Date post: | 22-Jan-2018 |
Category: |
Travel |
Upload: | rategainmarketing |
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Hotel Revenue SummitB a r c e l o n a , 2 7 t h M a y 2 0 1 5 . W B a r c e l o n a
Presented By:Yogeesh ChandraExecutive Vice President - Hospitality
THE DATA JOURNEY
Structure
Process
Filter
THREE LARGE DATA SOURCES
INDUSTRY
• RATEGAIN
• OTHERS
INTERNAL
• HOTEL DW
• OMNITURE
• ANALYTICS
3rd PARTY
• BLOOMBERG
• OXFORD UNITERSITY
• UN WTO
• CONSUMER INSIGHTS
Things are CHANGING in EUROPE
WHAT’s CHANGING AROUND US
More Growth in 2015
Bercelona, Rome, London, Paris, Lisbon, Berlin in TA Top 25
Clients seeking Shared and Authentic Local Experience
Sharing Economy – AirBnB – 6 Million Guests in 190 Countries
AirBNB Geneva has reached 16% of Hotel Room SupplySource: Economic Forecast PwC 2015STR Global for Benchmarking
SUPPLY OUTLOOK
Over 50,000 new rooms added in Europe in 2014
New Pipeline is less than 2013 by 14,000
Enhancing the quality – 79% Planning Refurbishment (Choice Hotel Pulse Check)
2015 – Best positioned Cities include Dublin, Madrid, London Rom, Prague, Porto
Amsterdam, Edinburgh and Barcelona whereas…Geneva, Zurich and Moscow not really
Growth Driven by ADR and Occupancy. Dublin @ 7%, Madris 5.6%, BCN 3.5%
Source: Economic Forecast PwC 2015STR Global for Benchmarking
Madrid at number 2 and
BCN at number 9 in cities with RevPar growth
Forecast
Source : Room For Growth 2015 PwC report
RevPAR GROWTH FORECAST FOR EUROPE 2015 and 2016
BCN Moves a Rank up in Occupancy.
Madrid maintains its
position
GOOD NEWS FOR BARCELONA (Occupancy Tracker)
Source : Room For Growth 2015 PwC report
Source : Room For Growth 2015 PwC report
BCN Moves 2 Ranks up in
ADR.Madrid moves a
rank up
GOOD NEWS CONTINUES ( ADR Tracker)
RevPAR Tracker
So there is more Revenue to be
made….How will you Capitalize
on this sentiment?
Source : Room For Growth 2015 PwC report
CURRENCY FLUCTUATION – How would you use it
- How did the business grow in 2006?
- USD is at an all time high in the last 10 years – How would you tap this source market?
Source: XE.com
The Dropping OIL
- You just became more expensive for Russia
- Have Airlines dropped their prices yet?
Source: XE.com
- Adventure Tourism
- Cultural Tourism
- Blue Tourism
- Language Learning
WHAT DO TRAVELLERS LIKE TO DO HERE?
Source : EU COMMISSION REPORT Tourism Industry report