note
that Piata Awards 2015 ranked both Timisoreana and Ciucas as Romanian's top favourites, URSUS Black and
Redd's were awarded at the World Beer Awards, while Grolsch was also recognized at Internetics & Webstock
competitions. It's fantastic that our portfolio incorporates brands that have passed the test of time and history,
examples of true legacy, along with modern, innovative brands that set the trends!
As part of Ursus Breweries risk management process, our environmental aspects are assessed thoroughly and
mitigated as much as possible. Our technology is aligned with environmentally related ISO standards and we are
both responsible and accountable for ensuring that our facilities are as green as possible and fully compliant with
local law and European standards. Please note that our water consumption consisted in 3hl/hl of product, as
opposed to the year before, when we registered 3.05 hl/hl in F15. Also, in terms of total direct energy, our results
are 89.58 MJ/hl, in comparison with 92.80 Mj/hl, in F15. The Certificate of Excellence in Forbes Green Awards has
recognized us for the establishment of a long-term program to reduce resource and carbon emissions for the
reporting period.
Despite of external and internal challenges, such as political volatility or the ABI InBev – SABMiller transaction
that had just been announced during the reporting period, we still managed to turn our performance into profit
and profit into prosperity. But our business would have never been
successful without our people. Our results are crafted by talented people.
Career promotion is based at all levels on meritocracy. Our people are
rewarded and advanced based on the impact they have and the results
they deliver. Of the total number of 1,410 employees that we had in F16,
46, 65% are women working in management positions, while in terms
of new hires, our data indicate that 242 candidates were successful
and joined the company.
Ursus Breweries is a living proof that a history of manufacturing a
beloved product that people enjoy can be carried on for centuries,
fuelled by the pride and dedication of people that give life to
BEER. We would be most honoured to have you enjoy the reading
that tells this amazing story! Let me thank you in advance for
responsibly enjoying our beers and for paying attention to the
realities we are creating through our business!
Noroc!
introduction introduction
Message from the Corporate Affairs Director
Dear reader,
Let me also welcome you in the wonderful journey of
#oURSUStainability!
We believe that “victory belongs to the most persevering” (Napoleon
Bonaparte) and we therefore rely on perseverance on everything that we
do. Please allow me to highlight the awards and recognitions that we
have won during the reporting period, but also beforehand:
Ÿ Our second sustainable development report baring the GRI G4
Materiality Disclosures mark, was awarded in 2015:
ü The best report in Romania - Deloitte, Green Frog Competition 2015;
ü Distinction at the European level - Deloitte, Green Frog Competition
2015;
ü Best annual report - PR Award 2015;
ŸrdWe were recognized as the 3 most responsible company in Romania
in 2015, following the non-financial performance of the company;
Ÿ We have received a Certificate of Excellence in Forbes Green Awards, for
the establishment of a long-term program to reduce resource and
carbon emissions, following the sustainable development report;
ŸstWe have received the 1 prize at CSR Awards Gala in 2015 & 2016 for “9 months with 0 alcohol” campaign;
Ÿ We have also received the Silver Award for Excellence, PR Award 2016, Public Communication category, for “9
months with 0 alcohol”.
Leaving any clichés behind, I would like to thank our great people for these wonderful results! They are a natural
sequence of hard work, sustained efforts, consistency and perseverance. It is not much to say that every single
Ursus Breweries employee brought both his/her contribution, as well as his/her unique talent in his/her area of
expertise to strengthen the sustainability infrastructure of the company.
I would also like to thank our partners and collaborators for their dedication to working together, winning
together and making a difference in those shared imperatives that we only have to face together. Last but not least,
I would like to thank our consumers for always motivating us to do more and be more.
I truly hope that you will have a pleasant reading discovering our results, our achievements, our challenges and
unravelling our story!
Chapeau,
Robert Uzuna – Corporate Affairs Director
Message from the President
Ursus Breweries President
06 | Sustainable Development Report 2016 07 | Sustainable Development Report 2016
Dear reader,
thI am happy to present Ursus Breweries'5 sustainable development report!
This is an open book towards our non-financial performance on 4 pillars - usiness, mployees, nvironment, B E E
Responsibility - that highlights what matters both to us, as well as to our stakeholders.
This is the first sustainable development report in Romania developed with the most demanding international
standards – GRI Standards - which have been launched at the end of 2016 and will be mandatory for parties using stGRI starting with 1 of July 2018. This is also a proof that Ursus Breweries is taking a holistic, responsible approach
in the field of sustainability. We have been on this journey for four years and we are pioneers in the area of
sustainability.
As we often say, we rely on an inseparable relationship with our employees, our partners, our collaborators and
the communities in which we operate. But before anything else, our business means our brands. Let me please note
that Piata Awards 2015 ranked both Timisoreana and Ciucas as Romanian's top favourites, URSUS Black and
Redd's were awarded at the World Beer Awards, while Grolsch was also recognized at Internetics & Webstock
competitions. It's fantastic that our portfolio incorporates brands that have passed the test of time and history,
examples of true legacy, along with modern, innovative brands that set the trends!
As part of Ursus Breweries risk management process, our environmental aspects are assessed thoroughly and
mitigated as much as possible. Our technology is aligned with environmentally related ISO standards and we are
both responsible and accountable for ensuring that our facilities are as green as possible and fully compliant with
local law and European standards. Please note that our water consumption consisted in 3hl/hl of product, as
opposed to the year before, when we registered 3.05 hl/hl in F15. Also, in terms of total direct energy, our results
are 89.58 MJ/hl, in comparison with 92.80 Mj/hl, in F15. The Certificate of Excellence in Forbes Green Awards has
recognized us for the establishment of a long-term program to reduce resource and carbon emissions for the
reporting period.
Despite of external and internal challenges, such as political volatility or the ABI InBev – SABMiller transaction
that had just been announced during the reporting period, we still managed to turn our performance into profit
and profit into prosperity. But our business would have never been
successful without our people. Our results are crafted by talented people.
Career promotion is based at all levels on meritocracy. Our people are
rewarded and advanced based on the impact they have and the results
they deliver. Of the total number of 1,410 employees that we had in F16,
46, 65% are women working in management positions, while in terms
of new hires, our data indicate that 242 candidates were successful
and joined the company.
Ursus Breweries is a living proof that a history of manufacturing a
beloved product that people enjoy can be carried on for centuries,
fuelled by the pride and dedication of people that give life to
BEER. We would be most honoured to have you enjoy the reading
that tells this amazing story! Let me thank you in advance for
responsibly enjoying our beers and for paying attention to the
realities we are creating through our business!
Noroc!
introduction introduction
Message from the Corporate Affairs Director
Dear reader,
Let me also welcome you in the wonderful journey of
#oURSUStainability!
We believe that “victory belongs to the most persevering” (Napoleon
Bonaparte) and we therefore rely on perseverance on everything that we
do. Please allow me to highlight the awards and recognitions that we
have won during the reporting period, but also beforehand:
Ÿ Our second sustainable development report baring the GRI G4
Materiality Disclosures mark, was awarded in 2015:
ü The best report in Romania - Deloitte, Green Frog Competition 2015;
ü Distinction at the European level - Deloitte, Green Frog Competition
2015;
ü Best annual report - PR Award 2015;
ŸrdWe were recognized as the 3 most responsible company in Romania
in 2015, following the non-financial performance of the company;
Ÿ We have received a Certificate of Excellence in Forbes Green Awards, for
the establishment of a long-term program to reduce resource and
carbon emissions, following the sustainable development report;
ŸstWe have received the 1 prize at CSR Awards Gala in 2015 & 2016 for “9 months with 0 alcohol” campaign;
Ÿ We have also received the Silver Award for Excellence, PR Award 2016, Public Communication category, for “9
months with 0 alcohol”.
Leaving any clichés behind, I would like to thank our great people for these wonderful results! They are a natural
sequence of hard work, sustained efforts, consistency and perseverance. It is not much to say that every single
Ursus Breweries employee brought both his/her contribution, as well as his/her unique talent in his/her area of
expertise to strengthen the sustainability infrastructure of the company.
I would also like to thank our partners and collaborators for their dedication to working together, winning
together and making a difference in those shared imperatives that we only have to face together. Last but not least,
I would like to thank our consumers for always motivating us to do more and be more.
I truly hope that you will have a pleasant reading discovering our results, our achievements, our challenges and
unravelling our story!
Chapeau,
Robert Uzuna – Corporate Affairs Director
08 | Sustainable Development Report 2016 09 | Sustainable Development Report 2016
About our company introduction introduction
Ursus Breweries SA is the largest beer producer in Romania. We currently operate three large breweries (Brasov,
Buzau and Timisoara) and a mini-production facility in Cluj-Napoca. Our operations also include bottling and
packaging, and wholesale of beer. For detailed information on our operations, please refer to our website:
http://bit.ly/2mdl8m6.
Ursus Breweries is a joint stock company, administered in the dual system, based in Bucharest, district 2, 43 ndFloreasca Park, building A, 2 floor, with the Trade Registry number J40/20456/2005 and unique registration
code 199095.
As a subsidiary of SABMiller Plc, we have been informed by AB InBev that it has submitted an updated package of
commitments to the European Commission (EC) in which it has offered to divest the entirety of SABMiller's
businesses in Central and Eastern Europe. As part of AB InBev's updated package of commitments, the operations
in Romania have been offered for sale.
The proposed divestments are subject to review
and approval by the EC. Any sale would be
conditional upon completion of the AB InBev
acquisition of SABMiller and will be carried out
in the framework of the relevant social processes
and ongoing dialogue with the employee
representatives' bodies. Any sale will complete
after the completion of AB InBev's proposed
acquisition of SABMiller. AB InBev's submission
and updated package of commitments is part of
its approach to proactively address potential
regulatory considerations.
Is to be the most admired company in the Romanian beer industry.
Ÿ Leader by value;
Ÿ Partner of choice;
Ÿ Employer of choice.
Is to grow our consumer base with brands that are the first choice of the consumer for all
occasion.
Ÿ Our people are our enduring advantage;
Ÿ Accountability is clear and personal;
Ÿ We work and win in teams;
Ÿ We understand and respect our customers and consumers;
Ÿ Our reputation is indivisible.
Our vision
Our mission
Our values
Our supply chain
Our value chain is built on six pillars: the handling of incoming
goods, the production, the inter depot movement, warehouse
operations, customer supply and consumer.
Handling incoming goods covers every aspect of receiving
storing and distributing raw and packaging materials used in
the production process. Production takes place in our three
breweries (Brasov, Buzau and Timisoara) and is the pillar
where we see raw materials turning into final products through
brewing and packaging processes. Inter depot movement
consists of the distribution of the final products from our
breweries to the depots. The next pillar is warehouse operation
and is designated to satisfy customer needs and requirements while using the space, equipments and labour
effectively and efficiently. Starting with Customer supply, we rely on our partners, as this is where our sales and
product delivery policies are implemented. Last but not least, to ensure our quality products reach our consumers,
we have developed partnerships with distributors and key accounts.
KA stands for Key Account
08 | Sustainable Development Report 2016 09 | Sustainable Development Report 2016
About our company introduction introduction
Ursus Breweries SA is the largest beer producer in Romania. We currently operate three large breweries (Brasov,
Buzau and Timisoara) and a mini-production facility in Cluj-Napoca. Our operations also include bottling and
packaging, and wholesale of beer. For detailed information on our operations, please refer to our website:
http://bit.ly/2mdl8m6.
Ursus Breweries is a joint stock company, administered in the dual system, based in Bucharest, district 2, 43 ndFloreasca Park, building A, 2 floor, with the Trade Registry number J40/20456/2005 and unique registration
code 199095.
As a subsidiary of SABMiller Plc, we have been informed by AB InBev that it has submitted an updated package of
commitments to the European Commission (EC) in which it has offered to divest the entirety of SABMiller's
businesses in Central and Eastern Europe. As part of AB InBev's updated package of commitments, the operations
in Romania have been offered for sale.
The proposed divestments are subject to review
and approval by the EC. Any sale would be
conditional upon completion of the AB InBev
acquisition of SABMiller and will be carried out
in the framework of the relevant social processes
and ongoing dialogue with the employee
representatives' bodies. Any sale will complete
after the completion of AB InBev's proposed
acquisition of SABMiller. AB InBev's submission
and updated package of commitments is part of
its approach to proactively address potential
regulatory considerations.
Is to be the most admired company in the Romanian beer industry.
Ÿ Leader by value;
Ÿ Partner of choice;
Ÿ Employer of choice.
Is to grow our consumer base with brands that are the first choice of the consumer for all
occasion.
Ÿ Our people are our enduring advantage;
Ÿ Accountability is clear and personal;
Ÿ We work and win in teams;
Ÿ We understand and respect our customers and consumers;
Ÿ Our reputation is indivisible.
Our vision
Our mission
Our values
Our supply chain
Our value chain is built on six pillars: the handling of incoming
goods, the production, the inter depot movement, warehouse
operations, customer supply and consumer.
Handling incoming goods covers every aspect of receiving
storing and distributing raw and packaging materials used in
the production process. Production takes place in our three
breweries (Brasov, Buzau and Timisoara) and is the pillar
where we see raw materials turning into final products through
brewing and packaging processes. Inter depot movement
consists of the distribution of the final products from our
breweries to the depots. The next pillar is warehouse operation
and is designated to satisfy customer needs and requirements while using the space, equipments and labour
effectively and efficiently. Starting with Customer supply, we rely on our partners, as this is where our sales and
product delivery policies are implemented. Last but not least, to ensure our quality products reach our consumers,
we have developed partnerships with distributors and key accounts.
KA stands for Key Account
10 | Sustainable Development Report 2016 11 | Sustainable Development Report 2016
Corporate governance introduction introduction Tracking our brands
The fact that more than one third of the total beer consumed in Romania is made by Ursus Breweries is a clear
indication of the high quality of the products. Our portfolio includes the following brands: Ursus, Timisoreana,
Ciucas, Grolsch, Peroni Nastro Azzurro, Redd's, Stejar, Azuga, Pilsner Urquell and St. Stefanus.
Members of the Executive Board
Igor Tikhonov
Ursus Breweries President
Claudiu Fuiorea
Vice-President Finance
Tiarnán Ó hAimhirgín
Vice-President Sales and Distribution
Alan Sikora
Vice-President Operation
1.
2.
3.
4.
5.
7.
6.
Rob Kenney
Vice-President Human Resources
Mihai Barsan
Vice-President Marketing
Glen Burgess
Vice-President Supply Chain
Robert Uzuna
Corporate Affairs Director
8.
1. 2. 3. 4.
5. 6. 7. 8.
10 | Sustainable Development Report 2016 11 | Sustainable Development Report 2016
Corporate governance introduction introduction Tracking our brands
The fact that more than one third of the total beer consumed in Romania is made by Ursus Breweries is a clear
indication of the high quality of the products. Our portfolio includes the following brands: Ursus, Timisoreana,
Ciucas, Grolsch, Peroni Nastro Azzurro, Redd's, Stejar, Azuga, Pilsner Urquell and St. Stefanus.
Members of the Executive Board
Igor Tikhonov
Ursus Breweries President
Claudiu Fuiorea
Vice-President Finance
Tiarnán Ó hAimhirgín
Vice-President Sales and Distribution
Alan Sikora
Vice-President Operation
1.
2.
3.
4.
5.
7.
6.
Rob Kenney
Vice-President Human Resources
Mihai Barsan
Vice-President Marketing
Glen Burgess
Vice-President Supply Chain
Robert Uzuna
Corporate Affairs Director
8.
1. 2. 3. 4.
5. 6. 7. 8.
12 | Sustainable Development Report 2016 13 | Sustainable Development Report 2016
Prosper, our shared imperatives and commitments introduction introduction
In 2015, Ursus Breweries has adopted a new sustainable development strategy, Prosper, which integrates
sustainable development into the business through five Shared Imperatives, which tackle the five most material
issues for our business: 1) accelerating growth and social development through our value chains; 2) making beer
the natural choice for the moderate and responsible drinker; 3) securing shared water resources for the business
and local communities; 4) creating value through reduced waste and carbon emissions; 5) supporting responsible
and sustainable use of land for brewing crops.
The five shared imperatives are shared opportunities, that will help us deliver the greatest positive impact for our
business, society and the environment. We've called them imperatives because they're more than priorities –
they're critical for our future success. They are shared because we don't face these challenges on our own and we
will only address them through sharing our local knowledge and collaborating through innovative partnerships.
All our material topics are aligned with the philosophy of the Global Goals. Moreover, as Goal 17 is to establish the
right partnership to deliver the Goals, we put partnerships and collaboration with our stakeholders at the heart of
Prosper.
Accelerating growth
and social
development through
our value
chains
Making beer the
natural choice for the
moderate and
responsible
drinker
Securing shared
water resources
for the business and
local commu-
nities
Creating value
through reduced
waste and
carbon
emissions
Supporting responsibles
and sustainable use
of land for
brewing
crops
Our overall performance
Company revenue (RON)
EBITDA (RON)
Taxes (RON)
Economic performance
Aid received from the government (RON)
Social
Personnel
Training hours
Average training per employee (hours)
Employees covered by collective agreement (percent)
Number of union members
Women staff
Woman presence in the Executive Board (total)
Complaints on our Policy of 6Commercial Communications
Environment
Water use / beer produced (hl/hl)
Total energy (MJ)
Organic waste recycled / reused (percentage)
4F13
1,283,000,000
16,340,000
Not material
0
1,499
6,240
4.16
100%
533
471
1
0
3.53
81,999,370.8
99.95
F15
1,416,189,433
43,792,411
457,739,103
0
1,482
536,160
24.40
100%
670
454
0
0
3.05
509,511,831
97.5
F14
1,429,000,000
53,130,000
457,400,000
0
1,514
2,100
1.39
100%
613
468
1
0
3.23
90.7
541,826,700.96
4 F13, F14, F15, F16 – are abbreviations for our financial years. 5 The number includes the 35,914 training hours that covered the Global Template (GT) project, all our employees, no
matter their age, gender or category participating in this training. Global Template is an organizational transformation
project that Ursus Breweries developed in the past, also elaborated in our previous sustainability reports. 6 Official letters of confirmation / endorsement supporting this information have been issued by the Romanian
Advertising Council (RAC), and can be provided upon request.
F16
1,582,551,058
81,333,042
507,331,097
0
1,410
Not material
100%
Not material
422
0
0
3
543,903,692
Not material
Women in management positions (percentage of total female workforce)
Not material Not material 46.68 Not material
Not material
12 | Sustainable Development Report 2016 13 | Sustainable Development Report 2016
Prosper, our shared imperatives and commitments introduction introduction
In 2015, Ursus Breweries has adopted a new sustainable development strategy, Prosper, which integrates
sustainable development into the business through five Shared Imperatives, which tackle the five most material
issues for our business: 1) accelerating growth and social development through our value chains; 2) making beer
the natural choice for the moderate and responsible drinker; 3) securing shared water resources for the business
and local communities; 4) creating value through reduced waste and carbon emissions; 5) supporting responsible
and sustainable use of land for brewing crops.
The five shared imperatives are shared opportunities, that will help us deliver the greatest positive impact for our
business, society and the environment. We've called them imperatives because they're more than priorities –
they're critical for our future success. They are shared because we don't face these challenges on our own and we
will only address them through sharing our local knowledge and collaborating through innovative partnerships.
All our material topics are aligned with the philosophy of the Global Goals. Moreover, as Goal 17 is to establish the
right partnership to deliver the Goals, we put partnerships and collaboration with our stakeholders at the heart of
Prosper.
Accelerating growth
and social
development through
our value
chains
Making beer the
natural choice for the
moderate and
responsible
drinker
Securing shared
water resources
for the business and
local commu-
nities
Creating value
through reduced
waste and
carbon
emissions
Supporting responsibles
and sustainable use
of land for
brewing
crops
Our overall performance
Company revenue (RON)
EBITDA (RON)
Taxes (RON)
Economic performance
Aid received from the government (RON)
Social
Personnel
Training hours
Average training per employee (hours)
Employees covered by collective agreement (percent)
Number of union members
Women staff
Woman presence in the Executive Board (total)
Complaints on our Policy of 6Commercial Communications
Environment
Water use / beer produced (hl/hl)
Total energy (MJ)
Organic waste recycled / reused (percentage)
4F13
1,283,000,000
16,340,000
Not material
0
1,499
6,240
4.16
100%
533
471
1
0
3.53
81,999,370.8
99.95
F15
1,416,189,433
43,792,411
457,739,103
0
1,482
536,160
24.40
100%
670
454
0
0
3.05
509,511,831
97.5
F14
1,429,000,000
53,130,000
457,400,000
0
1,514
2,100
1.39
100%
613
468
1
0
3.23
90.7
541,826,700.96
4 F13, F14, F15, F16 – are abbreviations for our financial years. 5 The number includes the 35,914 training hours that covered the Global Template (GT) project, all our employees, no
matter their age, gender or category participating in this training. Global Template is an organizational transformation
project that Ursus Breweries developed in the past, also elaborated in our previous sustainability reports. 6 Official letters of confirmation / endorsement supporting this information have been issued by the Romanian
Advertising Council (RAC), and can be provided upon request.
F16
1,582,551,058
81,333,042
507,331,097
0
1,410
Not material
100%
Not material
422
0
0
3
543,903,692
Not material
Women in management positions (percentage of total female workforce)
Not material Not material 46.68 Not material
Not material
14 | Sustainable Development Report 2016 15 | Sustainable Development Report 2016
introduction introduction Stakeholder dialogue
Each year we map and prioritize our stakeholders, exploring a variety of consultation forms and using
different communication channels to ensure effective interaction and to increase the level of trust. This is
particularly important in challenging times, when our business strategy needs to be adapted to new
contexts.
As we did in the past, we started again with a larger pool of stakeholders (community leaders, NGO
representatives, consumers, peers, government and local representatives, academics, suppliers,
managers). Next we have prioritized them by the level of influence: value inquirers (government and
regulators), value vigilantes (academia, NGOs), value creators (suppliers, business partners, local
communities), value makers (employees, managers), and value purchasers (clients, consumers)
according to their role in our value chain.
In F16 we engaged over 200 employees, union representatives, management, customers, local
authorities, academia, NGOs, regulators, suppliers to get their view on the most material sustainability
issues that should be covered by this report. Their contributions helped us determine the materiality
topics, decide the content of the sustainability report and refine our sustainability strategy and
programs. We used their insights to analyze sustainability trends and issues that could become more
significant in the medium term.
Sustainability reporting helped us develop a corporate culture of dialogue through transparency and
open communication channels such as management committees, policy discussions, regular labour-
management meetings, consumer feedback, on-site meetings, open-doors events, social media,
trainings, coaching our suppliers, disclosure platforms, blogs and social media. In addition, we
organized workshops with local stakeholders in each of our home-markets, doubled by one-to-one
interviews.
By continuing to report on an annual basis we hope we continue to meet our stakeholders' high
expectations.
Economic
development
Subject area
Commitment
Creating
prosperity in our
home markets
Knowledge
sharing
Promoting local
tourism both in
home-market and
neighboring areas,
including by
partnering with
specialized
organizations such
as ANTREC
Interested
stakeholder group
Management,
employees, local
authorities, NGOs
Local authorities,
NGOs, academia
Local authorities,
suppliers
Progress
All our home markets (Timisoara,
Cluj-Napoca, Brasov, Buzau):
We continue to purchase significant
volumes of products and services from
the local market. This proves our keen
interest in making our supply chain
healthier and towards the prosperity
of our suppliers and business partners.
The directors of our breweries were
empowered to represent the company
at the local level, i.e. in the community
initiatives. As a company-member of
various associations and contributor to
a wide spectrum of business
initiatives, Ursus Breweries is
committed to advocate for those public
policies and legislative proposals that
are developed in the benefit of local
communities.
We have actively supported the cities
of Timisoara and Cluj-Napoca in their
competition for the European Capitals
of Cultural title.
We have also supported the city of
Brasov in setting a picnic area that
fully meets legal requirements. We are
ready to do the same in Buzau, should
the community need our contribution.
There is an increased need for private
– public knowledge sharing, especially
in smaller cities. We would therefore
explore means of cooperation and try
to strengthen our partnerships.
We have started to reassess these types
of activities, mostly in Timisoara, in
view of focus on and finding a
common path with Timisoreana 300
years anniversary.
102-40
102-42
102-46
102-43 102-44
14 | Sustainable Development Report 2016 15 | Sustainable Development Report 2016
introduction introduction Stakeholder dialogue
Each year we map and prioritize our stakeholders, exploring a variety of consultation forms and using
different communication channels to ensure effective interaction and to increase the level of trust. This is
particularly important in challenging times, when our business strategy needs to be adapted to new
contexts.
As we did in the past, we started again with a larger pool of stakeholders (community leaders, NGO
representatives, consumers, peers, government and local representatives, academics, suppliers,
managers). Next we have prioritized them by the level of influence: value inquirers (government and
regulators), value vigilantes (academia, NGOs), value creators (suppliers, business partners, local
communities), value makers (employees, managers), and value purchasers (clients, consumers)
according to their role in our value chain.
In F16 we engaged over 200 employees, union representatives, management, customers, local
authorities, academia, NGOs, regulators, suppliers to get their view on the most material sustainability
issues that should be covered by this report. Their contributions helped us determine the materiality
topics, decide the content of the sustainability report and refine our sustainability strategy and
programs. We used their insights to analyze sustainability trends and issues that could become more
significant in the medium term.
Sustainability reporting helped us develop a corporate culture of dialogue through transparency and
open communication channels such as management committees, policy discussions, regular labour-
management meetings, consumer feedback, on-site meetings, open-doors events, social media,
trainings, coaching our suppliers, disclosure platforms, blogs and social media. In addition, we
organized workshops with local stakeholders in each of our home-markets, doubled by one-to-one
interviews.
By continuing to report on an annual basis we hope we continue to meet our stakeholders' high
expectations.
Economic
development
Subject area
Commitment
Creating
prosperity in our
home markets
Knowledge
sharing
Promoting local
tourism both in
home-market and
neighboring areas,
including by
partnering with
specialized
organizations such
as ANTREC
Interested
stakeholder group
Management,
employees, local
authorities, NGOs
Local authorities,
NGOs, academia
Local authorities,
suppliers
Progress
All our home markets (Timisoara,
Cluj-Napoca, Brasov, Buzau):
We continue to purchase significant
volumes of products and services from
the local market. This proves our keen
interest in making our supply chain
healthier and towards the prosperity
of our suppliers and business partners.
The directors of our breweries were
empowered to represent the company
at the local level, i.e. in the community
initiatives. As a company-member of
various associations and contributor to
a wide spectrum of business
initiatives, Ursus Breweries is
committed to advocate for those public
policies and legislative proposals that
are developed in the benefit of local
communities.
We have actively supported the cities
of Timisoara and Cluj-Napoca in their
competition for the European Capitals
of Cultural title.
We have also supported the city of
Brasov in setting a picnic area that
fully meets legal requirements. We are
ready to do the same in Buzau, should
the community need our contribution.
There is an increased need for private
– public knowledge sharing, especially
in smaller cities. We would therefore
explore means of cooperation and try
to strengthen our partnerships.
We have started to reassess these types
of activities, mostly in Timisoara, in
view of focus on and finding a
common path with Timisoreana 300
years anniversary.
102-40
102-42
102-46
102-43 102-44
16 | Sustainable Development Report 2016 17 | Sustainable Development Report 2016
introduction introduction
Economic
development
Subject area
Commitment
Work in
partnership with
government and
local farmers
Demonstrate
leadership in our
industry and home
market
Interested
stakeholder group
Suppliers, local
authorities
Management,
employees, unions,
academia
Progress
Constant engagement with Souffle
Malt, as key partner for local farmers,
in view of addressing the latter's
needs.
Positive feedback received constantly
after our previous sustainable
development report, from internal and
external partners.
Ÿ We were declared the third most
responsible company in Romania,
according to Romania CSR Index,
2015.
Ÿ We received the Excellence
Diploma in the Annual Report
Category, for the first sustainable
development report validated GRI
G4 in Romania, at PR Award, 2015.
ŸstWe won the 1 prize in CSR Gala,
Health Section, for “Zero Alcohol
during Pregnancy”, 2015 & 2016.
Ÿ We were awarded with a Diploma
in Forbes Green Awards, for the
establishment of a long-term
program to reduce resource use and
carbon emissions.
ŸndWe won 2 place for technical
performance of Buzau Brewery, in
“Suppliers' Challenges – Together
against Climate Change” Competition,
organized by Carrefour, 2016.
Social
impact
Subject area
Commitment
Communicate pro-
actively about
responsible
drinking and
leading self-
regulation and co-
regulation
initiatives on
marketing and
commercial
communication
Interested
stakeholder group
Consumers, NGOs,
business
associations
Progress
Final results in Buzau county,
according to the final research by
Cult Market Research, on our
Pregnancy program show:
Ÿ Growth from 13% to 28% (+15%) of
the target's awareness regarding
disorders or syndromes which can
appear in children because of the
mothers' alcohol consumption
during pregnancy.
Ÿ 74% of the people questioned in the
final research of the campaign heard
the “Don't drink alcohol during
pregnancy!” message.
Ÿ 16% of the people interviewed
specifically know details about the
“9 months with 0 alcohol”
campaign.
Ÿ 83% of the respondents consider
that this campaign will determine
future mothers to adopt a
responsible behavior regarding
alcohol consumption during
pregnancy.
Ÿ 97% of the respondents consider
that this campaign is important and
it must be continued
ŸstWe won the 1 prize in CSR Gala,
Health Section, for “Zero Alcohol
during Pregnancy”, both in 2015
and 2016;
102-44102-44
16 | Sustainable Development Report 2016 17 | Sustainable Development Report 2016
introduction introduction
Economic
development
Subject area
Commitment
Work in
partnership with
government and
local farmers
Demonstrate
leadership in our
industry and home
market
Interested
stakeholder group
Suppliers, local
authorities
Management,
employees, unions,
academia
Progress
Constant engagement with Souffle
Malt, as key partner for local farmers,
in view of addressing the latter's
needs.
Positive feedback received constantly
after our previous sustainable
development report, from internal and
external partners.
Ÿ We were declared the third most
responsible company in Romania,
according to Romania CSR Index,
2015.
Ÿ We received the Excellence
Diploma in the Annual Report
Category, for the first sustainable
development report validated GRI
G4 in Romania, at PR Award, 2015.
ŸstWe won the 1 prize in CSR Gala,
Health Section, for “Zero Alcohol
during Pregnancy”, 2015 & 2016.
Ÿ We were awarded with a Diploma
in Forbes Green Awards, for the
establishment of a long-term
program to reduce resource use and
carbon emissions.
ŸndWe won 2 place for technical
performance of Buzau Brewery, in
“Suppliers' Challenges – Together
against Climate Change” Competition,
organized by Carrefour, 2016.
Social
impact
Subject area
Commitment
Communicate pro-
actively about
responsible
drinking and
leading self-
regulation and co-
regulation
initiatives on
marketing and
commercial
communication
Interested
stakeholder group
Consumers, NGOs,
business
associations
Progress
Final results in Buzau county,
according to the final research by
Cult Market Research, on our
Pregnancy program show:
Ÿ Growth from 13% to 28% (+15%) of
the target's awareness regarding
disorders or syndromes which can
appear in children because of the
mothers' alcohol consumption
during pregnancy.
Ÿ 74% of the people questioned in the
final research of the campaign heard
the “Don't drink alcohol during
pregnancy!” message.
Ÿ 16% of the people interviewed
specifically know details about the
“9 months with 0 alcohol”
campaign.
Ÿ 83% of the respondents consider
that this campaign will determine
future mothers to adopt a
responsible behavior regarding
alcohol consumption during
pregnancy.
Ÿ 97% of the respondents consider
that this campaign is important and
it must be continued
ŸstWe won the 1 prize in CSR Gala,
Health Section, for “Zero Alcohol
during Pregnancy”, both in 2015
and 2016;
102-44102-44
18 | Sustainable Development Report 2016 19 | Sustainable Development Report 2016
introduction introduction
Social
impact
Subject area
Commitment
Support technical
and vocational
education,
including
scholarships and
internship
programs via
dedicated
initiatives
Interested
stakeholder group
Local authorities,
academia,
management
Progress
Continued our Students for
Community scholarships in Cluj-
Napoca, with 12 scholarships offered
in the reporting period.
We have started working on the
concepts and contracts to extend the
program to our other home-markets,
via a national program in this regard.
Continued our Excellency Awards in
Cluj-Napoca, with 10 awards to have
been awarded in the reporting period.
Support local
NGOs and social
initiatives through
employee
volunteer
programs and
financial aid
NGOs, employees,
unions
Our Volunteering program was
tailored to benefitting communities,
according to the particular necessities
of each home-market.
257 volunteers:
Ÿ Cleaned up Vacaresti Natural Park,
in Bucharest, via Let's do it,
Romania!
Ÿ Cleaned up Brasov's surroundings.
Ÿ Planted 2000 trees near Brasov,
along with Prietenii Padurilor
Association.
Ÿ Planted trees in Buzau, along with
FORES Association.
Ÿ Refurbished a school for socially
disadvantaged students in Cluj-
Napoca.
Ÿ Refurbished a social home for
special needed citizens in Timisoara.
Other NGOs we have worked with:
Ÿ United Way;
Ÿ Community Relations Association;
Ÿ Harmony Association (via The
Cultural Brewery);
Ÿ Volume Federation.
Social
impact
Subject area
Commitment
Support local
authorities in
turning
communities into
better places and in
reaching socially-
excluded groups
Interested
stakeholder group
Local authorities,
NGOs, employees
Progress
Our volunteering program was based
entirely on benefitting communities
and tailored to particular community's
need. Please read the mentioned above
activities.
Protect historical
heritage, support
cultural and artistic
events, as well as
creative industries,
and replicate such
models where and
when possible
Local authorities,
suppliers,
employees
Supported The Cultural Brewery in thCluj, for the 4 year in a row.
Organized Timisoreana Festivities in
Timisoara and Buzau, started to work
on Timisoreana 300 years anniversary,
supported UNTOLD Festival via
URSUS, supported creativity via
Grolsch and Casa di Peroni, via Peroni.
Environmental
footprint
Continue the
water, energy and
carbon footprint
reduction
programs
Management All programs are still in place, while
Romania is one of the SABMiller's best
performing countries in terms of
environmental indicators.
102-44102-44
18 | Sustainable Development Report 2016 19 | Sustainable Development Report 2016
introduction introduction
Social
impact
Subject area
Commitment
Support technical
and vocational
education,
including
scholarships and
internship
programs via
dedicated
initiatives
Interested
stakeholder group
Local authorities,
academia,
management
Progress
Continued our Students for
Community scholarships in Cluj-
Napoca, with 12 scholarships offered
in the reporting period.
We have started working on the
concepts and contracts to extend the
program to our other home-markets,
via a national program in this regard.
Continued our Excellency Awards in
Cluj-Napoca, with 10 awards to have
been awarded in the reporting period.
Support local
NGOs and social
initiatives through
employee
volunteer
programs and
financial aid
NGOs, employees,
unions
Our Volunteering program was
tailored to benefitting communities,
according to the particular necessities
of each home-market.
257 volunteers:
Ÿ Cleaned up Vacaresti Natural Park,
in Bucharest, via Let's do it,
Romania!
Ÿ Cleaned up Brasov's surroundings.
Ÿ Planted 2000 trees near Brasov,
along with Prietenii Padurilor
Association.
Ÿ Planted trees in Buzau, along with
FORES Association.
Ÿ Refurbished a school for socially
disadvantaged students in Cluj-
Napoca.
Ÿ Refurbished a social home for
special needed citizens in Timisoara.
Other NGOs we have worked with:
Ÿ United Way;
Ÿ Community Relations Association;
Ÿ Harmony Association (via The
Cultural Brewery);
Ÿ Volume Federation.
Social
impact
Subject area
Commitment
Support local
authorities in
turning
communities into
better places and in
reaching socially-
excluded groups
Interested
stakeholder group
Local authorities,
NGOs, employees
Progress
Our volunteering program was based
entirely on benefitting communities
and tailored to particular community's
need. Please read the mentioned above
activities.
Protect historical
heritage, support
cultural and artistic
events, as well as
creative industries,
and replicate such
models where and
when possible
Local authorities,
suppliers,
employees
Supported The Cultural Brewery in thCluj, for the 4 year in a row.
Organized Timisoreana Festivities in
Timisoara and Buzau, started to work
on Timisoreana 300 years anniversary,
supported UNTOLD Festival via
URSUS, supported creativity via
Grolsch and Casa di Peroni, via Peroni.
Environmental
footprint
Continue the
water, energy and
carbon footprint
reduction
programs
Management All programs are still in place, while
Romania is one of the SABMiller's best
performing countries in terms of
environmental indicators.
102-44102-44
20 | Sustainable Development Report 2016 21 | Sustainable Development Report 2016
introduction introduction Materiality assessment
Our sustainable development topics are prioritized in full accordance with their significance to external
and internal stakeholders, and with their boundaries (inside our company, outside the company, or both
inside and outside the company). They are first identified internally, checked against the interests and
expectations of our external stakeholders, tested throughout our participation in industry and cross-
sector initiatives, and then validated through an analysis supported by key performance indicators
(KPIs) collected in our Sustainability Assessment Matrix (SAM).
This year we have refined our materiality matrix, as last year was a time of significant change for us. We
therefore considered we should give our reporting a new focus. We started from a larger directory of
topics, identified throughout the last reporting exercise, and consolidated the inventory of the most
relevant topics. The full list that resulted includes: health and safety, transparency and ethics, alcohol
policy, taxes, waste and CO2 emissions, labour practices and decent work, talent acquisition and human
resources, economic performance, innovation, resource efficiency (water, energy), product
responsibility, corporate governance, training, indirect economic impact, supporting communities,
supply management, procurement practices, packaging, staff-management relations, and knowledge
sharing.
Materiality matrix
Imp
ort
ance
to
ex
tern
al s
tak
eho
lder
s
Importance to internal stakeholders
19
20
18 17
14 16 15 13 12
1 - health and safety
2 - transparency and ethics
3 - alcohol policy
4 – taxes
5 - waste and CO2 emissions
6 - labour practices and decent work
7 - talent acquisition and human resources
8 - economic performance
9 - innovation
10 - resource efficiency (water, energy)
11 - product responsibility
12 - corporate governance
13 – training
14 - indirect economic impact
15 - supporting communities
16 - supply management
17 - procurement practices
18 – packaging
19 - staff-management relations
20 - knowledge sharing
All sustainability topics mentioned above were validated with both internal and external stakeholders
(local authorities, NGOs representatives, academia, suppliers, Ursus Breweries top management). The
final list of topics that are covered by this report is provided below. One mention is related to the health
and safety: in our view this is a broad area and, given the nature of our activity, we decided to cover this
topic both under the Employees section of the report (as occupational health and safety) and in the
Responsibility chapter (as customer health and safety).
Material topics
Health & safety
Transparency and ethics
Alcohol policy
Taxes
Waste & CO2 emissions
Labour practices and decent work
Talent acquisition / human resources
Economic performance
Innovation
Resource efficiency (water, energy)
Product responsibility
Pri
ori
ty
Chapter in the report
Impact boundary
Inside the company
7Tier 1
Employees, Responsibility
Responsibility
Responsibility
Business
Environment
Employees
Employees
Business
Business
Environment
Responsibility
1
2
3
4
5
6
7
8
9
10
11
11
10 7
9 86
2 1
34,5
102-46
102-47
102-49
102-47
102-46
102-46
7 Outside the company, close supply chain: suppliers, distributers and business partners.
20 | Sustainable Development Report 2016 21 | Sustainable Development Report 2016
introduction introduction Materiality assessment
Our sustainable development topics are prioritized in full accordance with their significance to external
and internal stakeholders, and with their boundaries (inside our company, outside the company, or both
inside and outside the company). They are first identified internally, checked against the interests and
expectations of our external stakeholders, tested throughout our participation in industry and cross-
sector initiatives, and then validated through an analysis supported by key performance indicators
(KPIs) collected in our Sustainability Assessment Matrix (SAM).
This year we have refined our materiality matrix, as last year was a time of significant change for us. We
therefore considered we should give our reporting a new focus. We started from a larger directory of
topics, identified throughout the last reporting exercise, and consolidated the inventory of the most
relevant topics. The full list that resulted includes: health and safety, transparency and ethics, alcohol
policy, taxes, waste and CO2 emissions, labour practices and decent work, talent acquisition and human
resources, economic performance, innovation, resource efficiency (water, energy), product
responsibility, corporate governance, training, indirect economic impact, supporting communities,
supply management, procurement practices, packaging, staff-management relations, and knowledge
sharing.
Materiality matrix
Imp
ort
ance
to
ex
tern
al s
tak
eho
lder
s
Importance to internal stakeholders
19
20
18 17
14 16 15 13 12
1 - health and safety
2 - transparency and ethics
3 - alcohol policy
4 – taxes
5 - waste and CO2 emissions
6 - labour practices and decent work
7 - talent acquisition and human resources
8 - economic performance
9 - innovation
10 - resource efficiency (water, energy)
11 - product responsibility
12 - corporate governance
13 – training
14 - indirect economic impact
15 - supporting communities
16 - supply management
17 - procurement practices
18 – packaging
19 - staff-management relations
20 - knowledge sharing
All sustainability topics mentioned above were validated with both internal and external stakeholders
(local authorities, NGOs representatives, academia, suppliers, Ursus Breweries top management). The
final list of topics that are covered by this report is provided below. One mention is related to the health
and safety: in our view this is a broad area and, given the nature of our activity, we decided to cover this
topic both under the Employees section of the report (as occupational health and safety) and in the
Responsibility chapter (as customer health and safety).
Material topics
Health & safety
Transparency and ethics
Alcohol policy
Taxes
Waste & CO2 emissions
Labour practices and decent work
Talent acquisition / human resources
Economic performance
Innovation
Resource efficiency (water, energy)
Product responsibility
Pri
ori
ty
Chapter in the report
Impact boundary
Inside the company
7Tier 1
Employees, Responsibility
Responsibility
Responsibility
Business
Environment
Employees
Employees
Business
Business
Environment
Responsibility
1
2
3
4
5
6
7
8
9
10
11
11
10 7
9 86
2 1
34,5
102-46
102-47
102-49
102-47
102-46
102-46
7 Outside the company, close supply chain: suppliers, distributers and business partners.
24 | Raport de Dezvoltare Durabilã 2016 23 | Sustainable Development Report 201622 | Sustainable Development Report 2016
introduction Membership
Ÿ Local context
Ÿ Taxes
Ÿ Economic performance
Ÿ Innovation
In this section:
Business business
Ÿ AmCham Romania (American Chamber of Commerce in Romania):
www.amcham.ro
Ÿ ARAM (Romanian Association of Packaging and Environment):
www.aram.org.ro
Ÿ BR (Brewers of Romania Association): www.berariiromaniei.ro/en/
Ÿ BRCC (The British Romanian Chamber of Commerce):
www.brcconline.eu/
Ÿ ECOROM Ambalaje: www.ecoromambalaje.ro/en/
Ÿ Foreign Investors Council (FIC): www.fic.ro
Ÿ International Advertising Association (IAA): http://www.iaa.ro/
Ÿ Romanian Advertising Council (RAC): www.rac.ro/EN/
Ÿ The Romanian–German Chamber of Industry and Commerce:
http://rumaenien.ahk.de/ro/
We are members
of the following
organizations:
24 | Raport de Dezvoltare Durabilã 2016 23 | Sustainable Development Report 201622 | Sustainable Development Report 2016
introduction Membership
Ÿ Local context
Ÿ Taxes
Ÿ Economic performance
Ÿ Innovation
In this section:
Business business
Ÿ AmCham Romania (American Chamber of Commerce in Romania):
www.amcham.ro
Ÿ ARAM (Romanian Association of Packaging and Environment):
www.aram.org.ro
Ÿ BR (Brewers of Romania Association): www.berariiromaniei.ro/en/
Ÿ BRCC (The British Romanian Chamber of Commerce):
www.brcconline.eu/
Ÿ ECOROM Ambalaje: www.ecoromambalaje.ro/en/
Ÿ Foreign Investors Council (FIC): www.fic.ro
Ÿ International Advertising Association (IAA): http://www.iaa.ro/
Ÿ Romanian Advertising Council (RAC): www.rac.ro/EN/
Ÿ The Romanian–German Chamber of Industry and Commerce:
http://rumaenien.ahk.de/ro/
We are members
of the following
organizations:
business
25 | Sustainable Development Report 2016
business
8 Source: Foreign Investors' Council Business Sentiment Index .http://bit.ly/2kf361G
Local context
The level of optimism among the business community in Romania related to their local revenues is quite high, 8more then half of those questioned by the Foreign Investors' Council saying that they expect revenues to grow
somewhat (54.3 percent) or significantly (10.9 percent). The same business sentiment applies to the domestic
market, which makes about a third of multinational companies present in Romania to consider investing more in
the year to come.
However, in terms of fiscal burden, the same companies see it as moderately uncompetitive (39.1 percent) or even
significantly uncompetitive (4.3 percent). In addition, about two thirds (66.7 percent) of those rating Romania
against their peer group locations believe the local infrastructure and communication network is uncompetitive.
The same sentiment is expressed towards the bureaucracy that is seen by 91.1 percent of FIC member companies
as uncompetitive.
24| Sustainable Development Report 2016
Material topics
The topics that resulted as material for this reporting cycle and that are covered by this section of the report are:
taxes, our economic performance and innovation.
TaxesIt was during the stakeholder consultation process for our 2013/2014 sustainability report
when we have identified that taxes are of high interest to a number of external stakeholders,
such as local authorities, NGOs and academia. We explained in depth why this issue is
important to us and how we understand to manage it. For details, please access our
2013/2014 report at and read the pages 24 thru 28.http://bit.ly/1LXxyay
Our proactive approach on the matter was constant, and we continue to comply with
Romanian legislation and pay our fair share. We are transparent in communicating our
results, and recognize that tax policy and management are a significant part of running a
responsible business.
In F15, the amount of taxes that we have disbursed to various public budget lines totaled
507,331,097 lei. The most significant amounts were the following:
Ÿ 247,665,753 lei representing the excise tax (48.82 percent);
Ÿ 219,313,773 lei - the VAT (42,23 percent);
Ÿ 20,605,830 lei - the packaging contribution (4.06 percent);
Ÿ 18,486,221 lei - the corporate tax (3.64 percent);
Ÿ 814,018 lei - the special constructions tax (0.16 percent);
Ÿ 267,021 lei - the withholding tax (0.05 percent);
Ÿ 148,354 lei - the cinema fund (0.03 percent).
The rest of 30,127 lei were paid as taxes on prizes, environmental tax and the tax gain from the
stock ownership transfer.
business
25 | Sustainable Development Report 2016
business
8 Source: Foreign Investors' Council Business Sentiment Index .http://bit.ly/2kf361G
Local context
The level of optimism among the business community in Romania related to their local revenues is quite high, 8more then half of those questioned by the Foreign Investors' Council saying that they expect revenues to grow
somewhat (54.3 percent) or significantly (10.9 percent). The same business sentiment applies to the domestic
market, which makes about a third of multinational companies present in Romania to consider investing more in
the year to come.
However, in terms of fiscal burden, the same companies see it as moderately uncompetitive (39.1 percent) or even
significantly uncompetitive (4.3 percent). In addition, about two thirds (66.7 percent) of those rating Romania
against their peer group locations believe the local infrastructure and communication network is uncompetitive.
The same sentiment is expressed towards the bureaucracy that is seen by 91.1 percent of FIC member companies
as uncompetitive.
24| Sustainable Development Report 2016
Material topics
The topics that resulted as material for this reporting cycle and that are covered by this section of the report are:
taxes, our economic performance and innovation.
TaxesIt was during the stakeholder consultation process for our 2013/2014 sustainability report
when we have identified that taxes are of high interest to a number of external stakeholders,
such as local authorities, NGOs and academia. We explained in depth why this issue is
important to us and how we understand to manage it. For details, please access our
2013/2014 report at and read the pages 24 thru 28.http://bit.ly/1LXxyay
Our proactive approach on the matter was constant, and we continue to comply with
Romanian legislation and pay our fair share. We are transparent in communicating our
results, and recognize that tax policy and management are a significant part of running a
responsible business.
In F15, the amount of taxes that we have disbursed to various public budget lines totaled
507,331,097 lei. The most significant amounts were the following:
Ÿ 247,665,753 lei representing the excise tax (48.82 percent);
Ÿ 219,313,773 lei - the VAT (42,23 percent);
Ÿ 20,605,830 lei - the packaging contribution (4.06 percent);
Ÿ 18,486,221 lei - the corporate tax (3.64 percent);
Ÿ 814,018 lei - the special constructions tax (0.16 percent);
Ÿ 267,021 lei - the withholding tax (0.05 percent);
Ÿ 148,354 lei - the cinema fund (0.03 percent).
The rest of 30,127 lei were paid as taxes on prizes, environmental tax and the tax gain from the
stock ownership transfer.
26 | Sustainable Development Report 2016
business
27 | Sustainable Development Report 2016
business
One of the benefits of being committed to transparency, stakeholder dialogue and
sustainability reporting is that we can take the pulse of what is expected from us both from
our internal and external stakeholders. Innovation was among the first topics identified
during our consultation process and slowly increased as relevance until this year, when it
resulted that it is a material topic.
When we talk about innovation, we refer to the quality of our products, to any idea that can
make the consumer experience better and safer, to any improvement of our business
processes, to investment and to recognition.
As our vision is to lead by value, we began to understand how innovation could drag positive
change. Therefore we have learned that we need to improve our approach to this material
topic, including to related data collection. We continue to look into how we could create
better products using the same or less resources without jeopardizing the quality of our
products, or how we could use the GRI Standards in understanding what is the potential of
innovation in the eyes of our stakeholders and for the company.
At the moment, we operate with the following policies:
Ÿ we have a dedicated email address where any of our employees can submit their
innovative ideas and proposals. These messages reach our management and find their
way into our internal monthly newsletter, for review and recognition.
Ÿ a team made of Internal Communication Manager and a HR specialist have started a series
of active listening sessions. Although the initiative was mainly related to our operational
changes and took place in Bucharest, Buzau and Cluj-Napoca, it also included an
innovation component. Any idea that resulted from these exercises was submitted to the
Executive Committee and was included in an active engagement plan.
Ÿ our annual and bi-annual surveys are also opportunities for our employees to express their
vision and submit ideas. Depending on their feasibility, the ideas turn into active plans of
business.
Last year we have invested about 7 million euro in upgrading our breweries with the aim of
maintaining our quality and innovation standards at a high level. The largest investment was
in Brasov.
In terms of consumer experience, our Ursus draught is now served from Crystal Cold freezer,
which turns the beer head into ice crystals and offers the consumer a better experience in
terms of taste and on-premise happening.
InnovationProsper is, to us, the framework that aligns our risks and opportunities, the strengths with
the weaknesses. We are fully aware that all stakeholders - employees, suppliers, local
communities or NGOs - have high expectations from us as a responsible employer and as an
accountable business.
Putting Prosper at the heart of our business enables us to drive growth and commercial
results, while making a sustainable and measurable difference to the communities in which
we operate.
You can read more on our approach to economic performance at http://bit.ly/1LXxyay.
In F16 we provided 1,410 jobs. We paid 507,331,097 lei as taxes. We purchased 63 percent of
total spend is used to purchase products and services from the Romanian market.
Economic
performance
26 | Sustainable Development Report 2016
business
27 | Sustainable Development Report 2016
business
One of the benefits of being committed to transparency, stakeholder dialogue and
sustainability reporting is that we can take the pulse of what is expected from us both from
our internal and external stakeholders. Innovation was among the first topics identified
during our consultation process and slowly increased as relevance until this year, when it
resulted that it is a material topic.
When we talk about innovation, we refer to the quality of our products, to any idea that can
make the consumer experience better and safer, to any improvement of our business
processes, to investment and to recognition.
As our vision is to lead by value, we began to understand how innovation could drag positive
change. Therefore we have learned that we need to improve our approach to this material
topic, including to related data collection. We continue to look into how we could create
better products using the same or less resources without jeopardizing the quality of our
products, or how we could use the GRI Standards in understanding what is the potential of
innovation in the eyes of our stakeholders and for the company.
At the moment, we operate with the following policies:
Ÿ we have a dedicated email address where any of our employees can submit their
innovative ideas and proposals. These messages reach our management and find their
way into our internal monthly newsletter, for review and recognition.
Ÿ a team made of Internal Communication Manager and a HR specialist have started a series
of active listening sessions. Although the initiative was mainly related to our operational
changes and took place in Bucharest, Buzau and Cluj-Napoca, it also included an
innovation component. Any idea that resulted from these exercises was submitted to the
Executive Committee and was included in an active engagement plan.
Ÿ our annual and bi-annual surveys are also opportunities for our employees to express their
vision and submit ideas. Depending on their feasibility, the ideas turn into active plans of
business.
Last year we have invested about 7 million euro in upgrading our breweries with the aim of
maintaining our quality and innovation standards at a high level. The largest investment was
in Brasov.
In terms of consumer experience, our Ursus draught is now served from Crystal Cold freezer,
which turns the beer head into ice crystals and offers the consumer a better experience in
terms of taste and on-premise happening.
InnovationProsper is, to us, the framework that aligns our risks and opportunities, the strengths with
the weaknesses. We are fully aware that all stakeholders - employees, suppliers, local
communities or NGOs - have high expectations from us as a responsible employer and as an
accountable business.
Putting Prosper at the heart of our business enables us to drive growth and commercial
results, while making a sustainable and measurable difference to the communities in which
we operate.
You can read more on our approach to economic performance at http://bit.ly/1LXxyay.
In F16 we provided 1,410 jobs. We paid 507,331,097 lei as taxes. We purchased 63 percent of
total spend is used to purchase products and services from the Romanian market.
Economic
performance
Employees
In this section:
29 | Sustainable Development Report 2016
employees
28 | Sustainable Development Report 2016
business
To me, a leader is someone who holds her - or
himself accountable for finding potential in
people and processes. And so what I think is
really important is sustainability.
Brene Brown - Research Professor
at the University of Houston
Graduate College of Social Work
Ÿ Health and safety
Ÿ Labour practices and decent
work
Ÿ Talent acquisition and
human resources
Employees
In this section:
29 | Sustainable Development Report 2016
employees
28 | Sustainable Development Report 2016
business
To me, a leader is someone who holds her - or
himself accountable for finding potential in
people and processes. And so what I think is
really important is sustainability.
Brene Brown - Research Professor
at the University of Houston
Graduate College of Social Work
Ÿ Health and safety
Ÿ Labour practices and decent
work
Ÿ Talent acquisition and
human resources
30 | Sustainable Development Report 2016
employees
31 | Sustainable Development Report 2016
employeesMaterial topics
The topics that resulted as material for the present reporting cycle and that are covered by this section of the report
are: health and safety, labour practices and decent work and talent acquisition and human resources.
Number of employees
1600
1525
1450
1375
1300
2011 2012 2013 2014 2015 2016
14101419
15141499
1415
1344
In Ursus Breweries, we have four Safety Steering Committees, running quarterly meetings.
All our employees are represented in these Committees and meetings, where our
management has the opportunity to consult with both employee representatives and
workforce on the general matters about health & safety.
In additional to regular items that are on the agenda, such as statistics on accident records,
accident investigations and subsequent action, status of action planned to implement health
& safety standards and best practices, risk assessments, health and safety training, new /
revised procedures, changes in the workplace affecting the health, safety and welfare of
employees, our Committees also discuss any health & safety items considered as important.
The organization established one Safety Steering Committee in each of its breweries in
Buzau, Brasov and Timisoara. These Committees are made of employee representatives
from production area (Union members included) and management representative and are
chaired by the Brewery Director.
Health &
safety
At country level, the organization established one Safety Steering Committee chaired by
Board member and made of employee representatives from various functions (e.g. Sales,
Supply Chain, Manufacturing, Human Resources) and Board – 1 members representing the
above-stated functions.
In F16, there were two work related injuries involving Ursus Breweries employees in Buzau
and Brasov breweries. The injury rate (Disabling Injury Frequency rate) for employees at end
of F16 was 0.15 against our 0.38 target. The lost day injury rate for employees at end F16 was
of 8.59 against our 17.00 target. Our employee work fatality rate in F16 was zero.
As per our internal procedures, all major and minor injuries involving employees are
reported. On a monthly basis, the injury reports involving employees are uploaded in the
Incident Database available at regional level.
Ursus Breweries also monitors the working time and injuries of other workers (such as
permanent contractors). The data is reported internally on a monthly basis and is also
uploaded in the Incident Database available at regional level.
According to our data, one injury involving a worker other than employees (e.g. specialized
contractors) was recorded inside Ursus Breweries premises in our Buzau distribution center.
Our contactor work fatality rate in F16 was zero.
Of the total number of 1,410 employees that we had in F16, 422 were women (29.93 percent)
and 988 were men (70.07 percent). In terms of types of contract, 92.55 percent based on
permanent contracts, while the rest (7.45 percent) were covered by fixed-term contracts.
In terms of new hires, our data indicate that 242 candidates were successful and joined the
company. Of them, 191 were men and 51 were women. By age group, we have the following
categories of new hires: 25 women are less than 30 years old, 19 fall within the 30-50 age
category, and seven women are over 50 years old; 91 men are less than 30 years old, 92 fall
within the 30-50 age groups, and eight men are over 50 years old.
Career promotion is based at all levels on meritocracy. Our people are rewarded and advance
based on the impact they have and the results they deliver.
All our employees are covered by collective bargaining agreements, and all of them, no
matter they work based on permanent or fixed-term contracts, have equal access to the same
benefits.
Labour
practices
and
decent work
102-41
30 | Sustainable Development Report 2016
employees
31 | Sustainable Development Report 2016
employeesMaterial topics
The topics that resulted as material for the present reporting cycle and that are covered by this section of the report
are: health and safety, labour practices and decent work and talent acquisition and human resources.
Number of employees
1600
1525
1450
1375
1300
2011 2012 2013 2014 2015 2016
14101419
15141499
1415
1344
In Ursus Breweries, we have four Safety Steering Committees, running quarterly meetings.
All our employees are represented in these Committees and meetings, where our
management has the opportunity to consult with both employee representatives and
workforce on the general matters about health & safety.
In additional to regular items that are on the agenda, such as statistics on accident records,
accident investigations and subsequent action, status of action planned to implement health
& safety standards and best practices, risk assessments, health and safety training, new /
revised procedures, changes in the workplace affecting the health, safety and welfare of
employees, our Committees also discuss any health & safety items considered as important.
The organization established one Safety Steering Committee in each of its breweries in
Buzau, Brasov and Timisoara. These Committees are made of employee representatives
from production area (Union members included) and management representative and are
chaired by the Brewery Director.
Health &
safety
At country level, the organization established one Safety Steering Committee chaired by
Board member and made of employee representatives from various functions (e.g. Sales,
Supply Chain, Manufacturing, Human Resources) and Board – 1 members representing the
above-stated functions.
In F16, there were two work related injuries involving Ursus Breweries employees in Buzau
and Brasov breweries. The injury rate (Disabling Injury Frequency rate) for employees at end
of F16 was 0.15 against our 0.38 target. The lost day injury rate for employees at end F16 was
of 8.59 against our 17.00 target. Our employee work fatality rate in F16 was zero.
As per our internal procedures, all major and minor injuries involving employees are
reported. On a monthly basis, the injury reports involving employees are uploaded in the
Incident Database available at regional level.
Ursus Breweries also monitors the working time and injuries of other workers (such as
permanent contractors). The data is reported internally on a monthly basis and is also
uploaded in the Incident Database available at regional level.
According to our data, one injury involving a worker other than employees (e.g. specialized
contractors) was recorded inside Ursus Breweries premises in our Buzau distribution center.
Our contactor work fatality rate in F16 was zero.
Of the total number of 1,410 employees that we had in F16, 422 were women (29.93 percent)
and 988 were men (70.07 percent). In terms of types of contract, 92.55 percent based on
permanent contracts, while the rest (7.45 percent) were covered by fixed-term contracts.
In terms of new hires, our data indicate that 242 candidates were successful and joined the
company. Of them, 191 were men and 51 were women. By age group, we have the following
categories of new hires: 25 women are less than 30 years old, 19 fall within the 30-50 age
category, and seven women are over 50 years old; 91 men are less than 30 years old, 92 fall
within the 30-50 age groups, and eight men are over 50 years old.
Career promotion is based at all levels on meritocracy. Our people are rewarded and advance
based on the impact they have and the results they deliver.
All our employees are covered by collective bargaining agreements, and all of them, no
matter they work based on permanent or fixed-term contracts, have equal access to the same
benefits.
Labour
practices
and
decent work
102-41
32 | Sustainable Development Report 2016 33 | Sustainable Development Report 2016
employees
Our human resources and talent acquisition policy is based on the following principles: we
communicate as widely as possible our job opportunities both internally and externally; we
offer the best opportunities to our internal candidates; we invest in the professional
development of our employees; depending on each vacancy, the decision throughout the
selection process is taken by a pool of employees with different levels of responsibilities; our
HR specialists are always consulted in the selection of the best candidates; our recruitment
procedures is based on bold non-discrimination criteria.
Each vacancy is considered an opportunity to revisit the job requirements, the level of
responsibility and the corresponding pay grade. Whenever we notice any significant
changes in our operations or on the labour market, the line manager in partnership with our
HR department re-evaluate and update the job description.
Any new hire follows the same pattern: the candidate takes a competency-based interview
that is developed by the line manager and the HR specialist. In order to help our managers
prepare themselves for such meetings, we have developed an interview kit that can be
consulted on our Intranet. During the interview, a candidate is evaluated based on a
questionnaire and an interview feedback form that are later on submitted as records to our
HR department. For risk mitigation purposes, we always perform a reference check and
make a final offer only to those candidates that pass all requirements above.
Employee wellbeing is in our company a social performance indicator. Issues that are key to
our staff (such as access to benefits or healthy living) are commonly identified in close
consultation with them and are communicated to all employees on a quarterly basis. Trends
in employee absenteeism and turnover are monitored and used as an indicator of wellness
that was recognized by workplace and health experts as best practice.
About 200 people decided to leave the company in F16. Of the total 225 employees who chose
a different career path, 53 were women (23.56 percent) and the rest were men (76.44 percent).
Additional 31 employees, of whom one man and 30 women, were in parental leave. Fourteen
of them returned to work (one man and 13 women), and two women left the company.
Talent
acquisition
and human
resources
Environment
In this section:
environment
Ÿ Waste and CO2 emissions
Ÿ Resource efficiency (water,
energy)
The firts rule of sustainability is to align with
natural forces, or at least not try to defy
them.
Paul Hawken – Environmentalist
32 | Sustainable Development Report 2016 33 | Sustainable Development Report 2016
employees
Our human resources and talent acquisition policy is based on the following principles: we
communicate as widely as possible our job opportunities both internally and externally; we
offer the best opportunities to our internal candidates; we invest in the professional
development of our employees; depending on each vacancy, the decision throughout the
selection process is taken by a pool of employees with different levels of responsibilities; our
HR specialists are always consulted in the selection of the best candidates; our recruitment
procedures is based on bold non-discrimination criteria.
Each vacancy is considered an opportunity to revisit the job requirements, the level of
responsibility and the corresponding pay grade. Whenever we notice any significant
changes in our operations or on the labour market, the line manager in partnership with our
HR department re-evaluate and update the job description.
Any new hire follows the same pattern: the candidate takes a competency-based interview
that is developed by the line manager and the HR specialist. In order to help our managers
prepare themselves for such meetings, we have developed an interview kit that can be
consulted on our Intranet. During the interview, a candidate is evaluated based on a
questionnaire and an interview feedback form that are later on submitted as records to our
HR department. For risk mitigation purposes, we always perform a reference check and
make a final offer only to those candidates that pass all requirements above.
Employee wellbeing is in our company a social performance indicator. Issues that are key to
our staff (such as access to benefits or healthy living) are commonly identified in close
consultation with them and are communicated to all employees on a quarterly basis. Trends
in employee absenteeism and turnover are monitored and used as an indicator of wellness
that was recognized by workplace and health experts as best practice.
About 200 people decided to leave the company in F16. Of the total 225 employees who chose
a different career path, 53 were women (23.56 percent) and the rest were men (76.44 percent).
Additional 31 employees, of whom one man and 30 women, were in parental leave. Fourteen
of them returned to work (one man and 13 women), and two women left the company.
Talent
acquisition
and human
resources
Environment
In this section:
environment
Ÿ Waste and CO2 emissions
Ÿ Resource efficiency (water,
energy)
The firts rule of sustainability is to align with
natural forces, or at least not try to defy
them.
Paul Hawken – Environmentalist
34 | Sustainable Development Report 2016 35 | Sustainable Development Report 2016
environmentenvironmentMaterial topics
Our brewing process generates two types of waste: one that comes from the brewing
processes, and product packaging generates the other.
We focus on three areas: separating waste products to allow reuse or recycling, reducing the
amount of waste we send to waste landfills and reducing the impact on the environment
from the waste we dispose. Also, we have a sustainable approach to the design, use and
disposal of packaging.
Our long-term ambition is to reduce the environmental footprint of our operations by
creating a zero-waste brewing system.
In F16, the total weight of hazardous waste that we generated was 3.6 tons, which were
further on incinerated. As for the non-hazardous waste, the total weight that we generated
amounted to 34,197 tons, of which 18,096 tons, representing dried spent grains and dried
yeast, were sold, 6,456 tons were recycled (aluminum, plastic, wood, cardboard) and the rest
was disposed to the landfill. The waste disposal methods were selected based on the contract
conditions agreed with our contractors.
Investments in the past year were aligned to our environmental policy and were aimed at
decreasing our direct impacts by limiting resource use and by efficiently employing
sustainable technologies. Our target is to reduce the greenhouse gas emissions from our beer
production by 50 per cent per hl of beer produced by 2020.
In terms of GHG emissions, we collect data from all our breweries and report bi-annually
against Prosper targets. Our data is checked and audited in order to reflect accuracy and
comprehensiveness. In F16, as a result of our investments, we managed to reduce the level of
our GHG emissions by 36,901 tones of CO2e.
In addition to the waste water that was generated by our production and that amounted to
10,980,105 hl (total volume of industrial effluent), we also collected storm water from the
concrete platforms through oil separators. These additional volumes were discharged in the
municipal sewage stream. In full compliance with the environmental licenses, each brewery
(Buzau, Brasov and Timisoara) has a sewage stream that is completely separated from the
industrial effluent stream.
Industrial effluents are treated for solids separation, anaerobic and aerobic in order to meet
quality parameters before being discharged into the municipal sewage as included in
Environmental Permits (e.g. NTPA002 with few additional requirements from municipal
sewage operators).
Ursus Breweries effluents are not reused by other organization, instead they are discharged
into the municipal sewage after treatment in each brewery wastewater treatment plant.
Waste and
CO2
emissions
The topics that resulted as material for this reporting cycle and that are covered by this section of the report are:
waste and CO2 emissions, and resource efficiency (water and energy). Full disclosures on our management
approach on each of this topics (water use, energy efficiency, waste and emissions) were provided in our
2013/2014 report and can be consulted at (please pages 32 thru 36).http://bit.ly/1LXxyay
Last but not least, we also paid attention to recycling materials that were used in our
production process. The average recycled content percentage of glass was 29.38 in the first
half of F16 and 25.55 in the second half of our financial year; the annual average of recycled
aluminum cans was 55 percent; and the average recycling rate of secondary packaging
(crates, shrink-wrap) was 27.24 percent in the first half of F16 and 22.06 percent on the second
half of our reporting cycle.
Resource
efficiency
(water,
energy)
Our business depends on water, therefore water availability as well as the quality of the
water are critical to us. All our breweries have completed water risk assessments and have in
place action plans to tackle water risk.
In F16, according to the data listed in our water supplier invoices, as well as by Apele
Romane, our total volume of water withdrawal reached 15,280 hl. In terms of sources, we
mostly relied on ground water (14,955,130 hl). The volume of water supplied by public
utilities (municipal) amounted to 3,262,050 hl.
As far as the energy efficiency is concerned, all investments made by our company last year
were aimed at: increasing the energy efficiency of our pasteurization equipment of the
Timisoara glass bottling machines; reducing the amount of energy used in our the PET
bottling lines of Buzau and Timisoara; reducing the energy loss in the condenser and steam
pipelines in Buzau, Brasov and Timisoara; reducing the water use in the refrigerator vacuum
pump of the glass bottling machines in Brasov.
According to the SABMiller plc – Group Technical Procedure GLT.EN.PR.0707 (Energy &
emissions KPI reporting methodology), the total fuel consumption from non-renewable
sources (LPG and natural gas) within Ursus Breweries reached 359,932,099 MJ, of which
9,423,836 MJ represented LPG, and the rest came from natural gas (350,508,263 MJ). From the
renewable sources perspective, the total biogas consumption within the company was
45,279,944 MJ. The total amount of electricity we used for clear beer production during the
reporting cycle was 38,776,899 kWh. The figure includes the consumption required for
cooling and steam. For heating of clear beer production we used 405,212,043 MJ (natural gas,
LPG and biogas).
Part of the energy we produced was sold to third parties. As it was not used for beer
production purposes, we report it separately in the amount of 924,168 MJ.
34 | Sustainable Development Report 2016 35 | Sustainable Development Report 2016
environmentenvironmentMaterial topics
Our brewing process generates two types of waste: one that comes from the brewing
processes, and product packaging generates the other.
We focus on three areas: separating waste products to allow reuse or recycling, reducing the
amount of waste we send to waste landfills and reducing the impact on the environment
from the waste we dispose. Also, we have a sustainable approach to the design, use and
disposal of packaging.
Our long-term ambition is to reduce the environmental footprint of our operations by
creating a zero-waste brewing system.
In F16, the total weight of hazardous waste that we generated was 3.6 tons, which were
further on incinerated. As for the non-hazardous waste, the total weight that we generated
amounted to 34,197 tons, of which 18,096 tons, representing dried spent grains and dried
yeast, were sold, 6,456 tons were recycled (aluminum, plastic, wood, cardboard) and the rest
was disposed to the landfill. The waste disposal methods were selected based on the contract
conditions agreed with our contractors.
Investments in the past year were aligned to our environmental policy and were aimed at
decreasing our direct impacts by limiting resource use and by efficiently employing
sustainable technologies. Our target is to reduce the greenhouse gas emissions from our beer
production by 50 per cent per hl of beer produced by 2020.
In terms of GHG emissions, we collect data from all our breweries and report bi-annually
against Prosper targets. Our data is checked and audited in order to reflect accuracy and
comprehensiveness. In F16, as a result of our investments, we managed to reduce the level of
our GHG emissions by 36,901 tones of CO2e.
In addition to the waste water that was generated by our production and that amounted to
10,980,105 hl (total volume of industrial effluent), we also collected storm water from the
concrete platforms through oil separators. These additional volumes were discharged in the
municipal sewage stream. In full compliance with the environmental licenses, each brewery
(Buzau, Brasov and Timisoara) has a sewage stream that is completely separated from the
industrial effluent stream.
Industrial effluents are treated for solids separation, anaerobic and aerobic in order to meet
quality parameters before being discharged into the municipal sewage as included in
Environmental Permits (e.g. NTPA002 with few additional requirements from municipal
sewage operators).
Ursus Breweries effluents are not reused by other organization, instead they are discharged
into the municipal sewage after treatment in each brewery wastewater treatment plant.
Waste and
CO2
emissions
The topics that resulted as material for this reporting cycle and that are covered by this section of the report are:
waste and CO2 emissions, and resource efficiency (water and energy). Full disclosures on our management
approach on each of this topics (water use, energy efficiency, waste and emissions) were provided in our
2013/2014 report and can be consulted at (please pages 32 thru 36).http://bit.ly/1LXxyay
Last but not least, we also paid attention to recycling materials that were used in our
production process. The average recycled content percentage of glass was 29.38 in the first
half of F16 and 25.55 in the second half of our financial year; the annual average of recycled
aluminum cans was 55 percent; and the average recycling rate of secondary packaging
(crates, shrink-wrap) was 27.24 percent in the first half of F16 and 22.06 percent on the second
half of our reporting cycle.
Resource
efficiency
(water,
energy)
Our business depends on water, therefore water availability as well as the quality of the
water are critical to us. All our breweries have completed water risk assessments and have in
place action plans to tackle water risk.
In F16, according to the data listed in our water supplier invoices, as well as by Apele
Romane, our total volume of water withdrawal reached 15,280 hl. In terms of sources, we
mostly relied on ground water (14,955,130 hl). The volume of water supplied by public
utilities (municipal) amounted to 3,262,050 hl.
As far as the energy efficiency is concerned, all investments made by our company last year
were aimed at: increasing the energy efficiency of our pasteurization equipment of the
Timisoara glass bottling machines; reducing the amount of energy used in our the PET
bottling lines of Buzau and Timisoara; reducing the energy loss in the condenser and steam
pipelines in Buzau, Brasov and Timisoara; reducing the water use in the refrigerator vacuum
pump of the glass bottling machines in Brasov.
According to the SABMiller plc – Group Technical Procedure GLT.EN.PR.0707 (Energy &
emissions KPI reporting methodology), the total fuel consumption from non-renewable
sources (LPG and natural gas) within Ursus Breweries reached 359,932,099 MJ, of which
9,423,836 MJ represented LPG, and the rest came from natural gas (350,508,263 MJ). From the
renewable sources perspective, the total biogas consumption within the company was
45,279,944 MJ. The total amount of electricity we used for clear beer production during the
reporting cycle was 38,776,899 kWh. The figure includes the consumption required for
cooling and steam. For heating of clear beer production we used 405,212,043 MJ (natural gas,
LPG and biogas).
Part of the energy we produced was sold to third parties. As it was not used for beer
production purposes, we report it separately in the amount of 924,168 MJ.
37 | Sustainable Development Report 2016
Responsibility responsibility
36 | Sustainable Development Report 2016
environmentPerformance
As part of Ursus Breweries risk management process, our environmental aspects are assessed thoroughly and
mitigated as much as possible. Our technology is aligned with environmentally related ISO standards and we are
both responsible and accountable for ensuring that our facilities are as green as possible and fully compliant with
local law and European standards.
In line with our shared imperatives, securing shared water resources and creating value through reducing waste
and carbon emissions, we continued our investment programmes. Also, we managed our operations with a
special focus on resource efficiency, mainly on reducing the water volumes and the amount of energy we use.
In F16, we were compliant with Romanian legal requirements in the environmental sector according to permits
and zero penalties and sanctions.
Water:
3hl/hl of
product
(3.05 hl/hl in
F15)
Total direct
energy:
89.58 MJ/hl
(92.80 Mj/hl in
F15)
Ÿ Health and safety
(consumer health)
Ÿ Transparency and ethics
Ÿ Alcohol policy
Ÿ Product responsibility
Sustainability can’t be like some sort of a
moral sacrifice or political dilema or a
philanthropical cause. It has to be a design
challenge.
Bjarke Ingels – Danish Architect
In this section:
37 | Sustainable Development Report 2016
Responsibility responsibility
36 | Sustainable Development Report 2016
environmentPerformance
As part of Ursus Breweries risk management process, our environmental aspects are assessed thoroughly and
mitigated as much as possible. Our technology is aligned with environmentally related ISO standards and we are
both responsible and accountable for ensuring that our facilities are as green as possible and fully compliant with
local law and European standards.
In line with our shared imperatives, securing shared water resources and creating value through reducing waste
and carbon emissions, we continued our investment programmes. Also, we managed our operations with a
special focus on resource efficiency, mainly on reducing the water volumes and the amount of energy we use.
In F16, we were compliant with Romanian legal requirements in the environmental sector according to permits
and zero penalties and sanctions.
Water:
3hl/hl of
product
(3.05 hl/hl in
F15)
Total direct
energy:
89.58 MJ/hl
(92.80 Mj/hl in
F15)
Ÿ Health and safety
(consumer health)
Ÿ Transparency and ethics
Ÿ Alcohol policy
Ÿ Product responsibility
Sustainability can’t be like some sort of a
moral sacrifice or political dilema or a
philanthropical cause. It has to be a design
challenge.
Bjarke Ingels – Danish Architect
In this section:
38 | Sustainable Development Report 2016 39 | Sustainable Development Report 2016
Material topics
As mentioned already when we have explained how we assessed our materiality topics,
given our activity and approach to sustainability we decided to cover 'health and safety' in
two separate sections of our report: Employees (as occupational health and safety) and
Responsibility (as consumer health and safety).
We, in Ursus Breweries, are proud to report that in F16 our company registered zero
incidents of non-compliance with regulations that have resulted in fines or penalties, zero
incidents of non-compliance with regulations that have resulted in warnings, and zero
significant incidents of non-compliance with voluntary codes such as ISO standards.
Health and
safety
(consumer
health)
The topics that resulted as material for the present reporting cycle and that are covered by this section of the report
are: transparency and ethics, alcohol policy and product responsibility. As consumer health is crucial for us, we
also included disclosures that in our view complement the material topic “health and safety”.
Transparency and ethics is one of the top priorities in Ursus Breweries. We have a Code of
Conduct that is structured in four major chapters: Compliance and Business Ethics, Our
People and the Working Environment, Customers and Consumers, and Society: Sustainable
Development). The document states clearly the standards we operate with in terms of ethics
and compliance, and includes policies related to protecting company interests and assets,
relationships with business partners, customers, suppliers, and competitors, dealings with
governments, respecting colleagues and communities, and data protection.
The Code is available for consultation on our Intranet, and our employees can access both the
Code and policies in force. The document is user friendly and explains the responsibility of
employees to report wrongdoings. We see the Code as a dynamic tool that is reviewed and
updated regularly in order to include recommendations to the members of the Board that are
collected from our employees.
Transparency
and ethics
9In its 2015 report , the World Health Organization sees alcohol consumption as one of the top
three major public health problems in the European region. However, WHO notices that a 10
percent decrease of the total alcohol consumption was registered during 2005-2010, and
expects the trend would continue the same path in the next few years.
Alcohol
policy
9 Source: The European health report 2015, WHO Regional Office for Europe http://bit.ly/2iNd65W.
Policies and interventions
National alcohol policy and action plan
Excise tax on beer
National legal minimum age for off-premise sales of beer
National legal minimum age for on-premise sales of beer
National maximum legal blood alcohol concentration (BAC) when driving a vehicle (general / young / professional), in %
Legally binding regulations on alcohol advertising / product placement
Legally binding regulations on alcohol sponsorship / sales promotion
Legally required health warning labels on alcohol advertisements
National monitoring system(s)
10Alcohol policies and interventions in Romania
10 Source: World Health Organization (WHO): Romania country profile .http://bit.ly/2iWp9Jw11 Source: Joint EU/WHO report Prevention of harm caused by alcohol exposure to pregnancy. http://bit.ly/2jJMVfC.
ü(revised in 2010)
ü
18
18
zero tolerance
ü
ü
ü
No
In terms of harmful use of alcohol that has consequences on individuals other than the drinker pregnant, women
and children are among the vulnerable population. Therefore we have fully aligned our internal alcohol 11procedures with the Health 2020 European policy on prevention of alcohol-related harm that pays special
attention to healthy pregnancies and women's ability to make informed decisions on when or if having a child.
One key approach to managing our alcohol-related targets is to develop partnerships and strengthen our
relationships with all interested actors, whether they are central or local authorities, NGOs or other stakeholders.
However, we abided by our very strict rules and our company provided no funds or in-kind assistance as political
contributions.
We abide by three other voluntary Codes: the Policy on Commercial Communication, the
Code of Advertising Practice and the Industry Commercial Code of Communication (Berarii
Romaniei). These documents are publicly available at and can be http://bit.ly/1LMZUn8
consulted by any stakeholder.
We are proud to communicate again that in F16 no complaint on our Policy on Commercial
Communication was formulated and submitted to our company or to the Romanian
Advertising Council.
Product
responsibility
responsibilityresponsibility
38 | Sustainable Development Report 2016 39 | Sustainable Development Report 2016
Material topics
As mentioned already when we have explained how we assessed our materiality topics,
given our activity and approach to sustainability we decided to cover 'health and safety' in
two separate sections of our report: Employees (as occupational health and safety) and
Responsibility (as consumer health and safety).
We, in Ursus Breweries, are proud to report that in F16 our company registered zero
incidents of non-compliance with regulations that have resulted in fines or penalties, zero
incidents of non-compliance with regulations that have resulted in warnings, and zero
significant incidents of non-compliance with voluntary codes such as ISO standards.
Health and
safety
(consumer
health)
The topics that resulted as material for the present reporting cycle and that are covered by this section of the report
are: transparency and ethics, alcohol policy and product responsibility. As consumer health is crucial for us, we
also included disclosures that in our view complement the material topic “health and safety”.
Transparency and ethics is one of the top priorities in Ursus Breweries. We have a Code of
Conduct that is structured in four major chapters: Compliance and Business Ethics, Our
People and the Working Environment, Customers and Consumers, and Society: Sustainable
Development). The document states clearly the standards we operate with in terms of ethics
and compliance, and includes policies related to protecting company interests and assets,
relationships with business partners, customers, suppliers, and competitors, dealings with
governments, respecting colleagues and communities, and data protection.
The Code is available for consultation on our Intranet, and our employees can access both the
Code and policies in force. The document is user friendly and explains the responsibility of
employees to report wrongdoings. We see the Code as a dynamic tool that is reviewed and
updated regularly in order to include recommendations to the members of the Board that are
collected from our employees.
Transparency
and ethics
9In its 2015 report , the World Health Organization sees alcohol consumption as one of the top
three major public health problems in the European region. However, WHO notices that a 10
percent decrease of the total alcohol consumption was registered during 2005-2010, and
expects the trend would continue the same path in the next few years.
Alcohol
policy
9 Source: The European health report 2015, WHO Regional Office for Europe http://bit.ly/2iNd65W.
Policies and interventions
National alcohol policy and action plan
Excise tax on beer
National legal minimum age for off-premise sales of beer
National legal minimum age for on-premise sales of beer
National maximum legal blood alcohol concentration (BAC) when driving a vehicle (general / young / professional), in %
Legally binding regulations on alcohol advertising / product placement
Legally binding regulations on alcohol sponsorship / sales promotion
Legally required health warning labels on alcohol advertisements
National monitoring system(s)
10Alcohol policies and interventions in Romania
10 Source: World Health Organization (WHO): Romania country profile .http://bit.ly/2iWp9Jw11 Source: Joint EU/WHO report Prevention of harm caused by alcohol exposure to pregnancy. http://bit.ly/2jJMVfC.
ü(revised in 2010)
ü
18
18
zero tolerance
ü
ü
ü
No
In terms of harmful use of alcohol that has consequences on individuals other than the drinker pregnant, women
and children are among the vulnerable population. Therefore we have fully aligned our internal alcohol 11procedures with the Health 2020 European policy on prevention of alcohol-related harm that pays special
attention to healthy pregnancies and women's ability to make informed decisions on when or if having a child.
One key approach to managing our alcohol-related targets is to develop partnerships and strengthen our
relationships with all interested actors, whether they are central or local authorities, NGOs or other stakeholders.
However, we abided by our very strict rules and our company provided no funds or in-kind assistance as political
contributions.
We abide by three other voluntary Codes: the Policy on Commercial Communication, the
Code of Advertising Practice and the Industry Commercial Code of Communication (Berarii
Romaniei). These documents are publicly available at and can be http://bit.ly/1LMZUn8
consulted by any stakeholder.
We are proud to communicate again that in F16 no complaint on our Policy on Commercial
Communication was formulated and submitted to our company or to the Romanian
Advertising Council.
Product
responsibility
responsibilityresponsibility
40 | Sustainable Development Report 2016
responsibility
41 | Sustainable Development Report 2016
about this report
About this report
Ÿ About this report
In this section:
They succeed, because they think they can.
Virgiliu
Case
study
Execution
The beginning - July 2015 - National Month of
Awareness on Alcohol Consumption Effects and
the start of “9 months with 0 alcohol” campaign.
The campaign ambassador was Dana Rogoz,
actress and responsible mother. Dana was the key
speaker at our seminars and also played one of the
characters in “30+” theatre play.
thThus, with Dana’s support, on September 9 , 2015,
with the occasion of the The International Fetal
Alcohol Syndrome Awareness Day, we launched
the campaign “9 months with 0 alcohol”,
encouraging the public to support and share the
responsibility message under the dedicated
hashtag #9cu0. On the same day, Dana was joined
by lifestyle and parenting journalists and
bloggers, influencers in the online medium.
During October – December 2015, we organized
four informative seminars in: Ramnicu Sarat,
Gheraseni, Pogoanele and Nehoiu, along with the
support of local authorities, Dana Rogoz, Mothers
for Mothers Association and a local doctor.
We also involved Ursus Breweries’ local sales
team and the female staff from Ursus Breweries’
partner shops from Buzau county. They
supported the campaign through the official pin
and distributing informative materials, thus
becoming ambassadors of 9 months with zero
alcohol message.
During the entire campaign period, 201.000
informative flyers with Zero Alcohol during
Pregnancy message were distributed in all the
Public Health Directions in the country. Also, at an
internal level, the activities of the campaign were
constantly communicated towards all Ursus
Breweries employees.
In March 2016, the results and impact were
presented to mass-media representatives, Ursus
Breweries’ partners and authorities.
Evaluation
In December 2015, a new sociological research was
conducted in Buzau County to measure the campaign’s
local impact. Moreover, a Social Return of Investment
type of analysis was started, through the Association for
Community Relations, in order to get an elaborate
understanding of the social benefit of this campaign.
Offline
Ÿ The campaign message reached over 70 opinion
leaders (authorities representatives, journalists,
celebrities);
Ÿ 150 total participants in all four seminars organized in
Buzau county;
Ÿ 201.000 informative flyers distributed in all the Public
Health Directions in the country, out of which 6.000
distributed only in Buzau county.
Online
Ÿ #9cu0 hashtag – more than 14,900 likes and over 1.700
shares of Dana Rogoz’s and Adela Popescu’s posts in
social media (11 posts on Facebook);
Ÿ 131 mentions (TV news, radio news, print articles,
online mentions);
Ÿ 1,966,812 TV/radio/ print audience;
Ÿ 3,265,895 unique visitors;
Ÿ 10,071,648 online impressions;
Internal Communication – Approximately 1.400 of the
company’s employees constantly received internal
communications news about the campaign.
Final results in Buzau county, according to the final
research by Cult Market Research:
Ÿ Growth from 13% to 28% (+15%) of the target’s
awareness regarding disorders or syndromes which
can appear in children because of the mothers’ alcohol
consumption during pregnancy.
Ÿ 74% of the people questioned in the final research of the
campaign heard “Don’t drink alcohol during
pregnancy!” message.
Ÿ 16% of the people interviewed specifically know
details about the “9 months with 0 alcohol” campaign.
Ÿ 83% of the respondents consider that this campaign
will determine future mothers to adopt a responsible
behavior regarding alcohol consumption during
pregnancy.
Ÿ 97% of the respondents consider that this campaign is
important and it must be continued.
40 | Sustainable Development Report 2016
responsibility
41 | Sustainable Development Report 2016
about this report
About this report
Ÿ About this report
In this section:
They succeed, because they think they can.
Virgiliu
Case
study
Execution
The beginning - July 2015 - National Month of
Awareness on Alcohol Consumption Effects and
the start of “9 months with 0 alcohol” campaign.
The campaign ambassador was Dana Rogoz,
actress and responsible mother. Dana was the key
speaker at our seminars and also played one of the
characters in “30+” theatre play.
thThus, with Dana’s support, on September 9 , 2015,
with the occasion of the The International Fetal
Alcohol Syndrome Awareness Day, we launched
the campaign “9 months with 0 alcohol”,
encouraging the public to support and share the
responsibility message under the dedicated
hashtag #9cu0. On the same day, Dana was joined
by lifestyle and parenting journalists and
bloggers, influencers in the online medium.
During October – December 2015, we organized
four informative seminars in: Ramnicu Sarat,
Gheraseni, Pogoanele and Nehoiu, along with the
support of local authorities, Dana Rogoz, Mothers
for Mothers Association and a local doctor.
We also involved Ursus Breweries’ local sales
team and the female staff from Ursus Breweries’
partner shops from Buzau county. They
supported the campaign through the official pin
and distributing informative materials, thus
becoming ambassadors of 9 months with zero
alcohol message.
During the entire campaign period, 201.000
informative flyers with Zero Alcohol during
Pregnancy message were distributed in all the
Public Health Directions in the country. Also, at an
internal level, the activities of the campaign were
constantly communicated towards all Ursus
Breweries employees.
In March 2016, the results and impact were
presented to mass-media representatives, Ursus
Breweries’ partners and authorities.
Evaluation
In December 2015, a new sociological research was
conducted in Buzau County to measure the campaign’s
local impact. Moreover, a Social Return of Investment
type of analysis was started, through the Association for
Community Relations, in order to get an elaborate
understanding of the social benefit of this campaign.
Offline
Ÿ The campaign message reached over 70 opinion
leaders (authorities representatives, journalists,
celebrities);
Ÿ 150 total participants in all four seminars organized in
Buzau county;
Ÿ 201.000 informative flyers distributed in all the Public
Health Directions in the country, out of which 6.000
distributed only in Buzau county.
Online
Ÿ #9cu0 hashtag – more than 14,900 likes and over 1.700
shares of Dana Rogoz’s and Adela Popescu’s posts in
social media (11 posts on Facebook);
Ÿ 131 mentions (TV news, radio news, print articles,
online mentions);
Ÿ 1,966,812 TV/radio/ print audience;
Ÿ 3,265,895 unique visitors;
Ÿ 10,071,648 online impressions;
Internal Communication – Approximately 1.400 of the
company’s employees constantly received internal
communications news about the campaign.
Final results in Buzau county, according to the final
research by Cult Market Research:
Ÿ Growth from 13% to 28% (+15%) of the target’s
awareness regarding disorders or syndromes which
can appear in children because of the mothers’ alcohol
consumption during pregnancy.
Ÿ 74% of the people questioned in the final research of the
campaign heard “Don’t drink alcohol during
pregnancy!” message.
Ÿ 16% of the people interviewed specifically know
details about the “9 months with 0 alcohol” campaign.
Ÿ 83% of the respondents consider that this campaign
will determine future mothers to adopt a responsible
behavior regarding alcohol consumption during
pregnancy.
Ÿ 97% of the respondents consider that this campaign is
important and it must be continued.
About this report
The structure of this report follows our Prosper commitments and those subjects identified as material to our
stakeholders. It is divided into four major chapters ( eer, mployees, nvironment, and esponsibility) in order B E E R
to reflect our activity: we make . BEER
This report has been prepared in accordance with the GRI Standards: Core option. Our progress is also tracked
against the Sustainable Development Goals (SDGs).
SABMiller has been informed by AB InBev that it has submitted an updated package of commitments to the
European Commission (EC) in which it has offered to divest the entirety of SABMiller's businesses in Central and
Eastern Europe. This is in addition to the agreed sale of Peroni, Grolsch and Meantime and their related businesses
to Asahi. As part of AB InBev's updated package of commitments, the following businesses have been offered for
sale: Dreher Breweries (Hungary); Kompania Piwowarska (Poland); Plzenský Prazdroj and Pivovary Topvar
(Czech Republic and Slovakia); and Ursus Breweries (Romania). These businesses include a number of leading
brands in their markets and AB InBev expects to attract considerable interest from potential buyers.
The proposed divestments are subject to review and approval by the EC. Any sale would be conditional upon
completion of the AB InBev acquisition of SABMiller and will be carried out in the framework of the relevant social
processes and ongoing dialogue with the employee representatives' bodies. Any sale will complete after the
completion of AB InBev's proposed acquisition of SABMiller.
AB InBev's submission and updated package of commitments is part of its approach to proactively address
potential regulatory considerations.
Apart of the above, no other significant change in reporting scope, boundary or measurement
techniques have been made compared to our 2015/2016 sustainability report.
We have asked several stakeholders to review the Report and provide their independent view on our
performance and reporting. Their commentary is published in both the print and online formats of our
report.
42 | Sustainable Development Report 2016
This sustainability report covers the performance of Ursus Breweries SA business
operations across Romania in our owned production units (Timisoara, Cluj-Napoca,
Brasov and Buzau) and in our headquarters. The term 'production units' means breweries.
The information disclosed in the report has national coverage unless otherwise stated.
Where appropriate, we mentioned that data for some of our operations is unavailable.
We have outsourced several services (HR payroll, transportation, including the
commercial fleet, Procure to Pay – partially, Record to Report – partially, Order to cash -
partially). As we have no available data on their impacts, they are not covered by this
report.
43 | Sustainable Development Report 2016
All data in this report cover the 2015/2016 financial year (F16 = April 1, 2015 – March 31,
2016) unless otherwise stated. Relevant information covering the first half of the year 2016
(F17 H1) was also included.
Report
boundary
about this report
about this report
Reporting
period
This is Ursus Breweries SA fifth sustainability report, and the fourth issued in accordance
to GRI and United Nations Global Compact guidelines. As we see ourselves as pioneers in
our own industry, we have decided to break new grounds and adopt the use the GRI
Standards before they become mandatory.
The document reflects Ursus Breweries SA business activities in Romania and talks about
our economic, social and environmental footprints. It reflects our approach to sustainable
development and the actions we have taken during the 2016 financial year (F16) to
advance responsible and trust-building practices in our business. We plan to continue
publishing such a report on an annual basis.
Report
scope
Global Reporting Initiative (GRI)
This report has been produced in accordance with the GRI Standards: Core option. GRI
Standards are the newest generation of sustainability reporting disclosures launched by
the Global Reporting Initiative (GRI) in October 2016. Disclosures are noted in the Content
Index available at the end of this report.
The United Nations Global Compact
As a subsidiary of SABMiller, Ursus Breweries adheres to the Ten Principles of the United
Nations Global Compact. By developing this report our goal is to qualify as a UN Global
Compact Advanced Level reporter.
Reference
Guidelines
The content of this document has been defined in line with the following principles as
defined in GRI 101: Foundation:
Principles for defining report content:
Stakeholder Inclusiveness Principle: We have identified and mapped our stakeholders,
and have explained how we responded to their reasonable expectations and interests. The
dialogue with our stakeholders is ongoing, and together with our external consultant who
is equipped with the requirements defined by in the AA1000 Stakeholder Engagement
Standard (AA1000SES), we have matched our sustainability reporting with our
stakeholders' reasonable expectations and interests.
Sustainability Context Principle: This report presents our performance within the local
sustainability context.
Materiality Principle: The topics and disclosures in this report reflect our significant
economic, environmental and social impacts, and those actions that substantially
influence our stakeholders' assessments and decisions.
Completeness Principle: The report covers those material topics and boundaries that
reflect our significant economic, environmental and social impacts, and that enable our
stakeholders to assess our performance in the reporting period.
GRI Reporting
Principles
102-48
102-51
102-50
102-52
About this report
The structure of this report follows our Prosper commitments and those subjects identified as material to our
stakeholders. It is divided into four major chapters ( eer, mployees, nvironment, and esponsibility) in order B E E R
to reflect our activity: we make . BEER
This report has been prepared in accordance with the GRI Standards: Core option. Our progress is also tracked
against the Sustainable Development Goals (SDGs).
SABMiller has been informed by AB InBev that it has submitted an updated package of commitments to the
European Commission (EC) in which it has offered to divest the entirety of SABMiller's businesses in Central and
Eastern Europe. This is in addition to the agreed sale of Peroni, Grolsch and Meantime and their related businesses
to Asahi. As part of AB InBev's updated package of commitments, the following businesses have been offered for
sale: Dreher Breweries (Hungary); Kompania Piwowarska (Poland); Plzenský Prazdroj and Pivovary Topvar
(Czech Republic and Slovakia); and Ursus Breweries (Romania). These businesses include a number of leading
brands in their markets and AB InBev expects to attract considerable interest from potential buyers.
The proposed divestments are subject to review and approval by the EC. Any sale would be conditional upon
completion of the AB InBev acquisition of SABMiller and will be carried out in the framework of the relevant social
processes and ongoing dialogue with the employee representatives' bodies. Any sale will complete after the
completion of AB InBev's proposed acquisition of SABMiller.
AB InBev's submission and updated package of commitments is part of its approach to proactively address
potential regulatory considerations.
Apart of the above, no other significant change in reporting scope, boundary or measurement
techniques have been made compared to our 2015/2016 sustainability report.
We have asked several stakeholders to review the Report and provide their independent view on our
performance and reporting. Their commentary is published in both the print and online formats of our
report.
42 | Sustainable Development Report 2016
This sustainability report covers the performance of Ursus Breweries SA business
operations across Romania in our owned production units (Timisoara, Cluj-Napoca,
Brasov and Buzau) and in our headquarters. The term 'production units' means breweries.
The information disclosed in the report has national coverage unless otherwise stated.
Where appropriate, we mentioned that data for some of our operations is unavailable.
We have outsourced several services (HR payroll, transportation, including the
commercial fleet, Procure to Pay – partially, Record to Report – partially, Order to cash -
partially). As we have no available data on their impacts, they are not covered by this
report.
43 | Sustainable Development Report 2016
All data in this report cover the 2015/2016 financial year (F16 = April 1, 2015 – March 31,
2016) unless otherwise stated. Relevant information covering the first half of the year 2016
(F17 H1) was also included.
Report
boundary
about this report
about this report
Reporting
period
This is Ursus Breweries SA fifth sustainability report, and the fourth issued in accordance
to GRI and United Nations Global Compact guidelines. As we see ourselves as pioneers in
our own industry, we have decided to break new grounds and adopt the use the GRI
Standards before they become mandatory.
The document reflects Ursus Breweries SA business activities in Romania and talks about
our economic, social and environmental footprints. It reflects our approach to sustainable
development and the actions we have taken during the 2016 financial year (F16) to
advance responsible and trust-building practices in our business. We plan to continue
publishing such a report on an annual basis.
Report
scope
Global Reporting Initiative (GRI)
This report has been produced in accordance with the GRI Standards: Core option. GRI
Standards are the newest generation of sustainability reporting disclosures launched by
the Global Reporting Initiative (GRI) in October 2016. Disclosures are noted in the Content
Index available at the end of this report.
The United Nations Global Compact
As a subsidiary of SABMiller, Ursus Breweries adheres to the Ten Principles of the United
Nations Global Compact. By developing this report our goal is to qualify as a UN Global
Compact Advanced Level reporter.
Reference
Guidelines
The content of this document has been defined in line with the following principles as
defined in GRI 101: Foundation:
Principles for defining report content:
Stakeholder Inclusiveness Principle: We have identified and mapped our stakeholders,
and have explained how we responded to their reasonable expectations and interests. The
dialogue with our stakeholders is ongoing, and together with our external consultant who
is equipped with the requirements defined by in the AA1000 Stakeholder Engagement
Standard (AA1000SES), we have matched our sustainability reporting with our
stakeholders' reasonable expectations and interests.
Sustainability Context Principle: This report presents our performance within the local
sustainability context.
Materiality Principle: The topics and disclosures in this report reflect our significant
economic, environmental and social impacts, and those actions that substantially
influence our stakeholders' assessments and decisions.
Completeness Principle: The report covers those material topics and boundaries that
reflect our significant economic, environmental and social impacts, and that enable our
stakeholders to assess our performance in the reporting period.
GRI Reporting
Principles
102-48
102-51
102-50
102-52
44 | Sustainable Development Report 2016 45 | Sustainable Development Report 2016
Appendices appendicesabout this report
Principles for defining report quality:
Accuracy Principle: We have strived to ensure that all information in this report is
accurate and reasonably detailed for stakeholders to assess our performance.
Balance Principle: The report reflects both positive and negative aspects of our
performance that would enable our stakeholders to reasonably assess our overall
performance.
Clarity Principle: We are trying to present all data and information in a manner that is
understandable and accessible to any of our stakeholders consulting the report.
Comparability Principle: We selected, compiled and reported information consistently.
We have tried, as much as we could, to present information in a way that enables
stakeholders to analyze changes in our performance over time, and that could support
analysis relative to other organizations.
Reliability Principle: We have gathered, recorded, compiled, analyzed and disclosed
information and processes used in the preparation of the report in a way that they are
subject to examination and that establishes the quality and materiality of the information.
Timeliness Principle: We report on an annual basis so that information is available in due
time for stakeholders to make informed decisions.
The report has been produced by Ursus Breweries SA management team supported by an
experienced sustainability consultant and a Certified Sustainability Assurance
Practitioner, Ms. Cristina Bălan.
As their inputs were instrumental in defining the content of this report, we would like to
thank all our stakeholders for their contribution, active participation and constructive
feedback. We would also like to praise every single employee who has contributed to the
sustainable development performance of Ursus Breweries.
Ÿ Report compelled by: Iris Golopenta and revised by Oana Mateescu and Robert Uzuna.
Credits
We look forward to receiving feedback from our stakeholders.
Email: [email protected]
Tel / Fax: 021.315.98.04.
Feedback
and
suggestions
In this section:
Ÿ GRI Content Index and
SDG Compass – cross
reference table
Ÿ Abbreviation list
44 | Sustainable Development Report 2016 45 | Sustainable Development Report 2016
Appendices appendicesabout this report
Principles for defining report quality:
Accuracy Principle: We have strived to ensure that all information in this report is
accurate and reasonably detailed for stakeholders to assess our performance.
Balance Principle: The report reflects both positive and negative aspects of our
performance that would enable our stakeholders to reasonably assess our overall
performance.
Clarity Principle: We are trying to present all data and information in a manner that is
understandable and accessible to any of our stakeholders consulting the report.
Comparability Principle: We selected, compiled and reported information consistently.
We have tried, as much as we could, to present information in a way that enables
stakeholders to analyze changes in our performance over time, and that could support
analysis relative to other organizations.
Reliability Principle: We have gathered, recorded, compiled, analyzed and disclosed
information and processes used in the preparation of the report in a way that they are
subject to examination and that establishes the quality and materiality of the information.
Timeliness Principle: We report on an annual basis so that information is available in due
time for stakeholders to make informed decisions.
The report has been produced by Ursus Breweries SA management team supported by an
experienced sustainability consultant and a Certified Sustainability Assurance
Practitioner, Ms. Cristina Bălan.
As their inputs were instrumental in defining the content of this report, we would like to
thank all our stakeholders for their contribution, active participation and constructive
feedback. We would also like to praise every single employee who has contributed to the
sustainable development performance of Ursus Breweries.
Ÿ Report compelled by: Iris Golopenta and revised by Oana Mateescu and Robert Uzuna.
Credits
We look forward to receiving feedback from our stakeholders.
Email: [email protected]
Tel / Fax: 021.315.98.04.
Feedback
and
suggestions
In this section:
Ÿ GRI Content Index and
SDG Compass – cross
reference table
Ÿ Abbreviation list
46 | Sustainable Development Report 2016
GRI Content Indexand SDG Compass
GRI Content Index and SDG Compass – cross reference table
47 | Sustainable Development Report 2016
appendices
GRI
StandardsExplanation
Name of the organization
Activities, brands, products, and services
Location of headquarters
Location of operations
Ownership and legal form
Markets served
Scale of the organization
Information on employees and other workers
Supply chain
Significant changes to the organization and its supply chain
Precautionary Principle or approach
External initiatives
Membership of associations
Statement from senior decision-maker
Values, principles, standards, and norms of behavior
Governance structure
List of stakeholder groups
Collective bargaining agreements
Identifying and selecting stakeholders
GENERAL DISCLOSURES
SDG Compass Page in the report
102-1
102-2
102-3
102-4
102-5
102-6
102-7
102-8
102-9
102-10
102-11
102-14
102-16
102-18
102-40
102-41
102-42
GRI
StandardsExplanation
Approach to stakeholder engagement
Key topics and concerns raised
Entities included in the consolidated financial statements
Defining report content and topic Boundaries
List of material topics
Restatements of information
Changes in reporting
Reporting period
Date of most recent report
Reporting cycle
Contact point for questions regarding the report
Claims of reporting in accordance with the GRI Standards
GRI content index
External assurance
GENERAL DISCLOSURES
SDG Compass Page in the report
102-43
102-44
102-45
102-46
102-47
102-48
102-49
102-50
102-51
102-52
102-53
102-54
102-55
102-56
8
11
8
8
8
8
3, 13
3, 13, 31, 32
9
6, 42
6, 12, 14, 20, 36
102-13
6
8
10
14
31
14
22
14
15-19
All financial statements and relevant data are available at http://bit.ly/1x3NLGD(Romanian Ministry of Finance - please type 199095 in the box and press Vizualizare).
14, 20, 21
20
42
20
42
Our 2014/2015 report is available at http://bit.ly/2m2qzYh
42
44
43
46
The present report has not been externally assured.
SDG 8
SDG 16
SDG 8
102-12 12, 22
46 | Sustainable Development Report 2016
GRI Content Indexand SDG Compass
GRI Content Index and SDG Compass – cross reference table
47 | Sustainable Development Report 2016
appendices
GRI
StandardsExplanation
Name of the organization
Activities, brands, products, and services
Location of headquarters
Location of operations
Ownership and legal form
Markets served
Scale of the organization
Information on employees and other workers
Supply chain
Significant changes to the organization and its supply chain
Precautionary Principle or approach
External initiatives
Membership of associations
Statement from senior decision-maker
Values, principles, standards, and norms of behavior
Governance structure
List of stakeholder groups
Collective bargaining agreements
Identifying and selecting stakeholders
GENERAL DISCLOSURES
SDG Compass Page in the report
102-1
102-2
102-3
102-4
102-5
102-6
102-7
102-8
102-9
102-10
102-11
102-14
102-16
102-18
102-40
102-41
102-42
GRI
StandardsExplanation
Approach to stakeholder engagement
Key topics and concerns raised
Entities included in the consolidated financial statements
Defining report content and topic Boundaries
List of material topics
Restatements of information
Changes in reporting
Reporting period
Date of most recent report
Reporting cycle
Contact point for questions regarding the report
Claims of reporting in accordance with the GRI Standards
GRI content index
External assurance
GENERAL DISCLOSURES
SDG Compass Page in the report
102-43
102-44
102-45
102-46
102-47
102-48
102-49
102-50
102-51
102-52
102-53
102-54
102-55
102-56
8
11
8
8
8
8
3, 13
3, 13, 31, 32
9
6, 42
6, 12, 14, 20, 36
102-13
6
8
10
14
31
14
22
14
15-19
All financial statements and relevant data are available at http://bit.ly/1x3NLGD(Romanian Ministry of Finance - please type 199095 in the box and press Vizualizare).
14, 20, 21
20
42
20
42
Our 2014/2015 report is available at http://bit.ly/2m2qzYh
42
44
43
46
The present report has not been externally assured.
SDG 8
SDG 16
SDG 8
102-12 12, 22
48 | Sustainable Development Report 2016 49 | Sustainable Development Report 2016
GRI
StandardsExplanation
201 - Economic Performance - Management approach
Direct economic value generated and distributed
Financial assistance received from government
Taxes
Amounts of contributions to various state budgets
Innovation
Amount of investments in technology and innovation
206 - Anti-competitive Behaviour
Legal actions for anti-competitive behavior, anti-trust, and monopoly practices
ECONOMIC
SDG Compass Page in the report
201-1
201-4
103-1, 103-2,103-3, 206-1
206-1
appendices appendices
GRI
StandardsExplanation
302 - Energy
Energy consumption within the organization
303 - Water
Water withdrawal by source
305 - Emissions
Direct (Scope 1) GHG emissions
Reduction of GHG emissions
ENVIRONMENT
SDG Compass Page in the report
302-1
303-1
305-1
305-5
3, 13, 25
26SDG 5, SDG 7, SDG 8, SDG 9
103-1, 103-2, 103-3, 201
SDG 5, SDG 7, SDG 8
Here - Our company did not benefit from any financial assitance from the government.
103-1, 103-2, 103-3
25
25
103-1, 103-2,103-3
27
27SDG 8
39
39SDG 16
103-1, 103-2,103-3, 302
SDG 7, SDG 8,SDG 12, SDG 12
35
SDG 7, SDG 8,SDG 12, SDG 12
35
103-1, 103-2, 103-3, 303
SDG 6 35, 36
35
103-1, 103-2, 103-3, 305
SDG 3, SDG 12, SDG 13, SDG 14,SDG 15
34
SDG 3, SDG 12, SDG 15
34
SDG 15 34
306 - Effluents and Waste103-1, 103-2,103-3, 306
SDG 3, SDG 5, SDG 6, SDG 12, SDG 13, SDG 14
34
Water discharge by quality and destination 306-1
SDG 3, SDG 5, SDG 6, SDG 12, SDG 14
34
Waste by type and disposal method
306-2SDG 3, SDG 5,SDG 6, SDG 12
34, 35
307 - Environmental compliance
103-1, 103-2, 103-3, 307
SDG 3, SDG 12, SDG 13, SDG 14, SDG 15
35
Non-compliance with environmental laws and regulations
307-1SDG 3, SDG 12, SDG 15
36
48 | Sustainable Development Report 2016 49 | Sustainable Development Report 2016
GRI
StandardsExplanation
201 - Economic Performance - Management approach
Direct economic value generated and distributed
Financial assistance received from government
Taxes
Amounts of contributions to various state budgets
Innovation
Amount of investments in technology and innovation
206 - Anti-competitive Behaviour
Legal actions for anti-competitive behavior, anti-trust, and monopoly practices
ECONOMIC
SDG Compass Page in the report
201-1
201-4
103-1, 103-2,103-3, 206-1
206-1
appendices appendices
GRI
StandardsExplanation
302 - Energy
Energy consumption within the organization
303 - Water
Water withdrawal by source
305 - Emissions
Direct (Scope 1) GHG emissions
Reduction of GHG emissions
ENVIRONMENT
SDG Compass Page in the report
302-1
303-1
305-1
305-5
3, 13, 25
26SDG 5, SDG 7, SDG 8, SDG 9
103-1, 103-2, 103-3, 201
SDG 5, SDG 7, SDG 8
Here - Our company did not benefit from any financial assitance from the government.
103-1, 103-2, 103-3
25
25
103-1, 103-2,103-3
27
27SDG 8
39
39SDG 16
103-1, 103-2,103-3, 302
SDG 7, SDG 8,SDG 12, SDG 12
35
SDG 7, SDG 8,SDG 12, SDG 12
35
103-1, 103-2, 103-3, 303
SDG 6 35, 36
35
103-1, 103-2, 103-3, 305
SDG 3, SDG 12, SDG 13, SDG 14,SDG 15
34
SDG 3, SDG 12, SDG 15
34
SDG 15 34
306 - Effluents and Waste103-1, 103-2,103-3, 306
SDG 3, SDG 5, SDG 6, SDG 12, SDG 13, SDG 14
34
Water discharge by quality and destination 306-1
SDG 3, SDG 5, SDG 6, SDG 12, SDG 14
34
Waste by type and disposal method
306-2SDG 3, SDG 5,SDG 6, SDG 12
34, 35
307 - Environmental compliance
103-1, 103-2, 103-3, 307
SDG 3, SDG 12, SDG 13, SDG 14, SDG 15
35
Non-compliance with environmental laws and regulations
307-1SDG 3, SDG 12, SDG 15
36
51 | Sustainable Development Report 201650 | Sustainable Development Report 2016
appendices appendices
GRI
StandardsExplanation
SOCIAL
SDG Compass Page in the report
401-1
401 - Employment
New employee hires and employee turnover
Parental leave401-3
403 - Occupational Health and Safety
Workers representation in formal joint management–worker health and safety committees
Types of injury and rates of injury, occupational diseases, lost days, and absenteeism, and number of work-related fatalities
403-1
403-2
103-1, 103-2, 103-3, 401
SDG 5, SDG 8 32
SDG 5, SDG 8
SDG 3
SDG 3, SDG 8
SDG 3, SDG 8
SDG 3, SDG 8
06, 31, 32
30, 31
30, 31
30, 31
31, 32
SDG 8 32
103-1, 103-2, 103-3, 403
405 - Diversity and Equal Opportunities
Diversity of governance bodies and employees 405-1
406 - Non-discrimination
Incidents of discrimination and corrective actions taken406-1
103-1, 103-2, 103-3, 405
SDG 5, SDG 8
The percentage of women in our Board is zero. In terms of categories of employees, details are provided at page 31.
SDG 5 32103-1, 103-2, 103-3, 406
SDG 5, SDG 8, SDG 16
No incident of discrimination was registered during the reporting cycle.
GRI
StandardsExplanation
SOCIAL
SDG Compass Page in the report
415 - Public Policy
Political contributions
416 - Customer Health and Safety
Incidents of non-compliance concerning the health and safety impacts of products and services
415-1
416-2
103-1, 103-2, 103-3, 415
SDG 16 38, 39
SDG 16 39
103-1, 103-2, 103-3, 416
SDG 16
SDG 16
38
38
51 | Sustainable Development Report 201650 | Sustainable Development Report 2016
appendices appendices
GRI
StandardsExplanation
SOCIAL
SDG Compass Page in the report
401-1
401 - Employment
New employee hires and employee turnover
Parental leave401-3
403 - Occupational Health and Safety
Workers representation in formal joint management–worker health and safety committees
Types of injury and rates of injury, occupational diseases, lost days, and absenteeism, and number of work-related fatalities
403-1
403-2
103-1, 103-2, 103-3, 401
SDG 5, SDG 8 32
SDG 5, SDG 8
SDG 3
SDG 3, SDG 8
SDG 3, SDG 8
SDG 3, SDG 8
06, 31, 32
30, 31
30, 31
30, 31
31, 32
SDG 8 32
103-1, 103-2, 103-3, 403
405 - Diversity and Equal Opportunities
Diversity of governance bodies and employees 405-1
406 - Non-discrimination
Incidents of discrimination and corrective actions taken406-1
103-1, 103-2, 103-3, 405
SDG 5, SDG 8
The percentage of women in our Board is zero. In terms of categories of employees, details are provided at page 31.
SDG 5 32103-1, 103-2, 103-3, 406
SDG 5, SDG 8, SDG 16
No incident of discrimination was registered during the reporting cycle.
GRI
StandardsExplanation
SOCIAL
SDG Compass Page in the report
415 - Public Policy
Political contributions
416 - Customer Health and Safety
Incidents of non-compliance concerning the health and safety impacts of products and services
415-1
416-2
103-1, 103-2, 103-3, 415
SDG 16 38, 39
SDG 16 39
103-1, 103-2, 103-3, 416
SDG 16
SDG 16
38
38
52 | Sustainable Development Report 2016
appendicesAbbreviation list
ANTREC
EC
F13 … F16
FIC
GHG
GRI
hl
HR
ISO
KPI
kWh
LPG
MJ
NGO
RON
SAM
SDG
WHO
Romanian Association for Rural, Ecological and Cultural Tourism
European Commission
Financial years (1 April – 31 March)
Foreign Investors' Council
Greenhouse gas
Global Reporting Initiative
Hectoliter (100 liters)
Human resources
International Organization for Standardization
Key performance indicator
Kilowatt hour
Liquefied petroleum gas
Megajoule
Non-governmental organization
Romanian Leu (local currency)
Sustainability Assessment Matrix
Sustainable Development Goal
World Health Organization
52 | Sustainable Development Report 2016
appendicesAbbreviation list
ANTREC
EC
F13 … F16
FIC
GHG
GRI
hl
HR
ISO
KPI
kWh
LPG
MJ
NGO
RON
SAM
SDG
WHO
Romanian Association for Rural, Ecological and Cultural Tourism
European Commission
Financial years (1 April – 31 March)
Foreign Investors' Council
Greenhouse gas
Global Reporting Initiative
Hectoliter (100 liters)
Human resources
International Organization for Standardization
Key performance indicator
Kilowatt hour
Liquefied petroleum gas
Megajoule
Non-governmental organization
Romanian Leu (local currency)
Sustainability Assessment Matrix
Sustainable Development Goal
World Health Organization
The 2015/2016 Ursus Breweries SA sustainable development report
is available in both print and online formats.
For the electronic version, please visit our website
http://ursus-breweries.ro/responsabilitate/
The 2015/2016 Ursus Breweries SA sustainable development report
is available in both print and online formats.
For the electronic version, please visit our website
http://ursus-breweries.ro/responsabilitate/