INZOZI MEDIA KIT www.rwandair.com

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EDITORS NOTE

Welcome to the newly redesigned Inzozi, RwandAir’s official in-flight magazine. While maintaining our commitment to well-crafted articles and exceptional photography and layout, we have created more sections that combine interviews, guides and features to highlight travel opportunities both within Rwanda and around Africa. As a quarterly magazine of unparalleled quality, we take the time to ensure our publication informs as much as it entertains and inspires. Previous editions have taken readers from Dubai to Ethiopia to South Africa, while also highlighting cultural and entertainment opportunities around Rwanda. Inzozi’s content is written in both English and French as a means to connect with a broader audience.Matthew Stein

Inzozi is committed to being known as a high profile magazine, and impress readers through the quality of the articles, the photography and layout of the magazine. Therefore we are working with an experienced and professional staff devoted to building a strong reputation for the magazine. Our crew of writers come from different parts of the world and have proved their skills through their previous and actual collaborations.

INFLIGHT MEDIA is a unique way to provide a powerful advertising message • A captive audience. Readers are more likely to absorb information with no other distraction on board. • Key decision makers. Most of our travellers are influencers and decision makers. • Brand association. Passengers trust the airline and become familiar with the magazine, so it becomes part of their

routine. • Frequent travellers. Inflight media is a key media to reach frequent travellers. By repeating your advertising

message, you create a unique opportunity to build on your brand. • Network. Inflight media give opportunities to get an international exposure.

MAGAZINE’S PROFILE

With a growing number flights, and destinations, Rwandair and Inzozi magazine are reaching more people every day.Every three months the magazine will be distributed to all Rwandan embassies abroad, all domestic foreign embassies, PSF chamber members, government departments, regional ICT hubs, universities, corporate executives and to RwandAir’s seatbacks in economy and business class traveler. The magazines are also distributed to tour operators, selected hotels and restaurants in Kigali and other main destinations. Most of our clients are frequent flyers, businessman and woman, and tourists, rep resenting our main target group; but we also aim to reach international travellers as well as the local populations of our destinations .

◊ Frequency Quaterly◊ Language English and French

MAGAZINE PROFILE

Abidjan Ivory Coast Accra , Ghana Agadir Morocco, Banjul Gambia, Bujumbura Burundi, Conakry Guinea Cotonou Benin, Dakar Senegal, Douala Cameroon, Freetown Sierra Leone, Kigali Rwanda, Kinshasa DRC Lomé Togo, Luanda Angola, Marrakech Morocco, Monrovia Liberia, Nairobi Kenya, Ouagadougou Burkina Faso, Uganda Entebbe Yaoundé Cameroon

◊ Codeshare with

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Skol Malt scoops the Monde Selection Awards for 2012 BMC would like to celebrate and share the achievement of their popular brand, Skol Malt which has received a Gold Quality Award at the Monde Selection Awards for 2012.Monde Selection, the renowned International Institute for Quality Selections, has been devel-oped over nearly 50 years and offers the unique expertise to test and analyze consumer goods from all over the world and to grant them an internationally renowned quality award, ranging from a Bronze, Silver, Gold and Grand Gold Quality Award.The Monde Quality Selection follows an intricate process where each quality selection has its own experienced jury that subjects each entry to a rigorous taste evaluation process.BMC participated by entering the country’s best beer brand Skol Malt and it won the award basing on its ultimately delivered superior per-formance in terms of product quality and taste.For BMC, the Gold Award marks a unique achievement in acknowledgement of the brands efforts and rightly qualifies Skol as a beer that offer exceptional value and quality to Rwandan consumers.The quality and unique attributes of the Skol has boldly stepped-up to the challenge on the world stage to be singled out as a product of excep-tional quality by the Monde Selection. This award has definitely put Rwanda on the Global spot-light.

Pages of advertisement Rate per issue 3 issues (Rate per issue) 4 issues (Rate per issue)

BACK COVER PAGE 4000 3720 3400

DOUBLE PAGE SPREAD 8000 7440 6800

INSIDE BACK OR FRONT PAGE

3500 3255 2975

SINGLE FULL PAGE 3000 2790 2550

HALF PAGE 1800 1674 1530

QUATER PAGE 900 837 765

STRIP PAGE 1530 1423 1300

SUPPLEMENT (Advertorial) Rate Card majored by 20%

Issue Space Reservation Deadline Copy Deadline On-board date

September/October/November 2012

17th of August 2012 20th of August 2012 1st of September 2013

December/January/February 2013

12th of November 2012 19th of November 2012 1st of December 2013

March/April/ May 2013 19th of February 2013 18th of February 2013 1st of March 2013

June/July/August 2013 13th of May 2013 20th of May 2013 1st of June 2013

www.ecobank.com

Terms and conditions apply.

father

“To care for those at home, there’s

on thing I can’t be without”

Designed for people who workaway from their home country.

ADVERTISINGRATES 2011-2012

RATE CARD

PUBLISHING SCHEDULE

QUATER PAGE HALF PAGE

DOUBLE PAGE SPREAD

FULL PAGE

AD SAMPLES

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Please use this form to provide Rock Solid Creative Limited with information, reserve advertising space and; as a sales agreement to publish an advert in INZOZI magazine, the inflight magazine of RwandAir This agreement between Rock Solid Creative Limited (Publisher) and (Advertiser) is effective at the date of the parties signing agreement.

Title .................................................................................................................Name of contact person ..........................................................................Address ..........................................................................................................Telephone .....................................................................................................E-mail ..............................................................................................................Type of product or service to be advevertised...........................................................................................................................

I / We, on behalf of .............................................................................................agree to book ..........................................................................................

space in (Specify size as per the media kit provided) INZOZI magazine in 1 issue 2 issues 3 issues 4 issues

Delete as appropriate, Currency: US Dollars / Rwandan Francs ...............................................................................................................................

In words: .......................................................................................................................................................................................................................................

Approved by: ......................................Position:.......................................................................................................................................................................

Signature: ...........................................Date:................................................................................................................................................................................

Name of Agency/Representative.........................................................................................................................................................................................

Signature ............................................Country..........................................................................................................................................................................

Terms and Conditions1. This agreement between the above named publisher and advertiser shall include the following terms and conditions. 2. Advertiser does agree to purchase adver-tising space in INZOZI magazine according to the rates enumerated in the media kit. 3. Publisher reserves the right of admission and/or decline to print any ads that may not meet the quality STANDARDS of the publication. 4. Advertisers not submitting ready-to-print artworks may hire the publisher to conceptualize media kit at-tached. 5. For approval of adverts generated by the publisher, advertisers will be sent a print copy and/or email attachment. Changes and/or approval shall be made within three business days from receipt. 6. All artworks designed belong to the Publisher and can only be used outside of INZOZI with the consent of the Publisher. 7. If you have checked the design before going to print, the publisher will not accept liability for any errors in this artwork. 8. The deadline for your order is ten days

prior to going to print.9. Payments will be made to Rock Solid Creative Limited, Kigali - Rwanda

ADVERTISING SPACEORDER FORM

www.rwandair.com

www.ecobank.com

Terms and conditions apply.

father

“To care for those at home, there’s

on thing I can’t be without”

Designed for people who workaway from their home country.

FULL PAGE SIZE21 x 26.5 cm

BLEED0.2 cm

1/2 PAGE HORIZONTAL21 x 14 cm

BLEED0.2 cm

1/2 PAGE VERTICAL10.5 x 14.5 cm

BLEED0.2 cm

STRIP21 x 5 cm

BLEED0.2 cm

Skol Malt scoops the Monde Selection Awards for 2012 BMC would like to celebrate and share the achievement of their popular brand, Skol Malt which has received a Gold Quality Award at the Monde Selection Awards for 2012.Monde Selection, the renowned International Institute for Quality Selections, has been devel-oped over nearly 50 years and offers the unique expertise to test and analyze consumer goods from all over the world and to grant them an internationally renowned quality award, ranging from a Bronze, Silver, Gold and Grand Gold Quality Award.The Monde Quality Selection follows an intricate process where each quality selection has its own experienced jury that subjects each entry to a rigorous taste evaluation process.BMC participated by entering the country’s best beer brand Skol Malt and it won the award basing on its ultimately delivered superior per-formance in terms of product quality and taste.For BMC, the Gold Award marks a unique achievement in acknowledgement of the brands efforts and rightly qualifies Skol as a beer that offer exceptional value and quality to Rwandan consumers.The quality and unique attributes of the Skol has boldly stepped-up to the challenge on the world stage to be singled out as a product of excep-tional quality by the Monde Selection. This award has definitely put Rwanda on the Global spot-light.

2 PAGE SPREAD42 x 26.5 cm

BLEED0.2 cm

ARTWORK GUIDELINES• Full page size: 21 x 26.5 cm

• Bleed: 0.2 cm

• Type must be minimum at 12 mm distance from the spine.

• We only accept TIFF, PSD, EPS, PDF, AI or INDD files. Preferred formats are TIFF and PDF.• Fonts must be embedded into PDF files

• If using INDD, include all fonts and images.

• If using AI, embed all fonts and images.

• Images to be saved as TIFF, PSD or EPS files.

• Image resolution: 300 dpi at 100% scaling. • Images to be saved in CMYK.

• Avoid running type across the gutter on double-page spreads. Type must be designed to clear the spine by a minimum of 12 mm each side of the spine.• When using solid black panels, printing 30% cyan under 100% black is recommended.

ARTWORK DESIGNSPECIFICATIONS