RAW CONSULTANT: Principles of nutrition · 2020-07-31 · Superfood Crunch Steamed complete Cans...

15

RAW EXPERT Nutritional training package

Natures Menu: Veterinary Division

2 RAW EXPERT: NATURES MENU PRODUCT RANGE

3. Natures Menu Product Range

Introduction

This module is designed to be a reference guide to all the Natures Menu products (excluding our True

Instinct products - please see the True Instinct Advisor course for further details about this brand).

Each product, together with their individual ingredients, are listed clearly with a nutritional content of

each ingredient found in the description. This will help you to determine which food is best for which

animal and client and will also enable you to explain why we use each specific ingredient. Our aim is to

be an honest company and all our ingredients as listed are a true representation of our products. We

begin with a guide to transitioning pets across to raw food.


Making the transition

Dogs

At Natures Menu we understand that every animal is an individual and making a change to a pet’s diet

can be a daunting process. Whether you have a playful puppy, a fussy feline or a ravenous retriever we

are here to help. This guide is intended keep transitions as smooth as possible but we recognise that it

may not suit everyone, which is why we have a specialist team of experts ready to give advice.

• Gradually transition to RAW over 7 days

• Divide daily ration into 50% raw and 50% previous food

• Always feed in alternating separate meals, avoid mixing if possible

• Ideally meals are about 12 hours apart

• From day 8 feed 100% raw ration

While many healthy dogs can cope without a transition period we recommend this method to allow the

body time to:

✓ Adjust digestive enzyme release

✓ Alter stomach pH

✓ Adapt intestinal microbiome (‘friendly’ bacteria)

✓ Expel toxins and promote healthy metabolism

It is important to avoid mixing a raw diet with a processed kibble in the same bowl as they have very

different requirements for optimal digestion. Some fussier, more suspicious dogs fed processed foods

for many years may require a slower transition as described for cats.


Cats

Cats are inherently more suspicious of new things than most dogs and so require a much more gradual

transitioning onto a raw food. If for a health reason a cat needs to be switched over immediately this is

safe to do so but simply risks the cat not taking to the food as well. We recommend for cats on dry

food to gradually introduce wet food first, our gently steamed pouches are a great intermediate

product and highly palatable. During a transition it is best not to leave kibble available all day as we

want preference towards the raw food. This can be either introduced at the cat’s set meal times or, in

several small meals throughout the day if they are known ‘grazers’. The feeding frequency can then be

reduced to 2 main meals to suit most owners’ busy daily schedules if required.

We recommend the ‘two bowl technique’:

• Place a single defrosted nugget in a separate bowl beside the normal portion of food

• Repeat at every meal until they begin to show an interest, this often takes 1-2 weeks

• Slowly reduce the previous food while increasing the number of nuggets

• Be patient, it is normal for this process to take as long as 8 weeks

Important points to remember:

✓ Always defrost thoroughly, cats prefer food closer to room temperature ✓ Do not allow you cat to starve themselves, this can lead to liver problems in some cases ✓ Always try to vary flavours of foods given to prevent latching onto one variety ✓ Be patient, cats are highly suspicious of change


Feeding Guides

The food requirements of individual pets varies greatly and is dependent on a multitude of factors,

such as: health, activity level, coat thickness, ambient conditions and neutering. Historically

recommendations for raw feeding have started at 2-3% of the pet’s ideal body weight per day with

further adjustments as needed. However, due to the wide variation among individuals and the non-

linear relationship between body weight and weight of food required, we found this method to be

inaccurate especially for pets at the extremes of the healthy bodyweight range. Therefore, we

developed an algorithm based on FEDIAF guidelines, specifically tailored to take into account energy

levels, age, size, type of food (i.e. wet, raw or dry) and calorie requirements to more accurately

calculate feeding guidelines for our products. We are also acutely aware of the current obesity

epidemic affecting companion animals and take our responsibility to provide appropriate feeding

guidelines very seriously. However, it is important to remember these are still just a starting point and

it is safe to make further adjustments for each individual until a healthy body condition score is

maintained.


To make things simple, we have devised an easy to use feeding calculator on our Natures Menu website

which takes into account the age, weight and exercise regime of the pet in question before calculating

the amount required to be fed. It is important this guide is referred to by customers to ensure pets are

consuming their complete nutritional requirements on a daily basis whilst maintaining a healthy weight

and energy levels. It is important to remember that the online calculator, like all feeding guides,

should be used as a guide and starting point. Natures Menu appreciates that all pets are different and

the amount to feed can vary depending on many factors. Always aim to feed your pet to keep them a

healthy body condition score. More information on body condition scoring can be found on the feeding

calculator and on the PFMA website. It is safe to adjust these recommended amounts for individuals,

based on their health, lifestyle and appetite

Large breed puppies

Managing the nutrition of large breed puppies is particularly important as there is the potential for

severe consequences if the diet is inappropriate at this early stage. The levels of calcium, phosphorus

and vitamin D, as well as the calcium:phosphorus ratio, are crucial and must be carefully controlled to

avoid developmental issues. For this reason, Natures Menu developed an appropriately balanced

complete puppy meal to help owners of large breeds avoid such issues. Overfeeding and rapid growth

rates are equally as dangerous to large breed puppies and can lead to developmental orthopaedic

diseases where the bones and joints fail to develop and grow properly. Dry food manufacturers

formulate specific diets for large breeds with lower caloric densities to help manage this issue,

however, raw diets are typically around a third of the caloric density of dry foods and so are suitable

for large breeds and are very effective in avoiding rapid growth rates.


Natures Menu Product Map

Natures Menu Product Summary

True Instinct - see True Instinct Advisor course for

further details

Raw complete

Dry complete

Complete pouches

Treats

Complete

Frozen

Nuggets

Blocks

Superfood Crunch

Steamed complete

Cans

Pouches

Complementary range

Raw meaty bones and chews

Baked Mighty Mixer

Extruded Migthy Mixers

Minces

Fruit and veg nuggets

95% meaty treats

Superfood Bars

Freeze dried range


Grain-free complete products

The following products from our range provide a grain-free complete food:

• From the Country Hunter range: frozen nuggets, gently cooked cans and pouches and Superfood

Bars

• Active, banquet and senior Original frozen nuggets for dogs

• Chicken and Salmon 300g Original frozen complete block for dogs

• All flavours of complete cat (frozen and gently cooked - except senior pouches)

Our Ingredients

At Natures Menu we pride ourselves on our range of carefully selected ingredients, each with their

unique range of nutritional benefits. We are passionate about supporting British farming and source as

many raw materials as possible from within the UK, from our Scottish salmon to locally reared free-

range chickens from Norfolk. We have developed good relationships with our suppliers over many years

of manufacture and understand the importance of good quality ingredients.

Our Meats and Offal

Beef Beef is an excellent source of protein with all the essential nutrients to help

maintain health and vitality. Beef is a complete protein meaning it contains all

essential amino acids required by the dog as well as lipids, minerals and vitamins. It

is also highly palatable.

Boar Boar is a great protein source and very lean. It is rich in omega 3 fatty acids and low

in cholesterol.

Chicken Chicken is easily digestible and highly palatable. It is packed full of B vitamins and

contains zinc, phosphorus, selenium and potassium. By using the whole carcass of the

chicken including minced bone, our foods also naturally contain glucosamine,

chondroitin and the essential fatty acids omega 3 and 6.

Duck Duck is a nutritious meat particularly high in mineral content such as selenium, zinc,

copper, iron, calcium and phosphorus. In its raw state, it also includes omega fatty

acids known for playing a role in heart, kidney and skin health. It is a unique protein

source which is high in protein and very palatable.


Goose Goose is an easily digested and very palatable source of high quality protein. It is a

little higher in fat than chicken but rich in the healthy unsaturated fatty acids as

well as essential amino acids and trace elements.

Heart Heart is essentially a muscle and provides a great source of rich and palatable

protein. It contains high levels of taurine – an essential amino acid for cats.

Lamb Lamb is a complete protein and is packed with healthy A and B vitamins including

lots of B12, plus essential nutrients such as copper, zinc, phosphorus and selenium.

Liver Liver contains healthy levels of vitamin B12 which is involved in the synthesis of

myelin, along with containing many other vitamins and minerals.

Mackerel Mackerel is a nutritious oily fish containing high levels of vitamin D. It is very rich in

omega fatty acids and includes various minerals such as calcium, iron, magnesium,

phosphorus, potassium, sodium and selenium.

Pheasant Pheasant contains a high level of iron, protein, vitamin B6 and selenium, which helps

to protect cells from oxidative damage. It is a very palatable game meat, which is

lower in fat than other red meats.

Rabbit Rabbit is a firm favourite amongst all breeds of dogs. It is packed with vitamins B12,

niacin and pyridoxine and is a great source of the mineral selenium which the body

uses to create antioxidants. This lean, unique protein source is highly palatable.

Salmon Salmon is easy to digest with a low glycaemic index and high in essential amino

acids. Salmon is well known for its high omega fatty acid content making it a great

choice for boosting heart health, kidney function and joints through the production

of collagen and anti-inflammatory molecules. Salmon is also packed with vitamin D

and has high levels of vitamin B12 and the calming amino acid, tryptophan.

Tripe Tripe contains a diverse profile of nutrients including enzymes, natural prebiotics

and phytonutrients (naturally occurring chemical compounds). Tripe also contains

vitamin B12, choline, selenium, zinc and phosphorus.

Tuna Tuna is not only highly palatable for most cats, it is also a good source of amino

acids, essential amino acids, iron, iodine, vitamin D, pyridoxine, vitamin B12 and

niacin.

Turkey Turkey is an excellent source of highly digestible, lean protein, rich in selenium and

with natural omega 3 and 6 fatty acids. Turkey also contains an excellent balance of

essential amino acids and higher levels of the calming amino acid tryptophan.

Venison Venison is a nutrient rich, lean meat packed with B vitamins, high B12 levels and

iron. It is well known for its irresistible rich, woody flavours making this unique

protein source highly palatable.


Our Carbohydrates

Par-boiled

brown rice

Par boiled brown rice is a great source of non-starchy carbohydrate which provides

easy to digest source of vitamin B and minerals

Oats Oats have a medium glycaemic index and are an easily digestible, nutritious source

of B vitamins, manganese, calcium and many minerals. Also a source of soluble

fibre and with healthy levels of iron, manganese, zinc, and B vitamins.

Bran Bran is a good source of fibre when mixed with the moisture from our fresh meats.

Our Fruits and Vegetables

White Fish White fish is known for its gentle digestion which makes it a great ingredient for our

older pets. It is high in protein, low in fat and is helpful for dogs who may be less

active in their wiser years. Fish is a great source of amino acids, essential amino

acids, iron, iodine, vitamin D, pyridoxine, vitamin B12 and niacin.

Apples Apples with the skin on are full of plant chemicals (phytonutrients) that are

thought to be protective against some types of cancer in humans. They are a

source of vitamins A and C, dietary fibre and carbohydrates.

Blackcurrant Blackcurrants are rich in antioxidants and contain natural anti-inflammatories

Blueberries Blueberries are rich in antioxidants and contain vitamin C and K and

phytochemicals, the chemical compounds naturally found in plants to help

facilitate the body’s chemical reactions.

Carrots Carrots are a good source of carbohydrate as well as containing carotenoid

pigments which are the precursors to vitamin A.

Cranberries Cranberries contain high levels of vitamin C, phytonutrients and antibacterial

properties. They are also well known for their aid in urinary tract health by

preventing bacteria from binding to the wall of the bladder.

Chicory A great source of natural fibre and easily digestible carbohydrate

Green Beans Green beans are known for their antioxidant, cardiovascular and anti-inflammatory

benefits.

Redcurrant Redcurrants are rich in potassium, vitamin C and magnesium, they can also provide

a healthy source of fibre.


Our other nutritional goodies

Mint Mint is known to promote digestion and soothe the stomach in times of indigestion

or inflammation. It is also known as a powerful antioxidant that contains trace

amounts of iron, fibre, vitamin A and potassium.

Swede Swede is a natural source of carbohydrate, dietary fibre and contains vitamins

along with many other trace elements.

Sweet

Potato

Sweet potato has a medium glycaemic index and is a natural, healthy source of

carbohydrate. It is also packed with B vitamins and magnesium and contains anti-

oxidant nutrients called carotenoids which help combat free radicals.

Parsley Parsley is rich in many vitamins such as vitamin C, B12, K and A. It is known for its

antioxidant properties and keeping your immune system strong.

Peas Peas are a good source of carbohydrate as well as providing healthy dietary fibre to

aid digestion and passage of faeces.

Plums Plum is a traditional British fruit containing nutritious beta carotene and vitamins

A, C and K, high in iron and antioxidants to help combat free radicals.

Spinach Spinach has a low glycaemic index and a high iron content. It also contains fibre,

calcium, potassium and several vitamins. Spinach also contains flavonoids and

carotenoids that have anti-inflammatory and anti-cancer properties.

Raspberries Raspberries are a nutritious berry packed with antioxidants. They are a good source

of dietary fibre, potassium, magnesium, manganese, copper and iron. They're also

abundant in vitamins C, K and B-complex.

Redcurrants Redcurrants provide a healthy helping of vitamin C and also contain significant

amounts of vitamin K

Prebiotic

MOS

Prebiotic MOS (mannan-oligosaccharides) contributes to a balanced bacterial growth

within the intestine and can help prevent diarrhoea and digestive related issues. MOS

has a direct and an indirect effect on the health of the digestive tract.

Yucca

Extract

Yucca extract is said to naturally help the body remove toxins and facilitate

digestion.

Green Tea

Extract

Green tea extract contains a high level of antioxidants namely in the form of

catechins. These are excellent free radical scavengers and mop up highly unstable

free radicals very effectively limiting damage to the cells. They are also thought to

limit cancer cell growth by blocking the cancer cell’s life cycle and inducing the


death of the cell. It has also been recognised with having anti-inflammatory

properties and recently anti-radiation properties. The extract is caffeine free.

Grape

Seed

Extract

Grape seed extract is known for its rich antioxidant properties as it contains a high

level of polyphenols. Grape seed extract has been used successfully in the treatment

of heart disease, high blood pressure and high cholesterol. The supplementation of

this extract has shown to reduce inflammation, limits platelet aggregation and

reduces fat oxidation. The named polyphenol reservatrol has also been linked to the

reduction in cancer cell proliferation as well as the limiting of virus expression and

replication. It is from the seed, not the skin or flesh as this is the toxic element of

grapes for canines. Anti-oxidants reduce cellular oxidation (e.g. ageing) and so help

all cells in the body stay renewed and actively functioning.

Seaweed Seaweed is rich in minerals and trace elements and has a nourishing and tonic effect

on all of the body's systems. It contains over 60 minerals and trace elements, 21

amino acids, simple and complex carbohydrates. It is also a rich natural source of

iodine, making it an excellent supplement to support and maintain a strong glandular

system, especially for the pituitary, adrenal and thyroid glands.

Yeast

Extract

Yeast extract is a good, healthy source of MOS and contributes to dietary fibre. It is

rich in vitamins such as thiamine, riboflavin, pyridoxine, biotin and folic acid.

Dicalcium

phosphate

Dicalcium phosphate is commonly used as a dietary supplement in human foods and

maintains the crucial balance required of calcium and phosphate.

Malt

Extract

Malt extract is a highly concentrated and very palatable source of vitamins and

minerals to aid in the balancing of the diet as a whole.

Cod Liver

Oil

Cod liver oil is known for its wonderful sources of omega 3 fatty acids (EPA and DHA),

vitamin D and vitamin A. It is a great anti-inflammatory, can prevent heart disease

and can help with the treatment of arthritis.

Spirulina Spirulina is a microscopic algae with high concentrations of beta-carotene, vit B-12,

iron and trace minerals in addition to a range of phytonutrients which can strengthen

the immune system, improve gastrointestinal health and act as a natural detoxifier.

Catnip Catnip can ease stress and calm some cats. It is not addictive or harmful for cats. We

use a dry powder formulation.

Rosemary

Extract

Rosemary extract contains many antioxidants with a longer life span of activity to

promote health and vitality.


Dog Frozen Complete Range

Natures Menu Original Complete Nuggets Complete nuggets provide a safe, simple and convenient way to feed raw, enabling dogs to obtain all

the nutrients they require. There are eight varieties in our standard nugget range, three of which are

grain free and because they are fully balanced, there is no need to add supplements. Our dog nuggets

are the equivalent size to ice cubes which makes feeding easy, allowing owners to simply count out the

number of nuggets required to be defrosted and fed, without the use of weighing scales. Each bag

contains approximately 55 - 60 nuggets but always equates to 1kg.

Natures Menu Original Puppy Chicken with Salmon Nuggets with Brown Rice

Ingredients:

• Chicken 65%

• Brown rice 18%

• Salmon 10%

• Chicken liver 5%

• Yucca extract

• Green tea extract

• Dicalcium phosphate

Bone free product

*Kcals/100g: 167


Natures Menu Original Beef Nuggets with Vegetables and Brown Rice

Ingredients:

• Beef 55%

• Brown rice 18%

• Peas 10%

• Salmon 5%

• Carrots 5%

• Swede 5%

• Yucca extract



Bone free product

Natures Menu Original Lamb with Chicken Nuggets with Vegetables and Brown Rice

Ingredients:

• Lamb 30%

• Chicken 20%

• Brown rice 19%

• Peas 10%

• Salmon 5%


• Carrots 5%

• Swede 5%

• Yucca extract



Average 4% minced bone

*Kcals/100g: 153

*Kcals/100g: 159


Natures Menu Original Chicken Nuggets with Vegetables and Brown Rice

Ingredients:

• Chicken 50%

• Brown rice 19%

• Peas 10%

• Salmon 5%


• Carrots 5%

• Swede 5%

• Yucca extract




Natures Menu Original Chicken with Tripe Nuggets with Vegetables and Brown Rice

Ingredients:

• Tripe 25%

• Chicken 25%

• Brown rice 19%

• Peas 10%

• Salmon 5%


• Carrots 5%

• Swede 5%

• Yucca extract




*Kcals/100g: 134

*Kcals/100g: 148


Natures Menu Original Banquet Nuggets with Tripe, Heart, Liver, Salmon and Vegetables **Grain Free**

Ingredients:

• Tripe 25%

• Sweet potato 19%

• Salmon 15%

• Chicken heart 15%

• Peas 10%

• Carrots 5%

• Swede 5%


• Yucca extract




Natures Menu Original Active Duck with Salmon with Vegetables Nuggets **Grain Free**

Ingredients:

• Duck 30%

• Salmon 25%


• Peas 10%

• Carrots 5%

• Swede 5%

• Liver 5%

• Yucca extract




*Kcals/100g: 135

*Kcals/100g: 146


Natures Menu Original Senior Chicken with White Fish Nuggets with Vegetables **Grain Free**

Ingredients:

• Chicken 30%

• White fish 25%


• Peas 10%


• Carrots 5%

• Swede 5%

• Yucca extract




*Kcals/100g: 108


Country Hunter Range Our Country Hunter raw range of products are made with 80% meat and are grain and gluten free. As

well as a complete frozen nugget range, there are also ambient cans and pouches, treat bars, mighty

mixer and complete superfood crunch available under the Country Hunter range.

Country Hunter Puppy Turkey and Fish Nuggets **Grain and gluten free**

Ingredients:

• Turkey 40%

• Salmon 20%

• White fish 20%


• Peas 4%

• Spinach 2%

• Yucca extract



Bone free product

*Kcals/100g: 169


Country Hunter Duck Nuggets **Grain and gluten free**

Ingredients:

• Duck 80%

• Peas 5%

• Swede 4%

• Carrots 4%

• Plum 4%

• Spinach 1%

• Yucca extract




Country Hunter Wild Venison Nuggets **Grain and gluten free**

Ingredients:

• Venison 80%

• Peas 5%

• Swede 4%

• Carrots 4%

• Blueberries 4%

• Spinach 1%

• Yucca extract




*Kcals/100g: 153

*Kcals/100g: 153


Country Hunter Rabbit Nuggets **Grain and gluten free**

Ingredients:

• Rabbit 80%

• Peas 5%

• Swede 4%

• Carrots 4%

• Cranberry 4%

• Spinach 1%

• Yucca extract




Country Hunter Chicken and Salmon Nuggets ** Grain and gluten free **

Ingredients:

• Chicken 50%

• Salmon 30%

• Peas 5%

• Swede 4%

• Carrots 4%

• Raspberry 4%

• Spinach 1%

• Yucca extract




*Kcals/100g: 139

*Kcals/100g: 166


Country Hunter British Lamb Nuggets **Grain and gluten free**

Ingredients:

• Lamb 80%

• Peas 5%

• Apple 5%

• Mint 4%

• Green beans 4%

• Spinach 1%

• Yucca extract




Country Hunter Farm Reared Turkey Nuggets **Grain and gluten free**

Ingredients:

• Turkey 80%

• Peas 5%

• Sweet potato 4%

• Carrot 4%

• Apple 4%

• Spinach 1%

• Yucca extract




*Kcals/100g: 153

*Kcals/100g: 157


Country Hunter Grass-Fed Beef Nuggets **Grain and gluten free**

Ingredients

• Beef 80%

• Blackberry 4%

• Carrots 4%

• Swede 4%

• Peas 5%

• Spinach 1%

• Yucca extract



Bone free product

Country Hunter Turkey and Goose Nuggets **Grain and gluten free**

Ingredients:

• Turkey 50%

• Goose 30%

• Peas 6%

• Redcurrant 4%

• Carrot 4%

• Swede 4%

• Chicory 1%

• Yucca extract




*Kcals/100g: 145

*Kcals/100g: 163


300g Complete Block Frozen Meals Complete 300g blocks are designed for clients whose dogs require a meal of 300g, 600g, 900g or more,

to enable easy, convenient single-serve portions. They are nutritionally complete and balanced,

containing all the nutrients dogs need.

Beef Dinner with Vegetables and Brown Rice 300g Block

Ingredients:

• Beef 55%

• Brown rice 18%

• Peas 10%

• Salmon 5%

• Carrots 5%

• Swede 5%

• Yucca extract



Bone free product

Chicken with Salmon Dinner with Vegetables 300g Block **Grain free**

Ingredients:

• Chicken 35%

• Salmon 20%

• Sweet Potato 13%

• Peas 10%

• Carrots 8%

• Swede 8%

• Liver 5%

• Yucca extract




*Kcals/100g: 153

*Kcals/100g: 136


Lamb with Chicken Dinner with Vegetables and Brown Rice 300g Block

Ingredients:

• Lamb 30%

• Chicken 20%

• Brown rice 19%

• Peas 10%

• Salmon 5%


• Carrots 5%

• Swede 5%

• Yucca extract




Chicken with Tripe Dinner with Vegetables and Brown Rice 300g Block

Ingredients:

• Tripe 25%

• Chicken 25%

• Brown rice 19%

• Peas 10%

• Salmon 5%


• Carrots 5%

• Swede 5%

• Yucca extract




*Kcals/100g: 159

*Kcals/100g: 148


Traditional Dinner Mince with Vegetables and Maize 300g Block **Complementary Only**

Ingredients:

• Tripe 28%

• Chicken 21%

• Maize 12%

• Bran 12%

• Lamb 10%

• Carrots 6%

• Peas 6%

• Liver 5%


*Kcals/100g: 164


Pure Meat Range (Complementary Range) Our range of frozen pure meats make it easy for those clients wishing to prepare a home-made diet.

High quality meats, quick frozen from fresh to retain all the nutrients and supplied in a range suitable

for all types of dogs and cats. 400g mince blocks and 2kg free flow mince provide delicious meaty

ingredients for sensitive or allergic dogs or for those more adventurous in the kitchen when feeding

their pet. These are pure meat only and will require careful supplementation with ground fresh fruit

and vegetables and a carbohydrate source to provide a healthy, balanced meal. We recommend a mix

of 60% meat (including bone), 20% fruit and vegetables and 20% carbohydrate or, 80% meat and 20%

fruits and vegetables if an owner doesn’t wish to feed carbohydrates. We have all the ingredients

needed to make a home-made meal simple (see Mighty Mixer and Fruit and Veg Nuggets). All our pure

meats are made from the whole carcass (except beef and tripe) and therefore, contain a small amount

of minced raw bone. Beware - a diet containing too much bone can lead to constipation. White

crumbly, dry stools can be an early sign of this.

Pure Meats Frozen Minced 400g Blocks – easy to use portions All contain an average of 4% minced bone, unless otherwise stated

Chicken (121 kcals/100g)

Chicken is a delicious light meat, a firm favourite for all dogs. An easily digestible protein that contains

many B vitamins and useful amounts of iron, zinc, phosphorus, selenium, potassium and essential fatty

acids.

Minced raw poultry bones are an excellent source of calcium and has always been an important part of

a natural diet. Bone contains calcium and phosphorus in the correct ratio and is great for building

strong bones and teeth. It is also a natural source of glucosamine and chondroitin.

Chicken and liver (128 kcals/100g)

Chicken is a delicious meat, a firm favourite for all dogs. An easily digestible protein that contains


acids. Liver is a nutritious organ including vitamins A, D and C.





Chicken and tripe (137 kcals/100g)

Tripe has a diverse profile of nutrients including enzymes, natural prebiotics and co-nutrients. It has

long been fed by raw feeders to provide a tasty, nutrient rich meal.

Chicken is a delicious meat, a firm favourite for all dogs. An easily digestible protein that contains


acids.




White fish (69 kcals/100g)

Fish is easy to digest and the nutrients are readily absorbed. It is considered to be gentle on digestion

and is great for those with sensitive stomachs. Fish is high in protein and low in fat so great for dogs

trying to lose weight or for those whose energy levels are no longer what they once were.

Lamb and chicken (183 kcals/100g)

Lamb is an energy rich protein and is packed with healthy vitamin A, B vitamins including lots of B12,

plus essential nutrients such as copper, zinc, phosphorus and selenium. Lamb also has a unique fat

content in that over half of the fat (around 60%) is the healthy unsaturated type which is good for the

body.



acids.

Minced raw poultry and lamb bones are an excellent source of calcium and has always been an

important part of a natural diet. Bone contains calcium and phosphorus in the correct ratio and is great

for building strong bones and teeth. It is also a natural source of glucosamine and chondroitin.

Rabbit and chicken (143 kcals/100g)

Rabbit is a firm favourite amongst all breeds of dogs, often the catch of choice in the British

countryside. It is packed with vitamins such as B12, B3 and B6 and is a great source of the mineral

selenium which the body uses to create antioxidants.



acids.


Minced raw poultry and rabbit bones are an excellent source of calcium and has always been an

important part of a natural diet. Bone contains calcium and phosphorus in the correct ratio and is great

for building strong bones and teeth. It is also a natural source of glucosamine and chondroitin.

Tripe (180 kcals/100g) Bone free product

Dogs love tripe. It contains a diverse profile of nutrients including enzymes to help establish a good gut

environment for digestion, natural probiotics and phytonutrients. It has been fed by raw feeders for

many years as a tasty meal. Tripe is considered a source of good bacteria and is used to help maintain

optimum gut flora.

Turkey (144 kcals/100g)

Our turkey mince is an excellent source of highly digestible, lean protein, rich in selenium and with

natural omega 3 and 6 fatty acids. Turkey also contains an excellent balance of essential amino acids

and higher levels of the calming amino acid tryptophan.




Chicken and Beef (124 kcals/100g)

Beef is an excellent source of protein, with many essential nutrients and vitamins, rich in zinc and iron

to help maintain stamina and heart health. Beef is a complete protein meaning it contains all essential

amino acids required by dogs.

Minced poultry bone is an excellent source of calcium and has always been an important part of a

natural diet. Chicken is a superb lean protein, rich in natural oils that contain omega 3 and 6 fatty

acids and essential amino acids.

Beef and tripe (188 kcals/100g) Bone free product

Great quality beef and tripe mix to be defrosted and fed raw. Beef is an excellent source of protein,

with many essential nutrients and vitamins, rich in zinc and iron to help maintain stamina and heart

health. Beef is a complete protein meaning it contains all essential amino acids required by dogs.



many years as a tasty meal. Tripe is thought to contain lactobacillus acidophilus, a rich probiotic used

to help maintain optimum gut flora.


All beef (228 kcals/100g) Bone free product


to help maintain stamina and heart health. Beef is a complete protein meaning it contains all essential

amino acids required by dogs.

Pure Meats Free Flow 2kg Mince – easy to pour enabling accurate portion control. All contain an average of 4% minced bone, unless otherwise stated

Tripe (180 kcals/100g) Bone free product



many years as a tasty meal. Natures Menu tripe contains lactobacillus acidophilus, a rich probiotic used

to help maintain optimum gut flora.

Lamb and chicken (183 kcals/100g)

Lamb is a complete protein and is packed with healthy vitamin A, B vitamins including lots of B12, plus

essential nutrients such as copper, zinc, phosphorus and selenium. Lamb also has a unique fat content

in that over half of the fat (around 60%) is the healthy unsaturated type which is good for the body.



acids. Minced raw poultry and lamb bones are an excellent source of calcium and has always been an

important part of a natural diet. Bone contains calcium and phosphorus and is great for building strong

bones and teeth. It is also a natural source of glucosamine and chondroitin.

Chicken and tripe (161 kcals/100g)

Tripe has a diverse profile of nutrients including enzymes, natural prebiotics and co-nutrients. It has

long been fed by raw feeders to provide a tasty nutrient rich meal. Chicken is a delicious meat, a firm

favourite for all dogs. An easily digestible protein that contains many B vitamins and useful amounts of

iron, zinc, phosphorus, selenium, potassium and essential fatty acids. Minced raw poultry bones are an

excellent source of calcium. Bone contains calcium and phosphorus and is great for building strong

bones and teeth. It is also a natural source of glucosamine and chondroitin.


Chicken (151 kcals/100g)



acids. Minced raw poultry bones are an excellent source of calcium and has always been an important

part of a natural diet. Bone contains calcium and phosphorus and is great for building strong bones and

teeth. It is also a natural source of glucosamine and chondroitin.

Beef (232 kcals/100g) Bone free product


to help maintain stamina and heart health.


Raw Frozen Nuggets for Cats

Cats are carnivores and thrive on fresh meat. Our cat frozen nugget range is made from high quality

meats with the addition of cranberries and butternut squash to help provide a healthy vitamin profile

which most cats will find irresistible. We have also included a bespoke herb mix to replicate a cat’s

natural hunting menu and the ingredients found in the digestive tract of their natural prey. Cats are

generally fussier than dogs and most require a transition over to raw, especially if they are used to

being fed a kibble diet. We would advise changing cats over to our ambient pouches and once

established, gradually start by adding a defrosted raw nugget to the pouch every day, slowly increasing

the frozen and decreasing the pouch amounts over a few weeks. Our frozen cat range is conveniently

formed into small bite-sized cat nuggets to enable easy portion control and simple defrosting. The

Natures Menu True Instinct range is the only range to include complete raw cat nuggets hence the cat

True Instinct Raw Bite products are included within this module, as well as in the True Instinct Advisor

course.

True Instinct Raw Bites Free Range Chicken for cats **Grain and gluten free**

Ingredients:

• Chicken 90%

• Cranberries 1%

• Butternut squash 1%

• Rosemary

• Parsley

• Dandelion Root

• Hawthorn Leaf


• Yucca extract

• Pea Fibre

• Beet Pulp

• Dicalcium Phosphate *Kcal/100g: 152

<2% minced bone


True Instinct Raw Bites Turkey with Salmon for cats **Grain and gluten free**

Ingredients:

• Turkey 80%

• Salmon 10%

• Cranberries 1%


• Rosemary

• Parsley

• Dandelion Root

• Hawthorn Leaf


• Yucca extract

• Pea Fibre

• Beet Pulp

• Dicalcium Phosphate *Kcal/100g: 152

<2% minced bone


Ambient Complete Range

At Natures Menu, we understand that storing frozen meals is not always easy when you are away from

home. For this reason, we have developed our ambient range of cans and pouches that contain all the

essential vitamins and minerals that your pet requires. These are different to other can and pouch

meals, as the ingredients are placed into the packaging 100% raw and then gently cooked, ensuring that

all the nutrients remain within the can or pouch. We use a broth which consists of a little water added

before cooking, to prevent the contents becoming dried out during the cooking process. Through this

process, the ingredients lose some of their nutrients into the surrounding water, turning it into a broth

full of the nutrients which may have otherwise been lost. Many other brands place their ingredients

precooked into the container and then cook for a second time to ensure their sterility and limit

bacteria levels. This method can destroy nutrients, as many vitamins and minerals are sensitive to high

temperatures causing limited bioavailability.

We like to call our ambient range the ‘next best thing’ to raw and it can be used as an alternative for

raw fed cats and dogs when owners are away on holiday, have limited freezer space, are attending dog

and cat shows or when they may have forgotten to defrost their pets’ food in preparation for the next

meal. Please remember every pet is an individual and some pets may be more sensitive to change. All

the ingredients are of the same high quality used in our raw products.


Country Hunter Dog Cans

Country Hunter Wild Venison 600g Can ** Grain and gluten free **

** Single protein **

Ingredients:

• Venison 80%

• Blueberries 4%

• Peas 3%

• Swede 3%

• Carrots 3%

• Apples 3%

• Seaweed 1.5%

• Spinach 1.5%

• Sunflower oil <1%

• Yucca extract


• Yeast extract

*Kcals/100g: 94


Country Hunter Duck 600g Can ** Grain and gluten free **


Ingredients:

• Duck 80%

• Plum 4%

• Peas 3%

• Swede 3%

• Carrots 3%

• Apples 3%

• Seaweed 1.5%

• Spinach 1.5%


• Yucca extract


• Yeast extract

Country Hunter Rabbit 600g Can ** Grain and gluten free **


Ingredients:

• Rabbit 80%

• Cranberry 4%

• Peas 3%

• Swede 3%

• Carrots 3%

• Apples 3%

• Seaweed 1.5%

• Spinach 1.5%


• Yucca extract


• Yeast extract

*Kcals/100g: 95

*Kcals/100g: 93


Country Hunter Farm Reared Turkey 600g Can ** Grain and gluten free **


Ingredients:

• Turkey 80%

• Cranberry 4%

• Pears 3.5%

• Pumpkin seed 3%


• Broccoli 3%

• Cod liver oil 1.5%

• Kelp 0.7%

• Spinach 0.7%


Country Hunter Delicious Wild Boar 600g Can ** Grain and gluten free **


Ingredients:

• Boar 80%

• Blackcurrant 4%

• Apples 3.5%

• Pumpkin seed 3%


• Broccoli 3%


• Kelp 0.7%

• Spinach 0.7%


*Kcals/100g: 96

*Kcals/100g: 101


Country Hunter Beef 600g Can ** Grain and gluten free **


• Beef 80%

• Sweet Potato 3%

• Carrots 3%

• Green Beans 3%

• Mixed Berries 2%

• Spirulina 0.5%

• Yucca Extract

• Green Tea Extract

• Rosemary Extract

Country Hunter Salmon & Chicken 600g Can ** Grain and gluten free **

Ingredients:

• Salmon 43%

• Chicken 37%

• Raspberry 4%

• Swede 3%

• Peas 3%

• Carrots 3%

• Apples 3%

• Seaweed 1.5%

• Spinach 1.5%


• Yucca extract


• Yeast extract

*Kcals/100g: 87

*Kcals/100g: 130


Country Hunter Pheasant & Goose 600g Can ** Grain and gluten free **

Ingredients:

• Pheasant 40%

• Goose 40%

• Redcurrant 4%

• Pears 3.5%

• Pumpkin seed 3%


• Broccoli 3%


• Kelp 0.7%

• Spinach 0.7%


*Kcals/100g: 92


Natures Menu Original Can

Puppy Chicken with Turkey 400g Can

Ingredients:

• Chicken 55%

• Turkey 15%

• Seaweed 1%

• Spinach 1%

• Sunflower oil 1%

• Yucca extract


Beef with Chicken and Vegetables 400g Can

Ingredients:

• Beef 40%

• Chicken 20%

• Potato 6%

• Carrots 4%

• Peas 2%


Chicken with Vegetables 400g Can

Ingredients:

• Chicken 60%

• Sweet potato 6%

• Carrots 4%

• Peas 2%


*Kcals/100g: 131

*Kcals/100g: 105

*Kcals/100g: 92


Lamb and Chicken with Vegetables 400g Can

Ingredients:

• Lamb 30%

• Chicken 30%

• Carrots 6%

• Peas 4%

• Rice 2%

• Sunflower oil <1% *kcals/100g: 102

Chicken with Salmon and Vegetables 400g Can

Ingredients:

• Chicken 40%

• Salmon 20%

• Carrots 4%

• Rice 3%

• Peas 3%


*Kcals/100g: 109

*Kcals/100g: 91


Natures Menu Original Dog Pouches

Chicken with Lamb 300g Puppy Pouch

Ingredients:

• Chicken 48%

• Lamb 20%

• Rice 2%

Chicken with Vegetables 300g Pouch

Ingredients:

• Chicken 60%

• Peas 4%

• Carrots 4%

• Rice 2%

Turkey with Chicken and Vegetables 300g Pouch

Ingredients:

• Turkey 40%

• Chicken 20%

• Peas 4%

• Carrots 4%

• Rice 2%

*Kcals/100g: 91

*Kcals/100g: 91

*Kcals/100g: 104


Chicken with Duck and Vegetables 300g Pouch

Ingredients:

• Chicken 45%

• Duck 15%

• Peas 4%

• Carrots 4%

• Rice 2%

Beef with Tripe and Vegetables 300g Pouch

Ingredients:

• Beef 40%

• Tripe 20%

• Peas 4%

• Carrots 4%

• Rice 2%

Chicken with Rabbit and Vegetables 300g Light Pouch

Ingredients:

• Chicken 46%

• Rabbit 14%

• Peas 4%

• Carrots 4%

• Rice 2%

*Kcals/100g: 92

*Kcals/100g: 110

*Kcals/100g: 83


Lamb with Chicken with Vegetables & Rice 300g Senior Pouch

Ingredients:

• Lamb 40%

• Chicken 20%

• Rice 4%

• Peas 4%

• Carrots 4%

*Kcals/100g: 102


Country Hunter Dog Pouches

** All grain & gluten free **

** Single source proteins **

Succulent Duck with Wholesome Fruit and Veg 150g Pouch

Ingredients:

• Duck 80%

• Sweet Potato 3%

• Carrots 3%

• Green Beans 3%


• Spirulina 0.5%

• Yucca Extract



Farm-reared Turkey with Wholesome Fruit and Veg 150g Pouch

Ingredients:

• Turkey 80%

• Sweet Potato 3%

• Carrots 3%

• Green Beans 3%


• Spirulina 0.5%

• Yucca Extract



*kcals/100g: 87

*kcals/100g: 97


Free Range Chicken with Wholesome Fruit and Veg 150g Pouch

Ingredients:

• Free Range Chicken 80%

• Sweet Potato 3%

• Carrots 3%

• Green Beans 3%


• Spirulina 0.5%

• Yucca Extract



Grass Grazed Beef with Wholesome Fruit and Veg 150g Pouch

Ingredients:

• Beef 80%

• Sweet Potato 3%

• Carrots 3%

• Green Beans 3%


• Spirulina 0.5%

• Yucca Extract



*kcals/100g: 92

*kcals/100g: 130


Natures Menu Original Cat Pouches

Beef and Chicken 100g Pouch

Ingredients:

• Beef 40%

• Chicken 30%

Chicken with Salmon and Tuna 100g Pouch

Ingredients:

• Chicken 60%

• Salmon 6%

• Tuna 4%

Chicken and Turkey 100g Pouch

Ingredients:

• Chicken 55%

• Turkey 15%

*kcals/100g: 94

*kcals/100g: 101

*kcals/100g: 101


Senior - Chicken with Salmon and Cod 100g Pouch

Ingredients:

• Chicken 48%

• Cod 12%

• Brown rice 5%

• Salmon 4%

• Cranberry 1%

Kitten Chicken 100g Pouch

Ingredients:

• Chicken 70%

*kcals/100g: 86

*kcals/100g: 108


Country Hunter Cat Pouches

Turkey and Rabbit with Wholesome Superfoods 85g ** Chicken Free **

Ingredients:

• Turkey 62%

• Rabbit 34%

• Blackcurrant 1%

• Cranberry 1%

• Spirulina 0.5%

• Catnip 0.01%

• Yucca Extract


• Grape Seed Extract


Duck and Pheasant with Wholesome Superfoods 85g ** Chicken Free **

Ingredients:

• Duck 56%

• Pheasant 40%

• Blueberry 1%

• Cranberry 1%

• Spirulina 0.5%

• Catnip 0.01%

• Yucca Extract




*kcals/100g: 102

*kcals/100g: 101


Chicken and Goose with Wholesome Superfoods 85g

Ingredients:

• Chicken 62%

• Goose 34%

• Redcurrant 1%

• Cranberry 1%

• Spirulina 0.5%

• Catnip 0.01%

• Yucca Extract




Chicken and Heart with Wholesome Superfoods 85g

Ingredients:

• Chicken 75%

• Chicken Heart 21%

• Raspberry 1%

• Cranberry 1%

• Spirulina 0.5%

• Catnip 0.01%

• Yucca Extract




*kcals/100g: 101

*kcals/100g: 101


Mixer Biscuits

Our Mighty Mixer choices are either a gently baked option or a more economical extruded biscuit and

are designed for those clients who may wish to make their own diets for their dogs. They contain the

carbohydrate and vegetable element of the important 60:20:20 ratio. Customers have the option of

adding a splash of water to our mixers or feeding dry, then adding to one of our tasty single source

meats in a ratio of 60% meat and 40% mixer. Our Mighty Mixers are a complementary food ONLY,

specifically designed to be mixed with raw meats, and cannot be fed as the sole constituent of a

complete and balanced diet.

Country Hunter Mighty Mixer (baked) 1.2kg ** Complementary Product **

Ingredients:

• Oats 44%


• Beef liver 10%

• Peas 10%

• Carrots 10%

• Swede 5%

• Apples 5%

• Blueberries 1%

• Seaweed 1%

• Spinach 1%

• Salmon 1%


• Yucca extract


*kcals/100g: 350


Mighty Mixer Turkey & Oats (extruded) 2kg ** Complementary Product **

Ingredients:

• Oats 39%

• Peas 16%

• Potato 16%

• Turkey 14.5%

• Carrots 4.9%

• Apple 3%

• Poultry fat 2.6%

• Flaxseed 1%

• Fish oil 1%

• Kelp 0.4%

• Dried broccoli 0.2%

• Natural dried herbs and vegetables

• Pumpkin

• Chicory root

• Rosemary

*kcals/100g: 375


Mighty Mixer Salmon & Potato (extruded) 2kg ** Complementary Product **

Ingredients

• Potato 25%

• Oats 23.6%

• Peas 23.5%

• Salmon 14.5%

• Carrots 4.9%

• Apple 3%

• Poultry fat 2.6%

• Flaxseed 1%

• Fish oil 1%

• Dried broccoli 0.2%

• Kelp 0.4%

• Natural dried herbs and vegetables

• Pumpkin

• Chicory root

• Rosemary

*kcals/100g: 367


Fruit and Vegetable Frozen Nuggets ** Complementary Product **

Purely ground fruit and vegetable nuggets, these are a must for owners wishing to make their own diets

at home. When feeding fruit and vegetables to dogs, it is important they are finely ground as the

cellulose outer skin cannot be digested, therefore nutrients cannot be obtained. Our fruit and veg

nuggets are already finely ground and contain a mix of healthy ingredients.

Ingredients:

• Peas 30%

• Carrots 30%

• Swede 30%

• Apple 5%

• Blueberries 3%

• Seaweed 1%

• Spinach 1%

Veggie Boost Frozen Nuggets ** Complementary Product **

Ingredients:

• Swede 30%

• Butternut Squash 15%

• Red Cabbage 11%

• Carrots 11%

• Sweet Potato 7%

• Pears 5%

• Chickpea 5%

• Chicory 5%

• Apple 5%

• Green Beans, Plum

• Strawberry, Soya, Coconut, Pumpkin

*kcals/100g: 77

7777367[[

*kcals/100g: 89

7777367[[


Country Hunter Seriously Meaty Superfood Crunch Complete

Superfood Crunch uses real cuts of meat and a nutritious combination of the finest fruits, vegetables

and superfoods, including cranberry, carrots, peas and apple.

Perfectly blended and gently baked in our Norfolk kitchen to provide a convenient, complete and

balanced meal your dog will love.

Comes in a handy re-sealable pack to maintain freshness and the all-important crunch. If this is to be

used as the everyday diet, we recommend it to be fed to dogs over the age of 1 year.

Country Hunter Superfood Crunch Turkey with Cranberry 1.2kg

Ingredients:

• Turkey 26%

• Oats 36%

• Potato 15%

• Carrots 8%

• Peas 4%

• Cranberry 4%

• Swede 2%

• Apple 2%

• Chicory 1%

• Salmon 1%


• Yucca Extract

• Dicalcium Phosphate

*kcals/100g: 384

7777367[[


Country Hunter Superfood Crunch Chicken with Butternut Squash 1.2kg

Ingredients:

• Chicken 26%

• Oats 36%

• Potato 15%

• Carrots 8%

• Butternut Squash 4%

• Peas 4%

• Swede 2%

• Apple 2%

• Chicory 1%

• Salmon 1%


• Yucca Extract


Country Hunter Superfood Crunch Beef with Redcurrant 1.2kg

Ingredients:

• Beef 26%

• Oats 36%

• Potato 14%

• Carrots 8%

• Peas 4%

• Redcurrant 4%

• Swede 2%

• Apple 2%

• Chicory 1%

• Salmon 1%


• Yucca Extract


*kcals/100g: 372

387777367[[

*kcals/100g: 373

387777367[[


Country Hunter Superfood Crunch Duck with Plum 1.2kg

Ingredients:

• Duck 26%

• Oats 36%

• Potato 15%

• Carrots 8%

• Peas 4%

• Plum 4%

• Swede 2%

• Apple 2%

• Chicory 1%

• Salmon 1%


• Yucca Extract


*kcals/100g: 384

387777367[[


Country Hunter Superfood Bars for Dogs

Delicious air-dried superfood bars made with the finest pieces of meat, naturally blended with a

selection of superfoods for a healthy snack. A great addition to any diet as a tasty reward. Available in

5 delicious flavours and all grain and gluten free (excluding Salmon & White Fish bar due to rice flour

inclusion). These bars can be fed whole or easily broken into smaller pieces for training rewards.

Available in 100g resealable packs.

Duck with Carrot & Pumpkin Seeds

Ingredients:

• Duck 62%

• Pumpkin Seeds 4%

• Carrot 4%

• Pea Protein

• Glycerine

• Distilled Vinegar

• Fennel Seeds

• Orange Zest

• Turmeric

• Ground Ginger

• Vegetable Oil

• Minerals

*kcals/100g: 382

3842387777367[[


Turkey with Cranberries & Pumpkin

Ingredients:

• Turkey 65%

• Cranberry 4%

• Pumpkin 4%

• Apple 0.1%

• Pea Protein

• Glycerine

• Distilled White Vinegar

• Ground Cinnamon

• Ground Ginger

• Flaxseed

• Vegetable Oil

• Minerals

Salmon & White Fish with Cranberries & Kelp

Ingredients:

• Salmon 35%

• White Fish 31%

• Cranberry 4%

• Kelp 4%

• Rice Flour

• Glycerine

• Oatflakes

*kcals/100g: 340

3842387777367[[

*kcals/100g: 367

3842387777367[[


Chicken with Coconut & Chia Seeds

Ingredients:

• Chicken 65%

• Chia Seeds 4%

• Coconut 4%

• Dried Spinach 0.1%

• Pea Protein

• Glycerine


• Dried Sweet Potato

• Flaxseed

• Thyme

• Vegetable Oil

• Mineral

Beef with Spinach and Quinoa

Ingredients:

• Beef 75%

• Quinoa 4%

• Dried Spinach 4%

• Dried Sweet Potato 0.1%

• Glycerine

• Pea Protein


• Minerals

• Red Beet Powder

• Flaxseed

• Orange Zest

• Vegetable Oil

*kcals/100g: 342

3842387777367[[

*kcals/100g: 382

3842387777367[[


95% Real Meaty Treats Our grain and gluten free real meaty treats for cats and dogs contain 95% real meat that have been

gently cooked to release an amazing meaty flavour. These are great for training and a wonderful option

for owners to hide medication in. Please be advised that all treats contain pork.

Cat Real Meaty Treats:

• With Chicken & Liver 60g pack (335 kcals/100g)

• With Chicken & Turkey 60g pack (335 kcals/100g)

• With Salmon & Trout 60g pack (335 kcals/100g)

Dog Real Meaty Treats:

• Chicken 60g pack (333 kcals/100g)

• Beef 60g pack (333 kcals/100g)

• Chicken with Lamb 60g pack (333 kcals/100g)


Bones and Chewing Meats

We supply a healthy range of raw meaty bones and chewing meats, all of which are fully traceable and

deep frozen at -18oC for a minimum of 10 days. It is important to educate owners in the feeding of

bones, especially if they are new to raw feeding. Chicken wings are great for puppies as young as 10

weeks old and for people who are new to feeding bones. We advise owners to keep hold of one end of

the bone and enable the dog to lick, chew and nibble at the meat. This helps to teach dogs to be

patient and to chew the meat and bones rather than gulping it down in one go. However, if this should

happen it should not be a cause of concern. Gulping is a natural behaviour for dogs retained from the

days when they roamed free and food was scarce. Canines learnt to gulp their meals quickly before

another animal could pass by and steal it away from them. As long as the bones being fed are raw

(NEVER cooked) and an appropriate size and density, puppies, adult dogs and cats are able to digest

the bone without any health issues arising. Cats regularly hunt for mice, birds and other small rodents,

often swallowing them whole, and in comparison to their small oesophagus size, this has never been

made into a widespread health concern.

Care must be taken with the types of bones given to dogs. Age must be considered as puppies should

not be given our marrow bones or knuckle bones due to their hard density and the risk of fracturing

developing, fragile teeth. Older dogs who are inexperienced bone eaters should also be introduced the

same way as puppies, with the bones becoming more adventurous as the dog gains experience.

Established raw feeders generally know what types of bone suit their dogs, and cats can enjoy a

chicken wing or turkey neck. However, be careful cats do not take the raw bone and hide it somewhere

(i.e. under the sofa) for later!

Excluding the marrow bone and knuckle bone, all our raw meaty bones and chewing meats are

designed to be completely consumed, although not all dogs will choose to do this. We would suggest

feeding an appropriate raw bone 1-3 times a week and adjusting the main meals accordingly. They can

contain natural sources of glucosamine and chondroitin and many other vitamins and minerals. The

faeces will be much lighter in colour and drier, have a less pungent smell and be easier to pick up due

to the bone content. However, beware as feeding too much bone can lead to constipation.

Feeding bones also allows for the natural cleaning of teeth. For many years, we have been taught that

dry kibble foods are best for cleaning teeth but when was the last time you ate a cream cracker to

clean your teeth? In fact, some kibbles can coat the teeth in a sugary film providing an ideal

environment for bacteria to develop and oral problems to occur. A carnivore eating a bone allows all

dentition to be used as it was designed for: incisors for nibbling small, meaty pieces and cartilage away


from the bone, canines for gripping larger meaty pieces and ripping/tearing through chunks and pre

molars and molars for grinding down pieces of meat and crushing bone. Bones are nature’s toothbrush.

All animals should be supervised when eating bones, chews and chunks.

We advise to be cautious offering raw meaty bones and chews to pets not already fed a raw diet as

their digestive system may not be able to handle them as well as a raw fed pet. We also advise to

introduce raw meaty bones 3-4 weeks after transitioning them to a raw diet, as this allows the body to

adapt to the new food. All of our bones use colour coded packaging according to the protein source.

This complementary range can be fed as an occasional treat or as part of a homemade balanced diet,

but we advise that liver makes up no more than 5-10% of the total daily ration of food. Our ‘cat-

friendly’ options are indicated on the list below using and are also indicated on the Natures Menu

bone guide. – see later notes for ‘traffic light’ key indicated on RHS of table.

Meaty bones

Beef marrowbone

great for longer chewing, a tougher bone for hours of tasty fun

(not for puppies), but more for your experienced adult dogs

Beef knucklebone

great for longer chewing, especially excellent for cleaning teeth

(not for puppies), but more for your experienced adult dogs

Beef ribs

a classic raw meaty bone great for cleaning teeth

Duck necks

delicious and crunchy

Turkey necks

packed with bone and cartilage

Duck wings

a good beginners chew containing soft bone and cartilage

Chicken wings

contain soft bones and cartilage, great for beginners

Lamb necks

tough and meaty raw bone great for medium to large

experienced dogs


Lamb ribs

tough raw bony snack full of natural nutrients and great for

small to medium experienced dogs

Meaty chews & chunks

Beef trachea

a super chew which makes a great, healthy alternative to rawhide

Beef chunks

chewy chunks of pure beef making a great healthy snack or part of a

homemade diet

Meaty beef chews tough, throttle chew free from bone

Poultry liver

chunks

rich in nutrients and a great addition to diets in moderation

Poultry breast

chunks

tasty chunks of lean, protein-packed breast meat

Poultry heart

chunks

tender, chewy poultry hearts are packed with natural nutrients and

vitamins

Fish fillet chunks

healthy and low fat. Great for sensitive tummies

Tripe chunks

rich in vitamins and minerals, a tasty chewy (if not slightly smelly!)

irresistible addition to any raw diet


A more detailed table of the various bones, meaty chews and chunks available, with suggested

experience levels for each, can be found on the Natures Menu website.

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