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Rates and Audience Targeting · 2020-03-24 · Rates and Audience Targeting Leaderboard 728x90...

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Rates and Audience Targeting Leaderboard 728x90 Medium Rectangle 300x250 Half-Page MPU 300x600 Outside-the-Box Opportunities* Custom Webcast: Develop and participate in your own custom webcast on Ignites Europe. We will help you develop the content around a compelling industry trend, assemble the panel, and handle all technical/operational details. Best of all, the webcast will run live on the Ignites Europe website for the entire industry to benefit from. The thought leadership exposure provided by this opportunity cannot be matched. Note that webcast topics and content must receive the editor’s approval. Contextual Targeting: Select the topics that are most relevant to your product/service and then target your ad impressions to articles on those topics. Advertising Package Options: As a Financial Times news service, Ignites Europe can be combined in cross-platform advertising packages that help you to maximize your reach and minimize your overall cost (versus buying media à la carte). Common packages include: Financial Times newspaper, FT.com, FT Wealth, FT Conferences and Events and FT Mobile & Tablet. *Inquire for pricing. Article 300x250 Desktop includes all ad sizes: 728x90, 300x250 and 300x600 CPM for spend level $0 – $100K Rate: $110 CPM for spend level $100K+ Rate: $100 CPM for targeting demographic segments: “Financial Advisor,” “Institutional Investor,” “Pension Fund/Consultant,” “Asset Manager,” “C-Suite” Rate: $130 Exclusive eNewsletter sponsorship: 728x90 Flat rate: $1,500 per insertion (per day) for 100% SOV sponsorship Video pre-roll and companion units: 592x333 (15-sec spot) and 728x90, 300x250, 300x600 Flat rate: $1,500 per month for 100% SOV sponsorship Mobile and tablet sponsorships (ad specs on next page) Mobile and tablet will be served in rotation with desktop as part of digital display unless otherwise specified. Fund Selector Sponsorship of the Fund Selector section for one month: US$3,315 (based on 3 ad units – average monthly impressions: 9K) Leaderboard of the Fund Selector e-mails for one month: US$5,198 Total monthly package: US$8,509
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Page 1: Rates and Audience Targeting · 2020-03-24 · Rates and Audience Targeting Leaderboard 728x90 Medium Rectangle 300x250 Half-Page MPU 300x600 Outside-the-Box Opportunities* Custom

Rates and Audience Targeting

Leaderboard 728x90

Medium Rectangle300x250

Half-Page MPU300x600

Outside-the-Box Opportunities*Custom Webcast: Develop and participate in your own custom webcast on Ignites Europe. We will help you develop the content around a compelling industry trend, assemble the panel, and handle all technical/operational details. Best of all, the webcast will run live on the Ignites Europe website for the entire industry to benefit from. The thought leadership exposure provided by this opportunity cannot be matched. Note that webcast topics and content must receive the editor’s approval.

Contextual Targeting: Select the topics that are most relevant to your product/service and then target your ad impressions to articles on those topics.

Advertising Package Options: As a Financial Times news service, Ignites Europe can be combined in cross-platform advertising packages that help you to maximize your reach and minimize your overall cost (versus buying media à la carte). Common packages include: Financial Times newspaper, FT.com, FT Wealth, FT Conferences and Events and FT Mobile & Tablet.

*Inquire for pricing.

Article300x250

Desktop includes all ad sizes: 728x90, 300x250 and 300x600

CPM for spend level $0 – $100K

Rate: $110

CPM for spend level $100K+

Rate: $100

CPM for targeting demographic segments: “Financial Advisor,” “Institutional Investor,”

“Pension Fund/Consultant,” “Asset Manager,” “C-Suite”

Rate: $130

Exclusive eNewsletter sponsorship: 728x90

Flat rate: $1,500 per insertion (per day) for 100% SOV sponsorship

Video pre-roll and companion units: 592x333 (15-sec spot) and

728x90, 300x250, 300x600Flat rate: $1,500 per month for 100% SOV sponsorship

Mobile and tablet sponsorships (ad specs on next page)

Mobile and tablet will be served in rotation with desktop as part of digital display unless otherwise specified.

Fund Selector

Sponsorship of the Fund Selector section for one month:

US$3,315 (based on 3 ad units – average monthly impressions: 9K)

Leaderboard of the Fund Selector

e-mails for one month: US$5,198

Total monthly package:

US$8,509

Page 2: Rates and Audience Targeting · 2020-03-24 · Rates and Audience Targeting Leaderboard 728x90 Medium Rectangle 300x250 Half-Page MPU 300x600 Outside-the-Box Opportunities* Custom

Ad Specifications

iPad and iPhone are registered trademarks of Apple Inc.

iPad® and iPhone®

Unit Dimensions File Size Formats Duration

iPad

Full Page768w x 1024h (portrait) & 1024w x 768h (landscape)

150k initial/ 1mb polite

JPEG, GIF or approved 3rd-party vendor

Up to 7 seconds and then tap to play

Article/Home Page 300w x 250h150k initial/ 1mb polite

JPEG, GIF or approved 3rd-party vendor

Up to 5 seconds and then tap to play

iPhone

Full Page320w x 480h (portrait) & 480w x 320h (landscape)

150k initial/ 1mb polite

JPEG, GIF or approved 3rd-party vendor

Up to 7 seconds and then tap to play

Article/Home Page 300w x 250h150k initial/ 1mb polite

JPEG, GIF or approved 3rd-party vendor

Up to 5 seconds and then tap to play

Desktop

Unit Dimensions File Size Formats Duration**

Leaderboard 728w x 90h 150k initial/300k polite load JPEG, GIF, HTML5* 12 Seconds Max, 1 loop

Medium Rectangle 300w x 250h 150k initial/300k polite load JPEG, GIF, HTML5* 12 Seconds Max, 1 loop

Half-Page MPU 300w x 600h 150k initial/300k polite load JPEG, GIF, HTML5* 12 Seconds Max, 1 loop

Exclusive E-mail Leaderboard Position

728w x 90h 50k JPEG, GIF NA

Video Pre-Roll and Companion

16:9 (592 x 333) NA FLV, HTML5* 12 Seconds Max, 1 loop

* HTML5 must be served via 3rd-party tag.

** Animation and looping must cease at 12 seconds.

Important Notes:

yy We gladly accept all major third-party tags for site placement.

yy No blocking tags.

yy Ad serving results reports are available upon request.

www.ft.com/[email protected]


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