RATE CARD
201
BOOKINGS
TOTAL MAGAZINE SALES(10 350 AVERAGE)
WESTERN CAPE 49%
KZN 25%
EASTERN CAPE 14%
GAUTENG 7%
OTHER 5%
MAG DIMESIONSSIZE COVER PAPER STOCK
275mm x 210mm 200 gm, Matt Varnish80gsm, Saddle Stiched
MATERIAL REQUIREMENTSPROCESS Heatset Web Offset Press.
MATERIAL Material is required in hi-res (300 dpi) digital PDF format delivered via email, or WeTransfer. Preferred format for open files includes: Adobe Illustator, Adobe InDesign and Adobe Photoshop. Add 5mm bleed and 3mm in from trimline for type.
PROOF A hi-res colour proof of the material is required. PDFs must be supplied in CMYK. (Use Fogra27 if you understand colour profiles)No Spot or RGB colour.
INSERTATION RATESRandom InsertSpecified Insert
R 750 per 1000R 850 per 1000
5% INCREASE ACROSS THE BOARD FROM 2017, IN LINE WITH INFLATION. NO FURTHER INCREASE IN AD PRICES FOR 2018
BOOKING
Double Page Spread
Full Page
Inside Front Cover (SPS)
Inside Front Cover (DPS)
Inside Back Cover (SPS)
Inside Back Cover (DPS)
Outside Back Cover
1/2 Page (Landscape)
1/3 Page (Portrait)
Top Strip
Tipping per 1000
Showcase
PRICE
R 38 000
R 20 200
R 28 200
R 44 500
R 22 300
R 36 200
R 36 350
R 11 150
R 7 400
R 1 700
R 1 017
R 1 020
AGENCY
R 44 500
R 23 600
R 33 000
R 52 000
R 26 000
R 42 300
R 42 599
R 13 000
R 8 600
-
-
-
AD SPECS
275mm x 420mm
275mm x 210mm
275mm x 210mm
275mm x 420mm
275mm x 210mm
275mm x 420mm
275mm x 210mm
275mm x 210mm (Vertical) 137mm x 105 mm
275mm x 70mm (Vertical) 92mm x 70 mm
55mm x 210 mm (Landsacpe)
PUBLISHING
SCHEDULE
ZIGZAG PUBLISHING SCHEDULE 2018-2019
ISSUE MATERIAL SURFSHOPSON SALE
BOOKING PRINT IN RNA OFF SALE
BRANDEXTENSION
NAMED WEEKS ONSALE
RNA ON SALE
7.5
6.5
7.5
6.5
6.5
6.5
5.5
7.5
7.5
6.5
42.1
42.2
42.3
42.4
42.5
42.6
42.7
42.8
43.1
43.2
TABLOID
-
WETSUIT
STICKER
-
-
BOARDSHORTS
SUMMER
TABLOID
-
10. NOV .17
05. JAN .18
23. FEB .18
06. APR .18
18. MAY. 18
29. JUN. 18
10. AUG. 18
28. SEP. 18
09. NOV. 18
04. JAN. 19
17. NOV. 17
12. JAN. 18
02. MAR. 18
13. APR. 18
25. MAY. 18
06. JUL. 18
17. AUG. 18
05. OCT. 18
16. NOV. 18
11. JAN. 19
24. NOV. 17
17. JAN. 18
07. MAR. 18
18. APR. 18
30. MAY. 18
11. JUL. 18
22. AUG. 18
10. OCT. 18
21. NOV. 18
16. JAN. 19
06. DEC. 17
31. JAN. 18
21. MAR. 18
02. MAY. 18
13. JUN. 18
25. JUL. 18
05. SEP. 18
24. OCT. 18
05. DEC. 18
30. JAN. 19
11. DEC. 17
05. FEB. 18
26. MAR. 18
07. MAY. 18
19. JUN. 18
30. JUL. 18
10. SEP. 18
29. OCT. 18
10. DEC. 18
04. FEB. 19
09. FEB. 18
30. MAR. 18
11. MAY. 18
22. JUN. 18
03. AUG. 18
14. SEP. 18
02. NOV. 18
14. DEC. 18
09. FEB. 19
29. MAR. 19
JAN/FEB
MAR
APR/MAY
JUN
JUL
AUG/SEP
OCT
NOV/DEC
JAN/FEB
MAR
ZIGZGAG BRAND EXTENTIONS 2018
WETSUIT GUIDE STICKER ISSUEBOARDSHORT& BIKINI GUIDE GIFT GUIDE TABLOID ISSUE
DIMENSIONS 210mm x 275mm ISSUE 42.3DPS R19 400 DOUBLE DPS R36 000 FULL PAGE R12 600
DIMENSIONS 210mm x 275mm ISSUE 42.7DPS R19 400 DOUBLE DPS R36 000 FULL PAGE R12 600
DIMENSIONS 210mm x 275mm ISSUE 42.8DPS R19 400DOUBLE DPS R36 000FULL PAGE R12 600
DIMENSIONS 275mm x 330mm ISSUE 43.1DPS R38 000 DOUBLE DPS R36 000FULL PAGE R20 200
DIMENSIONS No bigger than 210mm x 160mmQUANTITY 4 500 for surfshops & subscribers OR 11 000 for entire print runINSERT RATE R2 000 as opposed to R8 250
The Zigzag wetsuit guide is issued in issue number 41.3 It is a showcase for the top of the line wetsuits.
Stickers end up on boards, cars, fridges, windows, sign posts, books- the sticker is the advertising freebee that always works, and works long term...People LOVE stickers.
The Zigzag Boardshort & Bikini Guide is issued mid year. It is a showcase for the bestdeals and the top brands.
The Zigzag Gift Guide is issued along with issue number 41.8, each year. This guide is a showcase for any products that are in hot demand over the Christmas season.
Tabloid Issue Blurb
AUDITED BY NIELSENSONLINE
RECENT DEVELOPMENTS
SHOT BRU HAS OVER2000 MEMBERS
50 000 PHOTOS
89 320 UNIQUE USERSWITH HELP FROM OUR SPECIAL PROJECTSAUDIENCE CAPTURE IN 2015
GREATER AUDIENCEONLINE THAN IN PRINT
CONSTANTLY EVOLVINGOUR ONLINE CONTENT OFFERINGATTRACTING MORE TRAFFIC & AWARENESS FOR YOUR BRAND
RECENT FACTS
7 MINUTESAVERAGE LENGTH OF A VISITGOOGLE ANALYTICS
40 000 UNIQUE USERS& 250 000 PAGE IMPRESSIONSATTRACTING MORE TRAFFIC & AWARENESS FOR YOUR BRAND
THE GO TO SITEFOR BREAKING S.A. SURF NEWS
THE BEST ORIGINAL& EXCLUSIVE RETAINED SURF PHOTOGRAPHYIN SOUTH AFRICA
(EITHER SIDE OR FULL BACKGROUND DUO TONE, RECESSIVE COLOR, CALL TO ACTION) - R 22 211
ALL BANNERS ROTATE - MAX 3 ADVERTS
BANNERS AND WEBSITE TAKEOVER
ABOVE THE FOLD
TOP BANNER ISLAND BANNER
SKYSCRAPER BANNER FOOTER BANNER
FAT SKYSCRAPER BANNER
300px x 150px
728px X 90px
300px X 250px
160px X 600 px
1240px X 80px
300px X 600px
R200 | CPM
R160 | CPM
R180 | CPM
R150 | CPM
R160 | CPM
R180 | CPM
300 x 150
WEBSITE TAKEOVER (SLEEVES)
300 x 600
300 x 250
728 x 901240 x 80
160 x
600
WEBSITE TAKEOVER
RUN OF SITE - ABOVE AND ALONG SIDE R1500 | DAY
COLLABORATIONS
INSTAGRAM TAKEOVER
BOOSTED SOCIAL POST FEATURED ARTICLE
COMPETITION PRODUCT REVIEW
1 week - up to 15 photos
REACH YOUR TARGET AND BEYOND
BRAND CONTENT ALONG WITH ADS
ENGAGE WITH OUR COMMUNITY
HAND OVER ITEM
R3 000 | CPM
R2 000 | CPM
R10 000 | CPM
R4 000 | CPM
SQ
LEADERMARKET
248 000FACEBOOK FANS
12 800TWITTER FOLLOWERS
18 100INSTAGRAM FOLLOWERS
2ND HIGHESTHOUSEHOLD INCOMEOUT OF ALL MAGAZINES
ZIGZAG READERSARE LSM 8 -1086% 10 350
CIRCULATION
72 450MAGAZINE READERS
160 000WEBSITE USERS
TOP 10 MOST AFFLUENT MAGAZINE READERS IN SA
MAGAZINE AVERAGE HH INCOMERANK
COMPLEAT GOLFER
ZIGZAG
NOSEWEEK
POPULAR MECHANICS
NAG
TASTE
FINWEEK
HABITAT
DEKAT
BICYCLING
R 40 673
R 39 943
R 38 158
R 33 800
R 32 919
R 32 318
R 31 449
R 30 448
R 30 031
R 29 809
1
2
3
4
5
6
7
8
9
10
AUDIENCE
PROFILE
ZIGZAG DELIVERS AN AFFLUENT, YOUNG, DYNAMIC AND HIGHLY ENGAGED AUDIENCE
LSM 8 - 10
R42 841AVG HH INCOME
62%WORK FULL TIME
14% READERS UNDER 18OUT OF ALL MAGAZINES
86%
MALE
71% 29%FEMALE
61%20 - 34 YEARS OLD
THANK
YOU!